Vitamin E Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Pharma E Market is segmented by Product Type (Natural and Synthetic), Application (Functional Food and Beverages, Pharmaceuticals and Dietary Supplements, Infant Nutrition, Pet Food and Animal Feed, and Cosmetics), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size and forecasts in value (USD million) for the above segments.

Vitamin E Market Size

Vitamin-E Market Analysis - Industry Report - Trends, Size & Share
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Study Period 2018 - 2028
Base Year For Estimation 2022
CAGR 4.01 %
Fastest Growing Market Asia
Largest Market Europe
Market Concentration Low

Major Players

Vitamin-E Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Vitamin E Market Analysis

The vitamin E market is projected to record a CAGR of 4.01% over the forecast period.

The natural product type segment is anticipated to be the fastest growing segment within the global vitamin E market, driven by the tight supply of synthetic vitamin E, which caused a gradual increase in the pricing over the last few years. The primary drivers fueling the growth of the vitamin E market include elements like the rising benefits of vitamin E in the prevention of hair loss and reduction in the possibilities of cardiovascular illnesses. Another significant factor influencing the growth of the vitamin E market is the growing knowledge of the health advantages of vitamins.

Additionally, it is predicted that increased consumer awareness of the risks of vitamin E deficiency, its effectiveness in preventing problems from growing or developing as a result of inactive lifestyles, and the adoption of unhealthy eating habits will accelerate the market's overall expansion. Moreover, the rising demand for functional food and beverages and dietary supplements derived from natural ingredients is further expected to fuel the market for natural vitamin E.

Moreover, the post-COVID-19 awareness level of consumers has grown, and the demand for various fortified food products has increased. This can also be witnessed in the launch of different fortified food products in recent years. Manufacturers in the industries are focusing on developing natural, nutrients rich, and sustainable food products to cater to the growing consumer demand. Furthermore, consumers nowadays look for natural ingredients in products to take care of their day-to-day nutritional needs. Thus, vitamins are expected to see high growth over the forecast period.

Vitamin E Market Trends

This section covers the major market trends shaping the Vitamin E Market according to our research experts:

Increasing Demand for Vitamin E in Various Applications

An increasing number of skin care products currently available in the market rely on natural ingredients, including various vitamins and minerals, for maintaining healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications. This includes skin products such as sun protection SPF forms incorporating vitamin E and providing UVA and UVB protection. Vitamin E applications in dietary supplements and animal feed have gained importance. The dietary supplements segment witnessed immense growth during the COVID-19 pandemic as these products support the body's immune balance. Even post-COVID-19, the demand for vitamin E has continued due to the above-mentioned factors.

Vitamin-E Market: Global Hunger Index Scores, by Regional, 2022

Asia-Pacific is Witnessing the Fastest Growth

The Vitamin market across Asia-Pacific countries is witnessing a rapid change, where consumers are now more aware with regards to the health benefits of several vitamin types. China is the largest producer of vitamin E across the Asia-Pacific market. The country has also expanded its domestic market in recent years, mainly attributable to growing pharmaceutical and dietary supplement markets across the country. Furthermore, in countries such as India, despite an increase in awareness of the importance of several vitamins, only 9% of Indian consumers are aware of the health benefits of vitamin E. While most individuals resort to vitamin E for common ailments, the true potential of vitamin E is held back by a lack of awareness on a large scale.

Vitamin-E Market: Market Size (%), By Region, Global, 2021

Vitamin E Industry Overview

The vitamin-E market is highly competitive, with the presence of various domestic and international players. The market leaders within this industry have adopted competitive strategies to sustain their position in the industry. The major players primarily focus on expansions and product innovations to please different sections of customers, like introducing dietary supplements with fun-filled elements like gummies, jellies, and candies. The major players in the market include Koninklijke DSM NV, BASF SE, ADM, Merck KGaA, and Prinova Group LLC.

Vitamin E Market Leaders

  1. BASF SE

  2. Koninklijke DSM N.V.

  3. Archer Daniels Midland Company

  4. Merck KGaA

  5. Prinova Group LLC

*Disclaimer: Major Players sorted in no particular order

Vitamin-E Market Concentration

Vitamin E Market News

  • December 2021: The Kensing company announced its partnership with Azelis for a better and more feasible distribution of vegetable oils, vitamins, and personal care products in Europe and the Middle East and Africa. Azelis has a strong distribution network across these regions in the B2B segment. The company mainly aims to distribute its mainstream products Covi-ox, Covitol, Copherol, and Generol.
  • June 2021: Prinova launched an e-commerce website to enhance ingredient purchases in the United States. The website offers food-grade vitamins and amino acids. The company aims to deliver B2B vitamin distribution solutions worldwide.
  • June 2021: One Rock Capital acquired the specialty chemical facility and other business segments from BASF in Kankakee, Illinois, United States. The firm aims to upgrade the facility and manufacture vegetable oils, natural vitamin E, and other specialty chemicals in the plant.

Vitamin E Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Natural

      2. 5.1.2 Synthetic

    2. 5.2 By Application

      1. 5.2.1 Functional Food and Beverages

      2. 5.2.2 Pharmaceuticals and Dietary Supplements

      3. 5.2.3 Infant Nutrition

      4. 5.2.4 Pet Food and Animal Feed

      5. 5.2.5 Cosmetics

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategy

    3. 6.3 Company Profiles

      1. 6.3.1 BASF SE

      2. 6.3.2 Koninklijke DSM NV

      3. 6.3.3 Archer Daniels Midland Company

      4. 6.3.4 Merck KGaA

      5. 6.3.5 Prinova Group LLC

      6. 6.3.6 Jilin Beisha Pharmaceutical Co. Ltd

      7. 6.3.7 BTSA Biotecnologías Aplicadas SL

      8. 6.3.8 Aryan International

      9. 6.3.9 Orah Nutrichem

      10. 6.3.10 The Bountiful Company

    4. *List Not Exhaustive

**Subject to Availability

Vitamin E Industry Segmentation

Vitamin E is a group of fat-soluble compounds that include four tocopherols and four tocotrienols. The vitamin E market is segmented by product type, application, and geography. On the basis of product type, the market is segmented into natural and synthetic. By application, the global vitamin E market is segmented into functional food and beverages, pharmaceuticals and dietary supplements, infant nutrition, pet food and animal feed, and cosmetics. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
By Application
Functional Food and Beverages
Pharmaceuticals and Dietary Supplements
Infant Nutrition
Pet Food and Animal Feed
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Vitamin E Market Research FAQs

The Vitamin E Market is projected to register a CAGR of 4.01% during the forecast period (2023-2028).

BASF SE, Koninklijke DSM N.V., Archer Daniels Midland Company, Merck KGaA and Prinova Group LLC are the major companies operating in the Vitamin E Market.

Asia is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Europe accounts for the largest market share in the Vitamin E Market.

Vitamin E Industry Report

Statistics for the 2023 Vitamin E market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vitamin E analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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