AI in Fintech Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The AI in Fintech Market is segmented by Type (Solution and Services), Deployment (Cloud and On-premises), Application (Chatbots, Credit Scoring, Quantitative & Asset Management, Fraud Detection), and Geography.

AI in Fintech Market Size

AI in fintech market
Study Period: 2018 - 2028
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 2.91 %

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

AI in Fintech Market Analysis

The AI in Fintech Market size was valued at USD 11.28 billion in 2022, and is expected to reach USD 49.43 billion by 2028, growing at a CAGR of 2.91% during the forecast period (2023-2028).

The COVID-19 pandemic outbreak has been accelerating the change in the way how people interact with financial services. Payment- and wealth-focused fintech companies have focused on bolstering their existing infrastructure by investing in new resources or expanding capacity to withstand the stress to their systems from higher transaction volumes. Though it seemed challenging for fintech companies, such actions have provided a significant need for AI solutions as these companies depend on transaction volumes for revenue. Such factors are expected to spearhead the demand for AI solutions in the fintech market.

  • Financial firms have been the early adopters of the mainframe computer and relational database. They eagerly waited for the next level of computational power. Artificial Intelligence (AI) improves results by applying methods derived from the aspects of human intelligence at a broader scale. The computational arms race for past years has revolutionized fintech companies. Technologies, such as machine learning, AI, neural networks, Big Data Analytics, evolutionary algorithms, and much more, have allowed computers to crunch huge, varied, diverse, and deep datasets than ever before.
  • Moreover, AI and machine learning have benefited banks and fintech as they can process vast amounts of information about customers. This data and information are then compared to obtain results about timely services/products that customers want, which has aided, essentially, in developing customer relations.
  • Additionally, machine learning is being adopted at unprecedented rates, specifically to create propensity models. Banks and insurance companies are introducing machine learning-based solutions for web and mobile applications. This has further enhanced the real-time target marketing by predicting the product propensity of the customers based on behavioral data in real-time.
  • Several market incumbents are establishing a niche by explicitly offering solutions, like AI Chatbots for banking. For instance, in June 2021, Talisma and Active.Ai has partnered to enable improved customer experience in BFSI using conversation AI enabled Chatbot.
  • Moreover, several credit card companies implement predictive analytics into their existing fraud detection workflows to reduce false positives. The studied market further gains traction with several players offering AI-based Anti-money Laundering (AML) and Fraud detection solutions for credit card companies and other financial institutions.
  • For instance, in June 2022, Lucinity, a developer of AI-driven anti-money laundering (AML) software has partnered with fraud management company SEON to include real time fraud prevention capabilities in AML compliance software. SEON's fraud prevention solution will be available through Lucinity's platform, providing customers with compliance risk services from transaction monitoring to real-time fraud detection and prevention.
  • Further, AI-ready infrastructure should be capable of efficient data management, have enough processing power, be agile, flexible, and scalable, and have the capacity to accommodate different volumes of data. Therefore, it would be more challenging for fintech small businesses to assemble the necessary hardware and software elements to support AI. Moreover, as the democratization of AI and deep learning applications expands, not only for tech giants but is now viable for small and medium-sized businesses. The demand for AI professionals to do the work has ballooned as well, and the scarcity of trained resources is the major challenge for AI in fintech.

AI in Fintech Industry Segmentation

AI computers perform several functions like humans: learning, decision making, planning, and speech recognition. In the financial technology sector, AI plays a preeminent role. It reduces time, increases efficiency, and reduces the chances of error. AI helps generate a high volume of reports. The study characterizes AI in fintech based on the type, service including professional and managed services, and various uses across the end-user industry. The scope of the study includes the key regions, such as North America, Europe, Asia-Pacific, and the Rest of the World segment. Further, the study also incorporates an assessment of the impact of COVID-19 on the market's future growth.

By Type
By Deployment
By Application
Credit Scoring
Quantitative & Asset Management
Fraud Detection
Other Applications
By Geography
North America
Asia Pacific
Rest of the World

Report scope can be customized per your requirements. Click here.

AI in Fintech Market Trends

This section covers the major market trends shaping the Artificial Intelligence in Fintech Market according to our research experts:

Fraud Detection​ is Expected to Witness Significant Growth

  • Fraudulent activities in the industry have evolved over the decades. Earlier, frauds were limited to cheque frauds and wire frauds. However, with the growth of the cybersphere and the accompanying expansion of the cybercriminal realm, fraud has taken on more virtualized forms.
  • Moreover, fraud prevention and detection represent the most significant area of concern for financial institutions. This segment is likely to become one of the prominent drivers of IT expenditure. Thus, AI capable of avoiding these frauds is expected to experience increased adoption in Fintechs.
  • Further, NetGuardians, a Switzerland-based Fintech company, developed an augmented intelligence solution. It has been made especially for the banks to proactively prevent fraud, empower their clients with ML technology and contextual information, and provide an excellent user experience.
  • According to the US-based Coalition Against Insurance Fraud, fraud accounts for 5-10% of claims costs for American and Canadian insurers. Some insurers expect a total as high as 20% of the claim costs. Across all lines of insurance in North America, the estimated cost is between USD 80 billion and USD 90 billion. AI has emerged as an essential tool in the fight against fraud. AI can help organizations in multiple ways to control fraud in all or any of its variants.
  • Further, McAfee predicted that cybercrime, of which financial fraud is a component, now costs the world around USD 600 billion, equating to 0.8% of the global GDP.AI and ML, combined with the rich data sets available in the financial services sector, which are providing organizations with the means to protect their businesses and defeat criminals.
  • In October 2021, Equicom savings bank partnered with Financial Software and Systems (FSS) to address online fraud. Under this partnership, FSS will provide its Secure3D, an intelligent payment authentication solution, to create a safer and seamless way for consumers to transact in the digital economy.
AI in Fintech Market

North America Accounts For the Largest Market Share

  • North America holds a significant share of the global market. Over the forecast period, the region is expected to dominate the global market, owing to its developed infrastructure that can house advanced solutions in the fintech sector. The increasing inflow of investments in startups for AI implementation would further augment the market's growth.
  • In March 2021, HighRadius, a US-based AI start-up that has developed AI-powered fintech software, received a USD 300 million series C funding round. The company will use the new capital to fuel product innovation and expand its global go-to-market reach.
  • Furthermore, slackening of federal regulations, enacting national data breach protections, and drafting model laws at the state level to reduce overlapping red tape could help promote fintech companies in the United States, according to the US Treasury Department.
  • Additionally, lawmakers have increased attention to promoting innovation among non-bank providers of new payments and payment-related technologies and garnered more consumer concern about online data security. These factors are expected to contribute to the growth of the market studied in the region.
  • However, certain factors like aggressive enforcement by security regulators and a fragmented regulatory environment could restrict the growth of certain fintech businesses in the region during the forecast period.
AI in Fintech Market

AI in Fintech Industry Overview

AI in the Fintech market is moving towards fragmented due to many global players. Further various acquisitions and collaborations of large companies are expected to occur shortly, focusing on innovation. Some major players in the market are IBM Corporation, Intel Corporation, Narrative Science, and Microsoft Corporation. Some of the recent developments in the market are:

  • June 2022 - Virgin Money and SurePay have partnered to protect consumers against fraud and misdirected online payments. SurePay's Confirmation of Payee (CoP) service is a real-time name-checking solution that gives UK payers greater assurance that their payments are going to the intended recipient.
  • April 2022 - Cross River and Sardine have partnered to build critical risk and payments infrastructure for Fintech, Web3, and Crypto companies. Sardine will leverage Cross River's payments platform as part of its integrated fraud prevention software for fiat and crypto transactions.
  • February 2021 - Microsoft has launched a cloud for the finance industry housed on an integrated platform that includes Microsoft 365, Azure, Dynamics 365, and Microsoft Power Platform. The public preview of the new service will be available on 31 March 2021, featuring specific capabilities for retail banking and broader industry services.

AI in Fintech Market Leaders

  1. IBM Corporation

  2. Intel Corporation


  4. Narrative Science​

  5. Amazon Web Services, Inc.​

*Disclaimer: Major Players sorted in no particular order


AI in Fintech Market News

  • June 2022 - Vietnam based fintech company MoMo has introduced a super-app that includes financial transaction and payment processing in one self-contained online commerce platform. To improve the efficiency of the platform’s chatbots, know-your-customer (eKYC) systems, and recommendation engines, MoMo uses NVIDIA GPUs running in Google Cloud.
  • May 2022 - Anti-fraud regtech NetGuardians has been selected by Swiss retail banking group Luzerner Kantonalbank AG (LUKB) to boost its fraud prevention system. The software creates accurate profiles of bank customers allowing it to spot suspicious transactions or other activities with a high degree of accuracy.
  • January 2021 - Active. Ai has partnered with Royal Credit Union members to adopt Val, an AI-driven chatbot offered by the company which has crossed 30,000+ unique users since its launch in June 2020. Val is a text+ voice-based bot that can answer 700+ special FAQs and their natural variations and show national ATM / Branch results using Locator Search and Google Maps APIs.

AI in Fintech Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitutes

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Emerging Uses of AI in Financial Technology

    4. 4.4 Technology Snapshot

    5. 4.5 Impact of COVID-19 on the market


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Demand For Process Automation Among Financial Organizations

      2. 5.1.2 Increasing Availability of Data Sources

    2. 5.2 Market Restraints

      1. 5.2.1 Need for Skilled Workforce


    1. 6.1 By Type

      1. 6.1.1 Solutions

      2. 6.1.2 Services

    2. 6.2 By Deployment

      1. 6.2.1 Cloud

      2. 6.2.2 On-premise

    3. 6.3 By Application

      1. 6.3.1 Chatbots

      2. 6.3.2 Credit Scoring

      3. 6.3.3 Quantitative & Asset Management

      4. 6.3.4 Fraud Detection

      5. 6.3.5 Other Applications

    4. 6.4 By Geography

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia Pacific

      4. 6.4.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 IBM Corporation

      2. 7.1.2 Intel Corporation

      3. 7.1.3

      4. 7.1.4 Narrative Science

      5. 7.1.5 Amazon Web Services Inc.

      6. 7.1.6 IPsoft Inc.

      7. 7.1.7 Next IT Corporation

      8. 7.1.8 Microsoft Corporation

      9. 7.1.9 Onfido

      10. 7.1.10 Ripple Labs Inc.

      11. 7.1.11 Active.Ai

      12. 7.1.12 TIBCO Software (Alpine Data Labs)

      13. 7.1.13 Trifacta Software Inc.

      14. 7.1.14 Data Minr Inc.

      15. 7.1.15 Zeitgold

      16. 7.1.16 Sift Science Inc.

      17. 7.1.17 Pefin Holdings LLC

      18. 7.1.18 Betterment Holdings

      19. 7.1.19 WealthFront Inc.

    2. *List Not Exhaustive


You can also purchase parts of this report. Do you want to check out a section wise price list?

AI in Fintech Market Research FAQs

The AI in Fintech Market is studied from 2018 - 2028.

The AI in Fintech Market is growing at a CAGR of 2.91% over the next 5 years.

The AI in Fintech Market is expected to reach USD 47.99 Billion in 2023 and grow at a CAGR of 2.91% to reach USD 49.43 Billion by 2028.

Asia-Pacific is growing at the highest CAGR over 2018 - 2028.

North America holds highest share in 2021.

IBM Corporation, Intel Corporation,, Narrative Science​, Amazon Web Services, Inc.​ are the major companies operating in AI in Fintech Market.

AI in Fintech Industry Report

Statistics for the 2023 AI in Fintech market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. AI in Fintech analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!