Vitamin E Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Vitamin E Market is Segmented by Product Type (Natural and Synthetic), Application (Functional Food and Beverages, Pharmaceuticals and Dietary Supplements, Infant Nutrition, Pet Food & Animal Feed, and Cosmetics ), and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia
Largest Market: Europe
CAGR: 3.31 %

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Market Overview

Global vitamin E market is projected to grow at a CAGR of 3.31% during the forecast period (2019 - 2024)

  • The natural product type segment is anticipated to be the fastest growing segment, within the global vitamin E market, driven by tight supply in synthetic vitamin E which caused gradual increase in the pricing over the last few years. 
  • Moreover, rising demand for functional food and beverages and dietary supplements derived from natural ingredients is further expected to fuel the market for natural vitamin E in the near future.
  • The major forms of natural vitamin E  alpha, beta, gamma, delta forms are tocopherol & tocotrienol. Delta- and gamma-tocotrienols are the most active forms, attributable to their significant health benefits. 

Scope of the Report

Global vitamin E market is segmented by product type into natural and synthetic. By application the global vitamin E market is segmented into, functional food and beverages, pharmaceuticals and dietary supplements, infant nutrition, pet food & animal feed and cosmetics.  By geography, the market is segmented into North America, Europe, Asia-Pacific, South America and Middle East and AfricaNorth America, Europe, Asia-Pacific, South America and Middle East and Africa.

By Product Type
By Application
Functional Food and Beverages
Pharmaceuticals and Dietary Supplements
Infant Nutrition
Pet Food & Animal Feed
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increasing Demand for Vitamin E from Cosmetic Industry

The increasing number of skin care products currently available in the market are relying on natural ingredients including, various vitamins and minerals thus, maintain healthy and glowing skin. This has created an immense demand for vitamin E in cosmetic applications. This includes skin product such as sun protection SPF forms incorporating vitamin E and providing UVA as well as UVB protection. For example, In Turkey, Avon launched a facial care range relying on SPF and vitamin E thus, providing sun protection and anti-aging benefits. The range also includes several other minerals and vitamins in order to provide healthy skin. 

Vitamin E Market1

Asia Pacific is Witness Significant Demand during Forecast Period

Vitamin market across Asia Pacific countries is witnessing a rapid change, where consumers are now more aware with regards to the health benefits of several vitamin types. China is the largest producer of vitamin E across the Asia Pacific market and the country has also expanded its domestic market during recent years mainly attributable to growing pharmaceutical and dietary supplement market across the country. 

Furthermore, in countries such as India, despite an increase in awareness of the importance of several vitamins, only 9% of Indian consumers are  aware of the health benefits of  Vitamin E. While most individuals resort to Vitamin E for common ailments, the true potential vitamin E still witnesses a lack of awareness on a large scale. In this regards, in 2018, Merck Consumer Health India in partnership with leading doctors and Springer publications launched a handbook on Vitamin E, thus educating consumers regarding the importance of incorporating vitamin E into their diets. 

Vitamin E Market2

Competitive Landscape

The vitamin E market is a highly competitive market, with the presence of various domestic and international players. Global companies, like Koninklijke DSM NV and BASF SE, are the market leaders within this industry and have adopted competitive strategies to sustain their position in the industry. Koninklijke DSM NV, BASF SE, Zhejiang Medicine Co. Ltd, and Zhejiang NHU Company Ltd are the major players in the global vitamin E market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Natural

      2. 5.1.2 Synthetic

    2. 5.2 By Application

      1. 5.2.1 Functional Food and Beverages

      2. 5.2.2 Pharmaceuticals and Dietary Supplements

      3. 5.2.3 Infant Nutrition

      4. 5.2.4 Pet Food & Animal Feed

      5. 5.2.5 Cosmetics

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Russia

        5. Spain

        6. Italy

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Most Active Companies

    3. 6.3 Most Adopted Strategy

    4. 6.4 Company Profiles

      1. 6.4.1 BASF SE

      2. 6.4.2 Koninklijke DSM N.V.

      3. 6.4.3 Archer Daniels Midland Company

      4. 6.4.4 Merck KGaA

      5. 6.4.5 Prinova Group LLC

      6. 6.4.6 Jilin Beisha Pharmaceutical Co., Ltd

      7. 6.4.7 BTSA Biotecnologías Aplicadas SL

      8. 6.4.8 Aryan International

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Vitamin E Market market is studied from 2016 - 2026.

The Vitamin E Market is growing at a CAGR of 3.31% over the next 5 years.

Asia is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

BASF SE, Koninklijke DSM N.V., Archer Daniels Midland Company, Merck KGaA, Prinova Group LLC are the major companies operating in Vitamin E Market.

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