Health and Fitness Club Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Health and Fitness Club Market is segmented by Service Type (Membership Fees, Total Admission Fees, and Personal Training and Instruction Services) and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Health and Fitness Club Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.21 %
Health and Fitness Club Market Major Players

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Market Overview

The health and fitness club market was valued at USD 81 billion in 2020, and it is projected to witness a CAGR of 7.21% during the forecast period (2021 - 2026).

The fitness industry, particularly brick-and-mortar gyms were among the hardest hit at the onset of COVID-19. Gyms and fitness studios were the first businesses to undergo forced shutdowns in the United States and various other countries from the threat of coronavirus spread. As ‘work from home’ has become the new normal for any other establishment, virtual access or ‘workout from home’ made gyms and studios are increasing consistency, which provides a safer exercise regime to the consumer at the comfort of their home, thus restraining the market studied.

However, it is undoubtedly much more alarming for the smaller players with less or no budget to go virtual or invest in digital advertising or creating a digital platform. However, hundreds of big and small fitness businesses joined in with Omnify's Zoom Integration’ to enable the booking of live classes, thereby supporting gyms and studios through live streaming of their services.

Consumers are willing to spend more on health and fitness clubs, with the health aspects playing a key role in driving market growth across the world. The rising number of health clubs and gyms with personal training and the latest fitness equipment is attracting consumers to join the health and fitness clubs, which is likely to influence the market growth in upcoming years.

Increasing equipment and facility spaces in fitness clubs, such as hot yoga studios, high altitude training rooms, metabolic testing equipment, medical exercise areas, and day spas, are gaining popularity among the consumers, which is further supporting the market growth. Attractive membership fees offered by fitness clubs and increasing spending on marketing and advertisement are helping the health and fitness clubs generate more revenue.

Scope of the Report

Health and fitness clubs provide their customers with the infrastructure for their workouts and physical activity in exchange for a membership fee. The global health and fitness club market report is segmented by service type and geography. Based on the service type, the market is segmented into membership fees, total admission fees, and personal training and instruction services. Furthermore, the report takes into consideration the market for health and fitness clubs in the established and emerging economies across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Service Type
Membership Fees
Total Admission Fees
Personal Training and Instruction Services
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increasing Inclination Toward Health Clubs for Fitness

Globally, increased consumption of unhealthy food and sugar is causing obesity, which leads to diabetes, heart disease, and high blood pressure. The rise in awareness among millennials has resulted in an increase in expenditure on healthy lifestyles and fitness activities, which is encouraging them to join fitness clubs. Moreover, Gen X is more likely to be the consumer of health clubs than any other demographic, so health clubs focus on keeping this consumer segment engaged and investing in their gym and health memberships by offering personalized service offerings. Due to intense competition in the market, key players are trying to distinguish their service offerings by providing a unique value proposition and benefits to survive in the highly competitive environment, which is encouraging more people to join the fitness and health clubs.

Health and Fitness Club Market Trends

North America Dominates the Global Health and Fitness Club Market

Rising health awareness and increasing obesity among consumers in the United States are likely to support the market growth in the region. The number of adults aged from 20 to 64 years, who are the largest gym-going demographic, has increased, spurring demand for gym memberships in the recent past in the United States. As a result, many baby boomers are expected to sign up for health club memberships as they become more health-conscious with age. Most multipurpose health/fitness facilities offer a wide variety of specialty exercise services, equipment, and programs designed to encourage people of all ages and fitness levels to participate in regular exercise that drives the health and fitness club market in the United States. Some examples are LA Fitness Irvine and Life Time Fitness Chanhassen, and MN.

Health and Fitness Club Market Growth

Competitive Landscape

The most active companies in the health and fitness club market globally include Planet Fitness, Town Sports International Holdings Inc, UFC GYM, Crunch Fitness, Gold's Gym International Inc., 24 Hour Fitness USA Inc, and Self Esteem Brand, among others. Further, the major strategies adopted by the companies operating in the global health and fitness club market are expansions and mergers and acquisitions. Major players are focusing on expanding their geographical presence in order to cater to the interests of the consumers and gain market. Thus, expansion is the most preferred strategy in the health and fitness club market.

Recent Developments

In 2019, Metro Detroit franchise owners had opened a Crunch Fitness gym in Waterford Township (United States). It is the company’s 5th fitness center, including the other branches in Farmington Hills, Dearborn, Taylor, and Westland.

In 2018, Town Sports International Holdings Inc. acquired TMPL Gym. With the closing of this acquisition, TSI expanded its footprint in the luxury fitness market with plans to open a second location in the West Village in Manhattan (United States).

In 2018, PLNTF Holdings had acquired 14 additional health clubs in Alabama and Virginia (the United States). These new locations bring PLNTF’s total number of clubs to 29, joining existing gyms in the greater Indianapolis area.​

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Service Type

      1. 5.1.1 Membership Fees

      2. 5.1.2 Total Admission Fees

      3. 5.1.3 Personal Training and Instruction Services

    2. 5.2 By Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Planet Fitness Inc.

      2. 6.4.2 Town Sports International Holdings Inc.

      3. 6.4.3 UFC GYM

      4. 6.4.4 Crunch Fitness

      5. 6.4.5 The Bay Club Company

      6. 6.4.6 Gold's Gym International Inc.

      7. 6.4.7 Equinox Holdings Inc.

      8. 6.4.8 24 Hour Fitness USA Inc.

      9. 6.4.9 Self Esteem Brand

      10. 6.4.10 EXOS

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Health And Fitness Club Market market is studied from 2016 - 2026.

The Health And Fitness Club Market is growing at a CAGR of 7.21% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Planet fitness, The Bay Club Company, Equinox Holdings Inc., Self Esteem Brand, Town Sports International Holdings, Inc are the major companies operating in Health And Fitness Club Market.

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