Bangladesh Face Wash Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Bangladesh Face Wash Market is Segmented by Product Type (Cream, Gel, Foam and Others), Composition Type (Chemical and Herbal), Distribution Channel (Supermarket/ Hypermarket, Convenience Store and Online Retailing) and by Gender (Men and Women).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR% (2019-2024): 4.5%

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Market Overview

Bangladesh face wash market is forecasted to reach USD 30.76 million by 2024 growing at a CAGR of 4.5% during the forecast period (2019 - 2024).

  • It has been observed that even though Bangladesh face wash market is dominated by female consumers, male consumers are gradually coming on par with them. The working individuals were found to be more conscious of their appearance and were ready to buy high-priced products, as compared to housewives and students.
  • Most of the teenagers are students and only a few have particular jobs. As a result, most of the purchase will be based on pocket money. Therefore, low-priced face washes are mostly preferred among teenagers. Mostly, the dwellers of large cities and towns are more concerned about their skin, as they are more exposed to pollutants. Thus, the face wash market has intense competition within the industry as there are several substitutes in the market. Developing customer loyalty will ensure long term profitability.

Scope of the Report

In this report, the Bangladesh Face Wash Market has been classified based on product type, composition type, gender and distribution channel. The report offers detailed analysis of product segments by type cream, gel, foam and others. The segment is first introduced and then each of this is dealt with in greater detail, in the regional funding patterns sections. The industry is studied in terms of its growth over the last few years and the fundamental challenges that face the industry.

Product Type
Composition Type
Distribution Channel
Supermarket/ Hypermarket
Convenience Store
Online Retailing

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Key Market Trends

Gel Based Face Wash are High in Demand and Leading the Market

Gel cleansers are clear and, as the name suggests, have a gel-like consistency. The products are advertised by communicating the functionality that they are generally designed for, i.e., deep cleansing, and are effective at decongesting clogged pores, removing excess oil, and killing acne-causing bacteria, owing to their antiseptic and exfoliating properties. These products are preferred the most among all types of face wash, as they work well for all types of skin and are also sometimes used as body wash, thus, providing a boost to the overall market. Some of the products include, Himalaya Neem face wash, Clean and Clear face wash etc.


Growth of Herbal Type Face Wash Segment

The herbal segment in the face wash market is driven by the increasing awareness among people about health benefits, and shift toward natural ingredient-made products. Local players, such as Neem Laboratories Private Ltd (subsidiary of ACI limited), have come up with a range of herbal face wash under the brand name, Neem Original™. The company is currently focusing on the urban markets of Bangladesh, with a target to explore opportunities in rural areas as well. International companies, such as Himalaya (renowned under Herbal Skin Care Brand), have high market penetration for face wash products, with large availability of pack sizes and enhanced marketing strategy. The nation consumes imported herbal products from companies, like Ayur Herbal, including products, such as Tea tree face wash, and Tulsi Neem face wash.


Competitive Landscape

Global players account for the major market share in the Bangladesh face wash market. The prominent players in the market are L'Oreal, Himalaya, Unilever, and Johnson & Johnson, among others. Unilever has the highest market share in the Bangladesh face wash market. It is the market leader, due to its wide range of products and extensive access to  distribution network. Unilever has constantly acquired other brands, such as Lakmé, to increase its product catalog and thereby increase its market penetration. L'Oreal and Himalaya are also among the top there players in the market. The Bangladesh face wash market has a number of dominant players who have established themselves over the years. Thus, the entry barrier is high for a new entrant.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Value Chain / Supply Chain Analysis

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 PESTLE Analysis

    6. 4.6 Ease Of Doing Business


    1. 5.1 Product Type

      1. 5.1.1 Cream

      2. 5.1.2 Gel

      3. 5.1.3 Foam

      4. 5.1.4 Others

    2. 5.2 Composition Type

      1. 5.2.1 Chemical

      2. 5.2.2 Herbal

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarket/ Hypermarket

      2. 5.3.2 Convenience Store

      3. 5.3.3 Online Retailing

    4. 5.4 Gender

      1. 5.4.1 Men's

      2. 5.4.2 Women's


    1. 6.1 Company Profiles

      1. 6.1.1 L'OREAL

      2. 6.1.2 Himalaya Wellness

      3. 6.1.3 Unilever

      4. 6.1.4 Johnson & Johnson Services, Inc.

      5. 6.1.5 Procter & Gamble

      6. 6.1.6 Neem Laboratories Private Ltd

    2. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Bangladesh Face Wash Market market is studied from 2016 - 2026.

The Bangladesh Face Wash Market is valued at 4.5% in 2016.

L'OREAL, Himalaya Wellness, Unilever, Johnson & Johnson Services, Inc., Procter & Gamble are the major companies operating in Bangladesh Face Wash Market.

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