America AI in the Retail Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

America AI in the Retail Market is Segmented by Channel (Omnichannel, Brick and Mortar, Pure-play Online Retailers), Solution (Software (On-premise and Cloud) and Service), Application (Apparel and Footwear, Food and Grocery, Electronics and Home Appliances, Home Improvement, and Other Applications), and Technology (Machine Learning, Natural Language Processing, Chatbots, Image and Video Analytics, and Swarm Intelligence).

America AI in the Retail Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

America AI in the Retail Market Size

America AI Retail Market Growth
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 30.00 %
Market Concentration High

Major Players

America AI Retail Market Top Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of America's AI in the Retail Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

America AI in the Retail Market Analysis

The America's AI in the Retail Market is expected to register a CAGR of 30% during the forecast period.

  • North America is expected to dominate the market with the largest market share, mainly because of the presence of several developed economies, such as the United States and Canada, focusing on enhancing the existing solutions in the retail space. North America hosts the primary AI solution providers and is an early adopter of AI technology.
  • Machine learning and deep learning technologies are expected to have the most significant market shares, during the forecast period. Organizations in the retail industry are using machine learning and deep learning technology to offer a more personalized experience to the end-users, as well as to provide an interactive environment to them. According to a study by IBM, the adoption of AI in the retail and consumer products industries is projected to leap from 40% of companies today to more than 80% in three years.
  • The use of artificial intelligence in retail spans across every aspect of the industry. Whether the goal is to optimize the supply chain, use existing data to increase conversion, or customize shopping experiences with predictive modelling and micro-targeting or pricing, AI can help meet these challenges in the retail space.
  • The retailers in the United States are adopting AI for security and efficiency in the store. The security breaches in stealing the consumer data are growing in the region, thus pushing the companies to use AI as the solutions. For instance, in 2019, Adidas confirmed unauthorized third party access to customer data on the United States website.
  • According to SOTI, online retail sales in the United States is projected to surpass USD 740 billion in 2023 as people in the region are more comfortable using an alternative delivery option of goods. Thus, AI plays a crucial role in shaping online retail sales in the country by streamlining the processes.
  • Latin America is slowly adopting the AI in retail due to different countries having different taxation systems, even between countries in the same regionAmerica's AI in the retail market is expected to register a CAGR of 30% during the forecast period, 2020-2025. Artificial intelligence (AI) is driving faster business decisions in marketing, e-commerce, product management, and other areas of the business by decreasing the gap from insights to action. According to the United States Department of Commerce, retail sales in the United States are expected to reach USD 5.99 trillion in 2023.
  • North America is expected to dominate the market with the largest market share, mainly because of the presence of several developed economies, such as the United States and Canada, focusing on enhancing the existing solutions in the retail space. North America hosts the primary AI solution providers and is an early adopter of AI technology.
  • Machine learning and deep learning technologies are expected to have the most significant market shares during the forecast period. Organizations in the retail industry are using machine learning and deep learning technology to offer a more personalized experience to the end-users, as well as to provide an interactive environment to them. According to a study by IBM, the adoption of AI in the retail and consumer products industries is projected to leap from 40% of companies today to more than 80% in three years.
  • The use of artificial intelligence in the retail sector spans across every aspect of the industry. Whether the goal is to optimize the supply chain, use existing data to increase conversion, or customize shopping experiences with predictive modeling and micro-targeting or pricing, AI can help meet these challenges in the retail space.
  • The retailers in the United States are adopting AI for security and efficiency in the store. The security breaches in stealing the consumer data are growing in the region, thus pushing the companies to use AI as the solutions. For instance, in 2019, Adidas confirmed unauthorized third party access to customer data on the United States website.
  • According to SOTI, online retail sales in the United States is projected to surpass USD 740 billion in 2023 as people in the region are more comfortable using an alternative delivery option of goods. Thus, AI plays a crucial role in shaping online retail sales in the country by streamlining the processes.
  • Latin America is slowly adopting AI in retail due to varying taxation systems, even between countries belonging to the same region that is often fraught with duties. Additionally, the slow adoption of smartphones is posing a hurdle for companies to penetrate with AI in the retail ecosystem. According to GSMA, the mobile penetration rate in Latin America was only 67%, in 2018.
  • With the recent outburst of COVID-19, the retail industry is facing significant supply chain disruption in the region and other problems. However, the usage of AI can help deliver goods to the customer by making a centralized AI unit that stores all the data about demand generation. It can also use a drone that uses the AI algorithm to deliver the most vital and essential supplies, such as medicine and protective gear, among others, to the consumer. are often fraught with duties, and slow adoption of smartphones are making difficulties for companies to penetrate with AI in the retail ecosystem. According to GSMA, the mobile penetration rate in Latin America was only 67% in 2018.
  • With recent outburst of COVID-19, the retail industry is facing significant supply chain disruption in the region and other problems. But using the technology of AI, it can deliver the goods to the customer, by making a centralized AI unit that stores all the data pertaining to demand generation and can use a drone that uses AI algorithm to deliver the most vital and essential supplies such as medicine and protective gears and others to the consumer.

America AI in the Retail Industry Overview

The market for America's AI in retail is consolidated due to the presence of a few companies offering the solutions. The major players in the market are Microsoft Inc., SAP SE, Amazon Web Services Inc., and IBM Corporation, among others. Some of the recent developments by the companies are as follows:

  • March 2020 - Amazon.com Inc. announced a new business line to sell its proprietary technology behind its cashier-less convenience stores to other retailers. The highly anticipated business further underscores Amazon's strategy of building internal capabilities - like warehouses to help with package delivery and cloud technology to support its website - and then turning these into service offerings for others.
  • January 2020 - SAS has enhanced its intelligent planning suite with AI and cloud agility to help companies localize assortments, optimize inventory, automate forecasting, and maximize profits. Leading companies, such as Carrefour and Nestle, rely on analytics leader SAS, and its proven portfolio of software and services to succeed despite fierce competition.
  • December 2019 - The AWS Partner Network introduced the AWS Retail Competency that is expected to help retailers find top APN Partners with highly specialized solutions and consulting practices powered and vetted by AWS. The AWS Retail Competency validates industry leaders with proven customer success and technical proficiency in services, like artificial intelligence (AI), machine learning (ML), voice, Internet of Things (IoT), visual recognition, robotics, and more.

America AI in the Retail Market Leaders

  1. Amazon Web Services Inc.

  2. Microsoft Inc.

  3. SAP SE

  4. Salesforce.com Inc.

  5. Oracle Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Amazon Web Services Inc., Microsoft Inc., SAP SE, Salesforce.com Inc., Oracle Corporation
Need More Details on Market Players and Competiters?
Download PDF

America AI in the Retail Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Hardware Advancement Acting as a Key Enabler for AI in Retail
    • 4.2.2 Disruptive Developments in Retail, including AR, VR, IOT, and New Metrics
    • 4.2.3 Rise of AI First Organizations
    • 4.2.4 Need for Efficiency in Supply Chain Optimization
  • 4.3 Market Restraints
    • 4.3.1 Lack of Professionals, as well as In-house Knowledge for Cultural Readiness
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Industry Policies
  • 4.7 Assessment of Impact of COVID-19 on the Industry

5. AI Adoption in the Retail Industry

  • 5.1 AI Penetration with Retailers (Historical, Current, and Forecast)
  • 5.2 AI penetration by Retailer Size (Large and Medium)
  • 5.3 AI Use Cases in Operations
    • 5.3.1 Logistics and Distribution
    • 5.3.2 Planning and Procurement
    • 5.3.3 Production
    • 5.3.4 In-store Operations
    • 5.3.5 Sales and Marketing
  • 5.4 AI Retail Startups (Equity Funding vs Equity Deals)
  • 5.5 Road Ahead for AI in Retail

6. MARKET SEGMENTATION

  • 6.1 Channel
    • 6.1.1 Omnichannel
    • 6.1.2 Brick and Mortar
    • 6.1.3 Pure-play Online Retailers
  • 6.2 Solution
    • 6.2.1 Software
    • 6.2.1.1 On Premise
    • 6.2.1.2 Cloud
    • 6.2.2 Service
  • 6.3 Application
    • 6.3.1 Apparel and Footwear
    • 6.3.2 Food and Grocery
    • 6.3.3 Electronics and Home Appliances
    • 6.3.4 Home Improvement
    • 6.3.5 Other Applications
  • 6.4 Technology
    • 6.4.1 Machine Learning
    • 6.4.2 Natural Language Processing
    • 6.4.3 Chatbots
    • 6.4.4 Image and Video Analytics
    • 6.4.5 Swarm Intelligence

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon Web Services Inc.
    • 7.1.2 Microsoft Corporation
    • 7.1.3 SAP SE
    • 7.1.4 Google LLC
    • 7.1.5 IBM Corporation
    • 7.1.6 Salesforce.com Inc.
    • 7.1.7 Oracle Corporation
    • 7.1.8 ViSenze Pte Ltd
    • 7.1.9 Sentient Technologies Holdings Limited
    • 7.1.10 Sophos Inc. (Thoma Bravo)
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET TRENDS AND FUTURE OPPORTUNITIES

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

America AI in the Retail Industry Segmentation

The application of artificial intelligence (AI), Big Data, and analytics will push the business access toward a data-driven model by expanding the types of data that can be analyzed and raise the level of sophistication of the resulting insight. Artificial intelligence in the retail market is being divided as software, services with different applications, like supply chain and logistics, product optimization, in-store navigation, payment and pricing analytics, inventory management, and customer relationship management. All these applications are being deployed either in the Cloud or on premise. The scope of the study covers different channels, solutions, applications, and technologies offered in the American AI retail market.

Channel Omnichannel
Brick and Mortar
Pure-play Online Retailers
Solution Software On Premise
Cloud
Service
Application Apparel and Footwear
Food and Grocery
Electronics and Home Appliances
Home Improvement
Other Applications
Technology Machine Learning
Natural Language Processing
Chatbots
Image and Video Analytics
Swarm Intelligence
Need A Different Region or Segment?
Customize Now

America AI in the Retail Market Research FAQs

What is the current America's AI in the Retail Market size?

The America's AI in the Retail Market is projected to register a CAGR of 30% during the forecast period (2025-2030)

Who are the key players in America's AI in the Retail Market?

Amazon Web Services Inc., Microsoft Inc., SAP SE, Salesforce.com Inc. and Oracle Corporation are the major companies operating in the America's AI in the Retail Market.

What years does this America's AI in the Retail Market cover?

The report covers the America's AI in the Retail Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the America's AI in the Retail Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Document Case Management Industry Report

Statistics for the 2025 America's AI in the Retail market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. America's AI in the Retail analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.