Wipes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Wet Tissues and Wipes Market Size and it is segmented by Product Type (Personal Care Wipes, Household Wipes, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and Others), and By Geography.

Wipes Market Size

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
Wipes Market Summary
share button
Study Period 2019 - 2029
Market Size (2024) USD 19.49 Billion
Market Size (2029) USD 25.37 Billion
CAGR (2024 - 2029) 5.42 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Wipes Market Major Players

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Wipes Market Analysis

The Wipes Market size is estimated at USD 19.49 billion in 2024, and is expected to reach USD 25.37 billion by 2029, growing at a CAGR of 5.42% during the forecast period (2024-2029).

  • Growinghygiene awareness among consumers is one of the major factors for the growth of the wipes market. From the last few years, various kindsof wipes such as intimate, wet, flushable, feminine, and scented have been introduced owing to their diversified applications.
  • Growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the wipes market growth including household wipes during the forecast period.

Wipes Market Trends

This section covers the major market trends shaping the Wipes Market according to our research experts:

Increasing Demand for Personal Care Wipes

Increased use of personal care wipes for maintenance of hygiene, specifically when access to water is limited is driving the market from the last few years. Moreover, the benefits of personal care wipes for the prevention of infection due to their disposable nature are attracting consumers to buy more personal care wipes. Rising infant population, growth in urbanization, growing expenditure of female consumers on personal hygiene products are further influencing the personal care wipes segment in the market studied. Moreover, the use of facial wipes to clean face especially while traveling is on an increase among consumers owing to which facial wipes segment is presenting major opportunities for market expansion.

Wipes Market: Growing Demand for Personal Care Wipes, Global, 2019-2024

North America Holds a Significant Market Share

North America holds a significant market share in the wipes market owing to several factors including growing urbanization, changing lifestyles, and increasing the introduction of scented wipes including household and personal care wipes. In addition, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America followed by Asia-Pacific and Europe. Moreover, in the Asia-Pacific region, growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. Significant growth in the number of potential buyers developing economies like China and India is expected to drive the market in the region.

Global Wipes Market - Market Size, by Region, Global, 2018

Wipes Industry Overview

The global wipes market is highly fragmented. Some of the major key players in the wipes market, globally includesRockline Industries, Inc.,Procter and Gamble Co.,Unilever Group,Suominen Corporation,Johnson & Johnson Inc.,Nice-Pak International Ltd.,Kimberly Clark Corporation, among others.

Wipes Market Leaders

  1. Unilever Group

  2. Edgewell Personal Care

  3. Procter and Gamble Co.

  4. Suominen Corporation

  5. Johnson & Johnson Inc.

*Disclaimer: Major Players sorted in no particular order

Wipes Market Concentration
bookmark Need More Details on Market Players and Competitors?
Download PDF

Wipes Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Product Type

      1. 5.1.1 Personal Care Wipes

        1. 5.1.1.1 Baby Wipes

        2. 5.1.1.2 Facial Wipes

        3. 5.1.1.3 Hand & Body Wipes

        4. 5.1.1.4 Personal Hygiene Wipes

      2. 5.1.2 Household Wipes

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Saudi Arabia

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Rockline Industries, Inc.

      2. 6.3.2 Diamond Wipes International, Inc.

      3. 6.3.3 Procter and Gamble Co.

      4. 6.3.4 Kimberly Clark Corporation

      5. 6.3.5 Nice-Pak International Ltd.

      6. 6.3.6 Meridian Industries Inc.

      7. 6.3.7 Unilever Group

      8. 6.3.8 La Fresh Group, Inc.

      9. 6.3.9 Unicharm International

      10. 6.3.10 Johnson & Johnson Inc.

      11. 6.3.11 Suominen Corporation

      12. 6.3.12 DUDE Products, Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
bookmark You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Wipes Industry Segmentation

Global Wipes Market is segmented by product type and distribution channels.On the basis of product type, the market is segmented into personal care wipes(which is further classified intobaby wipes, facial wipes, hand& body wipes, and personal hygiene wipes), household wipes, and others. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail, and others.Also, the study provides an analysis of the wipes market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Product Type
Personal Care Wipes
Baby Wipes
Facial Wipes
Hand & Body Wipes
Personal Hygiene Wipes
Household Wipes
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail
Other Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
customize-icon Need A Different Region Or Segment?
Customize Now

Wipes Market Research FAQs

The Wipes Market size is expected to reach USD 19.49 billion in 2024 and grow at a CAGR of 5.42% to reach USD 25.37 billion by 2029.

In 2024, the Wipes Market size is expected to reach USD 19.49 billion.

Unilever Group, Edgewell Personal Care, Procter and Gamble Co., Suominen Corporation and Johnson & Johnson Inc. are the major companies operating in the Wipes Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Wipes Market.

In 2023, the Wipes Market size was estimated at USD 18.49 billion. The report covers the Wipes Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wipes Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Facial Wipes Industry Report

Statistics for the 2024 Facial Wipes market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Facial Wipes analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

close-icon
80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Wipes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)