Canada Cosmetic Products Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Canada Cosmetic Products Market is segmented by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); by Category (Mass and Premium); and by Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Canada Cosmetic Products Market Size

Canada Cosmetic Products Market Summary
Study Period: 2017-2027
CAGR: 6.45 %

Major Players

Canada Cosmetic Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and it's growth?

Canada Cosmetic Products Market Analysis

The Canada cosmetic product market is projected to register a CAGR of 6.45% during the forecast period.

  • Over the long term, with the rising awareness about the benefits of natural ingredients, the popularity of natural cosmetics is expected to accelerate. This coupled with the steady rise in the purchase of premium functional products in the country over the years, is expected to aid the market's recovery over the forecast period. 
  • Moreover, the increasing demand for natural or organic, no animal tested, and cruelty-free cosmetic products and innovative and eco-friendly packaging designs is expected to enhance the market further in the country. In addition, social media and e-commerce channels have significantly increased the popularity and availability of cosmetics and skincare segments, driving the industry's growth.
  • The country witnessed a significant increase in household expenditure, the inclination of people toward spending on appearance, and an increasing settlement of the ex-pat population in the country. 
  • For instance, according to StatCan, Canada's average annual household expenditure on makeup, skin care, and manicure products amounted to USD 188.8 in 2021. In 2021, the manufacturers focused more on innovative packaging of products as men and women were attracted to the design and exclusive product packaging. Also, there is a rise in the utilization of cosmetics among men in their daily regime. This is expected to further boost Canada's cosmetics products market in the forecast period.

Canada Cosmetic Products Industry Segmentation

Cosmetics include any substance used to enhance, improve, or change the appearance of the complexion, the skin, the hair, the nails, or the teeth. 

The Canadian cosmetic products market is segmented based on product type, category, and distribution channel. Based on product type, the market is segmented into face cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Based on category, the market is segmented into mass and premium. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialist retailers, online retail, and other distribution channels.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Face Cosmetics
Eye Cosmetics
Lip Cosmetics
Nail Cosmetics
Distribution Channel
Specialist Retailers
Online Retail
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

Canada Cosmetic Products Market Trends

This section covers the major market trends shaping the Canada Cosmetic Products Market according to our research experts:

Innovative Packaging Fascinate Consumers

  • Consumer demand for enhanced functionality and eco-friendliness in cosmetic design is resulting in exciting innovations in the packaging and design of cosmetics products. 
  • Manufacturers are offering a wide variety of innovative choices and creative technologies to serve the market. Various significant cosmetics companies are showing innovative changes in packaging and design. For instance, Procter & Gamble has shifted to plant-derived packaging for some of its leading global cosmetic brands and uses sugarcane-derived plastic from Brazil’s Braskem. 
  • In addition, L’Oréal recently helped to reduce the environmental impact of its packaging by introducing two new assessment tools, namely, sustainable packaging scorecard (SPS) and packaging impact quick evaluation tool (PIQET), to its package design process.
Canada Cosmetic Products Market: Consumer (under 45) willing to pay more for Sustainable Packaging (%), Canada, 2021-2022

Premium Cosmetics are Projected to Grow at a Significant Rate

  • The increasing trend of using sun protection creams, skin repair night creams, fragrances, trending hair colors, and many more, is boosting the market as consumer demands for all these products are increasing daily. 
  • With growing consumer concern over the health benefits of the beauty routines they follow to achieve attractive personalities and positive attitudes, the consumer prefers more premium products which contain natural and non-invasive ingredients, which leads to a rise in the purchasing volume of cosmetics in Canada. 
  • L’Oréal Canada, with its successful premium brands Lancôme and IT Cosmetics, leads the premium cosmetics segment in the country. The company has invested in digital strategies to enhance its market share. 
  • For instance, due to the availability of premium cosmetics products on e-commerce retail websites company's sales raised by 62% in broad segments and regions for the year 2021.
Canada Premium Cosmetics Market: Consolidated E-commerce Shares of L'Oral total sales  (9%), Global, 2016-2021

Canada Cosmetic Products Industry Overview

The major emerging market players targeting leading brands are making strategic acquisitions of the market leaders in more mature and sophisticated markets. Acquiring these brands enables diversification and gives these players access to stable cash flows and further growth opportunities. The cosmetic products market witnesses high competition, with the dominance of major global players. Various players are entering the market, to tap the untapped potential of the cosmetic products market. Some of the major players in the Canadian cosmetics products market are L'Oréal S.A., The Estée Lauder Companies, Coty Inc., Groupe Marcelle Inc., Revlon, Inc., A diversified distribution network gives an upper edge to the Canadian cosmetic product manufacturers to sustain their revenue sales, across the region.

Canada Cosmetic Products Market Leaders

  1. L'Oréal S.A.

  2. The Estée Lauder Companies

  3. Coty Inc.

  4. Groupe Marcelle Inc.

  5. Revlon, Inc.

*Disclaimer: Major Players sorted in no particular order

Loreal S.A, The Estee Lauder Companies, Coty Inc, Groupe Marchelle Inc, Revlon Inc.

Canada Cosmetic Products Market News

  • November 2022: The Body Shop, a Natura & Co beauty brand, expanded its "Workshop" concept with four new stores in Canada. Stores are located in malls/shopping centers in Oshawa, Market Mall in Calgary, Metropolis at Metrotown in Burnaby, and West Edmonton Mall in Edmonton.
  • August 2022: KVD Beauty introduced a new line of liquid lipsticks in the North American region. It is the next generation of everlasting liquid lipstick, a long-lasting, transfer-proof formula to replace the original.
  • June 2022: The Canadian branch of personal care retailer L’Oréal has partnered with retail pharmacy chain London Drugs and TerraCycle on a recycling initiative in Canada. As part of the initiative, L’Oréal’s Consumer Products Division will work with TerraCycle to enable customers to recycle their empty cosmetics products in all London Drugs locations across Canada.
  •  Customers can return their empty packaging, including that for foundation, mascara and lipsticks, in the cosmetics section of the London Drugs stores.
  •  After breaking down collected packaging, TerraCycle will separate it according to material and convert it into usable recyclable forms.

Canada Cosmetic Products Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Degree of Competition


    1. 5.1 Product Type

      1. 5.1.1 Face Cosmetics

      2. 5.1.2 Eye Cosmetics

      3. 5.1.3 Lip Cosmetics

      4. 5.1.4 Nail Cosmetics

    2. 5.2 Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Retailers

      3. 5.3.3 Online Retail

      4. 5.3.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oréal S.A

      2. 6.3.2 The Estée Lauder Companies

      3. 6.3.3 Coty Inc.

      4. 6.3.4 Groupe Marcelle Inc.

      5. 6.3.5 Revlon, Inc.

      6. 6.3.6 Shiseido Co.,Ltd.

      7. 6.3.7 Clarins Group

      8. 6.3.8 Mary Kay Inc.

      9. 6.3.9 Avon Products, Inc.

      10. 6.3.10 Natura & Co. Holding S.A. (The Body Shop)

    4. *List Not Exhaustive

**Subject to Availability
You can also purchase parts of this report. Do you want to check out a section wise price list?

Canada Cosmetic Products Market Research FAQs

The Canada Cosmetic Products Market is studied from 2017 - 2027.

The Canada Cosmetic Products Market is growing at a CAGR of 6.45% over the next 5 years.

L'Oréal S.A., The Estée Lauder Companies, Coty Inc., Groupe Marcelle Inc., Revlon, Inc. are the major companies operating in Canada Cosmetic Products Market.

Canada Cosmetic Products Industry Report

Statistics for the 2023 Canada Cosmetic Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Canada Cosmetic Products analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!