Fitness Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Fitness Equipment Market is segmented by Product type (Treadmills, Elliptical Machines, Stationary Machines, Rowing Machines, Strength Training Equipment, and Others); By End-User (Residential and Commercial); By Distribution channel (Offline Retail Stores and Online Retail Stores) and By Geography.

Market Snapshot

fitness equipment market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.8 %

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Market Overview

The global fitness equipment market is poised to grow at a CAGR of 5.8% during the forecast period (2020 - 2025).

  • Growing preference for a healthy and fit lifestyle is the primary factor driving the fitness equipment market growth. This has also led to a surge in the number of fitness centers and health clubs across the globe, further propelling the growth of the market.
  • The trend of bodybuilding and personality development among the young population results in increasing gym subscriptions and further increases the consumption of cardiovascular machines such as treadmills, spin bikes, and others.
  • Growing government initiative programs related to health awareness is another factor propelling the growth of the market. These initiatives aim to promote and protect health by guiding at each individual, national, and global level in reducing disease and death rates related to unhealthy diet and physical inactivity, which, in turn, indulges consumers into fitness activities.


  • The coronavirus outbreak is, first and foremost, a human tragedy, affecting hundreds of thousands of people. In addition to the serious implications on people's health and the healthcare services, COVID-19 is having a significant impact on businesses and the economy. Thus, it also makes an impacts on the market for fitness equipment market globally. With continuation with quarantines, and social distancing, closed gyms will highly boost the culture of home-workout which is likely to boom the demand for fitness equipment for home.
  • Around the world, many gyms and fitness studios are closed due to the spread of COVID-19. But fitness enthusiasts are not letting their fitness goals fall by the wayside because they’re stuck in the house. In fact, this is an opportunity for the equipment manufacturers to tap the market as increased number of people are motivated to develop a home fitness routine that can extend beyond social distancing mandates.​
  • It has taken a pandemic to show the world that in-home workouts are the future of fitness. Traditionally, for most people, fitness meant working out at the gym or participating in outdoor sports, such as running, cycling, or even playing games such as football or basketball. Gradually, with busy lifestyles cutting into the time available for workouts, specialized gyms and fitness studios gained popularity.​
  • Many fitness studios have begun live streaming classes via Zoom, there are countless meditation and workout videos available for free on YouTube, and other applications. This has eventually eliminated the absence of fitness instructors and personal trainers for the trainees and they are likely to invest in the home fitness equipment to continue their old training and gym workout regimes at their homes.​

Scope of the Report

The global fitness equipment market offers a range of products including treadmills, elliptical machines, stationary machines, rowing machines, strength training equipment, and others through offline and online retail stores. Moreover, based on the type of end-user, the market has been segmented into residential and commercial users. The study also covers the global level analysis of the major regions North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

By Product Type
Elliptical Machines
Stationary cycles
Rowing Machines
Strength Training Equipment
By Distribution Channel
Offline Retail Stores
Online Retail Stores
By End-User
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Consumer's Inclination Towards Healthy Lifestyle

A growing preference for a healthy and fit lifestyle is currently the primary factor driving the fitness equipment market growth. This, in turn, has also led to a surge in the number of health and fitness clubs across the globe, further propelling the growth prospects of the market. Moreover, an increase in government initiatives in various countries, meant to promote a healthy lifestyle, is playing a key role in driving the market in the last few years. For instance, the government of Australia is planning to invest USD 230 million in sport and physical activity initiatives over the next five years. Moreover, the government encourages more Australians to get more active more often, by promoting participation in physical activities and strengthening links between the community and various sports and fitness organizations.

Global Fitness Equipment Marktet1

Asia-Pacific to Witness Strong Growth in Fitness Equipment Market

Asia-Pacific is the fastest-growing region in the global fitness equipment market. China, Japan, Australia, India, and South Korea are some of the top contributing countries in the region. One of the major factors driving the growth of the region is increased inclination towards personal training and instruction services. 

The demand for personal trainers and fitness instructors has grown over the past due to the rise in weight-loss services and high interest in customized workout schedules. As baby boomers are actively focussing on their health, there is a growing demand for trainers with specialized knowledge of safe and effective fitness exercises for senior citizens. Owing to this factor various global players are expanding their presence in APAC countries in order to broaden their customer base and to get an edge over their competitors. For instance, in June 2017, the US-based Anytime Fitness announced plans to establish 500 new gyms in China over the next several years.

Fitness Equipment Market2

Competitive Landscape

Prominent players operating in the fitness equipment market include Johnson Health Tech, Amer Sports, Icon Health & Fitness, Technogym S.p.A., Brunswick Corporation, Nautilus, Inc., and Body-Solid Inc. Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base. Major players are focusing on expanding their geographical presence in order to cater to the interests of the consumers. Thus, expansion is one of the most preferred strategies in the fitness equipment market. For instance, in January 2019, Metro Detroit franchise owners opened a Crunch Fitness gym in Waterford Township. It is their 5th fitness center including locations in Farmington Hills, Dearborn, Taylor, Westland.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Treadmills

      2. 5.1.2 Elliptical Machines

      3. 5.1.3 Stationary cycles

      4. 5.1.4 Rowing Machines

      5. 5.1.5 Strength Training Equipment

      6. 5.1.6 Other

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 By End-User

      1. 5.3.1 Residential

      2. 5.3.2 Commercial

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles


      2. 6.4.2 TECHNOGYM S.p.A

      3. 6.4.3 Nautilus Inc.

      4. 6.4.4 Johnson Health Tech Co.

      5. 6.4.5 Amer Sports

      6. 6.4.6 ICON Health & Fitness, Inc

      7. 6.4.7 Body-Solid Inc.

      8. 6.4.8 JERAI FITNESS PVT. LTD.

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Fitness Equipment Market market is studied from 2016 - 2026.

The Fitness Equipment Market is growing at a CAGR of 5.8% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

BRUNSWICK CORPORATION, TECHNOGYM S.p.A, Nautilus Inc., Johnson Health Tech Co., Amer Sports are the major companies operating in Fitness Equipment Market.

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