Fruit and Vegetable Ingredients Market - Growth, Trends, and Forecasts (2023 - 2028)

Global Fruit and Vegetable Ingredients Market is segmented by Ingredient Type (Fruits, Berries, and Vegetables); by Application (Beverages, Confectionery Products, RTE Products, Bakery Products, Soups & Sauces Products, and Dairy Products); by Form (Concentrates, Pastes and Purees, Pieces, Powders, and NFC Juices); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Fruit & Vegetable Ingredients Market Size

Fruit And Vegetable Ingredients Market Summary
Study Period: 2017-2027
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 4.92 %

Major Players

Fruit and Vegetable Ingredients Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Fruit & Vegetable Ingredients Market Analysis

The global fruit and vegetable ingredients market is expected to register a CAGR of 4.92% over the next five years.

  • The ongoing trend of healthy snacking, supported by the increasing number of consumers following vegan diets, is the primary factor that has increased the application of fruits and vegetables in different food products, such as breakfast cereals, snack bars, soups, and others. For instance, in Europe, there has been a significant rise in demand for food and snack products made from fruits such as avocados, berries, and mangoes because they are an essential component of regional cuisines and everyday foods like baked goods. 
  • The dietary supplements of fruit and vegetable ingredients help to treat cardiovascular disease and chronic venous insufficiency. According to the United States Centres for Disease Control and Prevention (CDC) (2022), heart attack is the leading cause of death in the United States. Hence, dietary supplement manufacturers are increasing the fruit and vegetable ingredients to reduce the incidence of cardiac disease in the future.
  • Factors including increasing customer demand for food and drink products with natural ingredients that are free of added sugar, artificial flavors, colors, and preservatives, among other substances, are essential drivers of the market for fruits and vegetables as ingredients. 
  • Fruit ingredients accounted for the major share, followed by vegetable ingredients. Increased demand for fruit juice concentrate in the beverage industry is the primary factor driving the market. Beverages are the leading application of fruits and vegetable ingredients in the market, either in the form of concentrate, powders, or NFC juices, as consumers seek out newer flavors for sensory experiences and rising concerns regarding various health issues, including obesity and nutritional deficiencies. This, in turn, strongly augments the demand for fruit pieces and powders in the beverage segment.

Fruit & Vegetable Ingredients Industry Segmentation

Fruit and vegetable ingredients include products made of fruits and vegetables such as purees, concentrates, etc. It is used for adding flavor and color to various food products without watering down the consistency. 

The global fruit and vegetable ingredients market is segmented into ingredient type, application, form, and geography. Based on ingredient type, the market is segmented into fruits such as apples, oranges, pineapples, mangoes, bananas, kiwis, berries, and other fruits, and vegetables such as carrots, beetroots, peas, zucchinis, butternuts, pumpkins, and other vegetables. By application, the market is segmented into beverages, confectionary products, bakery products, soups and sauces, dairy products, and RTE products. Based on form, the market is segmented into concentrates, pastes and purees, pieces, powders, and NFC juices. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. 

For each segment, the market sizing and forecasting have been done in value terms (USD million).

Ingredient Type
Other Berries
Other Fruits
Other Vegetables
Pastes and Purees
NFC Juices
Confectionary Products
Bakery Products
Soups and Sauces
Dairy Products
RTE Products
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Fruit & Vegetable Ingredients Market Trends

This section covers the major market trends shaping the Fruit & Vegetable Ingredients Market according to our research experts:

Growing Demand for Organic Ingredients in the Food Industry

  • The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable extracts. Increasingly people are beginning to view ingredients, processing, and packaging as links in a chain of sustainable nutrition. Customers are interested in knowing how products are made and where the ingredients are from, which aligns with the broader trend of clarity and transparency. Thus, manufacturers in the market are promoting clean-label and free-from products to accommodate consumers. 
  • For instance, in April 2022, Van DrunenFarms launched a new product called purslane powder in the line of purslane ingredients. The company claimed that this powder could be used in applications such as green drinks, smoothies, superfood blends, and functional foods.
  • Natural and organic claim products have witnessed increasing demand across the globe. The global market for fruit and vegetable ingredients is being accelerated by increasing consumer demand for nutrient-dense products and an increase in clean-label product claims. 
  • Product launches with various label claims, such as “no artificial additive” and“non-GMO, " have silently benefited customers over the years. Thereby, the increasing use of natural fruit and vegetable ingredients in various industrial sectors, such as dairy, bakery, beverages, and dietary supplements, among others, owing to the color, texture, flavor, and functional properties of these ingredients have helped drive the growth of the global market during the forecast period.
Fruit And Vegetable Ingredients Market - Fruits Vegetable Ingredients Market: Organic Food Beverage Consumption, In United Kingdom, In USD Million, 2021

Europe Held the Largest Market Share

  • The growing consumption of ready-to-consume food and beverage products with high nutritional value and which are consistent in taste, save time, and include exotic fruit and vegetable ingredients, is driving the European market. For instance, fruit powders like white grape/raisin powders can be a natural source of sweeteners in many items, such as cakes, candies, etc. In Italy, the fruit and vegetable ingredients market is becoming increasingly popular in processed food categories like bakery and confectionery. 
  • There are also vegetable sources like sugar beet powder, a common source of sucrose, and pigments like anthocyanins, which can be used as a natural coloring agent and sweetener in bakeries as confectionery products, pastry products, chocolates, and many more. 
  • Furthermore, food manufacturers use freeze-dried fruit pieces to add flavor, color, and aesthetic appeal to a range of bakery and confectionery products. For example, freeze-dried berries are used in snack products, like chocolate bars, where these fruits impart flavor and color.
  • In Spain, fruit ingredients are also extensively preferred by manufacturers in the market because they can add flavor and color to food and beverage products. These ingredients are usually used in applications like ice creams, desserts, and more. 
  • The growing consumption of these products in the country is projected to impact the market's growth over the coming years positively. For instance, as per the Ministry of Agriculture, Food and Environment, in 2021, consumers in the market consumed about 71 million kg of ice cream in the summer, i.e., from July to September, 
Fruit and Vegetable Ingredients Market - Fruit and Vegetable Ingredients Market: Market Size (%), By Geography, Global, 2021

Fruit & Vegetable Ingredients Industry Overview

The global fruit and vegetable ingredient market is highly competitive, with many local and international players competing for market share. Major players like Hans Zipperle AG, Cargill Incorporated, Archer Daniels Midland Company, Agrana Group, and Olam International hold a significant position in the global fruit and vegetable ingredient market. 

Also, most companies are spending on R&D with a plan to provide consumers with innovative and healthy fruit and vegetable ingredients. ​The effective strategies companies adopt in the global fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. 

Globally, the active companies in the market have adopted product innovation as their strategy due to changing consumer preferences. The companies primary goal is to provide products with a wider range of uses, supporting all food and beverage industries and effectively catering to consumer preferences.

Fruit & Vegetable Ingredients Market Leaders

  1. Archer Daniels Midland Company

  2. Olam International

  3. Hans Zipperle AG

  4. Agrana Beteiligungd AG

  5. Cargill Incorporated

*Disclaimer: Major Players sorted in no particular order

Fruit And Vegetable Ingredients Market Concentration

Fruit & Vegetable Ingredients Market News

  • April 2022: Van DrunenFarms launched a new product called purslane powder in the line of purslane ingredients. The company claimed that this powder could be used in applications such as green drinks, smoothies, meal replacements, superfood blends, and functional foods.
  • April 2022: SunOpta Inc. introduced its new corporate headquarters and innovation hub in Eden Prairie, Minnesota. The company launched its new 65,000-square-foot global headquarters and environmentally friendly innovation hub.
  • August 2021: Paradise Fruits Solutions has launched a new range of ready-to-order granulates which are suitable for use in a variety of applications, including chocolate, confectionery, and baking, and are available in sizes ranging from 2 mm-9 mm and in eight different flavors, including Apple, Blueberry, Lemon, Raspberry, Woodberry, and Caramel.
  • March 2021: AGRANA Beteiligungs-AG expanded its fruit ingredient production capacity by acquiring a production facility from Taiyo company in Japan. The company aims to produce fruit ingredients for dairy, condiments, and other applications.

Fruit & Vegetable Ingredients Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Ingredient Type

      1. 5.1.1 Fruits

        1. Apple

        2. Orange

        3. Pineapple

        4. Mango

        5. Banana

        6. Kiwi

        7. Berries

          1. Strawberries

          2. Raspberries

          3. Blueberries

          4. Other Berries

        8. Other Fruits

      2. 5.1.2 Vegetables

        1. Carrots

        2. Beetroots

        3. Peas

        4. Zucchinis

        5. Butternuts

        6. Pumpkins

        7. Other Vegetables

    2. 5.2 Form

      1. 5.2.1 Concentrates

      2. 5.2.2 Pastes and Purees

      3. 5.2.3 Pieces

      4. 5.2.4 Powders

      5. 5.2.5 NFC Juices

    3. 5.3 Application

      1. 5.3.1 Beverages

      2. 5.3.2 Confectionary Products

      3. 5.3.3 Bakery Products

      4. 5.3.4 Soups and Sauces

      5. 5.3.5 Dairy Products

      6. 5.3.6 RTE Products

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. France

        4. Germany

        5. Russia

        6. Italy

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Market Share Analysis

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Hans Zipperle AG

      2. 6.3.2 Archer Daniels Midland Company

      3. 6.3.3 Kerry Group

      4. 6.3.4 Sensient Technologies

      5. 6.3.5 AGRANA Beteiligungs-AG

      6. 6.3.6 Kanegrade Natural Ingredients

      7. 6.3.7 Taura Natural Food Ingredients

      8. 6.3.8 Olam International Limited

      9. 6.3.9 Tate & Lyle PLC

      10. 6.3.10 Cargill Incorporated

    4. *List Not Exhaustive

**Subject to Availability
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Fruit & Vegetable Ingredients Market Research FAQs

The Fruit and Vegetable Ingredients Market market is studied from 2017 - 2027.

The Fruit and Vegetable Ingredients Market is growing at a CAGR of 4.92% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Archer Daniels Midland Company, Olam International, Hans Zipperle AG , Agrana Beteiligungd AG, Cargill Incorporated are the major companies operating in Fruit and Vegetable Ingredients Market.

Fruit and Vegetable Ingredients Industry Report

Statistics for the 2023 Fruit and Vegetable Ingredients market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit and Vegetable Ingredients analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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