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The Customer Analytics Market is segmented by Deployment Type (On-premise and Cloud-based), Solution (Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting Tools, Voice of Customer, ETL, and Analytical Modules/Tools), Organization Size (Small and Medium Enterprises and Large Enterprises), Service (Managed Service and Professional Service), End-user Industry (Telecommunications and IT, Travel and Hospitality, and Retail), and Geography.
2018 - 2026
Fastest Growing Market:
The customer analytics market was valued at USD 3.74 billion in 2020 and is expected to reach USD 10.2 billion by 2026, at a CAGR of 18.2% over the forecast period 2021 - 2026. Cloud is expected to continue its reign with more companies moving toward it, as a result of the proliferation of cloud-based tools available in the market. Moreover, firms may learn how to embrace the power of cloud analytics, where most of the elements, like customer data sources, data models, processing applications, computing power, analytic models, and data storage, are located in the cloud, which may help in integrating intelligence into existing workflows and improve decision-making across operations.
|By Deployment Type|
|Social Media Analytical Tools|
|Web Analytical Tools|
|Dashboard and Reporting Tools|
|Voice of Customer (VOC)|
|ETL (Extract, Transform, and Load)|
|By Organization Size|
|Small and Medium Enterprises|
|By End-user Industry|
|Telecommunications and IT|
|Travel and Hospitality|
|Media and Entertainment|
|Transportation and Logistics|
|Other End-user Industries|
|Middle East & Africa|
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The customer analytics market is highly fragmented with strong competition among the well-established and new emerging players. These players aim to gain an edge over the other players through innovative product development by investing in R&D, along with player acquisitions. Key players in the market studied are Adobe Systems Inc., IBM Corporation, Oracle Corporation, etc. Recent developments in the market studied are -
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.3.1 Rising Demand for Improved Customer Satisfaction
4.3.2 Increase in Social Media Concern to Address Customer Behavior
4.4 Market Restraints
4.4.1 Data Security and Privacy Concern
4.5 Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers/Consumers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
5. TECHNOLOGY ROADMAP
6. MARKET SEGMENTATION
6.1 By Deployment Type
6.2 By Solution
6.2.1 Social Media Analytical Tools
6.2.2 Web Analytical Tools
6.2.3 Dashboard and Reporting Tools
6.2.4 Voice of Customer (VOC)
6.2.5 ETL (Extract, Transform, and Load)
6.2.6 Analytical Modules/Tools
6.3 By Organization Size
6.3.1 Small and Medium Enterprises
6.3.2 Large Enterprises
6.4 By Service
6.4.1 Managed Service
6.4.2 Professional Service
6.5 By End-user Industry
6.5.1 Telecommunications and IT
6.5.2 Travel and Hospitality
6.5.5 Media and Entertainment
6.5.7 Transportation and Logistics
6.5.9 Other End-user Industries
6.6.1 North America
6.6.4 Latin America
6.6.5 Middle East & Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Adobe Systems Inc.
7.1.2 Alteryx Inc.
7.1.3 Angoss Software Corporation
7.1.4 Axtria Inc.
7.1.5 Bridgei2i Analytics Solution
7.1.6 IBM Corporation
7.1.7 Manthan Software Services Pvt Ltd
7.1.8 Microsoft Corporation
7.1.9 NGDATA Inc.
7.1.10 Oracle Corporation
7.1.11 Pitney Bowes Inc.
7.1.12 Salesforce.Com Inc.
7.1.13 SAS Institute Inc.
7.1.14 Teoco Corporation
7.1.15 Aruba Networks Inc. (HPE)
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability