Bird Repellent Market Size and Share

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Compare market size and growth of Bird Repellent Market with other markets in Agriculture Industry

Bird Repellent Market Analysis by Mordor Intelligence

The bird repellent market size is estimated at USD 403.80 million in 2025, and is anticipated to reach USD 501.70 million by 2030, at a CAGR of 4.40% during the forecast period. This outlook reflects the shift from basic deterrents to integrated, technology-driven systems that answer urgent crop-protection needs while meeting tighter environmental rules. Large farms now run with fewer workers, creating quiet fields that draw flocks and magnify potential losses. Chemical solutions still dominate the bird repellent market, yet rapid gains in natural formulations signal a regulatory and consumer pivot toward sustainability. Regionally, North America leads in residential safety and broadacre farming, but Asia-Pacific’s rapid urbanization, rooftop farms, and orchard expansion position it as the fastest riser. Moderate concentration, with the top five suppliers holding about 60% of revenue, leaves ample room for niche specialists and alliances that blend detection, analytics, and deployment.

Key Report Takeaways

  • By product type, chemical bird repellents held 54.0% of the bird repellent market share in 2024, and natural or organic bird repellents are forecast to advance at a 15.2% CAGR through 2030.
  • By form, sprays accounted for 37.0% of the bird repellent market size in 2024, while gels and pastes are poised to grow at a 16.0% CAGR to 2030.
  • By end-use, agriculture captured a 52.2% share of the market in 2024, and the non-agricultural uses are projected to expand at a 13.5% CAGR over 2025-2030.
  • By geography, North America commanded a 33.4% share of the market in 2024, and the Asia-Pacific is set to accelerate at a 13.1% CAGR to 2030.
  •  The Bird-X Inc., Rentokil Initial plc, Bird Control Group BV, Pelsis Group, and Bird Barrier America Inc., together commanded 60% combined market share in 2024. 

Segment Analysis

By Product Type: Natural Solutions Gain Regulatory Advantage

Chemical bird repellent formulations led the segment with 54.0% of the bird repellent market size in 2024, underscoring their long-established efficacy and lower cost per treated acre. The natural or organic bird repellents, reinforced by the Environmental Protection Agency (EPA) tolerance exemptions for food-grade compounds, record a 15.2% CAGR and are capturing vineyards, organic farms, and premium produce niches. Many growers now run side-by-side trials, reserving chemicals for staple grains while applying plant-derived actives to high-value plots. This dual-track strategy reduces residual risks and supports eco-label claims.

Hybrid blends, pairing natural actives with synthetic stabilizers, aim to reconcile efficacy with regulatory favor. Though approval pathways are complex, early adopters view them as insurance against future bans. As global rules tighten, natural solutions sit at the center of product roadmaps, signaling a gradual reshaping of bird repellent market demand.

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Note: Segment shares of all individual segments available upon report purchase

By Form: Gels Emerge as Urban Application Leader

Sprays remained the workhorse in 2024 with a 37.0% of the bird repellent market share, buoyed by widespread equipment compatibility and quick coverage over row crops. The gels and pastes, growing at 16.0% CAGR, now lead rooftop farms, shopping centers, and heritage buildings that cannot tolerate overspray or visible residue. Their high viscosity allows precise bead placement on ledges and signage, lasting months despite rain.

Urban pest-control contractors bundle gel application with façade cleaning and maintenance, carving out recurring revenue. The acoustics and lasers complement gels in integrated packages that satisfy building codes. The outcome is a diversifying form-factor landscape where end-use context, not price, drives selection across the bird repellent market.

By End-Use: Non-Agricultural Segment Drives Innovation

Agriculture still contributes 52.2% of the bird repellent market share, reflecting vast acreages and direct crop-loss risk. Non-agricultural applications represent the fastest-growing segment at 13.5% CAGR through 2030, driven by urban development, infrastructure protection, and emerging applications in renewable energy installations. The non-agricultural segment encompasses diverse applications, including commercial buildings, residential properties, airports, and solar installations, each requiring specialized product formulations and application methods.

The growth in non-agricultural applications has been catalyzed by increasing awareness of bird-related infrastructure damage and the associated maintenance costs. Commercial building managers increasingly recognize bird control as a preventive maintenance strategy that reduces cleaning costs, structural damage, and liability risks associated with slip hazards from bird droppings. The integration of bird repellent systems with building management technologies, including automated application systems and monitoring sensors, has created new service opportunities that extend beyond traditional pest control. Within agriculture, the segment continues to evolve toward precision applications that target specific crop growth stages and high-value areas, optimizing protection while minimizing input costs and environmental impact.

Bird Repellent Market: Market Share by End-Use
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

North America’s 33.4% share in 2024 stems from broadacre grains, specialty fruit belts, and strict aviation mandates that turn bird control into routine practice. The United States Department of Agriculture (USDA) studies showing USD 800,000-plus annual regional losses strengthen the business case for preventive investment. With users demanding data-validated products, suppliers emphasize efficacy trials, drone imagery, and ROI calculators. The region’s 9.2% CAGR thus arises less from acreage growth and more from upgrades to higher value solutions within the bird repellent market.

Asia-Pacific, expanding at 13.1% CAGR, benefits from rapid mechanization, orchard expansion, and a surge in rooftop farms that need discreet deterrents. Acquisition activity, such as Rentokil Initial’s INR 800 million (USD 10 million) HiCare deal, illustrates rising urban service revenues. Diverse climates and fragmented regulations also open space for local innovators who tailor blends to regional crops and weather patterns.

Europe grows steadily at 8.6% CAGR, driven by welfare-centric rules that favor humane and low-toxic products. Laser units in French and Italian vineyards, credited with 99.8% damage reduction, highlight the region’s appetite for high-tech deterrents. Tight REACH oversight pressures suppliers to accelerate bio-based R&D or risk withdrawal, which is a dynamic that shapes product portfolios across the bird repellent industry.

Bird Repellent Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The sector remains moderately concentrated, capturing a significant 60% of revenue share by Bird-X Inc., Rentokil Initial plc, Bird Control Group BV, Pelsis Group, and Bird Barrier America Inc. Market leaders leverage multi-channel distribution, R&D hubs, and regulatory muscle to shape standards. Rentokil Initial’s new Dallas Innovation Centre supports 75 projects, including AI-driven bird solutions, underscoring the strategic role of in-house science.

Acquisition remains a favored route to new geographies and technologies. Rentals and software firms enter via partnerships that blend detection analytics with deterrent hardware. Meanwhile, niche players focusing on single crops or local regulations find room by offering tailored, consultancy-heavy packages. Overall, differentiation pivots on efficacy data, low environmental impact, and ease of integration with farm and building management systems, factors central to ongoing competition in the bird repellent market.

The competitive landscape increasingly favors companies with strong regulatory capabilities, as evidenced by the Environmental Protection Agency (EPA )'s ongoing registration processes for new active ingredients and formulations that require extensive technical documentation and safety assessments. Technology convergence has created opportunities for new entrants from adjacent industries, including agricultural technology companies and building automation specialists who can integrate bird control with existing management systems.

Bird Repellent Industry Leaders

  1. Bird-X Inc.

  2. Bird Control Group BV

  3. Rentokil Initial plc

  4. Pelsis Group

  5. Bird Barrier America Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Bird Repellent Market
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Recent Industry Developments

  • June 2024: Rentokil Initial opened its first North American Pest Control Innovation Centre in Dallas to advance sustainable bird control solutions.
  • May 2024: Bayer launched Ibisio, a biological bird repellent containing Black Pepper Oleoresin, with registrations in Ukraine and emergency approvals in Italy and Switzerland. Field tests demonstrated 33% more healthy plants compared to standard treatments, with full European registrations projected by 2026.
  • April 2024: Rentokil Initial acquired HiCare Services, India's second-largest pest control company, for approximately INR 800 million (USD 10 million), strengthening its position in the rapidly growing Indian market and expanding bird control service capabilities in urban environments.

Table of Contents for Bird Repellent Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Escalating crop losses from avian pests post-COVID mechanization boom
    • 4.2.2 Ban on lethal bird control in OECD nations spurring demand for humane repellents
    • 4.2.3 Vineyard adoption of laser-based deterrents to protect premium grapes
    • 4.2.4 Urban rooftop farming expansion creates new market opportunities
    • 4.2.5 Integration with AI-powered smart-scarecrow systems
    • 4.2.6 Surge in drone-mounted acoustic repellents for large orchards
  • 4.3 Market Restraints
    • 4.3.1 Short product life cycle of chemical repellents due to weathering
    • 4.3.2 Strict EU REACH limits on active ingredients
    • 4.3.3 Growing consumer backlash against ultrasonic noise pollution
    • 4.3.4 Fragmented regulatory standards hindering global product certification
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value)

  • 5.1 By Product Type
    • 5.1.1 Chemical Bird Repellents
    • 5.1.2 Natural or Organic Bird Repellents
  • 5.2 By Form
    • 5.2.1 Sprays
    • 5.2.2 Gels and Pastes
    • 5.2.3 Granules and Powders
    • 5.2.4 Strips, Tapes, and Patches
  • 5.3 By End-Use
    • 5.3.1 Agriculture
    • 5.3.2 Non-Agriculture
    • 5.3.2.1 Commercial Buildings
    • 5.3.2.2 Residential
  • 5.4 By Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Rest of North America
    • 5.4.2 South America
    • 5.4.2.1 Brazil
    • 5.4.2.2 Argentina
    • 5.4.2.3 Rest of South America
    • 5.4.3 Europe
    • 5.4.3.1 Germany
    • 5.4.3.2 France
    • 5.4.3.3 United Kingdom
    • 5.4.3.4 Russia
    • 5.4.3.5 Rest of Europe
    • 5.4.4 Asia-Pacific
    • 5.4.4.1 China
    • 5.4.4.2 India
    • 5.4.4.3 Japan
    • 5.4.4.4 Australia
    • 5.4.4.5 Rest of Asia-Pacific
    • 5.4.5 Middle East
    • 5.4.5.1 Saudi Arabia
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Rest of Middle East
    • 5.4.6 Africa
    • 5.4.6.1 South Africa
    • 5.4.6.2 Kenya
    • 5.4.6.3 Rest of Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Bird-X Inc.
    • 6.4.2 Bird Gard LLC
    • 6.4.3 Bird Control Group BV
    • 6.4.4 Rentokil Initial plc
    • 6.4.5 Bird Barrier America Inc.
    • 6.4.6 Nixalite of America Inc.
    • 6.4.7 Pest-Off Solutions Pty Ltd
    • 6.4.8 Pelsis Group
    • 6.4.9 Yates Ltd
    • 6.4.10 Flock Free Bird Control Systems
    • 6.4.11 Scarecrow Bio-Acoustic Systems Ltd
    • 6.4.12 Away With Geese LLC
    • 6.4.13 Birdzout Limited
    • 6.4.14 Hot Foot America Inc.

7. Market Opportunities and Future Outlook

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Key Questions Answered in the Report

What is the current size of the bird repellent market?

The bird repellent market size stands at USD 403.8 million in 2025 and is forecast to reach USD 501.7 million by 2030.

Which product type dominates the bird repellent market?

Chemical bird repellents dominate with a 54.0% share in 2024, though natural formulations are growing faster.

How fast is Asia-Pacific’s bird repellent market expanding?

Asia-Pacific is projected to grow at a 13.1% CAGR through 2030, the fastest among all regions.

Why are gels gaining popularity in urban bird control?

Gels adhere well to building surfaces, last longer than sprays, and meet aesthetic requirements for rooftop farms and commercial properties. Gels adhere well to building surfaces, last longer than sprays, and meet aesthetic requirements for rooftop farms and commercial properties.

How do regulations influence product innovation?

Strict rules, such as EU REACH limits, push companies to develop bio-based or non-chemical solutions and favor firms with strong regulatory expertise.

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