Skin Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Analysis for Skin Care Products Market Statistics is segmented into Product Type (Facial Care, Lip Care, and Body Care), Category (Premium Skin Care Products and Mass Skin Care Products), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments

Skin Care Products Market Size

Skincare Products Market  Summary
share button
Study Period 2017-2027
Base Year For Estimation 2022
CAGR 4.69 %
Fastest Growing Market North America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Skincare Products Market  Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Skin Care Products Market Analysis

The skincare products market is expected to register a CAGR of 4.69% during the next five years.

  • Urban areas have seen an increase in customers' propensity toward various skincare products because of expanding disposable income, intense advertising activities, and the debut of innovative products by manufacturers. For instance, in September 2021, Kao Corporation launched a new Sheet Mask called Smile Performer. The sheet mask claims to add radiance and bounce to the skin, which creates a smiling impression.
  • Consumers are using skincare products earlier as they become more aware of skin issues and treatments, which is helping the market grow. An increasing number of women are opting for anti-aging products like L'Oreal Revitalift, Avon Anew Sensitive+, Caudalie premier cru anti-aging cream moisturizer with hyaluronic acid, and many more, which make up a significant sector of the skincare products industry.
  • With the growing demand for organic ingredients, consumers across the market are inclined toward organic skin care products, which is expected to drive market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the development of the market. Most consumers tend to buy products with natural or organic labeling, which drives market growth.
  • People face significant skin rashes and sensitivity in many regions due to environmental conditions like UV rays, deserts, and pollution. This is why they prefer products with hydrating properties like vitamin C serums, hyaluronic acid creams, and face masks, which also drive the market. For instance, in June 2022, Biologi, an Australian clean cosmeceutical business, unveiled an anti-pollution serum with a wild-harvested extract containing vitamin C, niacinamide, and salicylic acid.
  • The Bg defence anti-pollution serum is the newest addition to Biologi's distinctive serum line, and it features strawberry gum leaf extract as its main ingredient. The serum is designed to shield and protect skin against environmental assaults like blue light and pollution on a daily basis.

Skin Care Products Market Trends

This section covers the major market trends shaping the Skincare Products Market according to our research experts:

Growing Demand for Anti-Aging and Anti-Pollution Ranges

  • Anti-aging products such as anti-wrinkle creams, face creams, serums, and eye creams are in high demand. Furthermore, problems such as pollution and challenging water conditions are blasting the need for such products. A growing number of people are becoming aware of the effects of pollution on the skin. As a result, customers are more likely to spend money on skincare treatments while they are younger. They devote a large amount of time and money to anti-aging products. 
  • The demand for anti-aging creams for younger skin is increasing. The ingredients like vitamins C, E, collagen, and many more are used in anti-aging creams. The market players are adopting innovative strategies such as product innovations, mergers, and acquisitions to strengthen their position in the anti-aging segment in the global market. 
  • For instance, in September 2022, L'Oréal signed an agreement to acquire SkinBetter Science, a physician-dispensed American skincare brand. Skinbetter Science is known for formulating innovative products with active ingredients for anti-aging, moisturizing, cleansing, exfoliating, skin peeling, and sun protection.
Skincare Products Market: Population Aged 30 and above (%), Global, 2019-2021

Asia-Pacific Registers the Fastest Growth Rate

  • In highly growing economies such as China, South Korea, India, and Indonesia, rising population, rapid urbanization, and increased per capita spending on personal care products all contribute to the region's skincare market's growth. Furthermore, the growing availability of affordable skincare products contributes to the growth of the skincare market. As a result, key players focus heavily on product innovation and mergers and acquisitions as their primary strategies for consolidating the market under consideration. 
  • For instance, in January 2022, Galderma, the world's largest dermatology company, completed the acquisition of Alastin Skincare Inc., a specialty aesthetics company dedicated to developing innovative and clinically-tested physician-dispensed skincare products. 
  • As the growing number of beauty salons is now omnipresent across most Indian towns and cities, with more extensive shopping malls in metropolitan centers stocking beauty and skincare products of major mainstream personal care brands, India provides a massive market. The demand for organic skin care products is also growing in Asia because of skin-related problems due to chemicals and environmental issues.
Skincare Products Market: Market Size (%), By Geography, Global, 2021

Skin Care Products Industry Overview

The skincare products market is highly competitive, with the top global and regional players competing fiercely to garner market share. Some major key players in the skincare products market include Procter & Gamble Company, Beiersdorf AG​, The Estee Lauder Companies Inc., Unilever, and L'Oreal. The key players are embarking on mergers and acquisitions as a strategy to strengthen their market dominance. The major players are constantly trying to expand their production facilities and increase their market presence locally via this strategy. Similarly, companies are innovating their products and advertising advanced and niche categories, which can eliminate recurring problems consumers face due to pollution, aging, and lack of time for care.

Skin Care Products Market Leaders

  1. L'Oréal S.A.

  2. Unilever PLC

  3. Procter & Gamble Company

  4. maxingvest AG (Beiersdorf AG)

  5. The Estée Lauder Companies Inc.

*Disclaimer: Major Players sorted in no particular order

Skincare Products Market  Concentration

Skin Care Products Market News

  • January 2022: L'Oreal and Verily announced a strategic partnership exclusive to beauty to advance skin health. The groundbreaking collaboration between the beauty industry and L'Oréal will comprise two initiatives aimed at better defining and understanding skin and hair aging mechanisms and guiding the company's precision beauty tech strategy and product development.
  • January 2022: Procter & Gamble acquired the luxury skincare brand Tula. Tula is a clean skincare brand powered by probiotic extracts and superfoods. Tula's products are designed to help improve skin balance, soothe skin, calm skin irritation, and nourish skin to improve hydration. As part of the acquisition agreement, P&G Beauty will support the Tula team to drive brand growth and support expansion and innovation.
  • December 2021: L'Oréal S.A. signed an agreement to acquire a skincare company named 'Youth to the People,' a California-based skincare company. Youth to the People develops and sells high-performance skincare products comprising premium vegan blends of superfood extracts and science.

Skin Care Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Facial Care

        1. Cleansers

        2. Moisturizers, Creams, and Lotions

        3. Serums and Essence

        4. Toners

        5. Face Masks and Packs

        6. Other Facial Care Products

      2. 5.1.2 Lip Care

      3. 5.1.3 Body Care

        1. Body Wash

        2. Body Lotions

    2. 5.2 Category

      1. 5.2.1 Premium Skincare Products

      2. 5.2.2 Mass Skincare Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oréal S.A.

      2. 6.3.2 Unilever PLC

      3. 6.3.3 The Estée Lauder Companies Inc.

      4. 6.3.4 Procter & Gamble Company

      5. 6.3.5 maxingvest AG (Beiersdorf AG)

      6. 6.3.6 Amorepacific Corporation

      7. 6.3.7 Shiseido Company, Limited

      8. 6.3.8 Johnson & Johnson Services Inc.

      9. 6.3.9 Kao Corporation

      10. 6.3.10 Colgate-Palmolive Company

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Skin Care Products Market Research FAQs

The Skincare Products Market is projected to register a CAGR of 4.69% during the forecast period (2023-2027).

L'Oréal S.A., Unilever PLC, Procter & Gamble Company, maxingvest AG (Beiersdorf AG) and The Estée Lauder Companies Inc. are the major companies operating in the Skincare Products Market.

North America is estimated to grow at the highest CAGR over the forecast period (2023-2027).

In 2023, the Asia Pacific accounts for the largest market share in the Skincare Products Market.

Skin Care Products Industry Report

Statistics for the 2023 Skin Care Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Skin Care Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!