Global Dairy Whiteners Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Dairy Whiteners Market is segmented by Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Retail Store, and other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Market Snapshot

dairy whiteners market share
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Europe
Largest Market: Asia Pacific
CAGR: 5.5 %

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Market Overview

The global dairy whiteners market is expected to register a CAGR of 5.5% during the forecast period, 2022-27.

The COVID-19 impact remained favorable for the market. Lack of access, distorted supply chain, and demand for shelf-stabilized food products led consumers to opt for value-added substitutes to traditional foods. As a result, dairy whiteners surfaced as a practical alternative to milk further cornering a significant share of traditional consumers, while leveraging convenience. The demand for dairy surged eventually in the post-pandemic era as the consumption of beverages like tea and coffee increased. Moreover, the pandemic also gave the manufacturers to convert surplus milk into value-added products like milk powder, cheese, butter, etc.

The market is mainly driven by the increasing consumption of dairy ingredients, which have excellent whitening ability and come with an added certain quantity of sugar to be readily used for tea or coffee. Besides whitening, dairy whiteners also add mouthfeel and flavor to the beverage they are added to, thereby, improving the overall taste of the product.

Dairy whiteners are widely used as a substitute for fluid milk, milk powder, or cream in beverages such as coffee, tea, cocoa, etc. Also, dairy whiteners offer various benefits over regular milk, such as convenience, portability, and others, which in turn, boost the market growth.

Scope of the Report

The global dairy whitener is segmented by distribution channel into supermarket/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the dairy whitener market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Growing Consumption of Tea and Coffee Encourages the Dairy Market Growth

The rise in the demand for coffee and tea owing to their health benefits is also propelling the demand for dairy whitener as it offers a number of advantages over regular milk, such as convenience, portability, and long shelf life. Further, the number of workers seeking a convenient and healthy alternative is strengthening the global dairy whitening market. Additionally, in 2021, Americans consumed an average of 2.5 cups of coffee per day. In 2021, U.S. coffee consumption per capita per day remained relatively close to 3 cups, hence the rising number in the per capita consumption of coffee offers a lucrative growth for the dairy whitener in the country owing to ease of convenience.


Asia-Pacific Holds the Largest Market Share in the Dairy Whitener Market

The Asia-Pacific accounts for the largest share in the global dairy whitener market, owing to the high milk consumption of milk and other dairy-based products in the region. The countries majorly dominating the region's market includes China, India, and Japan. Also, other factors such as steadily rising population and rapid urbanization have contributed to the significant growth of the market in the region. Besides, favorable government initiatives have boosted the country's market. On the other hand, Europe and North America are anticipated to gain a major share in the dairy whiteners market during the forecast period owing to the presence of several prominent market players in the region and rising consumption of tea and coffee, and the increasing demand for dairy whitener products with high shelf-life is also expected to increase the demand for dairy whitener products in the both region during the forecast period.

Dairy Whiteners Market2

Competitive Landscape

The global market for dairy whiteners is consolidated, owing to the presence of a few numbers of large players. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. The major players dominating the market includes Gujarat Cooperative Milk Marketing Federation Ltd, Nestlé SA, Britannia Industries Ltd, and Mother Dairy Fruit & Vegetable Private Limited.

Recent Development

In 2021, a new facility "AmulFed Dairy" milk powder factory, butter manufacturing plant, poly film manufacturing plant, and an automated warehousing facility were inaugurated in Gandhinagar. The dairy invested Rs 415 crores in these four projects.

In 2020, Dairy Farmers of America, a farmer-owned co-op, reached an agreement to purchase a substantial portion of milk company Dean Foods for USD 425 Million.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarket/Hypermarket

      2. 5.1.2 Convenience Stores

      3. 5.1.3 Online Retail Stores

      4. 5.1.4 Other Distribution Channels

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gujarat Cooperative Milk Marketing Federation Ltd.

      2. 6.4.2 Nestle SA

      3. 6.4.3 Britannia Industries Ltd.

      4. 6.4.4 Mother Dairy Fruit & Vegetable Private Limited

      5. 6.4.5 Nutshell (Poldermill)

      6. 6.4.6 Hatsun Agro Products Ltd

      7. 6.4.7 Lulu International Group

      8. 6.4.8 Groupe Lactalis

      9. 6.4.9 AR Dairy Food Pvt Ltd

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Dairy Whiteners Market market is studied from 2016 - 2027.

The Dairy Whiteners Market is growing at a CAGR of 5.5% over the next 5 years.

Europe is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

Gujarat Cooperative Milk Marketing Federation Ltd., Nestlé SA, Britannia Industries Ltd., Mother Dairy Fruit & Vegetable Private Limited, Nutshell (Poldermill) are the major companies operating in Dairy Whiteners Market.

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