Web Analytics Market In Retail And CPG Size & Share Analysis - Growth Trends And Forecasts (2025 - 2030)

Web Analytics Market in Retail and CPG Report is Segmented by Offering (Solution, Services), Organization Size (SMEs, Large Enterprises), Application (Search Engine Optimization and Ranking, Online Marketing & Marketing Automation, Customer Profiling and Feedback, Application Performance Management, Social Media Management, and Others), and Geography. The Market Sizes and Predictions are Provided in Terms of Value in USD for all the Above Segments.

Web Analytics Market In Retail And CPG Size & Share Analysis - Growth Trends And Forecasts (2025 - 2030)

Web Analytics Market Size

Web Analytics Market In Retail And CPG Summary
Study Period 2019 - 2030
Market Size (2025) USD 1.44 Billion
Market Size (2030) USD 3.33 Billion
CAGR (2025 - 2030) 18.19 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Web Analytics Market In Retail And CPG Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Web Analytics Market In Retail And CPG with other markets in Technology, Media and Telecom Industry

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Web Analytics Market Analysis

The Web Analytics Market In Retail And CPG Industry is expected to grow from USD 1.44 billion in 2025 to USD 3.33 billion by 2030, at a CAGR of 18.19% during the forecast period (2025-2030).

  • Web analytics in the retail and CPG sectors is crucial for businesses. It assists in strengthening their online presence, refining customer engagement, optimizing marketing strategies, and boosting sales. With the ongoing digital transformation, the significance of web analytics in these sectors is set to grow, cementing its role as a crucial of modern retail and CPG strategies.
  • Through advanced data analytics consulting, retail and CGP companies can boost their marketing RoI. Real-time insights into consumer behavior and purchasing trends, obtained through these services, are invaluable. By analyzing metrics from platforms like social media and brand websites, businesses can determine the efficacy of their current strategies.
  • As businesses increasingly move online, the need for web analytics to understand and optimize digital presence grows. According to Wunderman Thompson Commerce, online marketplaces such as eBay, Alibaba, or JD.com accounted for over one-third of global online shopping orders. In a 2023 survey, 15% of digital shoppers purchased from e-grocers and supermarkets, while branded websites secured the third spot at 14%, closely followed by retailer websites at 13%.
  • Furthermore, companies are increasingly relying on data insights to guide their strategies and operations. The rise of online shopping boosts the demand for e-commerce analytics to understand customer behavior and improve conversion rates. According to NEPA, as of early 2023, around 43% of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with the highest online shopping preference.
  • Continuous advancements in analytics technologies, such as AI and machine learning, enhance the capabilities of web analytics tools. The State Council of China recently detailed its strategy to become the leading AI superpower by 2030 by building a USD 150 billion national AI industry. Such governmnet initiatives may further propel the studied market growth.
  • Web analytics consolidate data from diverse sources like SEO, social media, email marketing, and paid advertising. This comprehensive approach aids retail and CPG firms in grasping how various marketing channels interact, enabling them to fine-tune their digital strategies. We Are Social reports that India boasted a staggering 462 million active social media users. Notably, WhatsApp and Instagram led the charge, with penetration rates exceeding 83% and 80%, respectively, by Q3 2023.
  • Rigid government and data privacy regulations can pose challenges and create compliance requirements for the web analytics market in retail and CPG. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.
  • Increasing inflation can significantly impact the growth of the web analytics market in retail and consumer packaged goods (CPG). As inflation affects consumer purchasing power, shopping habits may change. Consumers might become more price-sensitive, shifting towards discount retailers or alternative products. Web analytics can help companies track and respond to these changes in real time, offering insights into emerging trends and allowing for quick adjustments in marketing strategies.

Web Analytics Industry Overview

Web Analytics Market in Retail and CPG is fragmented with significant companies like Google LLC, IBM Corporation, Meta, Cloudflare, and many more. The companies continuously invest in strategic collaborations and product developments to gain market share. Some of the recent developments in the market are:

  • March 2024 - Google has announced its shift to the new Google Analytics 4. This updated version emphasizes safeguarding consumer privacy and introduces enhanced features for secure data collection from websites and applications. Marketers can now look forward to a more robust platform that ensures sustainable data collection and reporting.
  • February 2024 - Wipro Limited announced the launch of the Wipro Enterprise Artificial Intelligence (AI)-Ready Platform, a unique service that allows clients to create enterprise-level, fully integrated, and customized AI environments. The Wipro Enterprise AI-Ready Platform harnesses the IBM Watson AI and data platform, incorporating watsonx.ai, watsonx Data, and watsonx Governance, along with AI assistants. This integration enables clients to embrace AI swiftly. The service boosts operations with a suite of tools and large language models and ensures streamlined processes and robust governance. Moreover, it sets the stage for future industry analytics solutions anchored on watsonx Data and AI.

Web Analytics Market Leaders

  1. Google LLC

  2. IBM Corporation

  3. Meta

  4. Cloudflare

  5. Adobe

  6. *Disclaimer: Major Players sorted in no particular order
Web Analytics Market In Retail And CPG Concentration
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Web Analytics Market News

  • April 2024: IBM Consulting and Microsoft have unveiled the opening of the IBM-Microsoft Experience Zone in Bangalore, India. The Experience Zone is designed as an exclusive venue where clients can delve into the potential of generative AI, hybrid cloud solutions, and other advanced Microsoft offerings. The goal is to expedite their business transformations and secure a competitive edge.
  • January 2024: Microsoft Corp. announced a suite of generative AI and data solutions tailored for retailers. These solutions cover every touchpoint of the retail shopper journey, from crafting personalized shopping experiences and empowering store associates to harness and consolidating retail data, ultimately aiding brands in better connecting with their target audiences. Microsoft's initiatives include introducing copilot templates on Azure OpenAI Service, enhancing retailers' ability to craft personalized shopping experiences, and streamlining store operations. Microsoft Fabric hosts advanced retail data solutions, while Microsoft Dynamics 365 Customer Insights boasts new copilot features. Microsoft also rolled out the Retail Media Creative Studio within the Microsoft Retail Media Platform. These advancements collectively bolster Microsoft Cloud for Retail, providing retailers with diverse tools to integrate copilot experiences across the entire shopper journey seamlessly.

Web Analytics Market In Retail And CPG Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand for Online Shopping Trends
    • 4.2.2 Rising Adoption of Analytics Tools to Understand Customer Preferences
    • 4.2.3 Increasing Customer Centric Approach and Use of Recommendation Engines
  • 4.3 Market Restraints
    • 4.3.1 Data Privacy and Security
    • 4.3.2 Time Consumption in Implementation
  • 4.4 Case Study Analysis
  • 4.5 Ecosystem Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry
  • 4.7 Impact of Key Macroeconomic Trends on the Market

5. MARKET SEGMENTATION

  • 5.1 By Offering
    • 5.1.1 Solution
    • 5.1.2 Services
  • 5.2 By Organization Size
    • 5.2.1 SMEs
    • 5.2.2 Large Enterprises
  • 5.3 By Application
    • 5.3.1 Search Engine Optimization and Ranking
    • 5.3.2 Online Marketing & Marketing Automation
    • 5.3.3 Customer Profiling and Feedback
    • 5.3.4 Application Performance Management
    • 5.3.5 Social Media Management
    • 5.3.6 Others
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia
    • 5.4.4 Australia and New Zealand
    • 5.4.5 Latin America
    • 5.4.6 Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google LLC
    • 6.1.2 IBM Corporation
    • 6.1.3 Meta
    • 6.1.4 Cloudflare
    • 6.1.5 Adobe
    • 6.1.6 Microsoft
    • 6.1.7 Splunk
    • 6.1.8 SAS
    • 6.1.9 Teradata Corporation
    • 6.1.10 Salesforce
  • *List Not Exhaustive

7. INVESTMENT ANALYSIS​​

8. FUTURE OF THE MARKET

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'.
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Web Analytics Industry Segmentation

Web analytics in the retail and CPG sectors involves collecting, analyzing, and interpreting data from digital channels. This data helps understand consumer behavior, refine marketing strategies, and boost overall business performance. By leveraging these insights, retailers and CPG firms can optimize customer experiences, drive sales, and streamline operations. 

Web analytics market in retail and cpg is segmented by offering (solution, services), organization size (SMEs, large enterprises), application (search engine optimization and ranking, online marketing & marketing automation, customer profiling and feedback, application performance management, social media management, and others), and geography. Further, the disturbance of the factors affecting the market's evolution in the near future has been covered in the study regarding drivers and constraints. The market sizes and predictions are provided in terms of value in USD for all the above segments.

By Offering Solution
Services
By Organization Size SMEs
Large Enterprises
By Application Search Engine Optimization and Ranking
Online Marketing & Marketing Automation
Customer Profiling and Feedback
Application Performance Management
Social Media Management
Others
Geography North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Web Analytics Market In Retail And CPG Market Research Faqs

How big is the Web Analytics Market In Retail And CPG Industry?

The Web Analytics Market In Retail And CPG Industry size is expected to reach USD 1.44 billion in 2025 and grow at a CAGR of 18.19% to reach USD 3.33 billion by 2030.

What is the current Web Analytics Market In Retail And CPG Industry size?

In 2025, the Web Analytics Market In Retail And CPG Industry size is expected to reach USD 1.44 billion.

Who are the key players in Web Analytics Market In Retail And CPG Industry?

Google LLC, IBM Corporation, Meta, Cloudflare and Adobe are the major companies operating in the Web Analytics Market In Retail And CPG Industry.

Which is the fastest growing region in Web Analytics Market In Retail And CPG Industry?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Web Analytics Market In Retail And CPG Industry?

In 2025, the Asia Pacific accounts for the largest market share in Web Analytics Market In Retail And CPG Industry.

What years does this Web Analytics Market In Retail And CPG Industry cover, and what was the market size in 2024?

In 2024, the Web Analytics Market In Retail And CPG Industry size was estimated at USD 1.18 billion. The report covers the Web Analytics Market In Retail And CPG Industry historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Web Analytics Market In Retail And CPG Industry size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Web Analytics Market In Retail And CPG Industry Report

Statistics for the 2025 Web Analytics In Retail And CPG market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Web Analytics In Retail And CPG analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.