Dairy Whiteners Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 5.50% |
| Fastest Growing Market | Europe |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players*Disclaimer: Major Players sorted in no particular order |
Dairy Whiteners Market Analysis
The Dairy Whiteners Market is expected to register a CAGR of 5.5% during the forecast period.
The COVID-19 impact remained favorable for the market. Lack of access, distorted supply chain, and demand for shelf-stabilized food products led consumers to opt for value-added substitutes to traditional foods. As a result, dairy whiteners surfaced as a practical alternative to milk further cornering a significant share of traditional consumers while leveraging convenience. The demand for dairy surged eventually in the post-pandemic era as the consumption of beverages like tea and coffee increased. Moreover, the pandemic also gave the manufacturers to convert surplus milk into value-added products like milk powder, cheese, butter, etc.
The market is mainly driven by the increasing consumption of dairy ingredients, which have excellent whitening ability and come with an added certain quantity of sugar to be readily used for tea or coffee. Besides whitening, dairy whiteners also add mouthfeel and flavor to the beverage they are added to, thereby improving the overall taste of the product.
Dairy whiteners are widely used as a substitute for fluid milk, milk powder, or cream in beverages such as coffee, tea, cocoa, etc. Also, dairy whiteners offer various benefits over regular milk, such as convenience, portability, and others, which in turn, boost the market growth.
Dairy Whiteners Market Trends
Growing Consumption of Tea and Coffee Encourages the Dairy Market Growth
The rise in the demand for coffee and tea owing to their health benefits is also propelling the demand for dairy whitener as it offers a number of advantages over regular milk, such as convenience, portability, and long shelf life. Further, the number of workers seeking a convenient and healthy alternative is strengthening the global dairy whitening market. Additionally, in 2021, Americans consumed an average of 2.5 cups of coffee per day. In 2021, U.S. coffee consumption per capita per day remained relatively close to 3 cups. Hence, the rising number in the per capita consumption of coffee offers a lucrative growth for the dairy whitener in the country owing to ease of convenience.
Asia-Pacific Holds the Largest Market Share in the Dairy Whitener Market
The Asia-Pacific accounts for the largest share in the global dairy whitener market, owing to the high milk consumption of milk and other dairy-based products in the region. The countries majorly dominating the region's market includes China, India, and Japan. Also, other factors such as steadily rising population and rapid urbanization have contributed to the significant growth of the market in the region. Besides, favorable government initiatives have boosted the country's market. On the other hand, Europe and North America are anticipated to gain a major share in the dairy whiteners market during the forecast period owing to the presence of several prominent market players in the region and rising consumption of tea and coffee, and the increasing demand for dairy whitener products with high shelf-life is also expected to increase the demand for dairy whitener products in both region during the forecast period.
Dairy Whiteners Industry Overview
The global market for dairy whiteners is consolidated, owing to the presence of a few numbers of large players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players dominating the market includes Gujarat Cooperative Milk Marketing Federation Ltd, Nestlé SA, Britannia Industries Ltd, and Mother Dairy Fruit & Vegetable Private Limited.
Dairy Whiteners Market Leaders
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Gujarat Cooperative Milk Marketing Federation Ltd.
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Nestlé SA
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Britannia Industries Ltd.
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Mother Dairy Fruit & Vegetable Private Limited
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Nutshell (Poldermill)
- *Disclaimer: Major Players sorted in no particular order
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Dairy Whiteners Market News
In 2021, a new facility "AmulFed Dairy" milk powder factory, butter manufacturing plant, poly film manufacturing plant, and an automated warehousing facility were inaugurated in Gandhinagar. The dairy invested Rs 415 crores in these four projects.
In 2020, Dairy Farmers of America, a farmer-owned co-op, reached an agreement to purchase a substantial portion of milk company Dean Foods for USD 425 Million.
Dairy Whiteners Industry Segmentation
The global dairy whitener is segmented by distribution channel into supermarket/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the dairy whitener market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.
| By Distribution Channel | Supermarket/Hypermarket | ||
| Convenience Stores | |||
| Online Retail Stores | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| France | |||
| Russia | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | India | ||
| China | |||
| Japan | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle-East and Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle-East and Africa | |||
| Supermarket/Hypermarket |
| Convenience Stores |
| Online Retail Stores |
| Other Distribution Channels |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| Europe | United Kingdom |
| Germany | |
| France | |
| Russia | |
| Italy | |
| Spain | |
| Rest of Europe | |
| Asia-Pacific | India |
| China | |
| Japan | |
| Australia | |
| Rest of Asia-Pacific | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Middle-East and Africa | South Africa |
| Saudi Arabia | |
| Rest of Middle-East and Africa |
Dairy Whiteners Market Research FAQs
What is the current Dairy Whiteners Market size?
The Dairy Whiteners Market is projected to register a CAGR of 5.5% during the forecast period (2025-2030)
Who are the key players in Dairy Whiteners Market?
Gujarat Cooperative Milk Marketing Federation Ltd., Nestlé SA, Britannia Industries Ltd., Mother Dairy Fruit & Vegetable Private Limited and Nutshell (Poldermill) are the major companies operating in the Dairy Whiteners Market.
Which is the fastest growing region in Dairy Whiteners Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Dairy Whiteners Market?
In 2025, the Asia Pacific accounts for the largest market share in Dairy Whiteners Market.
What years does this Dairy Whiteners Market cover?
The report covers the Dairy Whiteners Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Dairy Whiteners Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Dairy Whiteners Industry Report
Statistics for the 2025 Dairy Whiteners market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Dairy Whiteners analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
