Treadmill Market Size & Share Analysis - Growth Trends and Forecast (2025 - 2030)

Global Treadmill Market Trends and Insights

Rising prevalence of lifestyle diseases

Non-communicable diseases (NCDs) are significantly influencing the demand for fitness equipment. According to the World Health Organization (WHO), NCDs are responsible for 41 million deaths annually, accounting for 71% of global fatalities. In the United States, the Centers for Disease Control and Prevention (CDC) reports that 38.4 million Americans are living with diabetes, with 31.9% of these individuals being physically inactive. This highlights a substantial market opportunity for home fitness solutions. A CDC study, scheduled for release in 2025, analyzed chronic disease trends from 2013 to 2023 and found that 76.4% of adults reported having at least one chronic condition^{[1]Source: Centers for Disease Control and Prevention, "Trends in Multiple Chronic Conditions Among US Adults, By Life Stage, Behavioral Risk Factor Surveillance System, 2013–2023", www.cdc.gov}. Notably, young adults experienced the steepest increase, with rates rising from 52.5% to 59.5%. The American Heart Association's 2024 Statistical Update reveals that only 24.2% of U.S. adults meet national physical activity guidelines, emphasizing the gap between health needs and current activity levels^{[2]Source: American Heart Association, “2024 Statistical Update,” heart.org}. This growing health crisis is driving investments in accessible fitness solutions. Treadmills, in particular, are becoming a key tool for improving cardiovascular health. A 2024 study by the National Heart, Lung, and Blood Institute (NHLBI) demonstrated that adults at risk for cardiovascular issues increased their daily steps by over 1,500 when participating in structured exercise programs, reinforcing the role of home fitness equipment in preventing diseases.

Integration with fitness apps

Fitness equipment manufacturers are increasingly collaborating with digital platforms, leveraging the convergence of hardware and software to enhance workout experiences. Matrix Fitness has integrated its equipment with Apple GymKit, iFIT, and EGYM, enabling seamless connectivity with existing technologies and improving service delivery for fitness facilities. In November 2024, Technogym expanded its partnership with Garmin, offering enhanced connectivity and personalization for both indoor and outdoor training sessions. SOLE Fitness has partnered with Garmin to deliver real-time biometric data via touchscreen consoles and has integrated with Kinomap to provide geolocated training videos, making indoor workouts more engaging and interactive. The U.S. Health Secretary announced a significant campaign by HHS to promote wearable device adoption, marking one of the largest initiatives in the agency's history, with a goal of achieving widespread adoption within four years. In September 2024, iFIT introduced a new lineup of smart equipment featuring an upgraded operating system and AI Coach, reflecting the industry's focus on technological innovation. Peloton's patent portfolio highlights its technical sophistication, including innovations like treadmills with cushioned decks and systems that adjust exercise machine operations during online gaming, showcasing the advancements driving app integration.

Popularity of functional and virtual training

As the fitness industry pivots towards immersive and functional training, treadmill designs are evolving. Manufacturers are now embedding features that not only mimic real-world running scenarios but also offer interactive coaching. Technogym's Skillrun commercial treadmill boasts speeds reaching 18.6 mph and gradient adjustments from +25% to -3%. It also introduces distinctive training modes, including sled and parachute training, aimed at fostering explosive power. Antonio Citterio's Personal Line for Technogym melds aesthetics with functionality, entertaining and guided workouts via the Technogym Live console. NordicTrack's 2025 models, the X24 and X16, come equipped with a 40% incline and -6% decline, upgraded iFit programming for Netflix and Spotify access, and AI coaching for real-time workout tweaks. Life Fitness, in collaboration with Studio, is rolling out audio group running classes on treadmills, underscoring a trend towards community-centric virtual experiences. The fitness realm is also witnessing a surge in virtual and augmented reality tech adoption. Notably, ISO/IEC 5927:2024 has laid down guidelines for the safe use of AR and VR devices in workplaces, fitness centers included. Peloton's Q2 2025 report highlighted a rise in subscription rates for its Tread products, coinciding with the rollout of new software features aimed at boosting user experience and community interaction.

Government health campaigns

Federal and state health initiatives are fostering a supportive environment for the fitness equipment market through policy backing, funding initiatives, and campaigns that raise public awareness about the importance of physical activity. In a move underscoring the government's dedication to public health, President Trump declared May 2025 as National Physical Fitness and Sports Month, urging Americans to prioritize physical activities. In February 2025, the White House launched the President's Make America Healthy Again Commission, a body poised to shape public health policies, potentially bolstering the treadmill market by championing fitness. Backed by the Health and Fitness Association, the Personal Health Investment Today (PHIT) Act proposes that Americans can utilize pre-tax funds from FSAs and HSAs for fitness-related expenses. This means individuals could allocate up to USD 1,000 annually (or USD 2,000 for families) towards fitness equipment and health club memberships. In May 2024, the NIH spotlighted the importance of physical activity, issuing a Notice of Special Interest to promote research on multi-level interventions, especially targeting those less active. The Office of Disease Prevention and Health Promotion is actively seeking input for the upcoming 2028 edition of the Physical Activity Guidelines, underscoring the federal government's sustained commitment to fitness advocacy^{[3]Source: The Office of Disease Prevention and Health Promotion, "Get Involved: Contribute to the Next Edition of the Physical Activity Guidelines", www.odphp.health.gov}. On an international front, NSW Health in Australia is championing fitness, offering diverse programs and complimentary health coaching services, echoing global governmental endorsement of fitness initiatives.

High initial purchase and maintenance costs

Market penetration remains constrained by the hefty upfront investment demanded for quality treadmills. This challenge is especially pronounced in price-sensitive segments and emerging markets, where limited disposable incomes shape purchasing choices. Premium offerings, such as NordicTrack's X24 and X16 models, are priced at USD 3,999 and USD 3,499 respectively. Meanwhile, the Commercial 1750 retails for USD 2,499, firmly placing these treadmills in the upper-middle to high-end market brackets. In a notable industry shake-up, BowFlex Inc. declared Chapter 11 bankruptcy in March 2024. The company subsequently offloaded the majority of its assets to Johnson Health Tech for a reported USD 37.5 million, underscoring the financial strains on fitness equipment manufacturers amid fierce pricing competition. Yet, the industry is witnessing the rise of innovative financing models aimed at surmounting these cost hurdles. Notably, Peloton's "Fitness-As-A-Service" rental initiative, alongside its "Certified Refurbished" bikes, has made significant waves, accounting for 24% of connected fitness hardware sales. This highlights a shift towards alternative market access strategies. In a testament to its commitment to value, Planet Fitness has kept its classic membership rate at a steady USD 10 for three decades.

Availability of alternative fitness options

The availability of alternative fitness options significantly impacts the global treadmill market by providing consumers with a diverse range of exercise choices beyond traditional treadmills. Options such as stationary bikes, rowing machines, elliptical trainers, and group fitness classes have gained popularity due to their varied workout experiences and lower impact on joints. The rise of boutique fitness studios, outdoor activities, and digital fitness platforms offering interactive and on-demand workouts further intensifies competition for treadmills. As consumers seek more engaging, versatile, and sometimes cost-effective fitness solutions, demand for treadmills can be constrained, especially among younger demographics looking for novelty and community. Additionally, the convenience and accessibility of home workout apps and wearable fitness technology have broadened the appeal of non-treadmill exercise. This diversification in fitness preferences challenges treadmill manufacturers to innovate and differentiate their offerings to maintain market relevance.

Segment Analysis

By Product Type: Electric Dominance Drives Innovation

In 2024, electric treadmills dominate the market, holding a significant 84.93% share. This dominance highlights a strong consumer preference for motorized treadmills that offer convenience and advanced features, enhancing workout efficiency and user satisfaction. The segment's leadership is driven by technological advancements, with manufacturers incorporating smart connectivity, automatic incline adjustments, and programmable workout routines to meet the needs of both commercial and residential users. For instance, Technogym's Skillrun exemplifies this trend with speeds reaching up to 18.6 mph, gradient adjustments ranging from +25% to -3%, and specialized training modes designed for explosive power development. The electric treadmill segment continues to benefit from innovations in motor efficiency, noise reduction, and durability. Premium models, such as NordicTrack's 2025 lineup, further enhance their appeal by offering lifetime warranties on durable 4.25 CHP motors.

Manual treadmills are experiencing the fastest growth, with a projected CAGR of 5.89% through 2030. This growth is driven by cost-conscious consumers, compact designs that save space, and the appeal of self-powered exercise, which eliminates electricity costs. Reflecting ongoing innovation in this segment, Woodway USA secured a patent for its "Manually powered treadmill" in September 2024. The manual treadmill segment attracts minimalist fitness enthusiasts, budget-conscious buyers, and users in regions with unreliable electricity, particularly in emerging markets. Recognizing this demand, SOLE Fitness introduced the SRVO treadmill in August 2024. The revival of manual treadmills aligns with fitness trends emphasizing functional movement and natural running mechanics. Users increasingly appreciate the direct relationship between their effort and speed, a defining feature of manual operation.

By End-Use: Commercial Leadership Meets Residential Surge

In 2024, commercial end-users dominate the treadmill market, accounting for 75.19% of sales. This trend underscores the purchasing power of fitness facilities, corporate wellness programs, and institutional buyers, all of whom prioritize durability, advanced features, and high-utilization capacity. Demonstrating this robust commercial demand, Planet Fitness has expanded to 2,722 clubs, with its equipment segment revenue soaring 49.2% to USD 105.1 million in Q4 2024. Manufacturers cater to the commercial segment with bulk purchasing agreements, extended warranty programs, and specialized service support tailored for institutional customers. Technogym, as the Official Supplier for the Paris 2024 Olympic Games, bolstered its brand visibility and commercial credibility.

Residential adoption of treadmills is on the rise, boasting a 7.21% CAGR through 2030. This surge is attributed to the normalization of home fitness, the rise of remote work, and a growing consumer preference for private workout spaces that offer convenience and flexibility. Peloton, a key player in the market, reported a 42% year-over-year growth in Connected Fitness revenue from treadmills in Q4 2024. The company asserts that the at-home treadmill market dwarfs that of stationary bikes. The residential segment showcases a demand for space-efficient designs, quiet operation, and aesthetics that harmonize with home décor. This trend is epitomized by Technogym's Personal Line, crafted by Antonio Citterio. SOLE Fitness is also making strides, emphasizing Bluetooth connectivity and seamless integration with the SOLE Fitness App, Garmin devices, and the Kinomap platform to elevate the home workout experience.

By Function: Single-Purpose Reliability Versus Multi-Feature Appeal

In 2024, single-function treadmills command a 69.01% market share, underscoring a clear preference among both consumers and commercial buyers for equipment that prioritizes core running and walking functionalities. These treadmills eschew the complexities and potential pitfalls associated with multi-feature systems. Their appeal is rooted in reliability, ease of maintenance, and cost-effectiveness—qualities that hold particular significance for commercial facilities operating under tight budgets and high utilization demands. Take, for instance, Matrix Fitness's Performance Plus Treadmill. It's tailored for durability and comfort, specifically in high-traffic campus recreation settings, and underscores the value of core functionality over an array of features. Moreover, the single-function segment enjoys a manufacturing edge: its streamlined designs not only cut production and maintenance costs but also bolster reliability.

On the other hand, multifunctional treadmills are on a rapid ascent, boasting a 6.92% CAGR projected through 2030. This surge is largely attributed to space-conscious consumers at home and commercial entities eager to optimize equipment utility in limited square footage. A prime example of this trend is Technogym's Skillrun. It melds traditional treadmill features with innovative sled and parachute training modes, catering to users focused on explosive power and specialized training facilities. The multifunctional segment reaps the rewards of advancements in motor systems, control interfaces, and safety features, ensuring dependable performance across a spectrum of exercises. Highlighting this sophistication, NordicTrack's 2025 offerings come equipped with a 40% incline and -6% decline, iFit integration boasting Netflix and Spotify, and AI-driven coaching that auto-adjusts workouts.

By Distribution Channel: Traditional Retail Dominance Meets Digital Disruption

In 2024, off-line distribution channels dominate with an 85.15% market share, highlighting the critical role of physical retail in high-consideration purchases. Consumers value hands-on product testing, immediate availability, and personalized sales support. This segment includes franchise stores, specialty fitness retailers, and big-box outlets, which provide essential services such as product demonstrations, financing options, and localized support for treadmill sales. Life Time's shift to an asset-light expansion strategy, focusing on leasing properties instead of owning them, reflects the changing retail landscape while maintaining a strong physical presence. Additionally, the off-line segment leverages established relationships with commercial buyers, bulk purchasing agreements, and the ability to offer immediate delivery and installation services, which remain challenging for online channels to replicate.

Online distribution channels are experiencing robust growth, with a 7.24% CAGR projected through 2030. This expansion is driven by the effectiveness of direct-to-consumer strategies, advancements in digital marketing, and increasing consumer confidence in making significant purchases online. Peloton's direct-to-consumer model achieved a notable 42% year-over-year increase in Connected Fitness revenue from treadmills in Q4 2024, showcasing the success of online sales strategies. The online segment benefits from lower operational costs, a wider geographic reach, and the ability to provide comprehensive product information, customer reviews, and comparison tools that aid in purchase decisions. BowFlex's strong partnership with Amazon.com, which accounted for 12% of its net sales in 2024, underscores the importance of major e-commerce platforms in fitness equipment distribution. Furthermore, the online channel continues to evolve with innovations such as virtual reality showrooms, augmented reality product visualization, and enhanced logistics networks, addressing traditional barriers to online fitness equipment purchases.

Geography Analysis

In 2024, Europe holds a significant 35.81% market share, supported by its advanced fitness infrastructure, high disposable income levels, and strong governmental initiatives promoting health and wellness. The region's leadership is further reinforced by its established fitness culture, preference for premium products, and stringent regulatory frameworks ensuring equipment safety and quality. Technogym's 14.7% revenue growth in Q1 2025, reaching EUR 215.0 million, highlights the robust demand for fitness equipment in Europe, driven by its "Healthness" strategy that emphasizes preventive healthcare. LifeFit Group's acquisition of SportsUp in Germany and its rebranding as Fitness First Black reflect the growing demand for premium fitness solutions, with the COO noting a significant rise in interest for such offerings post-pandemic. The region benefits from the development of ISO standards, with ISO/TC 83, managed by DIN in Germany, focusing on standardizing sports and recreational equipment to ensure high safety and performance. Despite the market's maturity, Planet Fitness's planned expansion into Spain in 2025 indicates continued growth opportunities within Europe.

Asia-Pacific is emerging as the fastest-growing region, with a projected CAGR of 8.54% through 2030. This growth is driven by rapid urbanization, increasing disposable incomes, a growing middle class, and heightened health awareness, all of which contribute to substantial demand for fitness equipment across commercial and residential segments. The region's growth is further supported by significant manufacturing investments, such as Johnson Health Tech's USD 100 million investment in Vietnam to establish the world's largest fitness equipment manufacturing center, expected to generate USD 120 million in annual revenue by 2026. China leads global gym equipment production due to its cost-effective manufacturing and strong export infrastructure, while Taiwan is recognized for its precision engineering and high-quality fitness equipment. Government health initiatives across the region, aimed at promoting physical activity and addressing the rising prevalence of lifestyle diseases in urban areas, further drive market growth. Technogym's Americas division reported a 28.3% revenue increase in Q1 2025, while Europe (excluding Italy) saw a 17.5% growth, reflecting strong performance in developed Asia-Pacific markets. 

North America represents a mature yet stable market, characterized by a well-established fitness culture, high penetration of commercial fitness facilities, and strong adoption of home fitness solutions. These factors ensure steady demand for both premium and mid-range treadmill segments. Government health initiatives play a crucial role, including the CDC's "Active People, Healthy Nation" program, which aims to help 27 million Americans increase physical activity by 2027. In 2025, the U.S. Department of Health and Human Services launched the "Take Back Your Health" campaign, a multimillion-dollar initiative promoting physical activity, which is expected to boost fitness equipment adoption. Life Time Group Holdings, operating 171 athletic country clubs across the U.S. and Canada, reported total revenue of USD 2.22 billion in 2023 and plans to open 9-10 new centers in 2024. While some market segments face saturation, opportunities exist in underserved demographics and emerging fitness trends that require specialized equipment solutions.