亚太美发工具市场 - 增长、趋势、COVID-19 影响和预测(2022 - 2027 年)

亚太美发工具按产品类型分为吹风机、直发工具、卷发工具和多功能美发工具;通过分销渠道进入超市/大卖场、专卖店、在线商店和其他地区。

市场快照

APAC hair styling 1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 4.9 %
Fastest Growing Country: India

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市场概况

预计亚太地区美容和个人护理市场在预测期间(2020 - 2025 年)的复合年增长率为 4.9%。

  • 时尚趋势的不断演变是推动该地区发型设计市场的主要因素之一。发型的快速变化,受电影或时装秀的影响,消费者要么选择专业的沙龙服务,要么自己完成,这极大地促进了美发设备的销售增长。
  • 发展中国家不断发展的专业沙龙服务业为直发器、卷发器、卷发器等美发设备制造商开辟了广阔的道路。就市场上的美发设备销售而言,美发设备市场的主导国家包括印度、中国、澳大利亚。

报告范围

亚太地区的美发工具包括吹风机、熨斗或直发器、卷发器和多用途美发工具。产品通过超市/大卖场、专卖店、网上商店等各种渠道分销。针对中国、日本、澳大利亚、印度和其他亚太国家/地区等国家/地区研究了亚太地区美发工具市场。

By Product Type
Hair Dryers
Hair Curlers & Rollers
Hair Straighteners
Hair Brushes & Combs
Others
By Distribution Channel
Online Retail
Offline Retail
Geography
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific

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主要市场趋势

直发器主导整个美发工具市场

像中国这样的亚洲国家是世界上直发器的主要生产国和出口国之一,对于许多亚洲消费者来说,拥有柔软、丝滑和良好的造型很重要,因此愿意支付大量金钱以确保他们有很好的造型和修饰的头发。轻巧便携的直发器与减少头发损伤技术相结合的流行为消费者增加了旅行好处。技术的进步和矫直机成本的降低也推动了矫直机在整个地区的销售。

APAC, hair styling 2

中国在市场上占有重要份额

中国人,尤其是女性,认为吹风机、直发器和卷发器等美容工具让他们对自己的整体形象更有信心,这反过来又推动了中国美发设备的销售。进一步确定,中国消费者愿意为品牌或优质产品付费,但与美国或欧洲同行相比,他们往往对品牌忠诚度较低,对价格更为敏感。因此,即使在知名品牌中,产品需求也可能每年都在波动。 

APAC HS 3

竞争格局

亚太美发工具市场是一个高度分散的市场,既有本地的,也有像菲利普斯、松下、豪威尔斯、Syska 这样的巨头。但是,该市场还包括许多区域参与者。所研究市场的领先企业在该地区占据主导地位。这些参与者专注于推出具有先进护发技术的新产品,以满足消费者对安全头发的偏好要求。

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Hair Dryers

      2. 5.1.2 Hair Curlers & Rollers

      3. 5.1.3 Hair Straighteners

      4. 5.1.4 Hair Brushes & Combs

      5. 5.1.5 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Offline Retail

    3. 5.3 Geography

      1. 5.3.1 Asia Pacific

        1. 5.3.1.1 China

        2. 5.3.1.2 Japan

        3. 5.3.1.3 India

        4. 5.3.1.4 Australia

        5. 5.3.1.5 Rest of Asia-Pacific

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Koninklijke Philips N.V.

      2. 6.4.2 Panasonic Corporation

      3. 6.4.3 SSK Group

      4. 6.4.4 Andis Company, Inc.

      5. 6.4.5 Havells India Limited

      6. 6.4.6 Elchim company

      7. 6.4.7 De'Longhi,Kaz Incorporated

      8. 6.4.8 Vega

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Asia Pacific Hair Styling Tools Market market is studied from 2016 - 2026.

The Asia Pacific Hair Styling Tools Market is growing at a CAGR of 4.9% over the next 5 years.

The Asia Pacific Hair Styling Tools Market is valued at India in 2026.

Koninklijke Philips N.V., Panasonic Corporation, SSK Group, Andis Company, Inc., Havells India Limited are the major companies operating in Asia Pacific Hair Styling Tools Market.

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