Cosmetics Industry in UK Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers UK Beauty Industry Statistics and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecast for the Cosmetics Products Market in Value (USD Million) for the Above Segments.

UK Cosmetics Market Size

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United Kingdom Cosmetics Products Market Summary
Study Period 2018 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2018 - 2022
CAGR (2024 - 2029) 4.12 %
Market Concentration Low

Major Players

United Kingdom Cosmetics Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UK Cosmetics Market Analysis

The United Kingdom Cosmetics Products Market is expected to register a CAGR of 4.12% during the forecast period.

The United Kingdom cosmetics products market is expected to experience solid value growth during the forecast period, despite economic uncertainties and Brexit. The growth of the United Kingdom cosmetics market reflects the augmentation of the overall European market, characterized by a growing focus on quality, premiumization, and the increased presence of regional players. The gap between premium and mass products continued to widen, with a greater interest shown in premium products in the country, thereby benefiting the market.

The COVID-19 pandemic put pressure on the demand and supply chains of beauty and cosmetics products in the United Kingdom. However, post-COVID, the market regained normalcy as the restrictions were lifted by the government. For instance, according to the Office for National Statistics, in Great Britain, retail sales of pharmaceutical, medical, cosmetic, and toilet goods increased by 10.2% in 2022 compared to 2021. Furthermore, following the COVID, the United Kingdom saw an increase in demand for hygiene products. However, the demand for cosmetic anti-aging products is rising due to an increase in the senior population in the country, and the launch of new innovative products coupled with eco-friendly packaging designs is boosting the market's growth in the country.

UK Cosmetics Market Trends

Increasing Demand for Organic Cosmetic Products

The United Kingdom is a useful source of flora and fauna, mostly used in natural beauty products. The United Kingdom is known for its wines. It also uses the Vitis vinifera complex found in grapes as an antioxidant. The rising popularity of products containing natural ingredients like plant extracts and herbs, aromatherapies, and fruit extracts is driving the adoption of organic and natural cosmetics products in the United Kingdom, thus augmenting the United Kingdom cosmetic products market. In the United Kingdom, natural cosmetics products have witnessed a significant demand due to growing consumer awareness and the desire of cosmetics companies to replace synthetic ingredients with natural variants such as essential oils, oleoresins, vegetable saps and extracts, vegetable or animal-derived oils, fats and waxes, etc. Consequently, these perceptions have given rise to the demand for natural additives and ingredients used in cosmetics in place of chemicals, such as parabens, phthalates, and sodium lauryl sulfate, which are associated with health risks.

Cosmetics Products: Sales Value of Certified Organic Health and Beauty Products (in GBP Million), United Kingdom, 2016-2021

Increased internet penetration and popularity of e-commerce among the consumers

One of the biggest changes associated with the United Kingdom retail industry has been the rapid growth of e-commerce sales, especially after the COVID-19 pandemic. The United Kingdom has one of the highest rates of internet penetration in the world, and online shopping is more popular than in any other country. According to the International Trade Association, consumer e-commerce accounts for 30% of the total retail market in the UK (up from 20% in 2020), with over USD 120 billion in e-commerce revenue each year. As of 2021, 82% of the British population had purchased at least one product online. Factors attributed to the growth of online shopping include reasonable prices and various promotions used by online shopping portals; discounts and coupons available for the latest launched products; and online portals offering insights about new makeovers and beauty ideas.

Online beauty shoppers are increasingly moving beyond price and promotion to value the convenience of online shopping, reading product reviews, sharing online makeup tips, and receiving automatic refills of regularly used products. This builds an opportunity for brand owners and retailers to capture this growing market. Also, brand owners and retailers offer "an all-encompassing online category approach" through online portals. Such factors boost the online penetration of the European population for purchasing beauty and personal care products. Hence, factors such as the online availability of a wide range of items, a time-saving viewpoint, easy-to-navigate online shopping portals, hassle-free online payments, and in-home delivery are expected to rise and are expected to boost the sales of the online cosmetics market.

Cosmetics Products Market: E-commerce revenue (in billion GBP), United Kingdom, 2016-2021

UK Cosmetics Industry Overview

The UK cosmetics market is highly fragmented, with the presence of both local and international players. Key players in the market include L'Oreal SA, Kao Corporation, Kose Corporation, Oriflame Cosmetics Global SA, and Estee Lauder Inc. Product launches with multifunctional properties under each segment are one of the major strategies followed by companies in the region. The global giants are expanding their products on various online portals to increase their consumer base. The major players are acquiring small firms to consolidate their positions in the market.

UK Cosmetics Market Leaders

  1. Oriflame Cosmetics Global SA

  2. Kao Corporation

  3. Kosé Corporation

  4. L'Oréal SA

  5. Estée Lauder Inc.

*Disclaimer: Major Players sorted in no particular order

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UK Cosmetics Market News

  • November 2022: Indian luxury ayurvedic beauty brand Forest Essentials strengthened its presence in the United Kingdom by launching its first standalone store in London. Last year, Forest Essentials entered the United Kingdom market by partnering with online beauty retailer Lookfantastic to sell its products online in the country.
  • August 2022: Ariana Grande launched her R.E.M. beauty brand in the United Kingdom. The entire range is now available to shop in-store and online at
  • June 2021: Sephora signed an agreement with Palamon Capital Partners and other shareholders to acquire Feelunique, a prominent online prestige beauty retailer in the United Kingdom.

UK Cosmetics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Color Cosmetics

        1. Facial Makeup Products

        2. Eye Makeup Products

        3. Lip and Nail Makeup Products

      2. 5.1.2 Hair Styling and Coloring Products

        1. Hair Colors

        2. Hair Styling Products

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Hypermarkets/Supermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Pharmacy and Drug Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Convenience Stores

      6. 5.3.6 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 L'Oreal SA

      2. 6.3.2 Estee Lauder Inc.

      3. 6.3.3 Kose Corporation

      4. 6.3.4 Shiseido Company Limited

      5. 6.3.5 Kao Corporation

      6. 6.3.6 Oriflame Cosmetics Global SA

      7. 6.3.7 LVMH

      8. 6.3.8 Coty Inc.

      9. 6.3.9 Revlon Inc.

      10. 6.3.10 Unilever PLC

    4. *List Not Exhaustive

**Subject to Availability
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UK Cosmetics Industry Segmentation

Cosmetics are mixtures of chemical compounds derived from either natural or synthetic sources. Cosmetics have various purposes. For example, those designed for personal care and skincare can be used to cleanse or protect the body or skin. The United Kingdom cosmetics market is segmented by product type, category, and distribution channel. Based on the product type, the market is segmented into Color Cosmetics and Hair Styling & Coloring Products. The color cosmetics segment is further sub-segmented into Facial Makeup Products, Eye Makeup Products, And Lip and Nails Makeup Products. Similarly, the hair styling and coloring products segment are sub-segmented into Hair Colors and Hair Styling Products. By category, the market is segmented into Mass and Premium. These products are distributed in Hypermarkets/Supermarkets, Specialty Stores, Pharmacy & Drug Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels. The report offers market size and forecasts based on value (USD million) for the above segments.

By Product Type
Color Cosmetics
Facial Makeup Products
Eye Makeup Products
Lip and Nail Makeup Products
Hair Styling and Coloring Products
Hair Colors
Hair Styling Products
By Category
By Distribution Channel
Specialty Stores
Pharmacy and Drug Stores
Online Retail Stores
Convenience Stores
Other Distribution Channels
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UK Cosmetics Market Research FAQs

The United Kingdom Cosmetics Products Market is projected to register a CAGR of 4.12% during the forecast period (2024-2029)

Oriflame Cosmetics Global SA, Kao Corporation, Kosé Corporation, L'Oréal SA and Estée Lauder Inc. are the major companies operating in the United Kingdom Cosmetics Products Market.

The report covers the United Kingdom Cosmetics Products Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United Kingdom Cosmetics Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The growth opportunities in the United Kingdom Cosmetic Products Market are a) Growing demand for eco-friendly products, organic ingredients, and ethical sourcing practices b) Increasing focus on premium, multi-functional products addressing specific male concerns like beard care and skincare

UK Cosmetics Industry Report

The United Kingdom Cosmetic Products Market is experiencing robust growth, driven by a mix of traditional and modern factors. Rising consumer awareness about the health and environmental impacts of synthetic products is fuelling a shift towards natural ingredients and vegan products, reflected in the diverse offerings across skincare, haircare, makeup, and fragrances. With social media influencers backing self-care trends, and a noticeable pivot towards wellness, the demand for cosmetic and personal care products is surging. Women remain the primary market, with men's interest in skincare and grooming rapidly increasing. The market differentiation extends to natural/organic versus conventional, mass versus premium, and a range of distribution channels, notably e-commerce, which has expanded significantly, thanks in part to the UK's high internet penetration. This move towards organic products and eco-friendly packaging marks a significant shift towards quality, sustainability, and premiumization, heralding the future direction of the cosmetic products industry in the UK. Statistics for the UK Cosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Cosmetics analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Cosmetics Industry in UK Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)