Vietnam Quick Commerce Market Size & Share Analysis - Growth Trends and Forecast (2025 - 2030)

Vietnam Quick Commerce Market Trends and Insights

Growing Preference Among Urban Millennials for Hyper-Local Shopping Models

Urban millennials represent Vietnam’s most digitally fluent cohort, with growing use of mobile wallets and QR payments. Their adoption of instant-purchase behavior sustains demand for sub-30-minute delivery windows, particularly in Ho Chi Minh City and Hanoi, where smartphone penetration is higher. Over half of consumers tried home delivery for the first time during pandemic-related restrictions and maintained the habit into 2025, providing a sticky customer base for the Vietnam quick commerce market. Dense urban geography supports cost-efficient last-mile economics, with delivery expenses representing significant logistics spend. Millennials’ willingness to pay for speed creates margin headroom that partly offsets heightened labor and technology costs.

Accelerated Roll-Out of Dark-Store Infrastructure Across Metropolitan Hubs

Vietnam’s smart-logistics investment plan earmarks USD 5 billion for 2025–2030, which stimulates dark-store proliferation in major metro. National logistics costs fell, sharpening unit economics for rapid replenishment. Cold-storage utilization exceeds especially in seafood signaling robust demand for temperature-controlled capacity. Strategic placement within a 3-kilometer catchment zone enables delivery windows that sustain the Vietnam quick commerce market’s promise of under-ten-minute gratification.

Adoption of AI-Powered Route Optimization for Real-Time Cost Reduction

VTPost’s Hanoi hub introduced 160 autonomous sorting robots that handle 6,000 parcels per hour and cut manual processing costs, demonstrating tangible AI benefits in Vietnam quick commerce market logistics.^{[1]LogisticsIT Magazine, “VTPost Bring State-of-the-Art Robot-Based Parcel Sorting Technology to Vietnam for the First Time,” logisticsit.com}Predictive analytics improve demand forecasting, helping operators trim stock-outs and shrinkage. Route algorithms lower fuel consumption and mitigate congestion-related delays, a critical advantage in Ho Chi Minh City traffic. Government policy reinforces AI uptake through draft digital technology legislation and fiscal incentives for R&D centers, including NVIDIA’s planned facility. These enablers collectively reduce cost-to-serve and widen competitive moats.

Government-Backed Incentives Fostering E-Logistics Ecosystem Growth

Policy targets seek to lift logistics as a major contributor to GDP by 2025, aided by an expressway network of 3,000 kilometers by 2030.^{[2]Source: Vietnam Investment Review, “Vietnam’s Logistics Landscape Has Scope for Growth,” vir.com.vn} Decree No. 52/2024/ND-CP enhances non-cash payments and codifies e-commerce platform registration, yielding clearer compliance paths for domestic and foreign investors. Free-trade zone expansion in Da Nang and Hai Phong stimulates cross-border fulfillment nodes, aligning with Vietnam quick commerce market expansion plans. Digital-transformation sandboxes for SMEs accelerate innovation pilots, while tariff relief on imported logistics equipment lowers capex barriers.

Profitability challenges driven by persistent consumer preference for cash-on-delivery payments.

COD persists despite cashless penetration, forcing additional delivery attempts, security protocols, and administrative reconciliation that inflate last-mile costs. Slow cash recovery strains working capital and complicates inventory procurement cycles. Decree No. 52/2024/ND-CP moves to widen digital payment acceptance through tighter payment-service-provider standards, yet behavioral inertia outside tier-one cities tempers near-term relief for Vietnam quick commerce market operators.

Limited availability of Tier-1 cold-chain facilities beyond the top five urban markets.

Cold-storage networks cluster in Ho Chi Minh City, Hanoi, and Binh Duong, leaving secondary cities under-served. Occupancy rates is high, signifying supply shortages that constrain fresh produce, dairy, and seafood assortments. Capital requirements exceed sigificantly, deterring smaller entrants. Compliance with food-safety standards requires specialized equipment and skilled labor, elevating entry hurdles. Consequently, Vietnam quick commerce market growth in chilled categories remains tethered to infrastructure build-out pace.

Segment Analysis

By Product Category: Grocery Staples Drive Market Foundation

Grocery and Staples held 51.27% of Vietnam quick commerce market share in 2024, reflecting high-frequency consumer reliance on essential items and yielding repeat-purchase economics that bolster operator basket density. Predictable demand patterns let platforms tune inventory to minimize spoilage, while supplier relationships ensure favorable terms that support contribution margins. Snacks and Beverages displayed 10.24% CAGR from 2025–2030, buoyed by impulse buying and tolerance for premium mark-ups among urban millennials who value immediate convenience. Fresh Produce and Dairy trail due to cold-chain bottlenecks, yet latent demand remains strong, offering upside once infrastructure matures. Personal Care and OTC Pharma capitalize on pharmacy chain reforms led by Long Chau’s network of more than 1,700 outlets, giving quick commerce players ready access to regulated products.

Diversification into Home and Cleaning Supplies, Electronics, Pet Care, and Gifts follows rising consumer expectation for one-stop lifestyle fulfillment through the Vietnam quick commerce market. Regulatory oversight that mandates e-commerce registration improves product authenticity confidence, encouraging category trial. Over time, operator algorithms will refine SKU breadth by analyzing real-time demand signals, sharpening inventory productivity and customer retention.

Note: Segment shares of all individual segments available upon report purchase

By Delivery Time Promise: Ultra-Fast Fulfillment Captures Premium

The Less than 10 Minutes band captured 57.72% of Vietnam quick commerce market size in 2024, testament to dense urban corridors and dark-store proximity economics. Operators invest in high-velocity pick-and-pack workflows, EV fleets, and AI-based routing to preserve the sub-ten-minute pledge in congested environments. Battery-swap stations reduce range anxiety and idle time, aligning operational cadence with consumer expectations for near-instant gratification. 

The 11-30 Minutes segment is on track for a 10.58% CAGR between 2025 and 2030, signaling adoption in less-dense neighborhoods where slightly longer wait times remain acceptable. The 31-60 Minutes window targets price-sensitive users prepared to trade immediacy for lower service fees, effectively bridging traditional e-commerce and ultra-fast delivery models. 

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Ho Chi Minh City and Hanoi have the highest users of quick commerce, leveraging high disposable incomes, advanced payment infrastructures, and dense addressable populations that support sub-ten-minute fulfillment economics. Ho Chi Minh City benefits from established logistics clusters in District 2 and Thu Duc, while Hanoi records stronger share gains for ShopeeFood, which reached siginificant local penetration in 2025. Da Nang ranks third, anchored by port investments that amplify cross-central distribution efficiency and attract dark-store roll-outs.

Can Tho leads the Mekong Delta region, drawing on close-in agricultural supply for fresh produce assortments; nonetheless, cold-chain gaps temper growth potential. Hai Phong, Bien Hoa, and Nha Trang represent emerging nodes as manufacturing expansion boosts middle-class income and supports wider adoption of the Vietnam quick commerce market. Government plans to take the national expressway network to 4,000 kilometers by 2030 will compress transit times, lower cost-to-serve, and facilitate geographic diffusion.^{[3]Source: Vietnam Investment Review, "2025 - A breakthrough year for Vietnam’s logistics industry",vir.com.vn} Logistics efficiency rankings improved to in 2025, reflecting consistent growth and providing structural tailwinds.

Rural and peri-urban locales remain under-penetrated due to COD reliance and limited delivery density, yet ongoing mobile-money pilots aim to extend digital financial inclusion through 2024. Collaboration between provincial governments and logistics associations on warehouse parks and truck-rest stops is expected to unlock incremental capacity and stimulate Vietnam quick commerce market expansion beyond major conurbations.