The customer analytics market was valued at USD 3.74 billion in 2019 and is expected to reach USD 10.2 billion by 2025, at a CAGR of 18.2% over the forecast period 2020 - 2025. Cloud is expected to continue its reign with more companies moving toward it, as a result of the proliferation of cloud-based tools available in the market. Moreover, firms may learn how to embrace the power of cloud analytics, where most of the elements, like customer data sources, data models, processing applications, computing power, analytic models, and data storage, are located in the cloud, which may help in integrating intelligence into existing workflows and improve decision-making across operations.

• Due to the rising demand for improved customer satisfaction, the market studied is growing faster. Customer analytics is highly used in the retail industry for the development of personalized communications and marketing programs. This may help to enhance customer experience and loyalty, by knowing precisely which buyers are buying which products, and personalizing marketing based on shopper data. According to Accenture, delivering a good shopping experience increased customer satisfaction, repeat purchases, customer loyalty, customer referrals, revenues, and customer engagement.
• Growth in social media concern is a key driver for the market studied. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments and businesses with customers through social media platforms by associating their product list with e-commerce sites, which helps in monitoring people and fostering relationships. Prominent retailers, such as Amazon and Walmart, have successfully managed to harness the benefits offered by different social media platforms, such as Facebook and Twitter.
• However, data security and privacy concern is a major restraint to the market studied. Big data architecture in customer analytics may become more critical to secure, which is expected to be a threat to the loss of information.