亚太早餐谷物市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太早餐谷物市场按类别(即食谷物和即食谷物)细分;按产品类型(玉米早餐谷物、混合/混合早餐谷物等);按分销渠道(超市/大卖场、便利店、专卖店、在线零售商等);和国家。

市场快照

Asia-Pacific Breakfast Cereals Market Summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.8 %

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市场概况

在预测期间(2020-2025 年),亚太地区早餐谷物市场的复合年增长率为 3.8%。

  • 市场增长主要受亚太地区发展中国家加工食品消费增长趋势的推动,这进一步表明早餐谷物成分的使用量增加。与饮食习惯有关的健康问题已经改变。人们正在选择营养食品。因此,市场上早餐谷物的消费量有所增加。
  • 此外,促进品牌知名度的便利店的强劲增长正在推动早餐谷物市场的增长。
  • 然而,由于消费者对传统早餐食品的平等倾向,市场停滞不前,因此限制了市场的增长。

Scope of the report

The breakfast cereals market in Asia-Pacific has been segmented by Category, into ready-to-cook breakfast cereals and ready-to-eat breakfast cereals; and by distribution channel into supermarket/hypermarket, convenience stores, online retailers, and others. Also, the study provides an analysis of the breakfast cereal market in the emerging and established markets across the Asia-Pacific countries, including India, China, Japan, Australia, and the Rest of Asia-Pacific.

By Category
Ready-to-cook Cereals
Ready-to-eat Cereals
By Product Type
Corn-based Breakfast Cereals
Mixed/Blended Breakfast
Cereals
Others
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retailers
Others
By Country
India
China
Japan
Australia
Rest of Asia-Pacific

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主要市场趋势

该地区对方便食品的需求不断增长

由于社会和经济模式的变化,以及城市化程度的提高、购买力和对健康食品的认识、膳食模式和现有饮食习惯的改变、对新产品的渴望,对方便食品的需求正在以更快的速度增长. 它们变得非常受欢迎,特别是在工人阶级、十几岁的孩子、住在旅馆的人、单身汉等中。此外,最近的创新导致使用发酵、提取、封装、脂肪替代和酶技术等许多传统技术来生产新的健康早餐谷物产品并减少/去除不良食品成分,并添加特定的营养成分。

Asia-Pacific Breakfast Cereals Market1

中国将推动亚太市场

中国主导市场,贡献了亚太市场最大的市场份额,其次是日本和澳大利亚。这是由于早餐谷物消费模式的变化和对更健康产品的倾向。麦片和格兰诺拉麦片仍然是中国市场上最受欢迎的即食早餐麦片。此外,越来越多地采用西方生活方式与市场销售的驱动因素配对。此外,开发低碳水化合物、高纤维、杂粮和强化早餐麦片以吸引注重健康的消费者,并推出新口味,包括 Seamild、Ocak 和五谷磨坊等多个品牌,推出新的水果口味,如作为榴莲。引发了市场增长。此外,雀巢和家乐氏推动的营销活动,

Asia-Pacific Breakfast Cereals Market2

竞争格局

由于不同国家/地区存在大型区域和国内参与者,亚太地区的早餐麦片市场分散。重点强调公司的合并、扩张、收购和合作伙伴关系以及新产品开发,作为领先公司采用的战略方法,以提高其在消费者中的品牌影响力。例如,百事可乐是亚太地区最大的企业之一,它正在扩大健康食品类别,并通过收购天然食品国际控股有限公司 26% 的股份来巩固其在中国的地位,该公司是天然食品的生产商。五谷魔方品牌。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Ready-to-cook Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 By Product Type

      1. 5.2.1 Corn-based Breakfast Cereals

      2. 5.2.2 Mixed/Blended Breakfast

      3. 5.2.3 Cereals

      4. 5.2.4 Others

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Specialist Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others

    4. 5.4 By Country

      1. 5.4.1 India

      2. 5.4.2 China

      3. 5.4.3 Japan

      4. 5.4.4 Australia

      5. 5.4.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Marico

      3. 6.4.3 Kellogg NA Co.

      4. 6.4.4 PepsiCo, Inc.

      5. 6.4.5 Bob’s Red Mill Natural Foods

      6. 6.4.6 Post Foods Canada, Inc.

      7. 6.4.7 MTR Foods Pvt Ltd.

      8. 6.4.8 GlaxoSmithKline Consumer Healthcare Ltd.

      9. 6.4.9 Fespro

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia-Pacific Breakfast Cereals Market market is studied from 2016 - 2026.

The Asia-Pacific Breakfast Cereals Market is growing at a CAGR of 3.8% over the next 5 years.

General Mills, Marico, Kellogg NA Co., PepsiCo Inc., Bob’s Red Mill Natural Foods are the major companies operating in Asia-Pacific Breakfast Cereals Market.

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