以色列头发护理市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

以色列护发市场按类型(洗发水、护发素、发油和护发素等)和分销渠道(超市/大卖场、便利店、专卖店、在线商店和其他分销渠道)进行细分。

市场快照

Israel hair care market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.87 %

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市场概况

以色列的护发市场预计将增长,在预测期间(2020 - 2025 年)的复合年增长率为 2.87%。

  • 极端干燥的天气、高阳光照射和其他因素导致头发寿命缩短,城市化的以色列人越来越多地寻找替代方法来解决头发稀疏、脱发、头皮问题等问题。
  • 大多数以色列消费者认为洗发水和护发素是必需品,而发膜和发油则被认为不那么基本,不是必需品。然而,随着该国生活质量的不断提高,以及人们对护发中的面膜和油的认识不断提高,以色列人对这些产品越来越感兴趣。
  • 高收入差距使得在以色列护发市场无法为大量人群制造高附加值的产品。为应对严峻的经济和其他因素而收紧的钱包给以色列市场的护发带来了挑战。

Scope of the report

The Israel hair care market includes shampoo, conditioner, hair oil, hair spray, and others. The other hair care products include hair mask, hair gel, hair serum, color, and various heat protective products. The market is segmented by distribution channel, which includes supermarket/hypermarket, specialty stores, convenience stores, and online retail stores. Other retail stores include drug stores, salons, etc.

By Type
Shampoo
Conditioner
Hair Oil & Hair Serum
Other Types
By Distribution Channel
Supermarket/Hypermarket
Convenience Stores
Specialty Stores
Online Stores
Other Distribution Channels

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主要市场趋势

发膜在以色列人中越来越受欢迎

传统上,以色列消费者更喜欢洗发水和护发素来保养头发,但最近的趋势表明该国消费者更喜欢发膜。由于消费者生活方式的改善、个人护理支出的增加以及来自世界西部地区的更大影响等关键因素,人们观察到对发膜的需求不断增长。为了抓住不断增长的机会和其他时尚的护发产品,领先的市场参与者正在推出更新的产品,以在以色列护发市场获得更高的竞争优势。例如,来自 L'Oréal Israel 的 Elvive 推出了一款三合一产品,包括洗发水、护发素和面膜。

israel-hair-care-market

在线零售领域的上升范围

预计在预测期内,以色列护发市场的在线零售业务将以最快的速度增长。在线零售平台为消费者提供更广泛的护发产品选择和品牌选择,这是该细分市场的关键增长因素。此外,一些个人护理在线商店和电子商务网站正在为价格敏感的以色列消费者提供丰厚的折扣,这些消费者可能会通过在线零售商推动销售。在以色列销售护发产品的流行电子商务零售商中很少有 Wow Cosmetics、H&B、Cosmo Store、Israel Products、Care To Beauty、Judaica 网上商店等。值得注意的是,以色列的互联网用户数量持续增长,这可能会在未来几年改善护发产品的在线零售额。

israel-hair-care-market

竞争格局

以色列护发市场竞争激烈,市场上有多家全球参与者。市场上的领先企业很少有 Natural Formula、L'Oréal SA、宝洁公司、联合利华、摩洛哥石油公司、以色列有限公司、露华浓公司等。该市场还为国内企业和自有品牌在预测期内提供了增长空间。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Shampoo

      2. 5.1.2 Conditioner

      3. 5.1.3 Hair Oil & Hair Serum

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Position Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Natural Formula

      2. 6.3.2 L'Oreal S.A.

      3. 6.3.3 The Procter & Gamble Company

      4. 6.3.4 Unilever

      5. 6.3.5 Moroccanoil Israel Ltd.

      6. 6.3.6 Revlon, Inc.

      7. 6.3.7 Puig-Exea Corporation

      8. 6.3.8 Shiseido Company

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Israel Hair Care Market market is studied from 2016 - 2026.

The Israel Hair Care Market is growing at a CAGR of 2.87% over the next 5 years.

Natural Formula, L'Oréal S.A., The Procter & Gamble Company, Unilever, Moroccanoil Israel Ltd. are the major companies operating in Israel Hair Care Market .

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