Alcohol Wipes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Alcohol Wipes Market is segmented by Type (Face Wipes, Bathing Wipes, and Intimate Wipes), Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Online Retailer, and Other) and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.1 %

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Market Overview

Global Alcohol Wipes Market is projected to grow at a CAGR of 7.1% during the forecast period.

  • Owing to the growing sense of personal hygiene and skin care requisites among consumers especially women, alcohol wipes market is anticipated grow substantially during the forecast period. Aided by cheaper availability of the product, consumers are progressively bringing alcohol wipes into use for regular basic routines such as skin cleansing or make-up removal.
  • However, premiumization spanning in the market in favor of alcohol-free wipes, the market studied faces a robust competition, from the substitute. The factor is considered to restraint the alcohol wipes market.

Scope of the Report

Global Alcohol Wipes market is segmented by type into Face Wipes, Bathing Wipes, and Intimate Wipes. The market also includes retail sales of the product through distribution channels such as Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Channels. Additionally, the study covers market revenue in major countries of the regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Face Wipes
Bathing Wipes
Intimate Wipes
Distribution Channel
Convenience Stores
Online Stores
Other Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Supermarkets/ Hypermarkets Remained the Largest Point of Sale

Various markets have witnessed greater sales of alcohol wipes from these mass merchandisers. The availability of a variety of brands has been a key factor for changeing consumer preferences. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets have emerged as the dominant channels for the sales of alcohol wipes across the world. Factors, such as business expansion and rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the market studied, globally.

Alcohol Wipes Market1

The United States Emerges as the Leading Country

Owing to a vast consumer base with a high purchasing power of the country, Americans have well perceived the need for personal care products including alcohol wipes. Moreover, the continued growth of the natural skincare industry in the country has resulted in an increasing number of companies capitalizing in the on-going trend eventually resulting in numerous product launches. As a result, followed by high developments in the country, consumers have attained a plentiful product offering available at competitive prices, further supplementing the market growth in the country.

Alcohol Wipes Market2

Competitive Landscape

The global alcohol wipes market is fragmented. The market studied has key players competing for major market share and small regional players catering to a small region, to capture market share. The intense competition prevailing in the market studied is likely to lead to consolidation among market vendors in the coming years. Key players are focusing on online distribution channels for online marketing and branding of their products, in order to expand their geographical reach and increase their customer base

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Face Wipes

      2. 5.1.2 Bathing Wipes

      3. 5.1.3 Intimate Wipes

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Stores

      4. 5.2.4 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Clorox Company

      2. 6.3.2 Unilever Corporation

      3. 6.3.3 Procter & Gamble

      4. 6.3.4 L'Oreal

      5. 6.3.5 Galderma Laboratories

      6. 6.3.6 Valeant Pharmaceuticals International Inc

      7. 6.3.7 e.l.f. Cosmetics, Inc

      8. 6.3.8 Combe Incorporated

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Alcohol Wipes Market market is studied from 2016 - 2026.

The Alcohol Wipes Market is growing at a CAGR of 7.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

The Clorox Company, Unilever Corporation, Procter & Gamble, L'Oréal, Galderma Laboratories are the major companies operating in Alcohol Wipes Market.

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