Cloud Based Business Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Cloud-Based Business Analytics Market is Segmented by Offering (Solutions, Services), Deployment Model (Public Cloud, Private Cloud, Hybrid/Multi-cloud), Data Type (Structured, Semi-Structured, Unstructured), Enterprise Size (Large Enterprises, Smes), Industry Vertical (BFSI, IT and Telecom, Healthcare, Retail, Government, Manufacturing, Others), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Cloud Based Business Analytics Market Size and Share

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Cloud Based Business Analytics Market Analysis by Mordor Intelligence

The cloud-based business analytics market stands at USD 57.75 billion in 2025 and is projected to reach USD 203.04 billion by 2030, advancing at a 28.59% CAGR. Intensifying demand for data-driven decisions, the shift from on-premises to cloud-native deployments, and rapid integration of generative AI underpin this sharp expansion. Enterprises favour multi-cloud strategies that support data federation across disparate platforms, while privacy-preserving architectures guard sensitive information and satisfy regional regulations. Competitive differentiation now centres on AI-enhanced insights, real-time analytics, and industry-tailored solutions that lower latency and accelerate outcomes. Heightened regulatory scrutiny, rising egress fees, and talent shortages temper growth yet simultaneously expand opportunities for managed services and automation tools that alleviate complexity. Consequently, the cloud-based business analytics market is evolving into an ecosystem where hyperscale infrastructure, specialised software, and domain-expert services converge to deliver end-to-end analytical value.

Key Report Takeaways

  • By offering, solutions held 71.25% revenue share in 2024, whereas services are forecast to rise fastest at a 32.40% CAGR through 2030. 
  • By deployment model, public cloud led with 58.66% of the cloud-based business analytics market share in 2024, while private cloud is expected to expand at a 36.10% CAGR to 2030. 
  • By enterprise size, large enterprises contributed 57.59% of the cloud-based business analytics market size in 2024; small and medium enterprises are projected to grow at a 31.50% CAGR through 2030. 
  • By industry vertical, BFSI led with 28.23% revenue share in 2024, whereas healthcare is forecast to advance at a 33.20% CAGR to 2030.
  • By geography, North America commanded 42.56% revenue share in 2024; Asia-Pacific is set to record the quickest pace at a 34.80% CAGR over the same period. 

Segment Analysis

By Offering: solutions dominate while services accelerate

The solutions segment generated 71.25% of 2024 revenue, buoyed by integrated platforms from hyperscale cloud vendors that simplify procurement and deliver rapid time-to-value. However, implementation complexity across multi-cloud estates drives a 32.40% CAGR for professional and managed services through 2030. Enterprises rely on specialists to architect secure pipelines, embed AI engines, and satisfy compliance mandates, especially when working with regulated datasets. Providers gain traction by bundling advisory, deployment, optimisation, and FinOps governance in a single contract. Harmonisation between platform and service delivery reduces tool sprawl and strengthens vendor stickiness as workloads scale across geographies.

Managed service offerings also expand to monitor performance, control costs, and automate patching in the face of constant feature rollouts. Continuous collaboration between service partners and platform owners mitigates downtime and ensures that AI functions remain transparent and explainable. By 2030, over 40% of buyers are expected to prefer outcome-based contracts where service fees align with business-value metrics rather than hours consumed, reinforcing the strategic importance of trusted partners to the cloud-based business analytics market.

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By Deployment Model: private cloud gains on sovereignty imperatives

The public cloud owns 58.66% of deployments, supported by on-demand scalability and an ever-growing catalog of analytical tools. Yet data sovereignty and low-latency demand to propel private cloud at a 36.10% CAGR, particularly within financial services and healthcare, where sensitive workloads cannot cross borders. Sovereign-cloud initiatives from global providers offer dedicated regions, contractual safeguards, and third-party attestations that address localization requirements without sacrificing cloud agility. This compromise drives mixed portfolios where sensitive data remains in private instances while less regulated assets leverage public elasticity.

Hybrid and multi-cloud patterns dominate architectural planning, with 92% of enterprises preferring workload portability to avert lock-in and exploit best-of-breed services. Analytics vendors, therefore, extend orchestration layers that abstract infrastructure differences and unify governance. Such interoperability will become table stakes as the cloud-based business analytics market expands into jurisdictions that demand granular control yet expect seamless insight pipelines.

By Data Type: unstructured data drives innovation

Structured data accounted for 64.18% of revenue in 2024, underlining the enduring value of transactional systems. Nonetheless, unstructured data such as documents, images, and sensor feeds is expanding at a 33.10% CAGR as computer vision, natural language processing, and generative AI unlock new business models. Organizations now view these assets as competitive differentiators rather than storage liabilities. Vendors respond with vector databases, object storage integrations, and AI-native query engines that deliver rapid search, summarisation, and content generation.

Semi-structured data, typified by JSON and IoT payloads, enjoys steady growth as API ecosystems flourish and connected devices proliferate. Together these dynamics reinforce the imperative for platforms capable of harmonizing schema-rich and schema-less inputs and delivering governance, lineage, and observability across the full spectrum of enterprise data.

By Enterprise Size: SMEs embrace cloud-first analytics

Large enterprises retained 57.59% revenue share in 2024, courtesy of expansive budgets and multi-domain analytics programs. Small and medium enterprises are the fastest movers, posting a 31.50% CAGR and demonstrating that cloud subscriptions level the playing field. Frictionless sign-ups, bundled AI assistants, and pay-as-you-grow pricing minimize capital exposure while democratizing sophisticated insight generation. As a result, nearly half of new analytics customers joining the cloud-based business analytics market each year now originate from the SME segment.

Skill shortages pose a greater hurdle for smaller firms than for multinationals that can outbid rivals for talent. Platform vendors, therefore, prioritise automation-first roadmaps featuring auto-generated data models, guided query suggestions, and embedded governance templates. These capabilities allow non-specialists to derive value quickly, sustain adoption, and justify renewals even when budgets tighten.

Cloud Based Business Analytics Market: Market Share by Enterprise Size
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By Industry Vertical: healthcare accelerates past BFSI leadership

BFSI contributed 28.23% of 2024 revenue due to stringent regulatory reporting, risk analytics, and fraud-prevention needs. Healthcare, expanding at a 33.20% CAGR, now edges toward the leadership position as cloud-ready electronic health record systems, AI-based diagnostics, and population-health analytics take center stage. Regional reimbursement models increasingly reward outcome-centric care, further incentivizing predictive insights derived from massive, heterogeneous patient datasets.

Retail and e-commerce continue to adopt cloud analytics for dynamic pricing, inventory optimization, and hyper-personalized experiences. Manufacturing leans on real-time quality inspections and predictive maintenance that cut downtime and reduce scrap. Public-sector modernization and telecom network intelligence add breadth to vertical demand, ensuring that the cloud-based business analytics market continues to diversify its revenue base.

Geography Analysis

North America generated 42.56% of 2024 revenue, anchored by robust federal cloud spending, deep enterprise adoption across finance, healthcare, and technology, and proximity to leading hyperscale providers. The United States emphasises SaaS as the preferred deployment model for civilian agencies, while Canada invests steadily in skills and automation to offset talent shortages. Regulatory certainty and mature digital ecosystems sustain growth even as penetration approaches saturation.

Asia-Pacific is the fastest-growing territory at a 34.80% CAGR through 2030, buoyed by government cloud-first mandates, accelerated digital transformation, and a swelling data-center footprint. China, Japan, India, and South Korea spearhead regional expansion with large-scale infrastructure investment, while ASEAN economies benefit from policy harmonisation that eases cross-border data flows. Colocation capacity across Asia-Pacific is expected to nearly double between 2023 and 2028, providing a resilient foundation for the widening pool of analytics workloads.

Europe experiences steady uptake, guided by GDPR and national sovereignty imperatives that favour providers offering deterministic data-residency guarantees. France, Germany, and the United Kingdom constitute the principal markets, yet Eastern European members show increasing momentum as EU membership accelerates technology transfer. Middle East and Africa represent nascent but promising opportunities, particularly in oil-rich Gulf nations driving smart-city projects and in pan-African banking ecosystems partnering with global cloud providers.

Cloud Based Business Analytics Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The cloud-based business analytics market blends moderate concentration with vigorous innovation. AWS, Microsoft, and Google Cloud collectively account for 63% of global cloud spending, leveraging scale to introduce AI accelerators, vector databases, and domain-specific models faster than smaller rivals CRN. Microsoft and Google Cloud currently grow AI-related workloads at roughly twice the pace of AWS, demonstrating the shifting centre of gravity toward AI services. Oracle exhibits double-digit growth on the back of multicloud database momentum and a USD 30 billion contract pipeline expected to deliver material revenue by 2028.

Best-of-breed analytics vendors such as Snowflake, Databricks, and Palantir compete successfully by offering decoupled storage and compute, open data formats, and extensive AI tooling. Snowflake’s recent launch of AI agents and an OpenFlow orchestration layer signals a deep push into workload automation that simplifies complex pipeline design .Strategic MandA remains brisk as suppliers acquire niche capabilities in privacy technology, low-code ML deployment, and domain expertise. IBM’s acquisition of Hakkoda for Snowflake services, Salesforce’s Gemini integration with Google Cloud, and CoreWeave’s purchase of Weights and Biases for effort-less AI development illustrate this consolidation trend.

Cloud Based Business Analytics Industry Leaders

  1. International Business Machines Corporation (IBM)

  2. Microsoft Corporation

  3. Amazon Web Services, Inc.

  4. Google LLC (Alphabet Inc.)

  5. Oracle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Cloud Based Business Analytics Market Concentration
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Recent Industry Developments

  • June 2025: Snowflake launched AI agents and the OpenFlow platform to accelerate multi-environment data workflow management.
  • June 2025: Oracle stock rose sharply after disclosure of a cloud contract expected to yield over USD 30 billion in annual revenue starting FY 2028.
  • February 2025: Snowflake integrated Microsoft Azure OpenAI Service, giving customers direct access to the latest OpenAI models within the Snowflake interface.
  • November 2024: Snowflake partnered with Anthropic to embed Claude models into Cortex AI and purchased Datavolo to enhance data-pipeline management.

Table of Contents for Cloud Based Business Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Exploding multi-cloud data volumes
    • 4.2.2 Real-time decision-making imperatives
    • 4.2.3 SME digital-first adoption of SaaS analytics
    • 4.2.4 Generative-AI workloads driving analytic modernization
    • 4.2.5 FinOps-led cost-governance analytics demand
    • 4.2.6 Emergence of privacy-preserving clean-room analytics
  • 4.3 Market Restraints
    • 4.3.1 Complex regulatory compliance (GDPR, CCPA, DPDPA)
    • 4.3.2 Persistent data-security and sovereignty concerns
    • 4.3.3 Rising cloud-egress costs throttling data mobility
    • 4.3.4 Scarcity of cloud-native analytics talent
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Macroeconomic Impact Assessment
  • 4.8 Porter's Five Forces
    • 4.8.1 Bargaining Power of Suppliers
    • 4.8.2 Bargaining Power of Buyers
    • 4.8.3 Threat of New Entrants
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Competitive Rivalry
  • 4.9 Investment Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Offering
    • 5.1.1 Solutions
    • 5.1.2 Services
  • 5.2 By Deployment Model
    • 5.2.1 Public Cloud
    • 5.2.2 Private Cloud
    • 5.2.3 Hybrid / Multi-cloud
  • 5.3 By Data Type
    • 5.3.1 Structured Data
    • 5.3.2 Semi-Structured Data
    • 5.3.3 Unstructured Data
  • 5.4 By Enterprise Size
    • 5.4.1 Large Enterprises
    • 5.4.2 Small and Medium Enterprises
  • 5.5 By Industry Vertical
    • 5.5.1 BFSI
    • 5.5.2 IT and Telecom
    • 5.5.3 Healthcare and Life Sciences
    • 5.5.4 Retail and E-commerce
    • 5.5.5 Government and Public Sector
    • 5.5.6 Manufacturing
    • 5.5.7 Others (Energy, Media, etc.)
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Italy
    • 5.6.3.5 Spain
    • 5.6.3.6 Russia
    • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 Japan
    • 5.6.4.3 India
    • 5.6.4.4 South Korea
    • 5.6.4.5 Australia and New Zealand
    • 5.6.4.6 Rest of Asia-Pacific
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Saudi Arabia
    • 5.6.5.1.2 UAE
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Kenya
    • 5.6.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Amazon Web Services (AWS)
    • 6.4.2 Microsoft Corporation
    • 6.4.3 International Business Machines (IBM)
    • 6.4.4 Google LLC (Alphabet)
    • 6.4.5 Oracle Corporation
    • 6.4.6 Salesforce Inc.
    • 6.4.7 SAP SE
    • 6.4.8 SAS Institute Inc.
    • 6.4.9 Tableau Software LLC
    • 6.4.10 Databricks Inc.
    • 6.4.11 Snowflake Inc.
    • 6.4.12 Qlik Tech
    • 6.4.13 MicroStrategy Inc.
    • 6.4.14 TIBCO Software Inc.
    • 6.4.15 Sisense Inc.
    • 6.4.16 Domo Inc.
    • 6.4.17 ThoughtSpot Inc.
    • 6.4.18 GoodData Corp.
    • 6.4.19 Yellowfin BI

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Cloud Based Business Analytics Market Report Scope

Cloud based business analytics allows organizations to collect, store, and analyze data using algorithms to find business insights using cloud technologies. It a model in which data analytics and business intelligence (BI) processes take place on vendor-managed infrastructure.

The cloud based business analytics market is segmented by type (solutions, services), by data type (structured, unstructured), by enterprises (SMEs, large enterprises), by end-users (BFSI, IT and telecom, healthcare, retail and ecommerce, government, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Offering Solutions
Services
By Deployment Model Public Cloud
Private Cloud
Hybrid / Multi-cloud
By Data Type Structured Data
Semi-Structured Data
Unstructured Data
By Enterprise Size Large Enterprises
Small and Medium Enterprises
By Industry Vertical BFSI
IT and Telecom
Healthcare and Life Sciences
Retail and E-commerce
Government and Public Sector
Manufacturing
Others (Energy, Media, etc.)
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
UAE
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Kenya
Rest of Africa
By Offering
Solutions
Services
By Deployment Model
Public Cloud
Private Cloud
Hybrid / Multi-cloud
By Data Type
Structured Data
Semi-Structured Data
Unstructured Data
By Enterprise Size
Large Enterprises
Small and Medium Enterprises
By Industry Vertical
BFSI
IT and Telecom
Healthcare and Life Sciences
Retail and E-commerce
Government and Public Sector
Manufacturing
Others (Energy, Media, etc.)
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
UAE
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Kenya
Rest of Africa
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Key Questions Answered in the Report

What is the projected value of the cloud-based business analytics market by 2030?

The market is forecast to reach USD 203.04 billion by 2030, expanding at a 28.59% CAGR.

Which deployment model is growing fastest?

Private cloud exhibits the highest growth, expected to post a 36.10% CAGR through 2030 as data-sovereignty rules tighten.

Why are SMEs adopting cloud analytics so rapidly?

SaaS platforms eliminate large capital outlays, provide automated onboarding, and offer subscription pricing that aligns with SME budgets, driving a 31.50% CAGR for the segment.

Which industry vertical is poised for the quickest expansion?

Healthcare leads with a projected 33.20% CAGR, enabled by cloud-based electronic health records, AI diagnostics, and population-health analytics.

Page last updated on: April 17, 2025