北美印刷标牌市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

北美印刷标牌市场按产品(广告牌、背光显示器、流行显示器)、类型(室内印刷标牌、室外印刷标牌)、最终用户和国家/地区细分

市场快照

North America Printed Signage Market Overview
Study Period: 2018 - 2026
Base Year: 2021
CAGR: 0 %
North America Printed Signage Market Key Players

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市场概况

2020 年北美印刷标牌市场价值约为 110.61 亿美元,预计 2026 年将达到 106.1 亿美元,在预测期间(2021-2026 年)的复合年增长率为 -0.68%。

  • 成本效益是推动市场增长的主要因素,因为印刷标牌为各个行业提供低成本和高效的标牌解决方案。尽管来自新兴数字标牌市场的激烈竞争,部署印刷标牌所需的低投资及其更长的使用寿命是帮助印刷标牌市场生存的主要因素。大多数企业和公司选择印刷标牌解决方案的主要原因是易于部署,无需额外的维护成本。
  • 影响标牌市场趋势的因素包括 PoP 供应商的性质、遵守法规、数字印刷标牌的使用以及在更广泛的广告环境中使用标牌。
  • 然而,北美地区以其技术创新而闻名。快速的技术创新,以及对更动态可行的替代品(即数字标牌)的倾向,以及对更加定制化的广告方法的需求不断增长,导致印刷标牌解决方案的采用率下降。

报告范围

印刷标牌是世界范围内使用最广泛的标牌解决方案形式。它主要用于营销和广告,以吸引消费者并通过广告牌和背光显示器等扩展有关产品和功能可用性的知识。 

by Product
Billboard
Backlit Display
Pop Display
Banner, Flag, and Backdrop
Corporate Graphics, Exhibition, and Trade Show Material
Other Products
by Type
Indoor Printed Signage
Outdoor Printed Signage
by End-user Vertical
BFSI
Retail
Sports and Leisure
Entertainment
Transportation and Logistics
Healthcare
Other End-user Verticals
by Country
United States
Canada

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主要市场趋势

见证垮台的企业图形、展览和贸易展览材料

  • 企业图形是用于在博览会上宣传组织产品或服务的各种资产的集合。适当的企业图形打印辅助工具有助于更好地定位组织。因此,组织倾向于根据经验、服务种类和打印能力范围来选择供应商。
  • 市场上有橱窗横幅、定制壁纸、地板图形、贸易展览展示、壁画、企业环境图形、企业织物图形和许多其他形式的标牌。这些用于在博览会上设置摊位。
  • 贸易展览或展览是许多供应商会面展示其产品的地方。通常,这些活动在大空间举行,每个参与者都有指定的摊位。供应商必须通过将产品与世博会的其他摊位区分开来,在有限的空间内展示产品的全部潜力。
  • 必须创造性地使用图形横幅和其他类型的标牌来节省空间,同时它们应该能够吸引顾客的兴趣。
North America Printed Signage Market Key Trends

North America Printed Signage Market Growth Rate

竞争格局

由于市场下滑,北美印刷标牌市场的竞争力正在下降。目前,很少有主要参与者占据市场份额。这些在市场上占有显着份额的主要参与者正专注于在国外扩大客户群。这些公司正在利用他们的战略合作计划来增加他们的市场份额和盈利能力。 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Cost Effectiveness of Printed Signage

    4. 4.4 Market Restraints

      1. 4.4.1 Advent of Digital Signage

      2. 4.4.2 Drawbacks of Screen Printing

    5. 4.5 Industry Supply Chain Analysis

    6. 4.6 Industry Attractiveness Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 Technology Snapshot

  5. 5. MARKET SEGMENTATION

    1. 5.1 by Product

      1. 5.1.1 Billboard

      2. 5.1.2 Backlit Display

      3. 5.1.3 Pop Display

      4. 5.1.4 Banner, Flag, and Backdrop

      5. 5.1.5 Corporate Graphics, Exhibition, and Trade Show Material

      6. 5.1.6 Other Products

    2. 5.2 by Type

      1. 5.2.1 Indoor Printed Signage

      2. 5.2.2 Outdoor Printed Signage

    3. 5.3 by End-user Vertical

      1. 5.3.1 BFSI

      2. 5.3.2 Retail

      3. 5.3.3 Sports and Leisure

      4. 5.3.4 Entertainment

      5. 5.3.5 Transportation and Logistics

      6. 5.3.6 Healthcare

      7. 5.3.7 Other End-user Verticals

    4. 5.4 by Country

      1. 5.4.1 United States

      2. 5.4.2 Canada

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Avery Dennison Corporation

      2. 6.1.2 Sabre Digital Creative

      3. 6.1.3 James Printing and Signs

      4. 6.1.4 Kelly Signs Inc.

      5. 6.1.5 Chandler Inc.

      6. 6.1.6 RGLA Solutions Inc.

      7. 6.1.7 Accel Group Inc.

      8. 6.1.8 AJ Printing & Graphics Inc.

      9. 6.1.9 Southwest Printing Co.

      10. 6.1.10 Vistaprint

    2. *List Not Exhaustive
  7. 7. INVESTMENT SCENARIO

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The NA Printed Signage Market market is studied from 2018 - 2026.

The NA Printed Signage Market is growing at a CAGR of 0% over the next 5 years.

Avery Dennison Corporation, Sabre Digital Creative, James Printing and Signs, Chandler Inc., Accel Group Inc. are the major companies operating in NA Printed Signage Market.

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