The market for Italy cosmetics products is worth $12.53 billion in 2015 and is estimated to reach $16.56 billion by the end of 2020, at a projected CAGR of 5.73%. The cosmetics or beauty products industry is one of the sector which remains impervious to the ups and downs markets. This is especially true for Italy, where the economic recession of 2008, and then the Eurozone crisis were unable to lead to market contraction. Overall sales are indeed affected in the event of an economic downturn, but one can count on sales of cosmetics to maintain a certain volume overall. This is because of continuing and growing usage of products by women, and increasingly, by men, across the region.
Alternative channels of products, low priced options with new product launches, low cost products available to replace treatments done in parlors, etc., aggressive and innovative marketing and promotional activities by stakeholders are some of the factors that will drive the Italian cosmetics market. However, grim economic outlook for Italy, tight purse strings, lack of unpenetrated and potential markets, insufficient research into the prevalent trend of organic products, inadequate regulatory, and a few other factors make up the challenges hindering the growth of the market.
The predominant trends for cosmetics include lasting power and new color palettes, increasing market share for ethnic products, and an increased preference for vegan, organic and natural beauty products to mitigate harmful effects of pollution, sun, dust, and harmful ingredients typically a part of cosmetic products, and most importantly, looking for products which cost lower but provide a range of benefits.
The Italian cosmetics products market has been broadly segmented by product types (hair care products, skin care products, oral care products, color cosmetic products, fragrances, soaps and shower gels, sun care products and others) and distribution channel (direct selling, supermarkets, specialty stores, e-commerce, departmental stores, pharmacies and others).
Cosmetics used on the face (and other parts of the body like foundation, glitter, etc.) include products like primer, foundation, concealer, face powder, bronzer/blusher, face contour creams, highlighter, and setting spray to help makeup stay put longer. Cosmetics used on the lips include lipsticks in matte or non-matte and other varieties, lip stains, colored lip balms, and lip glosses. Furthermore, the eye-area makeup items include kohl, eye liners, eye brow pencils (and recently, fake eye brows), fake eye lashes, mascara, and more. Another extension of cosmetics are nail colors.
Aside from these products, there are ancillary industries for cosmetics supportive products like make up brushes, beauty blenders, etc. The most popular trend is the blending of multiple benefits under one beautifying product. The result of this trend is the BB (followed by CC, DD and EE) creams, which have the color correction properties of foundation, SPF benefits of sunscreen and a multitude of other medical and natural benefits.
Italian market is characterized by purchases at popular distribution channels of pharmacies, perfume shops, salons, supermarkets and mass market channels. Of these, pharmacies and salons (both hair dressing and beauty salons) have lost significant market shares, while mass market channels has lost a mere 0.4% (with revenues worth US$ 4.16 billion). This volume loss of market has instead been acquired by specialized channels, including the herbalist shops.
Some of the players mentioned in the report are L'Oreal Group, Procter & Gamble, Avon Products, Inc., Revlon Inc., Oriflame Cosmetics S.A, Unilever, The Estee Lauder Companies Inc., and others.
Key Deliverables in the Study
- Market analysis for the Italy cosmetics products market, with country specific assessments and competition analysis on a country scales
- Market definition along with the identification of key drivers and restraints
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a country scale
- Extensively researched competitive landscape section with profiles of major companies along with their market shares
- Identification and analysis of the macro and micro factors that affect the Italy cosmetics products market on a country scales
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
- Insights on the major countries in which this industry is blooming and to also identify the regions that are still untapped
1.1 Study Deliverables
1.2 Study Assumptions
2. Research Methodology
3. Executive Summary
4. Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat from new entrants
4.3.4 Threat from substitute Products
4.3.5 Competitive rivalry within the industry
4.4 Industry Policies
5. Market Dynamics
5.1.1 Innovation in Packaging and Design
5.1.2 Aging population
5.1.3 Growth of E-Commerce
5.1.4 Increasing access to Middle-bottom segment of pyramid consumers
5.2.1 New medical technologies for beauty enhancements
5.2.2 Volatile Raw Material Prices
5.3.1 Growing Demand for Organic Products
6. Italy Cosmetics Market Segmentation
6.1 By Product Types
6.1.1 Hair care products
6.1.2 Skin care products
6.1.3 Oral care products
6.1.4 Make up & Color Cosmetics products
6.1.5 Fragrances & Deodorants
6.1.6 Soaps and shower gels
6.1.7 Sun care products
6.2 by Distribution Channel
6.2.1 Direct selling
6.2.2 Hypermarkets/ Retail Chains
6.2.4 Specialty stores
7. Vendor Market Share Analysis
8. COMPANY PROFILES
8.1 L'Oreal Group
8.2 Procter & Gamble
8.3 Beiersdorf AG
8.4 Avon Products, Inc.
8.6 The Estée Lauder Companies Inc.
8.8 Kao Corp.
8.9 Revlon Inc.
8.10 Mary Kay
8.11 Yves Rocher
8.12 Oriflame Cosmetics S.A
9. Investment Analysis
9.1 Recent Mergers & Acqisitions
9.2 Strategic Alliances
9.3 Investment Scenario
10. Future Of Italy Cosmetic Products Market