Food Spreads Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Food Spread Market is segmented by Type (Honey, Chocolate-Based Spreads, Fruit-Based Spreads, Nut and Seed Based Spreads, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 3.5 %

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Market Overview

The food spread market is projected to register a CAGR of 3.5% during the forecast period (2021-2026).

The market was positively impacted by COVID-19 in 2020. The global pandemic has shown an impact on the proper functioning of the food spread industry in various regions. The consumption of nutritious and healthy spreads, which are free from additives and preservatives, gluten, and trans-fat, increased, as consumers were becoming health conscious and were preferring natural or low-sugar and sugar-free spreads. 

Sweet spreads are an integral part of every breakfast, and this has led to their steady growth. The rising health consciousness among consumers has given way to new low-calorie spreads. Food spreads comprise a variety of products, such as jams, jellies, fruit and nut-based spreads, honey, syrups, and chocolate-based spreads.

The United States is one of the largest consumers of sweet spreads, and Asia-Pacific, by virtue of its sheer population, is second in terms of the consumer base. A consumer shift has been observed in the past few years of the traditional meal-to-snack food, which is negatively affecting the food spread market, thereby restraining its growth.

Scope of the Report

A food spread is generally spread onto foods such as bread and crackers. Spreads are added to food to enhance the flavor or texture of the food, which may be considered bland without it. The food spread market is segmented by type, distribution channel, and geography. By type, the market is segmented into honey, chocolate-based spreads, nut-and seed-based spreads, fruit-based spreads, and other types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report also covers the market sizes and forecasts for the food spread market in 15 countries across major regions. The report offers market size and forecasts in value (USD million) for the above segments. For each segment, the market size and forecasts have been done on the basis of value (in USD million).

By Product Type
Chocolate-based Spreads
Nut- and Seed-based Spreads
Fruit-based Spreads
Other Product Types
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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Key Market Trends

The Fruit-based Spreads Segment has the Largest Market Share

There is an increasing demand for food products containing high fruit content. Innovations in terms of improving the flavor and nutritional value of fruit spreads are much needed to boost the growth of the fruit-based spreads market. The fruit concentration in the spreads can vary from 30% to 60%. They are used in baked salad products, dressings, snacks, dessert glaze, breakfast syrups, cake icing, smoothies, etc. The largest consumption of jams, jellies, and marmalades in Europe is in France, accounting for 36% of the total European consumption. Other major countries consuming fruit spreads are Germany, the United Kingdom, Italy, and Spain. In Asian countries, like Japan, jams, fruit jellies, and marmalades are the most popular types of spreads.

Food Spreads Market 1

Europe Holds the Major Share in the Food Spreads Market

The popularity of food spreads can be attributed to their prevalence in traditional breakfast in Europe. In recent years, the spread market has developed further, with the launch of new innovative flavors, such as figs, ginger, and exotic fruits. According to the current trend, European consumers prefer premium-quality products that do not contain artificial ingredients. They are demanding better-for-you products that are easy to prepare and appetizing at the same time. Vendors are strategizing by this requirement and rolling out healthier and indulgent offerings in the region. The consumption levels of food spreads are affected by increased consumer awareness due to extensive marketing and the consumer engagement strategies adopted by most manufacturers. The global market for food spread is dominated by Europe, followed by North America and Asia-Pacific.


Competitive Landscape

JM Smucker Co., Hormel Foods Corp., Ferrero Group, Sioux Honey Association, Kewpie Corp., Land O' Lakes Inc., and Unilever Group are some of the major players in the global market.

Companies also play a vital role in the growth of raw materials and help small farmers. Unilever, which is one of the leading companies in the food spreads market in India, was first to implement a WEF-led Public-Private Partnership (PPP) in Maharashtra (India) for farm gate sourcing of sustainable raw material from smallholder farmers, for the reputed fruit-based food spreads brand Kissan. This helped them gain a competitive advantage with increased market penetration.

Recent Developments

In March 2021, Nestlé Italia launched a spread version of its Baci Perugina chocolate brand. The company launched Creme Baci, which is gluten-free and palm oil-free sweet chocolate spread with crunchy hazelnut grains. Creme Baci would be available in both large-scale retail distribution and e-commerce channels, as well as in select pastry shops in Italy.

In September 2020, Ferrero Group's Nutella added new chocolate and hazelnut spread to its range and named it 'Nutella + Cocoa.' The new spread has double the cocoa content at 15% compared to 7.4% in the regular jar.

In July 2020, Kraft Heinz Canada introduced Hazelnut Spread under its Kraft Peanut Butter brand. The new Hazelnut Spread is made without palm oil and contains roasted hazelnuts, which are low in saturated fat.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Honey

      2. 5.1.2 Chocolate-based Spreads

      3. 5.1.3 Nut- and Seed-based Spreads

      4. 5.1.4 Fruit-based Spreads

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Spain

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 J.M. Smucker Company

      2. 6.4.2 Kraft Heinz Co.

      3. 6.4.3 Unilever Plc

      4. 6.4.4 Conagra Brands Inc.

      5. 6.4.5 Nestle SA

      6. 6.4.6 Hormel Foods LLC

      7. 6.4.7 National Grape Co-operative Association (Welsch)

      8. 6.4.8 The Hershey Company

      9. 6.4.9 Sioux Honey Association

      10. 6.4.10 B&G Foods

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Food Spreads Market market is studied from 2016 - 2026.

The Food Spreads Market is growing at a CAGR of 3.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

J.M. Smucker Company, Kraft Heinz Co., Unilever Plc, Conagra Brands, Inc., Nestlé S.A. are the major companies operating in Food Spreads Market.

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