Personal Care Wipes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The personal care wipes market is segmented by Product Type (Baby Wipes, Facial Wipes, Hand and Body Wipes, Personal Hygiene Wipes), by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores and Others), and by Geography.

Market Snapshot

Personal Care Wipes Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.4 %
Personal Care Wipes Market Key Players

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Market Overview

The personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2020-2025).

  • The attractive packaging of personal care products and innovation in product material and fragrances are influencing the sales of personal care wipes across the world. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market.
  • Furthermore, the benefits of personal care wipes for prevention of infection due to their disposable nature is attracting consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized and innovative personal care wipes which are suitable for different skin types.

Scope of the report

The personal care wipes market is segmented by product type that includes baby wipes, facial wipes, hand and body wipes and personal hygiene wipes. Based on distribution channel, the market is divided into supermarket/hypermarket, convenience stores, specialty stores, online stores, and other distribution channels. The study also involves the global level analysis of regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

By Product Type
Baby Wipes
Facial Wipes
Hand and Body Wipes
Personal Hygiene Wipes
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Baby Wipes to Witness Significant Growth

The baby personal care wipes segment is anticipated to witness significant demand due to disposable nature of baby wipes and act as genital cleansing agent. A major contribution of baby wipe goes into the growing birth rates especially during the early life stage of an infant. Dry baby wipes have excellent absorbency and suitable for hand and face cleaning, patient cleansing and face cleansing during travelling, while wet baby wipes are best used before diapering a baby, patient care and post workout wipe and provides cleansing action and moisturize the skin and soothes and prevents dryness. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world. Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors and more fragrances are the rising trends which can boost up the market globally.

Personal Care Wipes Market Key Trends

Asia-Pacific Region to Witness Significant Demand of Personal Care Wipes

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infectious disease is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. Additionally, growing manufacturing activity and modernization in healthcare practices, especially in developing countries, is expected to witness significant growth in personal care wipes market during the forecast period.

Personal Care Wipes Market Growth Rate

Competitive Landscape

The personal care wipes market is highly competitive and fragmented with the presence of numerous players competing for the major position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships and new product development to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, Johnson & Johnson, and Rockline Industries Inc.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Baby Wipes

      2. 5.1.2 Facial Wipes

      3. 5.1.3 Hand and Body Wipes

      4. 5.1.4 Personal Hygiene Wipes

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Rockline Industries Inc.

      2. 6.4.2 Diamond Wipes International Inc.

      3. 6.4.3 Procter and Gamble Co.

      4. 6.4.4 Kimberly Clark Corporation

      5. 6.4.5 Johnson & Johnson

      6. 6.4.6 La Fresh Group Inc.

      7. 6.4.7 Suominen Corporation

      8. 6.4.8 Edgewell Personal Care

      9. 6.4.9 Unicharm International

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Personal Care Wipes Market market is studied from 2016 - 2026.

The Personal Care Wipes Market is growing at a CAGR of 5.4% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Rockline Industries, Inc., Diamond Wipes International, Inc., Procter and Gamble Co., Kimberly Clark Corporation , Johnson & Johnson are the major companies operating in Personal Care Wipes Market.

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