Facial Cleansers & Toners Market Size
| Study Period: | 2018 - 2028 |
| Fastest Growing Market: | Asia Pacific |
| Largest Market: | Asia Pacific |
| CAGR: | 5.2 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and it's growth?
Facial Cleansers & Toners Market Analysis
The Global Facial Cleansers and Toners Market is projected to grow at a CAGR of 5.2% over the forecast period (2019-2024).
- Increasing disposable incomes in developing markets is driving the usage of cosmetic products from the point of view of increased adoption and increased usage of premium products. This trend is also driven by the increased penetration of organized retail and online channels for sales of this category of products.
- Natural brands are increasingly out-growing traditional brands when it comes to product categories such as facial cleansers and toners. Increasing preference for indie-brands is also driving the market with such brands having a clear market opportunity in terms of marketing through social media and selling through online channels, which incentivize their low-cost go-to-market strategies.
Facial Cleansers & Toners Industry Segmentation
The global facial cleansers and toners market is segmented by product type into facial toners and by distribution channel into supermarkets/hypermarkets, specialist retailers, convenience stores, online channels, and other distribution channels. The segmentation by geography provides insights into the key trends in the top markets for this category.
| Type | |
| Facial Cleansers | |
| Facial Toners |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialist Retailers | |
| Convenience Stores | |
| Online Channel | |
| Other Channels |
| Geography | |||||||||
| |||||||||
| |||||||||
| |||||||||
| |||||||||
|
Facial Cleansers & Toners Market Trends
This section covers the major market trends shaping the Facial Cleansers & Toners Market according to our research experts:
Emergence of Online Retail Channel
Facial cleansers and toners are categories that were believed to be dependent on experiential purchase. However, consumers in major markets across the world are increasingly becoming confident about purchasing personal care products online, moving the traditional try-and-buy purchasing model to a buy-and-try model. In 2019, the top 1000 beauty and personal care retailers had combined online sales worth USD 10.23 billion. Online retail has also been pushing the indie-trend to the forefront with new entrants becoming comfortable entering the market exclusively through online channels, which eliminates the need for them to invest in costly marketing and distribution infrastructure. Cross-border e-commerce has also provided a major fillip to the global expansion of brands. Chinese brands have been able to tap much of the market in countries in Southeast Asia because of the well-established cross-border e-commerce trade in the region.
To understand key trends, Download Sample Report
Asia-Pacific Driving Market Growth
Companies in the Asia-Pacific region are maintaining their cutting-edge innovation in product development and the large population base and increasing levels of disposable incomes in most of the emerging markets in the region are driving the growth of the market. The market is led by innovations by companies from Japan and South Korea. From a consumer standpoint, as the Chinese market is reaching stagnation, India and countries in the Southeast Asian region are fast emerging as major markets. Increased celebrity endorsements and preferences for fair skin have been trends that are driving the facial cleansers and toners market in India.
To understand geography trends, Download Sample Report
Facial Cleansers & Toners Industry Overview
The Global Facial Cleansers and Toners Market is consolidated with the top global players such as Unilever Plc., Procter & Gamble, L'oreal and Revlon, Inc. occupying significant market shares. However, there is a strong presence of local and regional brands as well as a host of indie players and private labels which intensify the competition in this category.
Facial Cleansers & Toners Market Leaders
Unilever Plc.
Procter & Gamble Company
Revlon, Inc.
L'oreal
TLC Hygienic Cosmetic Pty Limited
*Disclaimer: Major Players sorted in no particular order
Facial Cleansers & Toners Market Report - Table of Contents
-
1. INTRODUCTION
-
1.1 Study Deliverables
-
1.2 Study Assumptions
-
1.3 Scope of the Study
-
-
2. RESEARCH METHODOLOGY
-
3. EXECUTIVE SUMMARY
-
3.1 Market Overview
-
-
4. MARKET DYNAMICS
-
4.1 Market Drivers
-
4.2 Market Restraints
-
4.3 Industry Attractiveness - Porter's Five Force Analysis
-
4.3.1 Bargaining Power of Suppliers
-
4.3.2 Bargaining Power of Buyers/Consumers
-
4.3.3 Threat of New Entrants
-
4.3.4 Threat of Substitute Products
-
4.3.5 Intensity of Competitive Rivalry
-
-
-
5. MARKET SEGMENTATION
-
5.1 Type
-
5.1.1 Facial Cleansers
-
5.1.2 Facial Toners
-
-
5.2 Distribution Channel
-
5.2.1 Supermarkets/Hypermarkets
-
5.2.2 Specialist Retailers
-
5.2.3 Convenience Stores
-
5.2.4 Online Channel
-
5.2.5 Other Channels
-
-
5.3 Geography
-
5.3.1 North America
-
5.3.1.1 United States
-
5.3.1.2 Canada
-
5.3.1.3 Mexico
-
5.3.1.4 Rest of North America
-
-
5.3.2 Europe
-
5.3.2.1 Germany
-
5.3.2.2 United Kingdom
-
5.3.2.3 France
-
5.3.2.4 Spain
-
5.3.2.5 Russia
-
5.3.2.6 Italy
-
5.3.2.7 Rest of Europe
-
-
5.3.3 Asia Pacific
-
5.3.3.1 China
-
5.3.3.2 India
-
5.3.3.3 Japan
-
5.3.3.4 Australia
-
5.3.3.5 Rest of Asia-Pacific
-
-
5.3.4 South America
-
5.3.4.1 Brazil
-
5.3.4.2 Argentina
-
5.3.4.3 Rest of South America
-
-
5.3.5 Middle East and Africa
-
5.3.5.1 United Arab Emirates
-
5.3.5.2 Saudi Arabia
-
5.3.5.3 South Africa
-
5.3.5.4 Rest of Middle East and Africa
-
-
-
-
6. COMPETITIVE LANDSCAPE
-
6.1 Most Adopted Strategies
-
6.2 Market Share Analysis
-
6.3 Company Profiles
-
6.3.1 Unilever Plc.
-
6.3.2 Procter & Gamble Company
-
6.3.3 Revlon, Inc.
-
6.3.4 L'oreal
-
6.3.5 TLC Hygienic Cosmetic Pty Limited
-
6.3.6 Avon Products Inc.
-
6.3.7 Estee Lauder Companies Inc.
-
*List Not Exhaustive -
-
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Facial Cleansers & Toners Market Research FAQs
What is the study period of this market?
The Facial Cleansers and Toners Market is studied from 2018 - 2028.
What is the growth rate of Facial Cleansers and Toners Market?
The Facial Cleansers and Toners Market is growing at a CAGR of 5.2% over the next 5 years.
Which region has highest growth rate in Facial Cleansers and Toners Market?
Asia Pacific is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Facial Cleansers and Toners Market?
Asia Pacific holds highest share in 2021.
Who are the key players in Facial Cleansers and Toners Market?
Unilever Plc., Procter & Gamble Company, Revlon, Inc., L'oreal, TLC Hygienic Cosmetic Pty Limited are the major companies operating in Facial Cleansers and Toners Market.
Facial Cleansers and Toners Industry Report
Statistics for the 2023 Facial Cleansers and Toners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Facial Cleansers and Toners analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
