North America Deodorants Market- Growth, Trends, and Forecast (2020 - 2025)

North America Deodorants market is segmented by Product type (Sprays, Creams, Gels, Wipes, Roll-on, and Sticks), by Distribution channel (Convenience stores, Department stores, Online retail, Pharmacies, Specialist retailers, Supermarket & Hypermarkets, Variety Stores, Warehouse Clubs, and Others), By Geography, (United States, Canada, Mexico and the Rest of North America).

Market Snapshot

Study Period:


Base Year:



3.6 %

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Market Overview

The North America Deodorants market is projected to grow at a CAGR of 3.6% over the forecast period, 2020-2025.

  • Growing awareness about hygiene along with the availability of varied fragrances in different formats has led to the growth of the deodorants market in the region.
  • On the other hand, the rise of male grooming products supplemented by the presence of global vendors along with a growing demand for on-demand antiperspirants has eventually fueled the deodorants market altogether.

Scope of the report

The North America Deodorants market is segmented by Product type as Sprays, Creams, Gels, Wipes, Roll-on, and Sticks, by Distribution channel as Convenience stores, Department stores, Online retail, Pharmacies, Specialist retailers, Supermarket & Hypermarkets, Variety Stores, Warehouse Clubs, and Others. By Geography, the market is studied for the United States, Canada, Mexico and the Rest of North America.

By Product
Others (Wipes, Roll-on, Sticks)
By Distribution
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
On-line Retail
Other Distribution Channels
North America
United States
Rest of Asia Pacific

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Key Market Trends

The Rise of Functional & Performance Driven Deodorants

The U.S. demand for functional and performance-driven products has led manufacturers to create antiperspirants/deodorants that stop perspiration for an extended period of time with claims such as 48 hours of odor and wetness protection. The development comes after understanding how consumers have put forward the importance of workouts/exercises amidst their hectic lifestyle and desires to smell fresh for an entire day.

On the other hand, the emergence of novel products that delivers skin conditioning with the intention of expressing soothing and gentle properties to sensitive areas have garnered a significant share over the past years. Major brands operating in the deodorants segments are cobranding with skincare brands, to launch products that can deliver both the properties together.

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Growth in Demand of Alt-body Part Fragrances From Millennials

The North American deodorants market has witnessed a growth of few brands creating antiperspirants intended for alternative body parts such as hands, face, and feet. For instance, Gamer Grip Hand Antiperspirant is a novel, non-slip, antiperspirant formula that is designed for athletes to improve their grip and has a lasting fragrance for 4 to 6 hours. on the other hand, players such as Neat 3B Face Saver is an antiperspirant gel for the face that can be applied before makeup.

As consumer seeks ingredient to be in line with consumer demand, brands such as Fresh Body launched Fresh Breasts, which are a natural deodorant that is free from aluminum, parabens, and talc. The product is specifically designed to keep women's upper body dry and prevent scratching.

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Competitive Landscape

The North America Deodorants market is competitive with multinational players occupying a major share of the market. New product innovation focuses on free from harmful ingredients along with new formats are the main strategy adopted by players. Major players include - Procter & Gamble Co., Unilever Plc, Henkel AG & Co KGaA, L`Oreal S.A. L'Occitane International SA, among others.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Spray

      2. 5.1.2 Cream

      3. 5.1.3 Gels

      4. 5.1.4 Others (Wipes, Roll-on, Sticks)

    2. 5.2 By Distribution

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies and Drug Stores

      4. 5.2.4 On-line Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of Asia Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever Plc

      3. 6.4.3 Henkel AG & Co KGaA

      4. 6.4.4 L'Oréal S.A.

      5. 6.4.5 Beiersdorf AG

      6. 6.4.6 L'Occitane International SA

      7. 6.4.7 Avon Products, Inc.

      8. 6.4.8 Revlon, Inc.

  7. *List Not Exhaustive

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