Personal Care Wipes Industry Overview
|Study Period:||2018 - 2028|
|Fastest Growing Market:||Asia-Pacific|
|Largest Market:||North America|
*Disclaimer: Major Players sorted in no particular order
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Personal Care Wipes Market Analysis
The global personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2022-2027).
The COVID 19 pandemic has boosted the demand for personal care wipes due to increased consumer concerns regarding personal hygiene and cleanliness. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited, is driving the market.
Furthermore, the benefits of disinfecting wipes for preventing infection due to their disposable nature attract consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized disinfecting and innovative personal care wipes suitable for different skin types.
The rise in the infant population, rapid urbanization, increased disposable income of female consumers, and surge in hygiene consciousness among consumers are the factors driving the personal care wipes market.
Personal Care Wipes Industry Segments
Personal care wipes are disposable products primarily used for personal hygiene and cleaning. The personal care wipes market is segmented by product type, using baby wipes, facial wipes, hand and body wipes, and personal hygiene wipes. Based on distribution channels, the market is divided into supermarket/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The study also involves the global analysis of regions, such as North America, Europe, Asia-Pacific, South America, Middle-East, and Africa. The Report Offers Market Size and Forecasts in Value (in USD million) for the above segments.
|By Product Type|
|Hand and Body Wipes|
|Personal Hygiene Wipes|
|By Distribution Channel|
|Other Distribution Channels|
Personal Care Wipes Market Trends
This section covers the major market trends shaping the Personal Care Wipes Market according to our research experts:
Increase in Urban Population
The personal care wipes segment is anticipated to witness significant demand due to the rapid increase in urbanization worldwide. With the rise in the working population and hectic lifestyle, personal care wipes have become an essential part of daily life among the urban population. The increase in disposable income of the urban population is driving the personal care wipes market. Moreover, wet baby wipes are best used before diapering a baby, during patient care, and during post-workout wipes and provide cleansing action and moisturize the skin and soothe and prevent dryness.
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Asia-Pacific Region to Witness Significant Demand of Personal Care Wipes
In the Asia-Pacific region, the rising awareness among consumers to use personal care products, mainly to avoid skin problems and infectious diseases, is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant change in the number of potential buyers in developing economies like China and India is expected to drive the market in the area. Moreover, increasing spending capacity and high internet penetration are changing how consumers buy personal care products. Additionally, manufacturing activity and modernization in healthcare practices, especially in developing countries, will witness significant growth in the personal care wipes market during the forecast period.
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Personal Care Wipes Market Competitor Analysis
The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships, and new product development, to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, and Johnson & Johnson.
Personal Care Wipes Market Top Players
Diamond Wipes International, Inc.
Procter and Gamble Co.
Johnson & Johnson
La Fresh Group
*Disclaimer: Major Players sorted in no particular order
Personal Care Wipes Market Recent Developments
- In April 2022, Walgreens Boots Alliance Group is committed to stopping selling all wet wipes containing plastic by the end of the year and will replace them with plant-based alternatives.
- In February 2022, Essity, a hygiene and health company, acquired Legacy Converting, Inc., a US professional wiping and cleaning company. The company offers products in wet wipes, chemical-ready wipes, and dry wipes.
Personal Care Wipes Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Baby Wipes
5.1.2 Facial Wipes
5.1.3 Hand and Body Wipes
5.1.4 Personal Hygiene Wipes
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialty Stores
5.2.4 Online Stores
5.2.5 Other Distribution Channels
5.3.1 North America
22.214.171.124 United States
126.96.36.199 Rest of North America
188.8.131.52 United Kingdom
184.108.40.206 Rest of Europe
220.127.116.11 Rest of Asia-Pacific
5.3.4 South America
18.104.22.168 Rest of South America
5.3.5 Middle-East and Africa
22.214.171.124 South Africa
126.96.36.199 United Arab Emirates
188.8.131.52 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Diamond Wipes International Inc.
6.4.2 Procter and Gamble Co.
6.4.3 Kimberly Clark Corporation
6.4.4 Johnson & Johnson
6.4.5 La Fresh Group Inc.
6.4.6 Suominen Corporation
6.4.7 Edgewell Personal Care
6.4.8 Nice-Pak Products, Inc.
6.4.9 Body Wipe Company
6.4.10 Unicharm International
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID 19 ON THE MARKET
Personal Care Wipes Market Research FAQs
What is the study period of this market?
The Personal Care Wipes Market is studied from 2018 - 2028.
What is the growth rate of Personal Care Wipes Market?
The Personal Care Wipes Market is growing at a CAGR of 5.4% over the next 5 years.
What is Personal Care Wipes Market size in 2018?
The Personal Care Wipes Market is valued at 4 Billion USD in 2018.
What is Personal Care Wipes Market size in 2028?
The Personal Care Wipes Market is valued at 6 Billion USD in 2028.
Which region has highest growth rate in Personal Care Wipes Market?
Asia-Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Personal Care Wipes Market?
North America holds highest share in 2021.
Who are the key players in Personal Care Wipes Market?
Diamond Wipes International, Inc., Procter and Gamble Co., Johnson & Johnson, Kimberly-Clark Corporation, La Fresh Group are the major companies operating in Personal Care Wipes Market.
Personal Care Wipes Industry Reports
In-depth industry statistics and market share insights of the Personal Care Wipes sector for 2020, 2021, and 2022. The Personal Care Wipes research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Personal Care Wipes report PDF.