UK Skincare Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The United Kingdom Skincare Market is segmented by Type (Facial Care, Lip Care, and Body Care), Category (Premium Skincare Products and Mass Skincare Products), and Distribution Channel (Supermarkets/Hypermarkets, Conveniences Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts in Value (USD) for the above-mentioned segments.

UK Skincare Market Size

United Kingdom Skincare Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
Market Size (2023) USD 4.04 Billion
Market Size (2028) USD 4.55 Billion
CAGR (2023 - 2028) 2.41 %
Market Concentration Low

Major Players

United Kingdom Skincare Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Skincare Market Analysis

The United Kingdom Skincare Market size is expected to grow from USD 4.04 billion in 2023 to USD 4.55 billion by 2028, at a CAGR of 2.41% during the forecast period (2023-2028).

  • The United Kingdom's skincare market is driven by consumers' inclination toward the consumption of premium skincare products. Consumers in the country are opting for the use of skincare products like moisturizers, cleansers, serums, and other products due to increasing skin problems. 
  • Young consumers in the country are using organic skincare products. Owing to this, the market players in the country are launching new and innovative products to cater to consumer demand. For instance, in April 2023, Unilever brand Dove reformulated a body wash with plant-based ingredients and a hypoallergic variant.
  • Additionally, due to rising disposable income and an increasing working population of women, the demand for skincare products with UV protection and dust protection is increasing. Due to increasing pollution, skin problems like premature aging, blemishes, skin rashes, and many more are increasing. Owing to this, the demand for anti-aging creams is increasing. The market players are launching new anti-aging creams to cater to consumer demand. 
  • For instance, in September 2022, The Body Shop reformulated anti-aging skin care products with natural peptides and defense mechanisms. Over the medium term, the demand for skincare products is expected to increase owing to the increasing demand for natural and organic skincare products in the country.

UK Skincare Market Trends

Emerging Organic Skin Care Products Market

  • The rising popularity of products containing natural ingredients like plant extracts and herbs, aromatherapies, and fruit extracts in the country, is driving the adoption of organic and natural personal care products. Thus, augmenting the skin care products market in the country. The market witnessed the growing popularity of premium skincare brands. 
  • With changing environment and increasing problems like UV rays and pollution, the demand for skin protection products is increasing in the country. Female consumers are opting for the use of organic and vegan skincare products like anti-aging creams, serums, moisturizers, and many more. 
  • Owing to this, the market players are expanding their product reach. For instance, in November 2021, Forest Essentials, an Indian skincare brand, launched its products on a London-based website, The brand provides more than 600 premium beauty and skincare products.
Skincare Products Market: Sales Value of Certified Organic Health and Beauty Products, in USD Million, United Kingdom, 2018-2021

Increasing Demand for Premium Skincare Products

  • Due to rising disposable income and an increasing working population, consumer spending on premium beauty and personal care products is increasing. The female population in the country is opting for the use of anti-aging, sun protection moisturizers, and other products to keep their skin young and glowing for a longer time. 
  • The market players are also inventing products with high-quality ingredients like hyaluronic acid and collagen in them to remove wrinkles and fine lines on the skin. Furthermore, prominent brands have taken an array of measures to develop their online presence, such as introducing apps, redesigning sites, advertising, and introducing offers to attract customer attention. 
  • In April 2023, the No 7 brand launched a premium range of anti-aging skincare products that reduce skin damage in very few weeks. Over the medium term, the demand for premium skincare products is expected to increase owing to the increasing demand for high-quality products in the market.
United Kingdom Skincare Market: Skincare Products Market: Consumer Spending on Personal Care Products, in USD million, United Kingdom, 2018-2021

UK Skincare Industry Overview

The United Kingdom Skincare market is consolidated, with some regional and global players dominating the market. The key players in the market include Clarins, Allergan (SkinMedica), L'Oréal S.A., Unilever Plc, and Procter & Gamble Company. The market players are innovating new and organic products due to increasing consumer consciousness and their demand for clean-label ingredients products.

The key players are adopting strategies like mergers, expansions, and many more to cater to market demand for premium skincare products.

For instance, in June 2021, Unilever Plc acquired skincare brand Paula's Choice. The brand produces premium skincare products and sells them on an e-commerce platform.

UK Skincare Market Leaders

  1. Clarins

  2. Allergan (SkinMedica)

  3. L'Oréal S.A.

  4. Unilever Plc

  5. Procter & Gamble Company

*Disclaimer: Major Players sorted in no particular order

United Kingdom Skincare Market Concentration

UK Skincare Market News

  • February 2023: A United Kingdom brand Faace launched 'Stress Facce,' a moisturizer for stressed skin. The product is made with plant-based ingredients and essential oils. The moisturizer reduces the stress on the skin and soothes the skin.
  • January 2022: Cult Beauty launched its brand Necessaire in the United Kingdom. The brand provides a wide range of body care products, including body wash, body lotion, body serums, and many more.
  • December 2021: New skincare brand Cellular Goods launched in the United Kingdom. The brand provides unisex beauty and skincare products like moisturizers, face serums, and many more. The products are formulated using non-psychoactive cannabinoids that help in skin protection and balance.

UK Skincare Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Demand for Organic Skincare Products

      2. 4.1.2 Growing Demand for Anti-Aging and Anti-Pollution Ranges

    2. 4.2 Market Restraints

      1. 4.2.1 Allergies and Side Effects of Synthetic Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Facial Care

        1. Cleansers

        2. Moisturizers, Creams, and Lotions

        3. Serums and Essence

        4. Toners

        5. Face Masks and Packs

        6. Other Facial Care Products

      2. 5.1.2 Lip Care

      3. 5.1.3 Body Care

        1. Body Wash

        2. Body Lotions

    2. 5.2 Category

      1. 5.2.1 Premium Skincare Products

      2. 5.2.2 Mass Skincare Products

    3. 5.3 Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Clarins

      2. 6.3.2 Unilever Plc

      3. 6.3.3 Allergan (SkinMedica)

      4. 6.3.4 L'Oreal S.A.

      5. 6.3.5 Procter & Gamble Company

      6. 6.3.6 Environ Skin Care (Pty) Ltd.

      7. 6.3.7 PCA Skin

      8. 6.3.8 SkinCeuticals

      9. 6.3.9 The Estee Lauder Companies Inc.

      10. 6.3.10 Cult Beauty

    4. *List Not Exhaustive

**Subject to Availability

UK Skincare Industry Segmentation

Skincare products are a range of products that support skin integrity, enhance appearance, and relieve skin conditions. These are applied to the skin to avoid symptoms of early aging, pimples, and black patches.

The United Kingdom skincare products market is segmented by product type, category, and distribution channel. Based on product type, the market is segmented into facial care, lip care, and body care. Face care products are further segmented into cleansers, moisturizers, creams and lotions, serums and essence, toners, face masks and packs, and other facial care products. Body care products are further segmented into body wash and body lotions. Based on category, the market is segmented into premium skincare products and mass skincare products. Based on the distribution channel, the market is segmented into specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels.

For each segment, the market sizing and forecasts have been done based on value (USD).

Facial Care
Moisturizers, Creams, and Lotions
Serums and Essence
Face Masks and Packs
Other Facial Care Products
Lip Care
Body Care
Body Wash
Body Lotions
Premium Skincare Products
Mass Skincare Products
Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels
Other Distribution Channels

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UK Skincare Market Research FAQs

The United Kingdom Skincare Market is projected to register a CAGR of 2.41% during the forecast period (2023-2028).

Clarins, Allergan (SkinMedica), L'Oréal S.A., Unilever Plc and Procter & Gamble Company are the major companies operating in the United Kingdom Skincare Market.

UK Skincare Industry Report

Statistics for the 2023 UK Skincare market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Skincare analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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