Wipes Market Size
| Study Period | 2018 - 2028 |
| Market Size (2023) | USD 18.49 Billion |
| Market Size (2028) | USD 24.07 Billion |
| CAGR (2023 - 2028) | 5.42 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Wipes Market Analysis
The Wipes Market size is expected to grow from USD 18.49 billion in 2023 to USD 24.07 billion by 2028, at a CAGR of 5.42% during the forecast period (2023-2028).
- Growinghygiene awareness among consumers is one of the major factors for the growth of the wipes market. From the last few years, various kindsof wipes such as intimate, wet, flushable, feminine, and scented have been introduced owing to their diversified applications.
- Growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the wipes market growth including household wipes during the forecast period.
Wipes Market Trends
This section covers the major market trends shaping the Wipes Market according to our research experts:
Increasing Demand for Personal Care Wipes
Increased use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market from the last few years. Moreover, the benefits of personal care wipes for the prevention of infection due to their disposable nature are attracting consumers to buy more personal care wipes. Rising infant population, growth in urbanization, growing expenditure of female consumers on personal hygiene products are further influencing the personal care wipes segment in the market studied. Moreover, the use of facial wipes to clean face especially while traveling is on an increase among consumers owing to which facial wipes segment is presenting major opportunities for market expansion.
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North America Holds a Significant Market Share
North America holds a significant market share in the wipes market owing to several factors including growing urbanization, changing lifestyles, and increasing the introduction of scented wipes including household and personal care wipes. In addition, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America followed by Asia-Pacific and Europe. Moreover, in the Asia-Pacific region, growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. Significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region.
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Wipes Industry Overview
The global wipes market is highly fragmented. Some of the major key players in the wipes market, globally includesRockline Industries, Inc.,Procter and Gamble Co.,Unilever Group,Suominen Corporation,Johnson & Johnson Inc.,Nice-Pak International Ltd.,Kimberly Clark Corporation, among others.
Wipes Market Leaders
Unilever Group
Edgewell Personal Care
Procter and Gamble Co.
Suominen Corporation
Johnson & Johnson Inc.
*Disclaimer: Major Players sorted in no particular order
Wipes Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Study Assumptions
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1.3 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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3.1 Market Overview
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Force Analysis
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4.3.1 Bargaining Power of Suppliers
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Threat of New Entrants
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 Product Type
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5.1.1 Personal Care Wipes
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5.1.1.1 Baby Wipes
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5.1.1.2 Facial Wipes
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5.1.1.3 Hand & Body Wipes
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5.1.1.4 Personal Hygiene Wipes
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5.1.2 Household Wipes
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5.1.3 Other Product Types
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5.2 Distribution Channel
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5.2.1 Supermarkets/Hypermarkets
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5.2.2 Convenience Stores
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5.2.3 Specialty Stores
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5.2.4 Online Retail
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5.2.5 Other Channels
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5.3 Geography
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5.3.1 North America
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5.3.1.1 United States
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5.3.1.2 Canada
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5.3.1.3 Mexico
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5.3.1.4 Rest of North America
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5.3.2 Europe
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5.3.2.1 United Kingdom
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5.3.2.2 Germany
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5.3.2.3 France
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5.3.2.4 Russia
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5.3.2.5 Italy
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5.3.2.6 Spain
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5.3.2.7 Rest of Europe
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5.3.3 Asia Pacific
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5.3.3.1 China
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5.3.3.2 India
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5.3.3.3 Japan
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5.3.3.4 Australia
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5.3.3.5 Rest of Asia-Pacific
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5.3.4 South America
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5.3.4.1 Brazil
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5.3.4.2 Argentina
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5.3.4.3 Rest of South America
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5.3.5 Middle East & Africa
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5.3.5.1 South Africa
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5.3.5.2 Saudi Arabia
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5.3.5.3 Rest of Middle East & Africa
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 Rockline Industries, Inc.
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6.3.2 Diamond Wipes International, Inc.
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6.3.3 Procter and Gamble Co.
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6.3.4 Kimberly Clark Corporation
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6.3.5 Nice-Pak International Ltd.
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6.3.6 Meridian Industries Inc.
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6.3.7 Unilever Group
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6.3.8 La Fresh Group, Inc.
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6.3.9 Unicharm International
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6.3.10 Johnson & Johnson Inc.
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6.3.11 Suominen Corporation
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6.3.12 DUDE Products, Inc.
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Wipes Industry Segmentation
Global Wipes Market is segmented by product type and distribution channels.On the basis of product type, the market is segmented into personal care wipes(which is further classified intobaby wipes, facial wipes, hand& body wipes, and personal hygiene wipes), household wipes, and others. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail, and others.Also, the study provides an analysis of the wipes market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| Product Type | ||||||
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| Household Wipes | ||||||
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail | |
| Other Channels |
| Geography | |||||||||
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Wipes Market Research FAQs
How big is the Wipes Market?
The Wipes Market size is expected to reach USD 18.49 billion in 2023 and grow at a CAGR of 5.42% to reach USD 24.07 billion by 2028.
What is the current Wipes Market size?
In 2023, the Wipes Market size is expected to reach USD 18.49 billion.
Who are the key players in Wipes Market?
Unilever Group, Edgewell Personal Care, Procter and Gamble Co., Suominen Corporation and Johnson & Johnson Inc. are the major companies operating in the Wipes Market.
Which is the fastest growing region in Wipes Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).
Which region has the biggest share in Wipes Market?
In 2023, the North America accounts for the largest market share in the Wipes Market.
Facial Wipes Industry Report
Statistics for the 2023 Facial Wipes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Facial Wipes analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Facial Wipes Market Report Snapshots
