European Deodorant Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The European Deodorant Market is Segmented by Product Type (Sprays, Roll-on, Stick, and Other Product Types), End-User (Men and Women), Distribution Channel (Hypermarkets/Supermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels), and Geography (United Kingdom, Germany, France, Italy, Spain, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.

European Deodorant Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Europe Deodorants Market Size

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Europe Deodorants Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 4.45 %
Market Concentration Low

Major Players

Europe Deodorants Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Deodorants Market Analysis

The Europe Deodorants Market is expected to register a CAGR of 4.45% during the forecast period.

  • The rising awareness about hygiene is a result of consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, increasing their usage.
  • Research and development (R&D) and advertisement are driving the market's growth. Key players are investing in these factors to influence consumer purchase decisions. The rising influence of social media and celebrity endorsement impacts the advertisement strategies adopted by key market players. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. For instance, P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant - 'All Strength, No Sweat' - all handpicked for their achievements in entertainment, sports, business, and fitness.
  • Companies are also trying out sustainable packaging options to attract consumers. There are many manufacturers who have launched deodorants that are refillable. For instance, Procter & Gamble Company stated that refillable cases of its Secret and Old Spice are made with no single-use plastic packaging. In addition, the company planned to expand its range of aluminum-free deodorants, which will be packaged in recyclable paper tubes made of 90% recycled paperboard and Forest Stewardship Council-certified paper (FSC).
  • In addition, Nuud is a Netherlands-based natural and vegan deodorant brand that sells deodorants also in a tube format. It boasts of just 10 ingredients, including Ecocert-certified micro silver for a natural antibacterial effect that inhibits bacteria. The formulation is fragrance- and alcohol-free and is said to be free of microplastics and nanoparticles, too. The tube is made from bioplastic sugarcane in a biodegradable cardboard box. All of the above factors are leading to the increase in sales of deodorants across the region.

Europe Deodorants Industry Overview

The European deodorant market is competitive, and the major strategies adopted by the key players include product innovations, partnerships, expansions, and mergers and acquisitions. The major players covered in the European deodorants market report are Church & Dwight Co. Inc., Colgate-Palmolive Company, Coty Inc., L'Oréal International, REVLON, Estée Lauder Inc., Procter & Gamble, Henkel AG & Co. KGaA, Beiersdorf AG, and Unilever Plc.

Europe Deodorants Market Leaders

  1. Coty Inc.

  2. Beiersdorf AG

  3. Colgate-Palmolive Company

  4. Church & Dwight Co. Inc.

  5. Unilever Plc

  6. *Disclaimer: Major Players sorted in no particular order
Europe Deodorants Market Concentration
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Europe Deodorants Market News

  • March 2023: Dove, United Kingdom's leading deodorant brand, launched its most effective range with "dove advanced care" and "dove men+ advance care."
  • February 2022: Wild Cosmetics, a United Kingdom-based startup, expanded its refill revolution. The company secured an investment of Euro 5.9 million (USD 6.97 million) for its sustainable deodorant alternative. The company has the vision to remove single-use plastics and unnecessary chemicals from everyday personal-care routines.
  • November 2021: The eco-friendly deodorant brand Wild secured new partnerships with some of the UK's leading supermarkets, retailers, and department stores as they look to expand and grow their reach.
  • April 2021: Unilever, in partnership with the Muscular Dystrophy Association, launched the world's first deodorant named Degree, designed for people with disabilities. Also, the Unilever brand Dove launched its first refillable deodorant.

Europe Deodorants Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Sprays
    • 5.1.2 Roll-on
    • 5.1.3 Stick
    • 5.1.4 Other Product Types
  • 5.2 By End-User
    • 5.2.1 Men
    • 5.2.2 Women
  • 5.3 By Distribution Channel
    • 5.3.1 Hypermarkets/Supermarkets
    • 5.3.2 Convenience/Grocery Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 By Geography
    • 5.4.1 United kingdom
    • 5.4.2 Germany
    • 5.4.3 France
    • 5.4.4 Italy
    • 5.4.5 Spain
    • 5.4.6 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Unilever Plc
    • 6.3.2 Coty Inc.
    • 6.3.3 Beiersdorf AG
    • 6.3.4 Church & Dwight Co. Inc.
    • 6.3.5 Colgate-Palmolive Company (Sanex)
    • 6.3.6 Procter & Gamble Co.
    • 6.3.7 Estée Lauder Inc.
    • 6.3.8 Henkel AG & Co. KGaA
    • 6.3.9 New Avon Company
    • 6.3.10 Kao Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. ABOUT US

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Europe Deodorants Industry Segmentation

Deodorant is applied to the body to prevent or cover odor caused by bacterial breakdown of perspiration in the armpits and genitals.

The European deodorant market is segmented by product type, end-user, distribution channel, and geography. By type, the market is segmented into sprays, roll-on, stick, and other product types. By end-user, the market is segmented into men & women. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type Sprays
Roll-on
Stick
Other Product Types
By End-User Men
Women
By Distribution Channel Hypermarkets/Supermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography United kingdom
Germany
France
Italy
Spain
Rest of Europe
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Europe Deodorants Market Research FAQs

What is the current Europe Deodorants Market size?

The Europe Deodorants Market is projected to register a CAGR of 4.45% during the forecast period (2025-2030)

Who are the key players in Europe Deodorants Market?

Coty Inc., Beiersdorf AG, Colgate-Palmolive Company, Church & Dwight Co. Inc. and Unilever Plc are the major companies operating in the Europe Deodorants Market.

What years does this Europe Deodorants Market cover?

The report covers the Europe Deodorants Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Deodorants Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Deodorant in Europe Industry Report

Statistics for the 2025 Europe Deodorants market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Deodorants analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.