Fruits and Vegetables Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Fruits and Vegetables Ingredients Market Size and it is segmented by Ingredient Type (Fruits and Vegetables); by Form (Concentrates, Pastes and Purees, Pieces, Powders, and NFC Juices); by Application (Beverages, Confectionery Products, RTE Products, Bakery Products, Soups & Sauces Products, and Dairy Products); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size in value terms in USD for all the abovementioned segments.

Fruits and Vegetables Ingredients Market Size

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Fruit and Vegetable Ingredients Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.95 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Fruit and Vegetable Ingredients Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Fruits and Vegetables Ingredients Market Analysis

The fruit and vegetable ingredients market was valued at USD 212.3 billion for the current year and is projected to register a CAGR of 4.95% over the next five years.

  • The ongoing trend of healthy snacking, supported by the increasing number of consumers following vegan diets, is the primary factor that has increased the application of fruits and vegetables in different food products, such as breakfast cereals, snack bars, soups, and others. For instance, in Europe, there has been a significant rise in demand for food and snack products made from fruits such as avocados, berries, and mangoes because they are an essential component of regional cuisines and everyday foods like baked goods. The dietary supplements of fruit and vegetable ingredients help to treat cardiovascular disease and chronic venous insufficiency. According to the United States Centres for Disease Control and Prevention (CDC) (2022), a heart attack is the leading cause of death in the United States. Hence, dietary supplement manufacturers are increasing the fruit and vegetable ingredients to reduce the incidence of cardiac disease in the future.
  • Factors including increasing customer demand for food and drink products with natural ingredients that are free of added sugar, artificial flavors, colors, and preservatives, among other substances, are essential drivers of the market for fruits and vegetables as ingredients. Fruit ingredients accounted for the major share, followed by vegetable ingredients. Increased demand for fruit juice concentrate in the beverage industry is the primary factor driving the market. Beverages are the leading application of fruits and vegetable ingredients in the market, either in the form of concentrate, powders, or NFC juices, as consumers seek out newer flavors for sensory experiences and rising concerns regarding various health issues, including obesity and nutritional deficiencies. This, in turn, strongly augments the demand for fruit pieces and powders in the beverage segment. For instance, in August 2021, Paradise Fruits Solutions launched a new range of ready-to-order granulates which are suitable for use in a variety of applications, including chocolate, confectionery, and baking, and are available in sizes ranging from 2 mm-9 mm and in eight different flavors, including Apple, Blueberry, Lemon, Raspberry, Woodberry, and Caramel.

Fruits and Vegetables Ingredients Market Trends

Growing Demand for Organic Ingredients in the Food Industry

  • The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable extracts. Increasingly people are beginning to view ingredients, processing, and packaging as links in a chain of sustainable nutrition. 
  • Customers are interested in knowing how products are made and where the ingredients are from, which aligns with the broader trend of clarity and transparency. Thus, manufacturers in the market are promoting clean-label and free-from products to accommodate consumers. For instance, in April 2022, Van DrunenFarms launched a new product called purslane powder in the line of purslane ingredients. The company claimed that this powder could be used in applications such as green drinks, smoothies, superfood blends, and functional foods.
  • Additionally, as of 2021, the prevalence of diabetes among consumers is observed to be at 8.6% of the total population in France, as revealed by the International Diabetes Federation. Growing consumer awareness about such factors has encouraged the consumption of naturally flavored and nutrition-filled foods over conventional foods. This factor has, thereby, helped drive the demand for value-adding fruits, vegetables, and botanical ingredients over the recent past. Natural and organic claim products have witnessed increasing demand across the globe. The global market for fruit and vegetable ingredients is being accelerated by increasing consumer demand for nutrient-dense products and an increase in clean-label product claims. Product launches with various label claims, such as no artificial additive and non-GMO, have silently benefited customers over the years. Thereby, the increasing use of natural fruit and vegetable ingredients in various industrial sectors, such as dairy, bakery, beverages, and dietary supplements, among others, owing to the color, texture, flavor, and functional properties of these ingredients have helped drive the growth of the global market during the forecast period.
Fruits and Vegetable Ingredients Market - Consumption Value of Organic Packaged Food and Beverage, India, 2018-2021

Europe Held the Largest Market Share

  • The growing consumption of ready-to-consume food and beverage products with high nutritional value and which are consistent in taste, save time, and include exotic fruit and vegetable ingredients, is driving the European market. For instance, fruit powders like white grape/raisin powders can be a natural source of sweeteners in many items, such as cakes, candies, etc. In Italy, the fruit and vegetable ingredients market is becoming increasingly popular in processed food categories like bakery and confectionery. There are also vegetable sources like sugar beet powder, a common source of sucrose, and pigments like anthocyanins, which can be used as a natural coloring agent and sweetener in bakeries, confectionery products, pastry products, chocolates, and many more. 
  • Furthermore, food manufacturers use freeze-dried fruit pieces to add flavor, color, and aesthetic appeal to a range of bakery and confectionery products. For example, freeze-dried berries are used in snack products, like chocolate bars, where these fruits impart flavor and color. For instance, in February 2021, European Freeze Dry Limited launched its latest ingredient, freeze-dried jackfruit, to meet the demand from the growing base of vegan consumers. The company stated that the benefits of freeze-dried jackfruit come with its versatile uses, its texture, and the opportunities for use in pot meals as a replacement for pulled pork or chicken.
  • With increasing health consciousness among the consumers in the market, consumers tend to prefer naturally originated protein-rich food over artificially derived ingredients. Vegetable ingredients such as broccoli pieces and carrot powders, among others, are being incorporated into ready-to-eat meals to increase overall nutritional content in consumers. Fruit ingredients are also extensively preferred by manufacturers in the market owing to their capacity to add flavor and color to food and beverage products. These ingredients are usually used in applications like ice creams, desserts, and more. The growing consumption of these products in the country is projected to positively impact the growth of the market over the coming years. For instance, in 2020/21, according to Department for Environment, Food, and Rural Affairs, the average purchase per person per week of ice cream (tub or block) in the United Kingdom was around 115 grams. Thus all the above-mentioned factors drive the fruit and vegetable ingredients market in Europe.
Fruit and Vegetable Ingredients Market CAGR (in %), By Geography, Global, 2022

Fruits and Vegetables Ingredients Industry Overview

The global fruit and vegetable ingredient market is highly competitive, with many local and international players competing for market share. Major players like Hans Zipperle AG, Cargill Incorporated, Archer Daniels Midland Company, Agrana Group, Sensient Technologies, and Olam International hold a significant position in the global fruit and vegetable ingredient market. Also, most companies are spending on R&D with a plan to provide consumers with innovative and healthy fruit and vegetable ingredients. The effective strategies companies adopt in the global fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. Globally, the active companies in the market have adopted product innovation as their strategy due to changing consumer preferences. The companies primary goal is to provide products with a wider range of uses, supporting all food and beverage industries and effectively catering to consumer preferences.

Fruits and Vegetables Ingredients Market Leaders

  1. Archer Daniels Midland Company

  2. Olam International

  3. Kerry Group PLC

  4. Cargill Incorporated

  5. Sensient Technologies Corporation

*Disclaimer: Major Players sorted in no particular order

Fruit and Vegetable Ingredients Market Concentration
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Fruits and Vegetables Ingredients Market News

  • March 2023: To distribute, market, and offer logistics for pectins, fruit fibers, and fruit powders for the food sector in Switzerland and Austria, DKSH's Business Unit Performance Materials and Döhler's Business Unit Texturants have entered into an exclusive partnership. Döhler creates pectin, citrus and apple fibers, texturizing fruit powders, and other natural components, among other products. Several meals, including yogurt, jam, baked products, meat products, and smoothies, need these ingredients.
  • March 2023: Flavour Specialists, I.T.S launched a range of natural puree flavors with a 'just crushed fruit taste' to help fruit beer brewers, as well as other food and beverage manufacturers, manage finished product costs in the face of difficult supply issues of fruit puree.
  • October 2022: Nexira launched Mother Nature's POW(D)ER, which includes 30 Natural Sensory Ingredients in Strategic Range. POW(D)ER from Mother Nature, a cutting-edge line of easily formulated, naturally boosted substances, will be made available by Nexira. They naturally obtain their plant-based powders from fruits, flowers, leaves, seeds, and roots.
  • April 2022: Van DrunenFarms launched a new product called purslane powder in the line of purslane ingredients. The company claimed that this powder could be used in applications such as green drinks, smoothies, meal replacements, superfood blends, and functional foods.
  • April 2022: SunOpta Inc. introduced its new corporate headquarters and innovation hub in Eden Prairie, Minnesota. The company launched its new 65,000-square-foot global headquarters and environmentally friendly innovation hub.

Fruits and Vegetables Ingredients Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Drivers

      1. 4.1.1 Growing Demand for Organic Ingredients in the Food Industry

      2. 4.1.2 Increasing Popularity of "Super Fruit" Ingredients in Functional Foods and Beverages

    2. 4.2 Restraints

      1. 4.2.1 Stringent Food Safety Regulations

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Ingredient Type

      1. 5.1.1 Fruits

        1. 5.1.1.1 Apple

        2. 5.1.1.2 Orange

        3. 5.1.1.3 Pineapple

        4. 5.1.1.4 Mango

        5. 5.1.1.5 Banana

        6. 5.1.1.6 Kiwi

        7. 5.1.1.7 Berries

          1. 5.1.1.7.1 Strawberries

          2. 5.1.1.7.2 Raspberries

          3. 5.1.1.7.3 Blueberries

          4. 5.1.1.7.4 Other Berries

        8. 5.1.1.8 Other Fruits

      2. 5.1.2 Vegetables

        1. 5.1.2.1 Carrots

        2. 5.1.2.2 Beetroots

        3. 5.1.2.3 Peas

        4. 5.1.2.4 Zucchinis

        5. 5.1.2.5 Butternuts

        6. 5.1.2.6 Pumpkins

        7. 5.1.2.7 Other Vegetables

    2. 5.2 Form

      1. 5.2.1 Concentrates

      2. 5.2.2 Pastes and Purees

      3. 5.2.3 Pieces

      4. 5.2.4 Powders

      5. 5.2.5 NFC Juices

    3. 5.3 Application

      1. 5.3.1 Beverages

      2. 5.3.2 Confectionary Products

      3. 5.3.3 Bakery Products

      4. 5.3.4 Soups and Sauces

      5. 5.3.5 Dairy Products

      6. 5.3.6 RTE Products

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Spain

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Germany

        5. 5.4.2.5 Russia

        6. 5.4.2.6 Italy

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 India

        3. 5.4.3.3 Japan

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 United Arab Emirates

        3. 5.4.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Hans Zipperle AG

      2. 6.3.2 Archer Daniels Midland Company

      3. 6.3.3 Kerry Group PLC

      4. 6.3.4 Sensient Technologies Corporation

      5. 6.3.5 Südzucker AG (AGRANA Beteiligungs-AG)

      6. 6.3.6 Kanegrade Natural Ingredients

      7. 6.3.7 Taura Natural Food Ingredients

      8. 6.3.8 Olam International Limited

      9. 6.3.9 Tate & Lyle PLC

      10. 6.3.10 Cargill Incorporated

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Fruits and Vegetables Ingredients Industry Segmentation

Fruit and vegetable ingredients include products made of fruits and vegetables such as purees, concentrates, etc. It is used for adding flavor and color to various food products without watering down the consistency.

The global fruit and vegetable ingredients market is segmented into ingredient type, form, application, and geography. Based on ingredient type, the market is segmented into fruits such as apples, oranges, pineapples, mangoes, bananas, kiwis, berries, and other fruits, and vegetables such as carrots, beetroots, peas, zucchinis, butternuts, pumpkins, and other vegetables. Based on form, the market is segmented into concentrates, pastes and purees, pieces, powders, and NFC juices. By application, the market is segmented into beverages, confectionary products, bakery products, soups and sauces, dairy products, and RTE products. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Ingredient Type
Fruits
Apple
Orange
Pineapple
Mango
Banana
Kiwi
Berries
Strawberries
Raspberries
Blueberries
Other Berries
Other Fruits
Vegetables
Carrots
Beetroots
Peas
Zucchinis
Butternuts
Pumpkins
Other Vegetables
Form
Concentrates
Pastes and Purees
Pieces
Powders
NFC Juices
Application
Beverages
Confectionary Products
Bakery Products
Soups and Sauces
Dairy Products
RTE Products
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
France
Germany
Russia
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Fruits and Vegetables Ingredients Market Research FAQs

The Fruit and Vegetable Ingredients Market is projected to register a CAGR of 4.95% during the forecast period (2024-2029)

Archer Daniels Midland Company, Olam International, Kerry Group PLC, Cargill Incorporated and Sensient Technologies Corporation are the major companies operating in the Fruit and Vegetable Ingredients Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Fruit and Vegetable Ingredients Market.

The report covers the Fruit and Vegetable Ingredients Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fruit and Vegetable Ingredients Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Fruits and Vegetables Ingredients Industry Report

Statistics for the 2024 Fruits and Vegetables Ingredients market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruits and Vegetables Ingredients analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Fruits and Vegetables Ingredients Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)