Web Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Web Analytics Companies and It is Segmented by Application (Online Marketing & Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-Mail Marketing, and Other Applications), Offering (Solution and Services), End-User Vertical (Retail, Manufacturing, Information Technology, BFSI, Healthcare, Transportation & Logistics, and Other End-User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

Web Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Web Analytics Market Size

Web Analytics Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 7.98 Billion
Market Size (2030) USD 18.63 Billion
CAGR (2025 - 2030) 18.47 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Web Analytics Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Web Analytics Market Analysis

The Web Analytics Market size is estimated at USD 7.98 billion in 2025, and is expected to reach USD 18.63 billion by 2030, at a CAGR of 18.47% during the forecast period (2025-2030).

  • The web analytics market refers to the industry that provides tools and services for collecting, analyzing, and interpreting data related to website performance, user behavior, and online marketing efforts. It helps businesses understand how their websites perform, gain insights into customer behavior, and make data-driven decisions to improve their online presence and optimize marketing strategies.
  • The web analytics market has experienced significant growth in recent years and is expected to continue expanding. The increasing digitization of businesses, the rise of e-commerce, and the growing importance of data-driven decision-making have contributed to the market's growth.
  • The growing demand for online shopping has created businesses needing to track and analyze website data effectively. Web analytics is crucial in helping businesses understand customer behavior, improve user experiences, and make data-driven decisions, leading to increased sales and business growth.
  • Mobile analytics solutions' growing importance has been a significant driver for the web analytics market. As mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for many users, businesses recognize the need to track and analyze user behavior on mobile platforms. This has increased demand for mobile analytics solutions within the broader web analytics market.
  • Rigid government regulations and data privacy regulations can pose challenges and create compliance requirements for the web analytics market. These regulations aim to protect user privacy and ensure responsible handling of personal data, but they can also impose limitations and impact certain aspects of web analytics practices.

Web Analytics Industry Overview

The web analytics market is highly fragmented, with the precence of major players like Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc., and Adobe Systems Incorporated. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In October 2022, Google Cloud announced a partnership with Snap Inc. (Snap) in which the firm will use Google's data, analytics, and artificial intelligence/machine learning (AI/ML) technologies to enable Snapchat's development. Snap will increase its usage of Google Cloud to enhance the user experience and create personalized solutions, building on a more than ten-year engagement.

Web Analytics Market Leaders

  1. Google LLC

  2. IBM Corporation

  3. Facebook Inc.

  4. Webtrends Inc.

  5. Adobe Systems Incorporated.

  6. *Disclaimer: Major Players sorted in no particular order
Web Analytics Market Concentration
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Web Analytics Market News

  • March 2023: Datajoin, an integration solutions company in Orem, Utah, announced the Digital Analytics Integrations for Adobe Analytics and Google Analytics teams. These new connections extend digital analytics tools beyond website metrics to drive business customer acquisition. Datajoin can connect web analytics data to help to get the most out of marketing automation and advertising platforms.
  • February 2023: das42 announced that it earned the google cloud partner advantage data analytics services partner specialization. das42 demonstrated its skill and capacity in developing client solutions in the data analytics industry by utilizing google cloud technology, thus achieving this specialization.

Web Analytics Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assesment of Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Online Shopping Trends
    • 5.1.2 Growing Importance of Mobile Analytics Solutions
  • 5.2 Market Restraints
    • 5.2.1 Rigid Government Regulations and Data Privacy Regulations Compliance

6. MARKET SEGMENTATION

  • 6.1 By Application
    • 6.1.1 Online Marketing & Marketing Automation
    • 6.1.2 Mobile Analytics
    • 6.1.3 Content Marketing
    • 6.1.4 Social Media Management
    • 6.1.5 E-mail Marketing
    • 6.1.6 Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
  • 6.2 By Offering
    • 6.2.1 Solution
    • 6.2.2 Services
  • 6.3 By End-User Vertical
    • 6.3.1 Retail
    • 6.3.2 Manufacturing
    • 6.3.3 Information Technology
    • 6.3.4 Banking, Financial Services, and Insurance
    • 6.3.5 Healthcare
    • 6.3.6 Transportation and Logistics
    • 6.3.7 Other End-User Verticals
  • 6.4 By Geography***
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC
    • 7.1.2 IBM Corporation
    • 7.1.3 Facebook Inc.
    • 7.1.4 Webtrends Inc.
    • 7.1.5 Adobe Systems Incorporated.
    • 7.1.6 Yahoo! Inc. (Verizon)
    • 7.1.7 Microsoft Inc.
    • 7.1.8 comScore Inc.
    • 7.1.9 Splunk Inc.
    • 7.1.10 MicroStrategy Incorporated
    • 7.1.11 Tableau Software (Salesforce.com Inc.)
    • 7.1.12 SAS Institute
    • 7.1.13 Teradata Corporation
    • 7.1.14 Applied Technologies Internet SA
    • 7.1.15 Hootsuite Inc.
    • 7.1.16 SimilarWeb Ltd
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific' and Latin America and Middle East and Africa will be considered together as 'Rest of the World'
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Web Analytics Industry Segmentation

Web analytics is the process of analyzing the behavior of visitors to a website. This process includes the collection, assessment, and coverage of web data created from these interfaces that deliver perceptions of the demand and interest of customers. Further, web analytics also help to improve marketing strategies through the data collected to interpret the customer's geographic distribution. With web analytics, businesses across the globe can attract more visitors, retain their customers and attract new customers for goods or services, and most importantly, increase the dollar amount each customer spends. The report offers a comprehensive view of the market based on geography, market segmentation, and key players' performance.

The web analytics market is segmented by application (online marketing & marketing automation, mobile analytics, content marketing, social media management, e-mail marketing, and other applications), offering (solution and services), end-user vertical (retail, manufacturing, information technology, BFSI, healthcare, transportation & logistics, and other end-user verticals), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The report offers market forecasts and size in value (USD) for all the above segments.

By Application Online Marketing & Marketing Automation
Mobile Analytics
Content Marketing
Social Media Management
E-mail Marketing
Other Applications (Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis)
By Offering Solution
Services
By End-User Vertical Retail
Manufacturing
Information Technology
Banking, Financial Services, and Insurance
Healthcare
Transportation and Logistics
Other End-User Verticals
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Web Analytics Market Research FAQs

How big is the Web Analytics Market?

The Web Analytics Market size is expected to reach USD 7.98 billion in 2025 and grow at a CAGR of 18.47% to reach USD 18.63 billion by 2030.

What is the current Web Analytics Market size?

In 2025, the Web Analytics Market size is expected to reach USD 7.98 billion.

Who are the key players in Web Analytics Market?

Google LLC, IBM Corporation, Facebook Inc., Webtrends Inc. and Adobe Systems Incorporated. are the major companies operating in the Web Analytics Market.

Which is the fastest growing region in Web Analytics Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Web Analytics Market?

In 2025, the North America accounts for the largest market share in Web Analytics Market.

What years does this Web Analytics Market cover, and what was the market size in 2024?

In 2024, the Web Analytics Market size was estimated at USD 6.51 billion. The report covers the Web Analytics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Web Analytics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Web Analytics Industry Report

Statistics for the 2025 Web Analytics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Web Analytics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.