Market Trends of UK Skincare Industry
Emerging Organic Skin Care Products Market
- The rising popularity of products containing natural ingredients like plant extracts and herbs, aromatherapies, and fruit extracts in the country, is driving the adoption of organic and natural personal care products. Thus, augmenting the skin care products market in the country. The market witnessed the growing popularity of premium skincare brands.
- With changing environment and increasing problems like UV rays and pollution, the demand for skin protection products is increasing in the country. Female consumers are opting for the use of organic and vegan skincare products like anti-aging creams, serums, moisturizers, and many more.
- Owing to this, the market players are expanding their product reach. For instance, in November 2021, Forest Essentials, an Indian skincare brand, launched its products on a London-based website, lookfantastic.com. The brand provides more than 600 premium beauty and skincare products.
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Increasing Demand for Premium Skincare Products
- Due to rising disposable income and an increasing working population, consumer spending on premium beauty and personal care products is increasing. The female population in the country is opting for the use of anti-aging, sun protection moisturizers, and other products to keep their skin young and glowing for a longer time.
- The market players are also inventing products with high-quality ingredients like hyaluronic acid and collagen in them to remove wrinkles and fine lines on the skin. Furthermore, prominent brands have taken an array of measures to develop their online presence, such as introducing apps, redesigning sites, advertising, and introducing offers to attract customer attention.
- In April 2023, the No 7 brand launched a premium range of anti-aging skincare products that reduce skin damage in very few weeks. Over the medium term, the demand for premium skincare products is expected to increase owing to the increasing demand for high-quality products in the market.
