Bangladesh Face Wash Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Bangladesh Face Wash Market is Segmented by Product Type (Cream, Gel, Foam, and Others); Composition Type (Chemical and Herbal); Distribution Channel (Supermarket/ Hypermarket, Convenience Store and Online Retail Stores); and by Gender (Men and Women). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

bangladesh face wash market analysis
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.8 %
bangladesh face wash market major players

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Market Overview

Bangladesh face wash market is forecasted to grow at a CAGR of 4.8% during the forecast period (2021 - 2026).

The COVID-19 pandemic has changed the consumption pattern for the entire range of customer care products, and the market for face wash products is no exception. The shift in customer preferences has been noted with the consumer need for more care products like face wash. As consumers were following the trend of work-from-home or stay-at-home, consumers were more focused on personal care products which boosted the demand for the face wash market in Bangladesh.

The rise in awareness regarding the benefits of self-care among consumers has propelled the growth of face wash products in Bangladesh. The emerging trend of herbal beauty and clean-label beauty products is regarded as one of the crucial factors that boost the market growth for face wash products in the country.

In addition, the increase in internet penetration has also generated a positive impact to further drive the sale of face wash products by offering multiple benefits to consumers such as heavy discounts, easy price comparisons, availability of more variety, and doorstep delivery. These factors cumulatively have led to an increased outspread of face wash products among consumers in the country.

However, the growing penetration of counterfeit products is anticipated to hamper Bangladesh's face wash products market growth.

Scope of the Report

Face washes are water-based products that clean or removes dirt or other substances. In this report, Bangladesh face wash market has been classified based on product type, composition type, gender, and distribution channel. The report offers a detailed analysis of product types into cream, gel, foam, and others. A detailed analysis by distribution channels into supermarket/ hypermarket, convenience store, and online retail stores. The market is segmented by composition type into chemical and herbal. By gender into male and female. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Product Type
By Composition Type
By Distribution Channel
Supermarket/ Hypermarket
Online Retail Stores
Convenience Stores
Be Gender

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Key Market Trends

Demand for Organic Face Wash Products

The demand for organic face wash products is driven by the increasing awareness among people about natural benefits, and the shift toward natural ingredient-made products. Local players, such as Neem Laboratories Private Ltd (a subsidiary of ACI limited), have come up with a range of herbal face wash under the brand name, Neem Original. The company is currently focusing on the urban markets of Bangladesh, with a target to explore opportunities in rural areas as well, which is boosting the market growth. International companies, such as Himalaya Global Holdings Limited, have high market penetration for face wash products, with the large availability of pack sizes and enhanced marketing strategy.

bangladesh face wash market trends

Face Wash Gel is the Leading Segment

The gel-based face wash is high in demand and a leading segment in Bangladesh face wash market. The products are advertised by communicating the functionality that they are generally designed for, i.e., deep cleansing, and are effective at decongesting clogged pores, removing excess oil, and killing acne-causing bacteria, owing to their antiseptic and exfoliating properties, which propel the market growth in the country. These products are preferred the most among all types of face wash, as they work well for all types of skin providing a boost to the overall market. A large consumer population is opting for gel-based face washing due to a growing awareness of the product. This trend tends to increase the market demand for face wash across the country.

bangladesh face wash market share

Competitive Landscape

Global players account for the major market share in the Bangladesh face wash market. The prominent players in the market are L'Oreal, Himalaya, Unilever PLC, and Johnson & Johnson Services Inc, among others. The market leaders are constantly acquiring other brands to increase their product catalog and thereby increase market penetration. Key players are also looking for market expansion in the country to increase their distribution network. Bangladesh's face wash market has a number of dominant players who have established themselves over the years.

Recent Developments

  • In August 2021, Unilever PLC had launched a direct-to-consumer e-commerce site, named also guarantees the authenticity of the products, with users able to search sectors such as Homecare, and Beauty and Personal Care.
  • In January 2020, Marico Bangladesh had launched its first male grooming brand named 'Studio X' in Bangladesh with a wide range of premium products for men which includes face wash and hair gels.
  • In November 2018, L'Oréal Paris had partnered with, an online marketplace in Bangladesh.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cream

      2. 5.1.2 Gel

      3. 5.1.3 Foam

      4. 5.1.4 Others

    2. 5.2 By Composition Type

      1. 5.2.1 Chemical

      2. 5.2.2 Herbal

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarket/ Hypermarket

      2. 5.3.2 Online Retail Stores

      3. 5.3.3 Convenience Stores

    4. 5.4 Be Gender

      1. 5.4.1 Men's

      2. 5.4.2 Women's


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 ACI Limited

      2. 6.4.2 Unilever PLC

      3. 6.4.3 L'Oreal S.A

      4. 6.4.4 Johnson & Johnson Services Inc

      5. 6.4.5 Marico Limited

      6. 6.4.6 Procter and Gamble

      7. 6.4.7 Himalaya Global Holdings Ltd

      8. 6.4.8 Rangapori

      9. 6.4.9 Body Cupid Pvt Ltd.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Bangladesh Face Wash Market market is studied from 2016 - 2026.

The Bangladesh Face Wash Market is growing at a CAGR of 4.8% over the next 5 years.

ACI Limited, Unilever PLC, L'Oréal S.A, Johnson & Johnson Services, Inc, Marico Limited are the major companies operating in Bangladesh Face Wash Market.

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