Facial Cleansers and Toners Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Facial Cleanser Market Share and is segmented by Type into Facial Cleansers and Facial Toners, by Distribution Channel into Supermarkets/Hypermarkets, Specialist Retailers, Convenience Stores, Online Channel, and Other Channels, and by Geography.

Facial Cleanser and Toner Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
Facial Cleansers And Toners Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.20 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration High

Major Players

Facial Cleansers And Toners Market Key Players

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Facial Cleanser and Toner Market Analysis

The Global Facial Cleansers and Toners Market is projected to grow at a CAGR of 5.2% over the forecast period (2019-2024).

  • Increasing disposable incomes in developing markets isdriving the usage of cosmetic products from the point of view of increased adoption and increased usage of premium products. This trend is also driven by the increased penetration of organized retail and online channels for sales of this category of products.

  • Natural brands are increasingly out-growing traditional brands when it comes to product categories such as facial cleansers and toners. Increasing preference for indie-brands is also driving the market with such brands having a clear market opportunity in terms of marketing through social media and selling through online channels, which incentivize their low-cost go-to-market strategies.

Facial Cleanser and Toner Market Trends

This section covers the major market trends shaping the Facial Cleansers & Toners Market according to our research experts:

Emergence of Online Retail Channel

Facial cleansers and toners are categories that were believed to be dependent on experiential purchase. However, consumers in major markets across the world are increasingly becoming confident about purchasing personal care products online, moving the traditional try-and-buy purchasing model to a buy-and-try model. In 2019, the top 1000 beauty and personal care retailers had combined online sales worth USD 10.23 billion. Online retail has also been pushing the indie-trend to the forefront with new entrants becoming comfortable entering the market exclusively through online channels, which eliminates the need for them to invest in costly marketing and distribution infrastructure. Cross-border e-commerce has also provided a major fillip to the global expansion of brands. Chinese brands have been able to tap much of the market in countries in Southeast Asia because of the well-established cross-border e-commerce trade in the region.

Facial Cleansers And Toners Market Trends

Asia-Pacific Driving Market Growth

Companies in the Asia-Pacific region are maintaining their cutting-edge innovation in product development and the large population base and increasing levels of disposable incomes in most of the emerging markets in the region are driving the growth of the market. The market is led by innovations by companies from Japan and South Korea. From a consumer standpoint, as the Chinese market is reaching stagnation, India and countries in the Southeast Asian region are fast emerging as major markets. Increased celebrity endorsements and preferences for fair skin have been trends that are driving the facial cleansers and toners market in India.  

Facial Cleansers And Toners Market Growth

Facial Cleanser and Toner Industry Overview

The Global Facial Cleansers and Toners Market is consolidated with the top global players such as Unilever Plc., Procter & Gamble, L'oreal and Revlon, Inc. occupying significant market shares. However, there is a strong presence of local and regional brands as well as a host of indie players and private labels which intensify the competition in this category.

Facial Cleanser and Toner Market Leaders

  1. Unilever Plc.

  2. Procter & Gamble Company

  3. Revlon, Inc.

  4. L'oreal

  5. TLC Hygienic Cosmetic Pty Limited

*Disclaimer: Major Players sorted in no particular order

"Unilever Plc.,  Procter & Gamble Company,  Revlon, Inc.,  L'oreal,  TLC Hygienic Cosmetic Pty Limited"
Need More Details on Market Players and Competitors?
Download Sample

Facial Cleanser and Toner Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Facial Cleansers

      2. 5.1.2 Facial Toners

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Channel

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Spain

        5. 5.3.2.5 Russia

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 South Africa

        4. 5.3.5.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever Plc.

      2. 6.3.2 Procter & Gamble Company

      3. 6.3.3 Revlon, Inc.

      4. 6.3.4 L'oreal

      5. 6.3.5 TLC Hygienic Cosmetic Pty Limited

      6. 6.3.6 Avon Products Inc.

      7. 6.3.7 Estee Lauder Companies Inc.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Facial Cleanser and Toner Industry Segmentation

The global facial cleansers and toners market is segmented by product type into facial toners and by distribution channel into supermarkets/hypermarkets, specialist retailers, convenience stores, online channels, and other distribution channels. The segmentation by geography provides insights into the key trends in the top markets for this category.

Type
Facial Cleansers
Facial Toners
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailers
Convenience Stores
Online Channel
Other Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Spain
Russia
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East and Africa
Need A Different Region Or Segment?
Customize Now

Facial Cleanser and Toner Market Research FAQs

The Facial Cleansers and Toners Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)

Unilever Plc., Procter & Gamble Company, Revlon, Inc., L'oreal and TLC Hygienic Cosmetic Pty Limited are the major companies operating in the Facial Cleansers and Toners Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Facial Cleansers and Toners Market.

The report covers the Facial Cleansers and Toners Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Facial Cleansers and Toners Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Facial Cleanser and Toner Industry Report

Statistics for the 2024 Facial Cleanser and Toner market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Facial Cleanser and Toner analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Facial Cleansers and Toners Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)