Vitamin A Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Vitamin A Market Share and it is segmented by Type (Natural and Synthetic), Application (Food and Beverages, Pharmaceutical/ Dietary Supplements, Cosmetics, and Animal Feed), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments.

Vitamin A Market Size

Vitamin A Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.30 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

Vitamin A Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Vitamin A Market Analysis

The Vitamin A Market is projected to register a CAGR of 4.3% during the forecast period.

The consumption of vitamin A-containing functional foods is increasing across the world. The number of people with micronutrient deficiency is increasing due to the consumption of unhealthy foods. Vitamin A deficiency leads to ophthalmic disorders such as night blindness and corneal ulcers. For instance, according to World Health Organization, globally, at least 2.2 billion people had near or distance vision impairment last year. The awareness of adverse health effects due to the consumption of fast foods has resulted in the increased demand for nutritionally enhanced processed foods. The demand for dietary supplements is increasing on account of an increasing number of people suffering from micronutrient deficiency. Vitamin A is extensively used in the cosmetic industry owing to its positive effects on skin and hair. The demand for naturally sourced vitamin A has increased on account of the growing demand for natural products.

Vitamin A has a strong application in the animal feed industry. The growing demand for meat and dairy products across the world is driving the development of nutritionally rich animal feed. On the other hand, the demand for food fortification increased due to the high rate of micronutrient deficiency disorders among the global population and the lack of micronutrients in food, which may lead to malnutrition. The increase in applications of vitamins in the supplement industry is one of the major factors driving the growth of this market.

Vitamin A Market Trends

Increase in Demand for Fortified Foods and Beverages

There has been a marked shift in the lifestyle and dietary habits of people over the past decade. Urbanization and consumer awareness drove this shift and led to a rapid rise in the consumption of artificial food products, which in turn, increased the incidence of lifestyle diseases. The market is driven by the rise in demand for functional and nutritionally enriched processed food products and the growing incidence of vitamin deficiencies. Also, an increase in the geriatric population, healthcare expenditure, incidences of ophthalmic diseases, and healthcare awareness fuel market growth. Functional foods offer specific health benefits that are beyond the regular daily intake of nutrients, such as improved bone health, cholesterol management, improved heart health, and other benefits associated with eye health and vision. The increasing demand for nutritional and fortifying food additives is anticipated to drive market growth. Food manufacturers are deploying the fortification of nutritional additives, such as omega-3 fatty acids, fiber, and vitamins, including vitamin A and minerals, in their product offerings. The intention of incorporating the additives mentioned above in the food industry is to increase the nutritional content of food items. Various government initiatives are being introduced to increase the consumption of fortified foods and beverages, especially in developing countries like China, South Korea, and India, which is expected to propel the market growth.

Vitamin A Market Size of Health Functional Food Products, in USD Million, South Korea,  2018-2022

Asia-Pacific Remains the Fastest-growing Region

Asia-Pacific has been witnessing healthy growth in recent years. Factors, such as improved living standards and in-depth consumer education about the consumption of health supplements infused with micronutrients, like vitamins, minerals, etc., are driving the market. The vitamin A market is growing tremendously across the region due to the growing prevalence of vitamin A deficiency diseases such as rhodopsin, a photoreceptor pigment. The three types of vitamin A include pre-formed vitamin A, provitamin A, and combined vitamin A. The wide range of applications is accomplishing the demand of consumers. The advancement in research and development (R&D) leads to an increased product launch by key market players in the vitamin A market. The rise in economic standards supported by rapid urbanization has led to a shift in consumer focus toward a healthy diet, which is another factor that may drive the market. Major factors driving the growth of the vitamin A market are an increase in government initiation to control the expansion of vitamin A deficiency disease, growing concern for healthier life among others, and the factor which hampers the growth of the vitamin A market are side effects related to the interaction of vitamin supplements with drugs and vitamin A toxicity among others. The partnerships and acquisitions by major market players act as opportunities for the growth of the vitamin A market.

Vitamin A Market CAGR (%), by Geography, Global, 2022

Vitamin A Industry Overview

The vitamin A market is consolidated, with the dominance of a few players, such as Koninklijke DSM NV, BASF SE, Fenchem, Archer Daniels Midland Company, and Zhejiang NHU Co. Ltd, holding a majority of the market share. Companies are also increasing their focus on expansion and partnering with other global vitamin-producing companies to ease their production and incorporate cost-efficient production techniques to strengthen the market position. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. Companies need to have a strong focus on quality, and this attribute plays a pivotal role in brand positioning in this B2B market. Moreover, the companies are spending highly on R&D, with a plan to provide their buyers with a differentiated product offering.

Vitamin A Market Leaders

  1. Koninklijke DSM N.V.

  2. BASF SE

  3. Archer Daniels Midland Company

  4. Zhejiang NHU Co. Ltd

  5. Fenchem

*Disclaimer: Major Players sorted in no particular order

Vitamin A Market Concentration
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Vitamin A Market News

  • Jul 2022: DSM announced the commercial launch of the bio-based vitamin. It refined and scaled its proprietary manufacturing process for fully bio-based vitamin A and will initiate commercial-scale production in 2023. It started with the cosmetics and personal care market, whose small volume requirements and high interest in quality and sustainability make it a natural launch point for such an innovation.
  • Jul 2022: BASF expanded the world-scale vitamin A formulation plant in Ludwigshafen. The state-of-the-art facility, which is fully integrated into vitamin production at the site, will support and further expand the production of high-quality vitamin A powder products for the animal nutrition industry. Start-up is planned for mid-2023 and will increase BASF's vitamin A powder formulation capacities in line with the increased vitamin A acetate production capacity.
  • Mar 2021: BASF invested in Bota Biosciences Ltd (Bota Bio), an industrial synthetic biotech company in Hangzhou, China. Bota Bio, founded in 2019, is developing a proprietary next-generation biotechnology platform that enables sustainable and economical production of high-value products for a broad array of industrial applications. Examples are sweeteners, vitamins, personal care, or crop protection products.

Vitamin A Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Natural

      2. 5.1.2 Synthetic

    2. 5.2 Application

      1. 5.2.1 Food and Beverages

        1. Baby Food

        2. Dairy

        3. Bakery & Confectionery

        4. Beverages

        5. Other Application

      2. 5.2.2 Pharmaceutical/Dietary Supplements

      3. 5.2.3 Cosmetics

      4. 5.2.4 Animal Feed

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Russia

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Koninklijke DSM NV

      2. 6.3.2 BASF SE

      3. 6.3.3 Fenchem

      4. 6.3.4 Archer Daniels Midland Company

      5. 6.3.5 Zhejiang NHU Co. Ltd

      6. 6.3.6 Divi's Laboratories Limited

      7. 6.3.7 Foodchem International Corporation

      8. 6.3.8 Zhejiang Medicine Co. Ltd.

      9. 6.3.9 Adisseo

      10. 6.3.10 Nutrilo GmbH

    4. *List Not Exhaustive

**Subject to Availability
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Vitamin A Industry Segmentation

A vitamin is an organic molecule that is an essential micronutrient that an organism needs in small quantities for the proper functioning of its metabolism. 

The Vitamin A Market is segmented by Type (Natural and Synthetic), Application (Food and Beverages, Pharmaceutical/ Dietary Supplements, Cosmetics, and Animal Feed), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments.

Food and Beverages
Baby Food
Bakery & Confectionery
Other Application
Pharmaceutical/Dietary Supplements
Animal Feed
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East & Africa
United Arab Emirates
South Africa
Rest of Middle East & Africa
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Vitamin A Market Research FAQs

The Vitamin A Market is projected to register a CAGR of 4.30% during the forecast period (2024-2029)

Koninklijke DSM N.V., BASF SE, Archer Daniels Midland Company, Zhejiang NHU Co. Ltd and Fenchem are the major companies operating in the Vitamin A Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Vitamin A Market.

The report covers the Vitamin A Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Vitamin A Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Vitamin A Industry Report

Statistics for the 2024 Vitamin A market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Vitamin A analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Vitamin A Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)