Dried Soup Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Dried Soup Market is Segmented by Product Type (Instant Dried Soup and Dehydrated Dried Soup), Category (Vegetarian and Non-Vegetarian), Distribution Channels (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

Dried Soup Market Size and Share

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Dried Soup Market Analysis by Mordor Intelligence

The dried soup market was valued at USD 6.71 billion in 2025 and is projected to reach USD 7.27 billion by 2030, growing at a 1.59% CAGR. This muted growth pattern signals a mature category in which legacy brands contend with consumers who now scrutinize price, nutrition, and ingredient transparency as strongly as they once prioritized convenience. Authenticity narratives, plant-forward formulations, and digital-first retail experiences are recasting the value of categories, forcing incumbents to justify their shelf space through differentiated propositions. In parallel, urbanization drives higher demand for portable meals. However, increased consumer interest in cooking and improved availability of fresh food reduce the consumption of packaged food products. The market competition has shifted beyond traditional concentration metrics, as niche companies build customer retention through targeted brand positioning and direct-to-consumer distribution models.

Key Report Takeaways

  • By product type, instant variants held 54.36% of the dried soup market share in 2024 and are projected to expand at a 1.86% CAGR between 2025-2030.
  • By category, vegetarian formulations accounted for 51.86% of the dried soup market size in 2024 and are poised for 2.05% CAGR growth through 2030.
  • By distribution channel, supermarkets/hypermarkets commanded 54.47% revenue in 2024, while online retail is set to record the fastest 2.67% CAGR to 2030.
  • By geography, Asia-Pacific captured 33.47% of global revenue in 2024 and is forecast to lead with a 2.96% CAGR over the next five years.

Segment Analysis

By Product Type: Instant Variants Lead Through Convenience Innovation

Instant dried soup holds a 54.36% market share in 2024 and is projected to grow at a 1.86% CAGR through 2030. This growth stems from improved flavor preservation technology and simplified preparation methods that attract time-pressed consumers. The instant segment's market leadership reflects consumers' preference for convenience over traditional cooking, especially in urban areas where limited kitchen space and time favor quick meal solutions. Dehydrated dried soup variants make up the remaining market share, positioning themselves as premium options with enhanced flavor profiles and visible ingredients for consumers who can dedicate more time to preparation.

Improved manufacturing processes in instant soup production reduce costs while maintaining profit margins across distribution channels. The segment's growth aligns with increasing global urbanization, which drives consistent demand for convenient meal options among working professionals and single-person households. Product development in the instant segment now emphasizes organic certification, plant-based options, and unique flavors to distinguish products from standard offerings and support premium pricing. For instance, in October 2023, the Atlante company launched a range of instant legume cup soups, available in different flavors such as curry, picante, and Mediterranean. The products are vegan-friendly and rich in protein.

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By Category: Plant-Based Momentum Drives Vegetarian Leadership

Vegetarian soup formulations command 51.86% market share in 2024 and project the fastest growth at 2.05% CAGR through 2030, reflecting global dietary shifts that extend beyond ethical considerations to encompass health and environmental sustainability priorities. According to the Food Frontier 2024 survey on dietary behaviors in Australia, health improvement emerged as the dominant driver, with 60% of vegetarian diet participants selecting health benefits as their primary motivation. Environmental factors influenced 33% of respondents, while ethical considerations drove 26% of participants [2]Source: Food Frontier, “The Food Frontier Consumer Survey 2024”, foodfrontier.org. The category's leadership position demonstrates successful manufacturer adaptation to changing consumer preferences through expanded plant-based protein options and enhanced flavor profiles that satisfy both vegetarian and flexitarian consumers. Non-vegetarian variants maintain significant market presence through premium positioning and protein-forward formulations that appeal to fitness-conscious demographics seeking convenient post-workout nutrition solutions.

The vegetarian soup segment demonstrates lower input costs as plant-based proteins exhibit reduced price fluctuations compared to animal proteins, maintaining profit margins during commodity price increases. Research and development in vegetarian soups incorporates functional components including probiotics, superfoods, and adaptogens, establishing these products as health and wellness offerings rather than convenience items. Plant-based formulation manufacturing enables operational efficiency through consistent raw material procurement and uniform production methods across multiple geographic regions.

By Distribution Channel: Digital Migration Accelerates Despite Traditional Dominance

Online retail stores emerge as the fastest-growing distribution channel at 2.67% CAGR through 2030, despite supermarkets and hypermarkets maintaining 54.47% market share in 2024, reflecting pandemic-accelerated digital adoption that creates new competitive dynamics in food retail. South Korea's food e-commerce growth of 12% year-over-year in 2023, accounting for 30% of total e-commerce sales, demonstrates the channel's expansion potential in developed markets with robust digital infrastructure, according to USDA data from 2023. 

The digital channel's growth benefits smaller brands that lack extensive physical retail footprints but excel in direct-to-consumer engagement and targeted marketing strategies. Convenience and grocery stores capture a moderate market share through location advantages and impulse purchasing opportunities that favor grab-and-go consumption occasions. Traditional retail channels face margin pressure from online competitors while adapting to changing consumer shopping patterns that prioritize convenience and product variety over physical store experiences.

Dried Soup Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific's 33.47% market share in 2024, combined with 2.96% CAGR growth through 2030, positions the region as the primary driver of dried soup market expansion, fueled by rapid urbanization and evolving dietary preferences that favor convenience without abandoning traditional flavor profiles. The region's demographic transition toward dual-income households and extended commuting times creates sustained demand for quick meal solutions that maintain nutritional value and cultural authenticity. According to data from the Ministry of Internal Affairs and Communications for 2024, there were 13 million dual-income households in Japan [3]Source: Ministry of Internal Affairs and Communications (Japan), "Special Survey of the Labor Force", soumu.go.jp . Rising health consciousness across the region increasingly favors products with clean labels and functional ingredients that align with traditional wellness philosophies while providing modern convenience benefits.

North American and European markets demonstrate mature consumption patterns with moderate growth rates that reflect established market penetration and increasing competition from fresh alternatives and insurgent brands challenging traditional players. European markets lead sustainability initiatives through regulatory frameworks that drive packaging innovation and ingredient sourcing transparency, creating competitive advantages for brands that successfully integrate environmental responsibility into value propositions. The region's focus on premium positioning and artisanal quality enables margin expansion despite volume pressures from health-conscious consumers migrating toward fresh preparation methods.

Emerging markets in South America, the Middle East, and Africa present significant growth opportunities driven by urbanization, rising disposable income, and infrastructure development that supports modern retail distribution channels. These regions benefit from lower market penetration rates that create expansion potential for both international brands and local manufacturers who understand cultural preferences and price sensitivity requirements. Economic development patterns in these markets favor convenience products as lifestyle changes reduce available cooking time while increasing exposure to global food trends through digital media and international travel. Supply chain development and local manufacturing capabilities become critical success factors for capturing growth in emerging markets where import costs and currency volatility can significantly impact product accessibility and pricing competitiveness.

Dried Soup Market
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Competitive Landscape

The dried soup market demonstrates moderate consolidation, with major companies including Campbell's, Unilever, and Nestlé commanding substantial market share through their established brands, extensive distribution networks, and product innovation capabilities. However, recent consumer behavior shifts reveal a growing preference for smaller, authentic brands that challenge traditional market leaders through direct-to-consumer strategies and premium positioning that resonates with health-conscious demographics.

The competitive landscape increasingly favors companies that integrate sustainability initiatives, digital marketing capabilities, and product innovation to differentiate offerings in an increasingly commoditized category. Strategic patterns across the industry focus on premiumization, sustainability integration, and digital transformation as manufacturers respond to changing consumer expectations and margin pressures from commodity inflation. 

Merger and acquisition activity remains elevated as companies seek to acquire capabilities in plant-based formulations, sustainable packaging, and direct-to-consumer distribution channels that enhance competitive positioning. White-space opportunities emerge in functional food segments, ethnic flavor profiles, and premium organic formulations, where consumer willingness to pay higher prices creates margin expansion potential for innovative brands that execute differentiation strategies.

Dried Soup Industry Leaders

  1. Campbell Soup Company

  2. Nestlé S.A.

  3. Unilever Plc

  4. Ajinomoto Co. Ltd.

  5. The Kraft Heinz Company

  6. *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments

  • February 2025: eHerbal had launched freeze-dried instant nutrient-rich soups. The company's freeze-dried sour soup contained tomatoes, okra, bean sprouts, and aromatic herbs. The product line included varieties such as spinach, sour, vegetarian mushroom, and other flavors.
  • January 2025: Progresso expanded its product portfolio through the introduction of chicken noodle soup drops, which established the company's presence in a new product format and provided consumers with an alternative method to consume traditional soup flavors.
  • November 2024: Nooish brand launched Matzo Ball Soup, which consisted of chicken soup with dumplings manufactured from matzah meal (crushed unleavened bread), eggs, chicken fat, and broth.
  • February 2024: Hikari Miso Co., Ltd. launched "Mainichi Miso Soup Mild Sodium Freeze-dried Miso," an instant miso soup that preserved the authentic taste and texture of ingredients through freeze-drying technology. The product combined traditional Japanese flavors with convenience while maintaining the quality and nutritional value of fresh miso soup.

Table of Contents for Dried Soup Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Popularity of Vegan and Plant-Based Soups
    • 4.2.2 Premiumization and Gourmet Soups
    • 4.2.3 Sustainable and Eco-Friendly Packaging
    • 4.2.4 Long Shelf Life and Portability
    • 4.2.5 Influence of Social Media and Influencers
    • 4.2.6 Demand for Quick and Easy Meal Solutions
  • 4.3 Market Restraints
    • 4.3.1 Consumer Preference for Fresh and Homemade Alternatives
    • 4.3.2 Negative Perceptions Regarding Healthiness
    • 4.3.3 Production Efficiency Challenges
    • 4.3.4 Supply Chain Disruptions
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Degree of Competition

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Instant Dried Soup
    • 5.1.2 Dehydrated Dried Soup
  • 5.2 By Category
    • 5.2.1 Vegetarian Soup
    • 5.2.2 Non-Vegetarian Soup
  • 5.3 By Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience/Grocery Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Italy
    • 5.4.2.4 France
    • 5.4.2.5 Spain
    • 5.4.2.6 Netherlands
    • 5.4.2.7 Poland
    • 5.4.2.8 Belgium
    • 5.4.2.9 Sweden
    • 5.4.2.10 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 Australia
    • 5.4.3.5 Indonesia
    • 5.4.3.6 South Korea
    • 5.4.3.7 Thailand
    • 5.4.3.8 Singapore
    • 5.4.3.9 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Colombia
    • 5.4.4.4 Chile
    • 5.4.4.5 Peru
    • 5.4.4.6 Rest of South America
    • 5.4.5 Middle East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 United Arab Emirates
    • 5.4.5.4 Nigeria
    • 5.4.5.5 Egypt
    • 5.4.5.6 Morocco
    • 5.4.5.7 Turkey
    • 5.4.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (Includes Global-level Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 The Campbell Soup Company
    • 6.4.2 Unilever PLC
    • 6.4.3 Nestlé S.A.
    • 6.4.4 The Kraft Heinz Company
    • 6.4.5 Premier Foods Group Ltd
    • 6.4.6 Ottogi Co., Ltd.
    • 6.4.7 General Mills Inc.
    • 6.4.8 Conagra Brands Inc.
    • 6.4.9 Baxters Food Group Ltd
    • 6.4.10 Ajinomoto Co., Inc.
    • 6.4.11 Hain Celestial Group
    • 6.4.12 B&G Foods Holding Corp.
    • 6.4.13 Nissin Foods Holdings Co.
    • 6.4.14 Tata Consumer Products Limited
    • 6.4.15 Pacific Foods of Oregon
    • 6.4.16 Maruchan Inc.
    • 6.4.17 Bonduelle S.A.
    • 6.4.18 Ainsley Harriott Food Company Limited
    • 6.4.19 Funk Foods Private Limited (Simplify Foods)
    • 6.4.20 Kettle & Fire Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Dried Soup Market Report Scope

Dried soup is an instant mix consisting of dried or dehydrated vegetables, meat, grains, and other dehydrated ingredients.

The global dried soup market is segmented by type, packaging, and distribution channel. Based on type, the market is segmented into instant and dehydrated. Based on packaging, the market is segmented into cups, pouches, and canned. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, online retail stores, and others. Based on geography, the study provides an analysis of the dried soup market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type Instant Dried Soup
Dehydrated Dried Soup
By Category Vegetarian Soup
Non-Vegetarian Soup
By Distribution Channel Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Instant Dried Soup
Dehydrated Dried Soup
By Category
Vegetarian Soup
Non-Vegetarian Soup
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the dried soup market?

The market stands at USD 6.71 billion in 2025 and is projected to reach USD 7.27 billion by 2030, growing at a 1.59% CAGR.

Which product segment leads the dried soup market?

Instant variants hold the top position with 54.36% in 2024 revenue and will continue expanding at a 1.86% CAGR through 2030.

Why are vegetarian soups outperforming other categories?

Vegetarian lines benefit from plant-based dietary adoption, sustainability concerns, and cost stability, resulting in a 2.05% CAGR and more than half of category sales.

How significant is e-commerce for dried soup sales?

Online retail is the fastest-growing channel, advancing at 2.67% CAGR as consumers embrace convenience, subscription models, and wider assortment.

Page last updated on: July 10, 2025

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