Organic Skincare Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Organic Skincare Products Market is Segmented by Type (Facial Care and Body Care), Distribution Channel (Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers the market size and forecast for all the above segments in value (USD million).

Market Snapshot

organic skin care market
Study Period: 2016-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 8.72 %
organic skin care market analysis

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Market Overview

The global organic skincare products market is projected to register a CAGR of 8.72% during the forecast period 2022-2027.

The COVID-19 pandemic resulted in disruptions in the supply chain, owing to the forced shutdown of brick-and-mortar stores, eventually having a negative impact on beauty and personal care products, including organic skincare products. However, the COVID-19 pandemic also changed the preferences of consumers who are proactively seeking clean-labeled and functional skincare products, which is expected to accelerate the growth of the market studied during the forecast period at a faster pace. Key players may back the online channels/door delivery options to boost sales of their organic beauty and personal care products at least during the near future or until the pandemic ends. However, increased online sales are not offsetting the decline in in-store sales. Post-pandemic trends will likely accelerate, with direct-to-consumer e-commerce, such as brands’ websites, shoppable social-media platforms, and marketplaces becoming more important. Across the globe, consumers indicate that they are likely to increase their online engagement and spending. The beauty industry players will need to prioritize digital channels to capture and convert the attention of existing and new customers.

Skincare is an essential part of personal care. It includes everything, ranging from correction to prevention, in the process of makeup. The innovations and developments in the beauty industry promise to deliver improved products with a health-friendly touch. Makeup with skincare benefits has been prevalent in the market for quite a while now.

Skin sensitivity is another factor driving the growth of the organic and natural skincare products market. Awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of this market. A majority of the consumer base tends to buy products with the terms natural or organic associated with them. They generally do not focus on the ingredients used in the product’s manufacturing.

Scope of the Report

Organic skincare products are generally defined as skincare products that contain organically grown ingredients that are free from pesticides. The global organic skincare products market is segmented by product type, distribution channel, and geography. Based on product type, the market has been segmented into face care and body care organic products.​ By facial care, the market is segmented into cleansers, moisturizers/face cream, oils/serums, and other facial care.​ By body care, the market is segmented into body lotions, body wash, and other body care.​ By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty retail stores, online retail stores, and other distribution channels.​ By geography, the market has been segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Facial Care
Moisturizers and Oils/Serums
Other Facial Care
Body Care
Body Lotions
Body Wash
Other Body Care
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail Stores
Other Distribution Channels
North America
Rest of North America
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Paraben-free Products are Being Increasingly Launched

Parabens are the most widely used type of preservatives in cosmetics and pharmaceutical products. Consumers are becoming more concerned about avoiding parabens as an ingredient in their skincare products as they have many side effects. They can disrupt hormones in the body and also cause skin irritation. With the growth of organic products, synthetic compounds like propylparaben and butylparaben are not considered safe for use. If a product is paraben-free, the label will typically show "free from parabens.” Labels stating Isopropylparaben and isobutylparaben also indicate parabens are absent. Just 35% of beauty products contain parabens, down by nearly seven points over the previous few years. For the beauty industry, there are many categories that still derive a significant share of sales from products with parabens and likely many other undesirable ingredients, but those categories still heavily focused on parabens are some of the fastest shifting ones to paraben-free skincare products.

 organic skin care market

Asia-Pacific Registering the Highest Growth Rate

Asia-Pacific is one of the most diverse and dynamic markets in the cosmetic industry across the world in terms of many popular categories such as skincare, sun care, hair care, color cosmetics, deodorants, and fragrances, which are the most commonly used in this region. Hence, the region remains a potential market for organic skincare products in the world. The Asia-Pacific region is expected to see the fastest growth during the forecast period. An aging population, increasing awareness of organic products, an increasing number of millennials, and more working women are the driving factors for organic skincare in this region. Also, with increasing investments toward branding and advertising organic skincare products in the region, this market is expected to flourish during the forecast period. Moreover, in Asia-Pacific, China dominates the market studied, followed by Japan, South Korea, and others.

 organic cosmetics market

Competitive Landscape

The global organic skincare products market is a highly competitive market and comprises regional and international competitors such as The Hain Celestial Group (Avalon Natural Products Inc.)​, L'Oréal SA​, Johnson & Johnson, and others. The major strategies adopted by the companies in the market are new product launches, agreements/partnerships, expansions, mergers, and acquisitions. The merger and acquisition strategy is increasingly being undertaken by companies to utilize their respective key strengths, such as intense R&D activities, distribution network, the development of new products, to enhance the portfolio, and capture the untapped markets and drive the organic skincare products market further.

Major Players

  1. The Hain Celestial Group

  2. Johnson & Johnson

  3. Botanic Organic, LLC

  4. Eminence Organic Skin Care

  5. Loreal SA

Avalon Natural Products Inc., Johnson & Johnson Services, Starflower Essential Organic Skin Care, Thesis Beauty,  Eminence Organic Skin Care

Recent Developments

· In January 2022, L'Oreal and Verily announced a strategic partnership to advance precision skin health. It is expected to entail two programs aimed to better understand and characterize skin and hair aging mechanisms and to inform L'Oreal’s precision beauty tech strategy and product development

· In December 2020, L'Oreal announced the signing of an agreement with Takami Co, a Japanese company that markets the Takami skincare brand.

· In December 2020, Forrest Essential launched its natural make up product line, which is enriched with potent natural ingredients and special serum formula enhancing both lips & eyes.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Facial Care

        1. Cleansers

        2. Moisturizers and Oils/Serums

        3. Other Facial Care

      2. 5.1.2 Body Care

        1. Body Lotions

        2. Body Wash

        3. Other Body Care

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. US

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. UK

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. UAE

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Avalon Natural Products Inc.

      2. 6.4.2 Johnson & Johnson Services

      3. 6.4.3 Starflower Essential Organic Skin Care

      4. 6.4.4 Thesis Beauty

      5. 6.4.5 Eminence Organic Skin Care

      6. 6.4.6 Botanic Organic LLC

      7. 6.4.7 Phyt's USA

      8. 6.4.8 L'Oreal SA

      9. 6.4.9 Forrest Essentials

      10. 6.4.10 Eminence Organics

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Organic Skincare Products Market market is studied from 2016 - 2027.

The Organic Skincare Products Market is growing at a CAGR of 8.72% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

The Hain Celestial Group, Johnson & Johnson, Botanic Organic, LLC , Eminence Organic Skin Care, Loreal SA are the major companies operating in Organic Skincare Products Market.

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