Cranberries Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| CAGR | 3.20 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
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Cranberries Market Analysis
The cranberries market is projected to register a CAGR of 3.2% during the forecast period.
- Cranberries are mostly consumed in the form of juice due to the sour taste of cranberries when consumed raw. It is a perennial crop grown commercially in man-made wetlands or bogs in primarily five states in the United States. Americans consume nearly 400 million pounds of cranberries per year.
- North America is the largest region producing cranberries during the forecast period, with a 0.4 million metric ton production in 2021. The major producers of cranberries include the United States, Canada, Chile, Peru, Turkey, and Azerbaijan. The major importing countries of cranberries are the United States, Netherlands, United Kingdom, Germany, Canada, China, Spain, and others.
- The medicinal value of cranberries is one of the key drivers supporting market growth. In addition, the antioxidant and anti-inflammatory properties of cranberries can lead to improved cardiovascular health, metabolism, and immune function. Cranberries contain phytochemicals that act as antioxidant compounds and help reduce oxidative damage to cells and prevent diseases. These health benefits of cranberries are expected to influence the market growth positively during the forecast period.
Cranberries Market Trends
This section covers the major market trends shaping the Cranberries Market according to our research experts:
Increasing Demand from Processing Industry
- The demand for cranberries from the processing industries has been rising as the demand for processed cranberry products is increasing tremendously, especially in North America. The various processed products through cranberries include juices, jams, jellies, sauces, dried cranberries, powders, extracts, and others. Cranberries are indigenous fruits consumed in various forms, including fresh, ground, mashed, and baked with cornmeal. Dried cranberries are mixed with dried meat.
- Cranberry poultices, medicinal teas, and dyes were also a few forms through which the demand for cranberries is increasing. Only about 5 % of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.
- Production in 2021 was down from previous years. However, the production of cranberries will be gradually increasing. This increase would be partly driven by the rise in cranberries used in processing. The area under cultivation and production of cranberries is increasing globally due to the increased use of cranberry in the processing industry. For instance, cranberry production globally in 2021 was 0.4 million metric tons.
North America Dominates the Market
- Cranberries are majorly grown in the Nothern Climes of North America, and most of the cultivation is observed in areas including Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State. Around 200 billion cranberries are harvested in North America annually, with annual sales exceeding USD 1.50 billion. Ocean Spray Cranberry Growers Cooperative is one of the major producers of Cranberries in North America. This cooperative alone accounted for 90% of the cranberry yield in the United States.
- The United States is the world's leading cranberry producer, followed by Canada. The United States farmers harvested 16 thousand hectares of cranberries in 2021, with a production volume of 0.3 million metric tons. Production of cranberries has gradually increased consumption has expanded from seasonal to year-round. This increase is partly driven by the rise in cranberries used in processing.
- Ocean Spray, the largest processing company in the United States, handles over 50% of the country's cranberry harvest annually and sources fruit from all major producing areas. Ocean Spray also imports substantial volumes from both Eastern and Western Canada. The company manufactures all major cranberry products, including fresh cranberries, cranberry concentrate, sweetened dried cranberries (SDCs), cranberry-based juices, and cranberry sauce. Hence, increased demand for these products drives the cranberries market in North America.
Cranberries Market News
- March 2022: Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, and Canomiks, a startup technology company transforming the functional food and beverage industry, announced research leveraging Canomiks' A.I. based technology platform to test and certify the biological efficacy of the cranberry. The relationship with Canomiks, through Ocean Spray's existing partnership with the incubator Plug and Play, enables the company further to validate the superfruit nature of cranberry's biological efficacy.
- November 2021: A partnership agreement has been announced between Ocean Spray Cranberries, Inc., and Brightseed, an AI-driven bioscience company that aims to profile cranberry compounds and uncover new connections between cranberries and human health using Brightseed's A.I., Forager.
Cranberries Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
5. MARKET SEGMENTATION
5.1 Geography
5.1.1 North America
5.1.1.1 United States
5.1.1.1.1 Production Analysis
5.1.1.1.2 Consumption Analysis and Market Value
5.1.1.1.3 Import Market Analysis (Volume and Value)
5.1.1.1.4 Export Market Analysis (Volume and Value)
5.1.1.1.5 Price Trends Analysis
5.1.1.2 Canada
5.1.1.2.1 Production Analysis
5.1.1.2.2 Consumption Analysis and Market Value
5.1.1.2.3 Import Market Analysis (Volume and Value)
5.1.1.2.4 Export Market Analysis (Volume and Value)
5.1.1.2.5 Price Trends Analysis
5.1.1.3 Mexico
5.1.1.3.1 Production Analysis
5.1.1.3.2 Consumption Analysis and Market Value
5.1.1.3.3 Import Market Analysis (Volume and Value)
5.1.1.3.4 Export Market Analysis (Volume and Value)
5.1.1.3.5 Price Trends Analysis
5.1.2 Europe
5.1.2.1 Germany
5.1.2.1.1 Production Analysis
5.1.2.1.2 Consumption Analysis and Market Value
5.1.2.1.3 Import Market Analysis (Volume and Value)
5.1.2.1.4 Export Market Analysis (Volume and Value)
5.1.2.1.5 Price Trends Analysis
5.1.2.2 United Kingdom
5.1.2.2.1 Production Analysis
5.1.2.2.2 Consumption Analysis and Market Value
5.1.2.2.3 Import Market Analysis (Volume and Value)
5.1.2.2.4 Export Market Analysis (Volume and Value)
5.1.2.2.5 Price Trends Analysis
5.1.2.3 Spain
5.1.2.3.1 Production Analysis
5.1.2.3.2 Consumption Analysis and Market Value
5.1.2.3.3 Import Market Analysis (Volume and Value)
5.1.2.3.4 Export Market Analysis (Volume and Value)
5.1.2.3.5 Price Trends Analysis
5.1.2.4 Netherlands
5.1.2.4.1 Production Analysis
5.1.2.4.2 Consumption Analysis and Market Value
5.1.2.4.3 Import Market Analysis (Volume and Value)
5.1.2.4.4 Export Market Analysis (Volume and Value)
5.1.2.4.5 Price Trends Analysis
5.1.3 Asia-Pacific
5.1.3.1 China
5.1.3.1.1 Production Analysis
5.1.3.1.2 Consumption Analysis and Market Value
5.1.3.1.3 Import Market Analysis (Volume and Value)
5.1.3.1.4 Export Market Analysis (Volume and Value)
5.1.3.1.5 Price Trends Analysis
5.1.3.2 Azerbaijan
5.1.3.2.1 Production Analysis
5.1.3.2.2 Consumption Analysis and Market Value
5.1.3.2.3 Import Market Analysis (Volume and Value)
5.1.3.2.4 Export Market Analysis (Volume and Value)
5.1.3.2.5 Price Trends Analysis
5.1.3.3 Japan
5.1.3.3.1 Production Analysis
5.1.3.3.2 Consumption Analysis and Market Value
5.1.3.3.3 Import Market Analysis (Volume and Value)
5.1.3.3.4 Export Market Analysis (Volume and Value)
5.1.3.3.5 Price Trends Analysis
5.1.4 South America
5.1.4.1 Chile
5.1.4.1.1 Production Analysis
5.1.4.1.2 Consumption Analysis and Market Value
5.1.4.1.3 Import Market Analysis (Volume and Value)
5.1.4.1.4 Export Market Analysis (Volume and Value)
5.1.4.1.5 Price Trends Analysis
5.1.4.2 Peru
5.1.4.2.1 Production Analysis
5.1.4.2.2 Consumption Analysis and Market Value
5.1.4.2.3 Import Market Analysis (Volume and Value)
5.1.4.2.4 Export Market Analysis (Volume and Value)
5.1.4.2.5 Price Trends Analysis
5.1.4.3 Brazil
5.1.4.3.1 Production Analysis
5.1.4.3.2 Consumption Analysis and Market Value
5.1.4.3.3 Import Market Analysis (Volume and Value)
5.1.4.3.4 Export Market Analysis (Volume and Value)
5.1.4.3.5 Price Trends Analysis
5.1.5 Africa
5.1.5.1 South Africa
5.1.5.1.1 Production Analysis
5.1.5.1.2 Consumption Analysis and Market Value
5.1.5.1.3 Import Market Analysis (Volume and Value)
5.1.5.1.4 Export Market Analysis (Volume and Value)
5.1.5.1.5 Price Trends Analysis
6. MARKET OPPORTUNITIES AND FUTURE TRENDS
Cranberries Industry Segmentation
The cranberry plant is a wetland crop species grown commercially in natural or artificial wetlands managed for crop production. They are rich in various healthy vitamins and plant compounds, which are effective against urinary tract infections (UTIs) and are mostly used in processing industries. The products made using cranberries include juices, sauces, and dried cranberries, powders, and extracts which are majorly used in supplements.
The cranberries market is segmented by geography (North America, Europe, Asia-Pacific, South America, and Africa). The report includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis.
The report offers market estimation and forecasts in terms of value (USD thousand) and volume (metric ton).
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Cranberries Market Research FAQs
What is the current Cranberries Market size?
The Cranberries Market is projected to register a CAGR of 3.20% during the forecast period (2024-2029)
Which is the fastest growing region in Cranberries Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Cranberries Market?
In 2024, the North America accounts for the largest market share in Cranberries Market.
What years does this Cranberries Market cover?
The report covers the Cranberries Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Cranberries Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Cranberry Industry Report
Statistics for the 2024 Cranberry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Cranberry analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
