United States Blueberry Market Analysis by Mordor Intelligence
The United States Blueberry Market size is estimated at USD 3.69 billion in 2025, and is expected to reach USD 4.77 billion by 2030, at a CAGR of 5.3% during the forecast period (2025-2030).
Over the past few decades, the U.S. blueberry market has experienced significant growth, fueled by rising consumer demand for healthy and versatile fruit options, as well as supportive initiatives and grants for cultivation. Blueberries flourish in temperate zones, with cultivation spanning 38 states across the U.S. Both wild and cultivated varieties are traded, positioning blueberries as the nation's second-most produced berry. In 2023, data from the United States Highbush Blueberry Council highlighted that Oregon, Washington, Georgia, Michigan, California, New Jersey, North Carolina, Florida, Texas, and Minnesota were the leading producers, together accounting for 98% of the nation's total output. This extensive production base bolsters market growth. Furthermore, promotional campaigns play a pivotal role in driving local demand. In May 2024, the United States Highbush Blueberry Council initiated a shopper marketing campaign aimed at boosting sales of both fresh and frozen blueberries. This initiative, set to run in over 4,000 stores nationwide, including major retailers like Target, Sam's Club, and Albertsons Portland, seeks to elevate blueberry consumption among occasional users and draw in new consumers, further fueling market expansion.
Growing health consciousness among Americans is spurring regular blueberry consumption. A notable example is a Harvard study, which found that women consuming blueberries thrice weekly had a 34% reduced risk of heart attacks. Furthermore, In 2022, the government allocated USD 100,000 to support blueberry growers with bee pollination, essential for blueberry cultivation. This financial boost enables growers to expand their hives or upgrade beekeeping equipment, hinting at a potential industry uplift. Additionally, trends show a rising preference for superfruits and antioxidant-rich foods, a flourishing retail market for fresh berries, and increased blueberry incorporation in beverages and confections. A case in point: in 2023, Pangea Natural Foods Inc. launched a locally sourced blueberry juice, boasting an impressive 8-month shelf life, thanks to a collaboration with a high-pressure processing (HPP) leader. Thus, the combination of widespread production, strategic promotional campaigns, and recognized health benefits underpins the market's growth trajectory during the forecast period.
United States Blueberry Market Trends and Insights
Growing Blueberry Production Support the Market
The United States stands as a leading producer of blueberries, a major agricultural product. Over the past few decades, U.S. blueberry production has surged due to rising domestic demand, favorable growing conditions, and advancements in farming practices. According to the North American Blueberry Council and FAOSTAT, the United States produced 322,595 metric tons of blueberries in 2023, up from 317,150 metric tons in 2022. This growth is supported by varietal breeding initiatives. In 2023, Costa Group developed the world's heaviest blueberry from the Eterna variety, as part of Costa's globally recognized Variety Improvement Program (VIP), which licenses Costa-bred blueberry varieties in regions including the Americas.
Additionally, growing investments in blueberry research and development in the country supported by government organisations also support this growth. For instance, in 2022, Land-grant Universities across the nation, with funding from USDA’s National Institute of Food and Agriculture (NIFA), supported blueberry producers through research and outreach to meet the growing consumer demand.
Furthermore, U.S. blueberry farmers have adopted advanced farming techniques to improve yields and manage the challenges of climate change, pests, and diseases. In 2023, the Berry Smart Project, led by US-based innov8.ag, aims to enhance blueberry growers' productivity and profitability through advanced technologies. This initiative employs precision agriculture tools, including sensors, autonomous vehicles, and machine learning algorithms, to collect and analyze data on environmental factors such as soil moisture, temperature, and nutrient levels. Therefore, varietal development, coupled with research and the adoption of smart agricultural practices, aids market growth.
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Rising Usage of Blueberries as Superfoods
In the United States, blueberries are celebrated as a superfood due to their rich content of nutrients, including antioxidants and phytochemicals. The increased health benefits support the regular consumption of blueberries by health-conscious consumers. A 2023 study published in the journal Food Production, Processing, and Nutrition highlighted that Anthocyanins, a type of polyphenol found in blueberries, help prevent cholesterol-induced atherosclerosis. Additionally, according to the US Department of Agriculture, the consumer price index for fresh fruit in the United States grew from 406.3 in 2022 to 409.1 in 2023. This growing price paid by consumers for fresh produce aids the market value of blueberries.
As consumer awareness of health and wellness (HW) food products grows, dietary habits are changing. This trend is evident in the expanding processed foods market, where blueberry-based products are gaining popularity. For instance, in 2024, Naturipe Farms, a major global berry producer and leader in fresh fruit snacks, introduced Berry Buddies which features blueberries. This new addition to their value-added snack line aims to offer an innovative approach to snacking, appealing to both parents and children.
Moreover, the rising demand for fresh blueberries in the ingredient industry also aids market growth. In 2022, Symrise unveiled its extensive Diana foodTM blueberry ingredients and active compounds. Similar to other offerings in its natural ingredients portfolio, these blueberry products boast a range of characteristics and performance advantages. Therefore, the heightened health benefits coupled with the rising demand for blueberries in the processed foods industry are the factors aiding the market growth during the forecast period.
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Competitive Landscape
Recent Industry Developments
- June 2024: Naturipe Farms, a leading blueberry producer in the United States, launched a new blueberry variant under its Sweet Selections line, emphasizing its superior flavor for an enhanced eating experience.
- May 2024: Starbucks has introduced its Summer-Berry Refreshers, featuring a new drink that combines blueberry, lemonade, and coconut milk, named the "Summer Skies Drink."
- March 2023: Dole Packaged Foods, LLC has launched a new range of products, including Dole Wiggles Fruit Juice Gels, Fruit-Powered Vitamin Chews, and Probiotic Fruit Sodas, all featuring a mix of strawberries and blueberries.
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United States Blueberry Market Report Scope
Blueberry is a small, pulpy, edible fruit that is blue-coloured and sweet or sour- They are a good source of fibre, antioxidants, vitamin C, vitamin K, and manganese. The United States blueberry market provides a detailed overview of production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market size and forecasts in terms of both value (USD) and volume (metric tons).
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Key Questions Answered in the Report
How big is the United States Blueberry Market?
The United States Blueberry Market size is expected to reach USD 3.69 billion in 2025 and grow at a CAGR of 5.30% to reach USD 4.77 billion by 2030.
What is the current United States Blueberry Market size?
In 2025, the United States Blueberry Market size is expected to reach USD 3.69 billion.
What years does this United States Blueberry Market cover, and what was the market size in 2024?
In 2024, the United States Blueberry Market size was estimated at USD 3.49 billion. The report covers the United States Blueberry Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Blueberry Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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United States Blueberry Market Report
Statistics for the 2025 United States Blueberry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Blueberry analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
