Sun Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Sun Care Products Market is Segmented by Type (Self-tanning Products, After-sun Products, and Sun Protection Products), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Store, and Other Distribution Channels), and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The report offers the market size and forecasts for sun care products in value (USD million) for all the above segments.

Market Snapshot

Sun Care Products Market Overview
Study Period: 2016- 2026
Base Year: 2020
Fastest Growing Market: Middle East and Africa
Largest Market: Europe
CAGR: 3.15 %

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Market Overview

The sun care products market is projected to witness a CAGR of 3.15% during the forecast period (2021 - 2026).

COVID-19 has influenced consumers’ spending habits and purchase decisions leading to the slight decline in the market growth, owing to various government-imposed measures intended to slow down the spread of COVID-19. Owing to this factor, consumers around the world limited their travel in 2020 for leisure, recreational activities, and sports events, which in turn, reduced the consumption of sun care products by consumers.

However, over the medium term, the sun care products market is anticipated to become one of the fastest-growing segments within the personal care industry, driven by the rise in consumer awareness related to skin cancer and aging associated with exposure to UV rays. The demand for self–tanning products is expected to surge in the foreseeable future, and most of the demand is likely to be concentrated across North America and Europe.​

In the coming years, consumers are likely to look out for one-stop solutions across cosmetic brands. Therefore, most sun care products available in the market are more likely to be infused with a combination of compounds having anti-aging properties and intensive moisturizing solutions, among others.​

Scope of the Report

Sun care products are applied to the skin to protect against the harmful effects of the sun's ultraviolet rays. The sun care products market is segmented by type into self-tanning products, after-sun products, and sun protection products. By distribution channel, the scope includes supermarkets/hypermarkets, specialty stores, online store, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report also offers the market size and forecasts for sun care products across the major regions. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

By Type
Self-tanning Products
After-sun Products
Sun Protection Products
By Distribution Channel
Specialty Stores
Online Store
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Growing Popularity of Outdoor Recreational Activities

The past few years have seen an increase in participation in sports, especially in outdoor games. A recent trend growing across Europe is the immense response toward outbound tourism. The emerging trend for beach volleyball has also helped in the growth of the market.

In the total beach volleyball participation, 57% were males, and 27% of them were falling between the age group of 25-34 years. It is estimated that Americans spend more than USD 600 billion each year on outdoor recreational activities.

Consumers from Western countries prefer using sun care products during their outdoor activities, especially on beaches. Hence, the higher participation rate in outdoor recreational activities has contributed to the rise in sales of sun care products.

Sun Care Products Market Latest Trends

Increasing Application of Sun Care Products in the Middle East

Companies are tapping into the Middle Eastern market through countries such as Saudi Arabia by introducing products with new formulations, such as the incorporation of active ingredients for maximum protection. Online retailers, such as BasharaCare, are offering sun care products in Saudi Arabia.

Moreover, people in Israel are interested in a tanned look and heavily use tanning beds in salons as a solution to achieve the look. The extensive distribution channels of international players, such as Beiersdorf, in countries, such as Turkey, Kenya, Morocco, Ghana, etc., are leading to product availability and shelf visibility of products in stores, thereby enabling consumers to choose the required product with ease and driving the demand for sun care products in the Middle Eastern countries.

Consumers of these countries are also choosing sun care products after ingredient evaluation of the product. They seek information from a variety of sources that include pharmacists, product ingredient lists, suggestions from dermatologists, and information from the media before purchasing the required product. Thus, companies can convey sun protection education messages through social media to influence and reach a larger percentage of the population residing in these Middle Eastern countries.

Sun Care Products Market Size By Region

Competitive Landscape

The sun care products market is a highly competitive market, with the presence of various international players. The major players of the market have a wide distribution network across the world. Players are also focusing on expanding the product portfolio by understanding the various requirements of the segment. L'Oréal International, Groupe Clarins, Unilever PLC, Shiseido Co. Ltd, and Johnson & Johnson are the major players in the market. Players in the market studied are focusing on rapid market expansion and new product launches to gain a better market share, efficient results, and a competitive edge over other competitors in the global market.​ For example, during May 2018, in collaboration with the German Cancer Research Center, Beiersdorf made new findings in basic cancer research relevant to the cosmetic industry. For example, the company enabled novel protection methods for sun care products and general skin cancer prevention products.

Recent Developments

In November 2020, Cetaphil launched its all-new Sun Range. The selection features a Cetaphil Sun SPF 50+ Light Gel (50 ml) and a Cetaphil Sun SPF 30+ Light Gel (100 ml).

In February 2020, CōTZ announced the launch of CōTZ Sport SPF 45. CōTZ stands for Contains Only Titanium and Zinc. CōTZ Sport SPF 45 is designed for various consumer segments, ranging from outdoor enthusiasts to serious athletes. The line is 100% free of chemical sunscreens and works by reflecting harmful UVA-UVB rays away before they can penetrate the skin.

In February 2018, Aveeno launched its Absolutely Ageless Leave-On Day Mask Lotion SPF 30, featuring sun protection and the power of blackberries for skin nourishment and to defend it from environmental toxins.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Self-tanning Products

      2. 5.1.2 After-sun Products

      3. 5.1.3 Sun Protection Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Store

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Johnson & Johnson

      2. 6.4.2 Shiseido Company Limited

      3. 6.4.3 Beiersdorf AG

      4. 6.4.4 L'Oreal SA

      5. 6.4.5 Procter & Gamble

      6. 6.4.6 Unilever

      7. 6.4.7 The Estée Lauder Companies Inc.

      8. 6.4.8 Lotus Herbals Pvt. Ltd

      9. 6.4.9 S. C. Johnson & Son Inc.

      10. 6.4.10 VLCC Health Care Ltd

      11. 6.4.11 ITC Limited

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Sun Care Products Market market is studied from 2016 - 2026.

The Sun Care Products Market is growing at a CAGR of 3.15% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Procter & Gamble, L'ORÉAL SA, Johnson & Johnson, Beiersdorf AG, Shiseido Company, Limited are the major companies operating in Sun Care Products Market.

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