Market Trends of Body Scrub Industry
Paraben Free Skin Care Products are Gaining Momentum
- The growing consumer desire to improve body appearance has changed the mindset of people. With the popularization of organic products, products with synthetic compounds like propylparaben and butylparaben are no longer considered safe for use. Though many skin-care markets still derive a significant share of sales from products with parabens and many other undesirable ingredients, the shift to paraben-free is highly noticeable, with increasing consumer preference for paraben-free and sulfate-free products.
- Moreover, these scrubs are often used for their additional advantages, such as imparting smoother texture and claiming to enhance moisture absorption by the skin, among other benefits. Manufacturers in the market are offering a variety of scrubs, such as lavender body scrubs, charcoal scrubs, coffee scrubs, and other natural-based scrubs, to attract consumers. Hence, products with paraben-free claims are gaining favor among consumers in the market.
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Asia Pacific Holds the Largest Market Share
- Consumers in the Asia Pacific market demonstrate a heavy inclination towards using skin care products, including the frequent use of scrubs, because of highly sensitive skin. The rising internet penetration in India and China, which accommodate a vast population, is the prime reason for the increasing e-commerce in the region. Coffee-based body scrubs are gaining importance in the market for their exfoliating and skin-nourishing functionality. Thus, coffee scrubs have been gaining popularity in the region in recent years due to their functionality. For instance, Mandy T, an Asian brand, uses caffeine from Arabic coffee granules to reinvigorate the skin.
- Moreover, brands operating in the region focus on expanding their portfolio to attract consumers with the benefits of using caffeinated products. For instance, in November 2022, mCaffeine brand operating in India launched its new coffee-based body scrub. Coffee body scrub with almonds and berries claims functions such as mild exfoliation, removal of dry tan and dead skin, and moisturization.
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