Canada Fruits And Vegetables Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Canada Fruits And Vegetables Market Trends and Insights

Rising Consumer Preference for Locally Grown Produce

Surveys conducted in 2024 revealed that 88% of Quebec consumers and 84% in British Columbia prioritize domestic produce, with three-quarters willing to pay premiums averaging 12% above those for imported items. Higher-income households drive most of the uplift, widening the market for premium berries and organic apples while price-sensitive shoppers switch to imports when budgets tighten. Retailers respond with province-specific branding and “grown close to home” shelf tags that lift in-season velocity. Despite the enthusiasm, 62% of Canadians admit they will revert to cheaper imports during economic slowdowns, signaling that loyalty is conditional on price parity. Growers, therefore, rely on traceability technologies and direct-to-consumer channels to protect their margins without losing volume when exchange-rate shifts or logistics bottlenecks favor offshore supply.

Federal and Provincial Subsidy Programs

AgriStability and AgriInvest together transferred more than CAD 2.0 billion (USD 1.5 billion) to producers in 2024, yet only a minority of horticulture operators fully utilized the benefits, as reference-margin formulas and paperwork hurdles deterred enrollment. Tailored interventions at the provincial level help bridge some gaps, as British Columbia offered CAD 70 million (USD 51 million) for tree-fruit replanting after the 2024 freeze^{[2]Source: Government of British Columbia, “Province Supports Tree Fruit Growers with 70 Million CAD Replanting Program,” gov.bc.ca}. Audits show 38% of eligible farms in Quebec and Atlantic Canada left funds on the table, highlighting an administrative barrier rather than a funding shortfall. Streamlined digital sign-ups and crop-specific indexing would unlock additional coverage, stabilizing income when pest outbreaks or tariff swings compress margins.

Expansion of Controlled-Environment Agriculture

Canada's greenhouse vegetable area reached 33.3 million square meters in 2024. Ontario’s Leamington-Kingsville corridor controls 56% of the national area, leveraging low-cost natural gas and proximity to Detroit distribution hubs. Yield consistency is key, with greenhouse tomatoes capable of delivering 60-80 kg/m² annually, compared to 8-12 kg for field crops, enabling dependable winter volumes that crowd out Mexican imports. Capital intensity remains high, as building a 10-hectare glasshouse costs CAD 30-40 million (USD 22-30 million). Yet, payback is compressed to roughly eight years as energy prices normalize post-2023 and retailers widen pesticide-free premiums.

Indigenous Community-Led Horticulture Projects

Federal programs supporting food sovereignty have financed dozens of 500 to 2,000-square-meter hydroponic greenhouses in northern Ontario and Nunavut, thereby reducing reliance on air-freighted imports that historically carried spoilage rates above 15%^{[3]Source: Indigenous Services Canada, “Community-Based Climate Monitoring Program,” sac-isc.gc.ca}. A 2024 Kuujjuaq pilot produced 3.2 metric tons of lettuce in eight months and cut household produce spending by an estimated 18%. High diesel energy costs and seasonal supply lags for substrates complicate operations; however, projects foster local employment and a nascent Arctic horticulture skill base. Long-term continuity hinges on multi-cycle funding, as most grants expire within five years.

Climatic Volatility and Extreme Weather

British Columbia’s January 2024 freeze destroyed entire stone-fruit crops and 85% of sweet cherries, inflicting more than CAD 700 million (USD 500 million) in losses. Drought stress affected 70% of the country's farmland in 2024, resulting in a 12% reduction in Atlantic berry yields. Prairie potato growers faced water allocation cuts of 20-30%, forcing acreage abandonment. Frost fans, hail netting, and drip systems are shifting from optional to mandatory, yet, at CAD 10,000-30,000 (USD 7,500-22,500) per hectare, few smallholders can afford the upgrades. Crop insurance uptake remains patchy, with only 54% of British Columbia's horticulture acreage carried coverage in 2024, prompting the exploration of parametric weather policies that pay out automatically when key thresholds are breached.

Farm-Labor Shortages and Rising Wages

More than 28,000 agricultural vacancies persisted in 2022, and the gap could reach 15% of required workers by 2030 despite the Temporary Foreign Worker (TFW) Program comprising 29% of crop-production labor in 2019^{[4]Source: Employment and Social Development Canada, “Temporary Foreign Worker Program 2019 Statistics,” canada.ca}. Farm wages rose 9% in 2024 as horticulture competed with construction and hospitality. Large greenhouse operators are piloting robotic harvesters, which offer five-to-six-year payback horizons, but capital constraints leave smallholders reliant on family labor or informal networks. The average operator age now stands at 56, raising succession concerns that exacerbate consolidation as farms with less than 10 hectares exit the sector.

Segment Analysis

By Consumption: Vegetables Dominate Value, Fruits Capture Growth Momentum

In 2025, vegetables accounted for 54.8% of the Canada fruits and vegetables market share, reflecting the overall Canada fruits and vegetables market size and supported by greenhouse-grown tomatoes, peppers, and cucumbers, as well as field-grown potatoes and onions. Fruits are projected to grow at a faster CAGR of 3.8% through 2031, driven by export-oriented blueberries and high-margin apple varieties. Fruit demand is typically higher among higher-income households and health-conscious consumers, while vegetables remain more sensitive to price changes.

Berry production in Canada is driven by export competitiveness and varietal specialization, with blueberries leading the way due to their scalability, storage durability, and high international demand. Strawberries and cranberries support regional production and value-added processing. Apple growers are shifting to premium cultivars, focusing on texture, sweetness, and brand recognition to optimize margins. Leafy greens, such as lettuce, face climate and seasonal challenges, making Canada reliant on cross-border sourcing and vulnerable to fluctuations in trade costs. Potatoes balance fresh consumption with processing demand, with contracts, storage, and proximity to processors shaping planting decisions.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Ontario and British Columbia generated approximately 62% of the national horticulture production in 2025. Ontario’s leverage derives from its Leamington–Kingsville greenhouse hub, which reported CAD 1.5 billion (USD 1.1 billion) in sales, most of which flows to Michigan and Ohio retail chains. British Columbia’s Fraser Valley and Okanagan regions contributed CAD 1.0 billion (USD 750 million) from a mix of berries, apples, and greenhouse peppers, branding produce under low-carbon certifications that resonate with West Coast consumers.

Quebec accelerates the fastest, as greenhouse acreage climbed significantly from 2022 to 2024. Growers channel 34% of their produce through farmers’ markets or community-supported agriculture programs, which is double the national average. This direct route allows for the retention of up to 70% of the retail price, versus 30-40% via wholesale. Prairie provinces specialize in storage crops, as Manitoba planted 27,000 hectares of potatoes in 2024, while Alberta harvested 85,000 metric tons of onions. Yet a multi-year drought forced southern Alberta irrigation districts to cut allocations by up to 30%, nudging some growers toward pulses.

The Atlantic provinces rely heavily on potatoes and blueberries for export, but their narrow growing season makes them net importers of most fresh produce. Prince Edward Island shipped 540,000 metric tons of processing potatoes to the United States in 2024, although labor constraints and volatile pricing triggered accelerated consolidation among farms with less than 20 hectares of land. Northern territories host emerging indigenous greenhouse ventures, but are hampered by energy and logistics overheads. Regulatory compliance under the Safe Food for Canadians Regulations imposes traceability obligations that weigh proportionally heavier on micro-scale operators, adding indirect pressure toward regional concentration.