German Professional Skin Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Skin Care Products Market Growth in Germany and is segmented by Type (Facial Care, Body Care, and Other Types) and Distribution Channel (Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

German Skincare Products Market Size

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Germany Skincare Product Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.56 %
Market Concentration Low

Major Players

Germany Skincare Product Market Major Players

*Disclaimer: Major Players sorted in no particular order


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German Skincare Products Market Analysis

The German skincare products market is projected to record a CAGR of 4.56% during the forecast period.

  • The German skincare products market currently stands first in terms of market revenue in the European market. German consumers are known to make informed product choices based on their skin type and preferences. Although price remains one of the important factors that shape buyer decisions, there has been a marked increase in the demand for premium products that offer higher quality. Among men, there has been a significant rise in the demand for products that provide anti-aging and moisturizing properties. Additionally, the rise of e-commerce has increased the sale of skin care products in the country. Therefore, several key players are launching their products on the e-commerce site. 
  • For instance, In September 2022, as part of a new partnership with Amazon, Dr. Barbara Sturm Molecular Cosmetics launched luxury stores on Amazon in Europe. The partnership enabled the German brand to deliver its products to United Kingdom, German, France, Italian, and Spanish consumers fast and for free.
  • Moreover, there is a growing trend for a greener lifestyle in Germany, leading to an increase in demand for natural beauty products. Due to the benefits of natural ingredients in both beauty and skin care products in Germany, consumers have become more inclined to purchase products that contain those ingredients due to their efficacy. Hence, consumers are willing to spend a higher amount on higher quality products in these products, which is driving the growth of the German skincare market. 

German Skincare Products Market Trends

This section covers the major market trends shaping the Germany Skincare Product Market according to our research experts:

Escalating Imports of Skincare Products in the Country

  • Germany has a magnanimous demand for skincare products and has been dependent on imports from other countries to satiate its demand. Thus, the government has indulged in trade deals with major skincare-producing countries. In Germany. for skincare, most people focus on many popular brands such as L'Oreal and Unilever PLC.
  • According to International Trade Center (ITC) Trade Map, Germany imported 4,392 metric tons of skincare products in 2021, with Italy being the major country having a significant value share of Germany's imports. The imported skincare products in 2020 accounted for USD 97 million, whereas in 2021, the value increased to USD 109 million. However, in 2021, due to the usage of chemical products that penetrate directly into the skin and cause harm, people started using organic products.
Skin Care Products Market: Skin Care Products, Imports, Tons, Germany, 2018-2021

Demand for Organic Products

  • Consumers are aware of the benefits of organic cosmetics and usually choose natural cosmetics over synthetic ones. The three segments, namely nature-inspired, organic, and natural cosmetics, account for significant sales in the beauty market in Germany. Younger consumers are increasingly pushing organic and natural cosmetics forward. 
  • Drug stores are the largest distribution channel for natural cosmetics, followed by departmental stores, perfumeries, and salons. Facial skincare products are expected to record the highest number of sales. Online retailers benefit due to the lack of flexibility in retail stationery stores. Men and women are expected to spend equal amounts on beauty products. 
  • Additionally, the players operating in the market are focusing on developing lines or products to cater to the demand to achieve significant market shares. For instance, in 2021, Beirsdorf personalized face care with the launch of its new brand O.W.N (Only What's Needed), which uses ingredients that are specially formulated for individual needs and scientific findings.
Organic Skin Care Products: Sales Value of Natural and Organic Cosmetics and Personal Care (in billion EUR), Germany, 2020-2021

German Skincare Products Industry Overview

  • The German skincare products market is highly fragmented, with some global and local players. Key players in the market include L'Oreal SA, Procter & Gamble, Beiersdorf AG, Unilever PLC, and Shiseido Company. The major strategy is product development, followed by the company's expansion. The companies compete on different factors, including product offerings, quality packaging, and marketing activities, to gain a competitive advantage in the market.
  • Market players are exploiting the potential e-commerce channels for distribution to provide the convenience of shopping and reach more consumers across geographical boundaries. Companies are innovating their products and advertising advanced and niche categories, which can eliminate recurring problems faced by consumers due to pollution, aging, and lack of time.

German Skincare Products Market Leaders

  1. L'Oreal S.A.

  2. Procter & Gamble

  3. Beiersdorf AG

  4. Unilever plc

  5. Shiseido Company Limited

*Disclaimer: Major Players sorted in no particular order

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German Skincare Products Market News

  • June 2022: P&G announced that its products from Head & Shoulders, Pantene, Herbal Essences, and Aussie brands will now be packaged in recyclable FSC-certified paper boxes equivalent to two 250 ml liquid bottles.
  • May 2022: L'Oréal's launched the UVMune 400. UVMune 400 is L'Oréal's first sun filtering technology, its biggest suncare innovation in 30 years to protect the skin against ultra-long UVA rays effectively, the 30% of solar rays that have so far been insufficiently filtered. UVMune 400 is now available in La Roche-Posay Anthelios franchise, the first brand of the Group to use this powerful technology.
  • April 2022: Beiersdorf launched a moisturizer containing recycled carbon dioxide in Germany. There is a total of 14% ethanol in Nivea Men Climate Care moisturizer, which has been synthesized by fermenting carbon dioxide to produce it.

German Skincare Products Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Facial Care

      2. 5.1.2 Body Care

      3. 5.1.3 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Conveniences Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever PLC

      2. 6.3.2 Shiseido Company

      3. 6.3.3 L'Oreal SA

      4. 6.3.4 Procter & Gamble Company

      5. 6.3.5 Beirsdorf AG


      7. 6.3.7 Skinceuticals Inc.

      8. 6.3.8 Riverderm AG

      9. 6.3.9 Natura & Co.

      10. 6.3.10 Mussa Canaria

    4. *List Not Exhaustive

**Subject to Availability
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German Skincare Products Industry Segmentation

A skin care product is a range of products designed to improve the appearance and health of the skin. 

The German skincare products market is segmented by type and distribution channel. Based on product type, the market is segmented into facial care, body care, and other types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, and other distribution channels.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Facial Care
Body Care
Other Types
Distribution Channel
Conveniences Stores
Specialist Stores
Other Distribution Channels
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German Skincare Products Market Research FAQs

The Germany Skincare Product Market is projected to register a CAGR of 4.56% during the forecast period (2024-2029)

L'Oreal S.A., Procter & Gamble, Beiersdorf AG, Unilever plc and Shiseido Company Limited are the major companies operating in the Germany Skincare Product Market.

The report covers the Germany Skincare Product Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Skincare Product Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

German Skincare Products Industry Report

Statistics for the 2024 German Skincare Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. German Skincare Products analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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German Professional Skin Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)