Web Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Web Analytics Market is Segmented by Application (Online Marketing & Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-Mail Marketing, and Other Applications), Offering (Solution and Services), End-User Vertical (Retail, Manufacturing, Information Technology, BFSI, Healthcare, Transportation & Logistics, and Other End-User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

Web Analytics Market Size

Web Analytics Market Summary
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 18.18 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Web Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Web Analytics Market Analysis

The web analytics market was valued at USD 4.9 billion in the previous year and is expected to register a CAGR of 18.18%, reaching USD 13.28 billion by the next five years.

  • The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
  • The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
  • The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
  • Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
  • Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.
  • The COVID-19 pandemic prompted significant changes in consumer behavior. Shopping habits shifted from brick-and-mortar stores to online channels, and businesses had to adapt quickly to meet the growing demand for online shopping. Web analytics played a crucial role in understanding evolving consumer behavior, identifying new trends, and optimizing online experiences to enhance conversion rates and customer satisfaction.
  • In the Post-COVID-19 environment, the web analytics market continues to evolve and adapt to the new normal. The pandemic accelerated the adoption of online channels, and this trend is expected to continue post-COVID-19. Businesses have recognized the importance of maintaining a robust online presence and optimizing digital experiences. As a result, the demand for web analytics solutions remains high as organizations seek to monitor and improve their online performance, track user behavior, and drive digital success.

Web Analytics Industry Segmentation

Web analytics is the process of analyzing the behavior of visitors to a website. This process includes the collection, assessment, and coverage of web data created from these interfaces that deliver perceptions of the demand and interest of customers. Further, web analytics also help to improve marketing strategies through the data collected to interpret the customer's geographic distribution. With web analytics, businesses across the globe can attract more visitors, retain their customers and attract new customers for goods or services, and most importantly, increase the dollar amount each customer spends. The report offers a comprehensive view of the market based on geography, market segmentation, and key players' performance.

The web analytics market is segmented by application (online marketing & marketing automation, mobile analytics, content marketing, social media management, e-mail marketing, and other applications), offering (solution and services), end-user vertical (retail, manufacturing, information technology, BFSI, healthcare, transportation & logistics, and other end-user verticals), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value in USD billion for all the above segments.

By Application
Online Marketing & Marketing Automation
Mobile Analytics
Content Marketing
Social Media Management
E-mail Marketing
Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
By Offering
Solution
Services
By End-User Vertical
Retail
Manufacturing
Information Technology
Banking, Financial Services, and Insurance
Healthcare
Transportation and Logistics
Other End-User Verticals
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East and Africa

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Web Analytics Market Trends

Growing Demand for Online Shopping Trends is Expected to Drives the Market Growth

  • The growing demand for online shopping has significantly driven the web analytics market. Web analytics collects, analyzes, and interprets data about website visitor behavior. It helps businesses gain insights into website performance, user engagement, and conversion rates.
  • With online shopping becoming more prevalent, businesses prioritize optimizing their websites to provide a seamless and personalized customer experience. Web analytics helps them track user behavior, understand customer preferences, and identify areas for improvement, leading to better user experiences.
  • Online retailers constantly look for ways to improve their conversion rates and the percentage of website visitors who purchase. Web analytics tools enable businesses to analyze the entire conversion funnel, from the initial website visit to the final purchase, helping them identify bottlenecks, optimize the sales process, and increase conversions.
  • As the volume of online shopping data continues to grow, businesses are leveraging web analytics to make data-driven decisions. According to SimilarWeb, Amazon was the most popular online marketplace globally in July 2022, with around 5.3 billion visitors. Businesses can identify trends, understand customer preferences, and make informed decisions about marketing strategies, website design, and product offerings by analyzing website traffic, user engagement, and conversion rates.
  • Online retailers are increasingly using web analytics to personalize their marketing efforts. By analyzing customer behavior and preferences, businesses can deliver targeted advertisements, personalized product recommendations, and tailored offers, increasing the likelihood of conversions and customer loyalty.
Web Analytics Market - Leading Online Marketplaces, by Monthly Visits, in Million, Global, 2022

North America is Expected to Hold Significant Market Share

  • The North America web analytics market is a significant and thriving sector within the broader analytics industry. North America, comprising countries like the United States and Canada, has a highly developed e-commerce ecosystem and a mature digital marketing landscape, which has contributed to the growth of the web analytics market in the region.
  • North America has a well-developed digital marketing industry, with businesses heavily investing in online advertising, search engine optimization (SEO), social media marketing, and other digital channels. Web analytics tools play a crucial role in measuring the effectiveness of these marketing campaigns, tracking key performance indicators (KPIs), and providing insights to optimize marketing efforts.
  • The North American region has a strong e-commerce presence, with major online retailers and marketplaces. The growth of online shopping has led to an increased focus on conversion rate optimization, customer experience, and personalization. Web analytics is vital for monitoring website traffic, user behavior, and sales funnels, enabling businesses to make data-driven decisions to enhance the online shopping experience and drive conversions.
  • North America is a hub for technological innovations and advancements. Web analytics providers in the region continually develop sophisticated tools and platforms that leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide deeper insights and predictive capabilities. These advanced solutions enable businesses to extract actionable insights from large datasets and enhance their decision-making processes.
  • The North American web analytics market is driven by factors such as the region's advanced digital marketing landscape, the dominance of e-commerce, technological advancements, and the need for data-driven decision-making. With the continuous growth of online businesses and the increasing importance of digital channels, the demand for web analytics solutions is expected to remain strong in North America.
Web Analytics Market - Growth Rate by Region

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Web Analytics Market Leaders

  1. Google LLC

  2. IBM Corporation

  3. Facebook Inc.

  4. Webtrends Inc.

  5. Adobe Systems Incorporated.

*Disclaimer: Major Players sorted in no particular order

Web Analytics Market Concentration

Web Analytics Market News

  • March 2023: Datajoin, an integration solutions company in Orem, Utah, announced the Digital Analytics Integrations for Adobe Analytics and Google Analytics teams. These new connections extend digital analytics tools beyond website metrics to drive business customer acquisition. Datajoin can connect web analytics data to help to get the most out of marketing automation and advertising platforms.
  • February 2023: das42 announced that it earned the google cloud partner advantage data analytics services partner specialization. das42 demonstrated its skill and capacity in developing client solutions in the data analytics industry by utilizing google cloud technology, thus achieving this specialization.

Web Analytics Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Buyers

      2. 4.2.2 Bargaining Power of Suppliers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Assesment of Impact of COVID-19 on the Market

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand for Online Shopping Trends

      2. 5.1.2 Growing Importance of Mobile Analytics Solutions

    2. 5.2 Market Restraints

      1. 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Application

      1. 6.1.1 Online Marketing & Marketing Automation

      2. 6.1.2 Mobile Analytics

      3. 6.1.3 Content Marketing

      4. 6.1.4 Social Media Management

      5. 6.1.5 E-mail Marketing

      6. 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)

    2. 6.2 By Offering

      1. 6.2.1 Solution

      2. 6.2.2 Services

    3. 6.3 By End-User Vertical

      1. 6.3.1 Retail

      2. 6.3.2 Manufacturing

      3. 6.3.3 Information Technology

      4. 6.3.4 Banking, Financial Services, and Insurance

      5. 6.3.5 Healthcare

      6. 6.3.6 Transportation and Logistics

      7. 6.3.7 Other End-User Verticals

    4. 6.4 By Geography

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Google LLC

      2. 7.1.2 IBM Corporation

      3. 7.1.3 Facebook Inc.

      4. 7.1.4 Webtrends Inc.

      5. 7.1.5 Adobe Systems Incorporated.

      6. 7.1.6 Yahoo! Inc. (Verizon)

      7. 7.1.7 Microsoft Inc.

      8. 7.1.8 comScore Inc.

      9. 7.1.9 Splunk Inc.

      10. 7.1.10 MicroStrategy Incorporated

      11. 7.1.11 Tableau Software (Salesforce.com Inc.)

      12. 7.1.12 SAS Institute

      13. 7.1.13 Teradata Corporation

      14. 7.1.14 Applied Technologies Internet SA

      15. 7.1.15 Hootsuite Inc.

      16. 7.1.16 SimilarWeb Ltd

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Web Analytics Market Research FAQs

The Web Analytics Market is projected to register a CAGR of 18.18% during the forecast period (2023-2028).

Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc. and Adobe Systems Incorporated. are the major companies operating in the Web Analytics Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the North America accounts for the largest market share in the Web Analytics Market.

Web Analytics Industry Report

Statistics for the 2023 Web Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Web Analytics analysis includes a market forecast outlook to for 2023 to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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