NA Liquid Hand Soap Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
NA Liquid Hand Soap Market Analysis
North America Liquid Hand Soap Market is projected to witness a CAGR of 3.50% during the forecast period, 2022 - 2027.
The COVID-19 pandemic has made a significant impact on the liquid hand soap market growth in the North American marketplace. Further, increased coronavirus positive cases have raised the adoption of safety trends in home, office, and other public places, which, in turn, is likely to boost product demand. Moreover, sighting the rising demand for liquid hand soap and other hand hygiene products, market players are rapidly investing in introducing liquid hand wash solutions. For instance, owing to the increased demand for liquid hand soaps and other hand hygiene products during the COVID-19, in Sept 2020, Henkel invested 23 million in order to increase the production of antibacterial liquid hand soap and hand sanitizer products in Geneva, New York facility.
The North American liquid hand soap has witnessed a shift in consumer preference toward hand hygiene products, such as liquid hand soap. In addition, the increasing demand for health and wellness products, owing to the rise in communicable diseases, has increased the demand for hand hygiene products.
Liquid hand soaps have largely preferred over the normal hand soap as consumers perceive it to be more effective and convenient to use, hence propelling the market growth.
NA Liquid Hand Soap Market Trends
This section covers the major market trends shaping the North America Liquid Hand Soap Market according to our research experts:
Consumer Inclination Toward Personal Hygiene Coupled with Government Initiatives
The demand for personal hygiene, especially hand hygiene products, is expected to rise further in the coming days due to the growing awareness among consumers in the wake of the COVID-19 pandemic. People have become more conscious about cleanliness, hygiene, and keeping themselves and their environment germ-free.
As a result, according to the United States Centers for Disease Control and Prevention survey, during the pandemic, the US adults were more likely to remember to wash their hands after coughing, sneezing, or blowing their noses as compared to a similar survey in 2019. Thus, such survey results indicate fruitful market growth during the forecast period.
In support of the rising awareness regarding hand hygiene, government bodies across the region have taken various initiatives in order to reduce the diseases which may get in with human hand touch. For instance, the government of the United States launched a new global initiative called 'Hand Hygiene for All' in partnership with the United Nations International Children's Emergency Fund (UNICEF) and the World Health Organization (WHO).
United States Holds the Largest Share
The United States market witnessed significant growth, owing to the increasing need to maintain hand hygiene and the rising consumer expenditure on healthcare. Furthermore, the awareness spread through social media and online channels by the government organizations regarding clean and healthy lifestyles drives the market growth. In 2016, the Food and Drug Administration (FDA) agency of the United States outlined criteria for soaps with banning the usage of triclosan, triclocarban, and 17 other antiseptics owing to concerns pertaining to its traces entering urine and breast milk. Such favorable initiatives from government authorities are further influencing the adoption of organic elements in liquid hand soaps. Owing to these factors, liquid soap manufacturers have established product innovation as a key strategy and are introducing natural ingredients-based products. Owing to these factors, liquid soap manufacturers have established product innovation as a key strategy and are introducing natural ingredients-based products. For instance, in 2020, Frenchsoaps launched a new antibacterial liquid soap with plant-based ingredients to maintain the hands' moisture content. Similarly, liquid hand soap providers such as OleyHemp, Oregon Soap Company, and others also offer natural ingredient-based liquid hand soap.
NA Liquid Hand Soap Industry Overview
With a huge presence and wide distribution network in the region, key players, like Colgate-Palmolive Company, Henkel AG & Co. KGaA, and SC Johnson & Son Inc., dominate the North American liquid hand soap market. Moreover, the market studied is competitive in nature, as it consists of many public and private players. The companies offer diversified product portfolios, which include factors such as different scented liquid hand soaps, animal-free tested products, paraben-free products, and an infusion of plant-based ingredients.
Companies have invested heavily in their R&D sectors to launch innovative products in the market and tap into the ongoing interest of the consumers in sustainable liquid hand soaps in North America.
NA Liquid Hand Soap Market Leaders
Colgate-Palmolive Company
Henkel AG & Co. KGaA
SC Johnson & Son Inc.
Unilever PLC
J.R. Watkins LLC
*Disclaimer: Major Players sorted in no particular order
NA Liquid Hand Soap Market News
In February 2021, Softsoap® launched the Oh Joy! Collection, which may be available exclusively at Target. Featured scents for this highly anticipated collection include Juicy Grapefruit, Peach Party, Midnight Macadamia, and Blooming Iris. These soaps wash away bacteria, are paraben-free, are formulated without phthalates, and are free of dye.
In February 2021, Dr. Bronner's launched a new, limited edition label of its 32oz Castile Liquid Soap (18 in 1), which could be used for washing hands.
In September 2020, Henkel AG & Co. KGaA announced the investment of more than USD 23 million in its North American manufacturing facilities, to expand the production of its liquid hand soaps and hand sanitizers.
NA Liquid Hand Soap Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging Type
5.1.1 Pump Dispensers
5.1.2 Bottles/Containers (Refill)
5.1.3 Pouches (Refill)
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retailers
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Colgate-Palmolive Company
6.4.2 Henkel AG & Co. KGaA
6.4.3 EO Products
6.4.4 S. C. Johnson & Son Inc.
6.4.5 Unilever
6.4.6 Dr. Bronner's Magic Soaps
6.4.7 The J.R. Watkins Co.
6.4.8 Reckitt Benckiser Group PLC
6.4.9 Kao Corporation
6.4.10 The Hain Celestial Group Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
NA Liquid Hand Soap Industry Segmentation
Hand liquid soaps are formulated to wash and clean hands. They are mostly available in the form of gels. The North America Liquid Hand Soap Market has been segmented by packaging type, distribution channel, and geography. By packaging type, the market studied has been segmented into bottles/containers (refill), pump dispensers, and pouches (refill). By distribution channel, the market studied has been segmented into hypermarkets/supermarkets, convenience stores, online retail, and other distribution channels. By country, the market covers the major countries of North America, i.e., the United States, Canada, Mexico, and the rest of North America. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Packaging Type | |
| Pump Dispensers | |
| Bottles/Containers (Refill) | |
| Pouches (Refill) |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retailers | |
| Other Distribution Channels |
| Geography | |
| United States | |
| Canada | |
| Mexico | |
| Rest of North America |
NA Liquid Hand Soap Market Research FAQs
What is the current North America Liquid Hand Soap Market size?
The North America Liquid Hand Soap Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)
Who are the key players in North America Liquid Hand Soap Market?
Colgate-Palmolive Company , Henkel AG & Co. KGaA , SC Johnson & Son Inc. , Unilever PLC and J.R. Watkins LLC are the major companies operating in the North America Liquid Hand Soap Market.
What years does this North America Liquid Hand Soap Market cover?
The report covers the North America Liquid Hand Soap Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the North America Liquid Hand Soap Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
NA Liquid Hand Soap Industry Report
Statistics for the 2024 NA Liquid Hand Soap market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. NA Liquid Hand Soap analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
