Personal Care Wipes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Global Personal Care Wipes Market is segmented by Product Type (Baby Wipes, Facial Wipes, Hand and Body Wipes, Personal Hygiene Wipes); by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecasts in Value (in USD million) for the above segments.

Personal Care Wipes Industry Overview

Personal Care Wipes Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 5.4 %

Major Players

Personal Care Wipes Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Personal Care Wipes Market Analysis

The global personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2022-2027).

The COVID 19 pandemic has boosted the demand for personal care wipes due to increased consumer concerns regarding personal hygiene and cleanliness. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited, is driving the market.

Furthermore, the benefits of disinfecting wipes for preventing infection due to their disposable nature attract consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized disinfecting and innovative personal care wipes suitable for different skin types.

The rise in the infant population, rapid urbanization, increased disposable income of female consumers, and surge in hygiene consciousness among consumers are the factors driving the personal care wipes market.

Personal Care Wipes Industry Segments

Personal care wipes are disposable products primarily used for personal hygiene and cleaning. The personal care wipes market is segmented by product type, using baby wipes, facial wipes, hand and body wipes, and personal hygiene wipes. Based on distribution channels, the market is divided into supermarket/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. The study also involves the global analysis of regions, such as North America, Europe, Asia-Pacific, South America, Middle-East, and Africa. The Report Offers Market Size and Forecasts in Value (in USD million) for the above segments.

By Product Type
Baby Wipes
Facial Wipes
Hand and Body Wipes
Personal Hygiene Wipes
By Distribution Channel
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Personal Care Wipes Market Trends

This section covers the major market trends shaping the Personal Care Wipes Market according to our research experts:

Increase in Urban Population

The personal care wipes segment is anticipated to witness significant demand due to the rapid increase in urbanization worldwide. With the rise in the working population and hectic lifestyle, personal care wipes have become an essential part of daily life among the urban population. The increase in disposable income of the urban population is driving the personal care wipes market. Moreover, wet baby wipes are best used before diapering a baby, during patient care, and during post-workout wipes and provide cleansing action and moisturize the skin and soothe and prevent dryness.

Personal Care Wipes Market - Urban Population, Global, In Billions, 2017-2020

Asia-Pacific Region to Witness Significant Demand of Personal Care Wipes

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, mainly to avoid skin problems and infectious diseases, is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant change in the number of potential buyers in developing economies like China and India is expected to drive the market in the area. Moreover, increasing spending capacity and high internet penetration are changing how consumers buy personal care products. Additionally, manufacturing activity and modernization in healthcare practices, especially in developing countries, will witness significant growth in the personal care wipes market during the forecast period.

Market Size of Personal Care Wipes (%), By Geography, Global, 2021

Personal Care Wipes Market Competitor Analysis

The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships, and new product development, to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, and Johnson & Johnson.

Personal Care Wipes Market Top Players

  1. Diamond Wipes International, Inc.

  2. Procter and Gamble Co.

  3. Johnson & Johnson

  4. Kimberly-Clark Corporation

  5. La Fresh Group

*Disclaimer: Major Players sorted in no particular order

Personal Care Wipes Market Concentration

Personal Care Wipes Market Recent Developments

  • In April 2022, Walgreens Boots Alliance Group is committed to stopping selling all wet wipes containing plastic by the end of the year and will replace them with plant-based alternatives.
  • In February 2022, Essity, a hygiene and health company, acquired Legacy Converting, Inc., a US professional wiping and cleaning company. The company offers products in wet wipes, chemical-ready wipes, and dry wipes.

Personal Care Wipes Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Baby Wipes

      2. 5.1.2 Facial Wipes

      3. 5.1.3 Hand and Body Wipes

      4. 5.1.4 Personal Hygiene Wipes

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Diamond Wipes International Inc.

      2. 6.4.2 Procter and Gamble Co.

      3. 6.4.3 Kimberly Clark Corporation

      4. 6.4.4 Johnson & Johnson

      5. 6.4.5 La Fresh Group Inc.

      6. 6.4.6 Suominen Corporation

      7. 6.4.7 Edgewell Personal Care

      8. 6.4.8 Nice-Pak Products, Inc.

      9. 6.4.9 Body Wipe Company

      10. 6.4.10 Unicharm International

    5. *List Not Exhaustive


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Personal Care Wipes Market Research FAQs

The Personal Care Wipes Market is studied from 2018 - 2028.

The Personal Care Wipes Market is growing at a CAGR of 5.4% over the next 5 years.

The Personal Care Wipes Market is valued at 4 Billion USD in 2018.

The Personal Care Wipes Market is valued at 6 Billion USD in 2028.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

Diamond Wipes International, Inc., Procter and Gamble Co., Johnson & Johnson, Kimberly-Clark Corporation, La Fresh Group are the major companies operating in Personal Care Wipes Market.

Personal Care Wipes Industry Reports

In-depth industry statistics and market share insights of the Personal Care Wipes sector for 2020, 2021, and 2022. The Personal Care Wipes research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Personal Care Wipes report PDF.

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