North America Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

North America Hand Sanitizer Market is segmented by Product Type (Gel/Liquid, Spray, Foam, and Sanitizing Wipes); Distribution Channel (Hypermarket/Supermarket, Convenience Stores, Pharmaceutical Stores, E-commerce, and Other Distribution Channels); and by Geography.

North America Hand Sanitizer Market Size

North America Hand Sanitizer Market
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 3.06 %
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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North America Hand Sanitizer Market Analysis

The North America Hand Sanitizer market is projected to grow at a CAGR of 3.06% during the forecast period (2020 - 2025).

  • Conventionally dragged by general consumer awareness regarding hand hygiene, sanitizers today have witnessed an upsurge delivered by global pandemic that is COVID 19, serving the primary factor driving regional sanitizer market. The sudden thrust in consumption of sanitizer resulted in local players and private label brands to swap the market from key players plugging the demand and supply gap.
  • Additionally, usage convenience served by sanitizers over handwashes has drawn a substantial consumer base in recent past, majorly augmenting the sales of gel-type sanitizers. Moreover, since early 2020, online platform emerged as the surprise box, as sales through the channel went exceedingly well in the region.

North America Hand Sanitizer Industry Segmentation

The North America hand sanitizer market is segmented by type, distribution channel, end-user, and geography. By type, the market studied is segmented into gel/liquid, spray, foam, sanitizing wipes. By distribution channel, the market studied is segmented by hypermarket/supermarket, convenience store, pharmaceutical store, E-commerce, and other distribution channels. By geography, the market covers the country-level analysis of developed economies like the United States, Canada, Mexico and the Rest of North America.

By Product Type
Sanitizing Wipes
By Distribution Channel
Convenience Stores
Pharmaceutical Stores
Other Distribution Channels
By Geography
United States
Rest of North America

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North America Hand Sanitizer Market Trends

This section covers the major market trends shaping the North America Hand Sanitizer Market according to our research experts:

Surge in Online Retail Sales

Online retailing emerged as the foremost contributors to the sales of hand sanitizer, right after the global pandemic turned dominant over healthcare industry in the region. The consumer amid stock hoarding approached online platforms that not only met consumer’s demand but also facilitated their idea of minimal social exposure. However, with the increase in demand for sanitizers, soon the retail prices skyrocketed following scarcity in supply and mostly retailers going out of stock. As a result, many online stores like E-Bay in some countries of the region banned the sale of hand sanitizers claiming prices on some listings labelled so high as to be illegal. Following the ban, manufacturers like Del Zio switched their operations over to Craigslist and Facebook Marketplace, in order to continue their sales through the channel.

North America Hand Sanitizer Market1

The United States Drives the Regional Market

The United States owing to its larger consumer base and heavy consumption holds largest share in the regional market. Moreover, pushed by high demands due to COVID 19, the country witnessed triple digit growth rate in over past few months. The country experienced the hardest hit of the disease with maximum number of infected cases diagnosed and proportionate highest death rates recorded, globally. As a result, the Americans virally spent on precautionary measures like sanitizers, hand soaps, immunity supplements etc., resulting in exponential growth in consumption of the same. Nonetheless, owing to the consumers stocking up hand sanitizers for their use, grocery chains like H-E-B reportedly stated to limit customers to four hand sanitizers, wipes or similar items per purchase.

North America Hand Sanitizer Market2

North America Hand Sanitizer Industry Overview

North America Hand Sanitizer market is highly consolidated among few major players with Reckitt Benckiser and Henkel AG & Company cornering major share in the market. These players owing to their robust portfolios, offering products in professional markets like hospitals and kitchens, experience substantial volume sales, hence claiming their large shares in the market. Companies offering hand sanitizer are also adopting various strategies like asset purchases, mergers and acquisitions, joint ventures/collaborations, R&D efforts, investments, and new product launches to garner market dominance.

North America Hand Sanitizer Market Leaders

  1. Reckitt Benckiser Group PLC

  2. 3M Company

  3. Unilever

  4. Procter & Gamble (P&G) Company

  5. Henkel AG & Company, KGaA

*Disclaimer: Major Players sorted in no particular order

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North America Hand Sanitizer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Gel/Liquid

      2. 5.1.2 Spray

      3. 5.1.3 Foam

      4. 5.1.4 Sanitizing Wipes

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmaceutical Stores

      4. 5.2.4 E-commerce

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 United States

      2. 5.3.2 Canada

      3. 5.3.3 Mexico

      4. 5.3.4 Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Colgate-Palmolive Company

      2. 6.4.2 Reckitt Benckiser Group PLC

      3. 6.4.3 Unilever PLC

      4. 6.4.4 L Brands Inc.

      5. 6.4.5 GOJO Industries Inc.

      6. 6.4.6 Edgewell Personal Care

      7. 6.4.7 Henkel AG & Co. KGaA

      8. 6.4.8 Vi-Jon Inc.

    5. *List Not Exhaustive

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North America Hand Sanitizer Market Research FAQs

The North America Hand Sanitizer Market is projected to register a CAGR of 3.06% during the forecast period (2023-2028).

Reckitt Benckiser Group PLC, 3M Company, Unilever, Procter & Gamble (P&G) Company and Henkel AG & Company, KGaA are the major companies operating in the North America Hand Sanitizer Market.

North America Hand Sanitizer Industry Report

Statistics for the 2023 North America Hand Sanitizer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Hand Sanitizer analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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