Fitness Equipment Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

The Global Fitness Equipment Market Report is Segmented by Product Type (Treadmills, Elliptical Machines, Stationary Machines, Rowing Machines, Strength Training Equipment, and Other Product Types), Category (Residential and Commercial), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values (in USD) During the Forecasted Years for the Above Segments.

Fitness Equipment Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2025 - 2030)

Fitness Equipment Market Size

Fitness Equipment Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 36.58 Billion
Market Size (2030) USD 46.11 Billion
CAGR (2025 - 2030) 4.74 %
Fastest Growing Market South America
Largest Market Europe
Market Concentration Low

Major Players

Fitness Equipment Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Fitness Equipment Market Analysis

The Fitness Equipment Market size is estimated at USD 36.58 billion in 2025, and is expected to reach USD 46.11 billion by 2030, at a CAGR of 4.74% during the forecast period (2025-2030).

The fitness equipment industry is experiencing significant transformation driven by changing consumer preferences and lifestyle modifications. The rising prevalence of obesity and related health concerns has become a critical factor shaping market dynamics, with the CDC reporting that approximately 33% of the US population aged 18 and above was classified as obese in 2021. This health consciousness has led to a surge in both commercial and residential exercise equipment adoption, with traditional gym equipment manufacturers expanding their product portfolios to include innovative solutions that cater to diverse consumer needs.


The market is witnessing a notable shift towards hybrid fitness solutions that combine traditional fitness equipment with digital capabilities. This evolution is particularly evident in European markets, where, according to recent studies, approximately 68% of Germans aged 16 and above engaged in fitness activities either at home, fitness clubs, or outdoors in 2022. The integration of smart features and connectivity options has become standard across product categories, with fitness equipment manufacturers focusing on developing equipment that can seamlessly integrate with various fitness apps and platforms.


The Latin American market demonstrates robust growth potential, particularly in Mexico, where approximately 73.6% of men aged 18-24 were physically active in 2022. This trend is supported by significant infrastructure development, with major fitness chains like Smart Fit operating 254 fitness centers in Mexico by the end of 2022. The region's growing young population and increasing health awareness have prompted both domestic and international manufacturers to expand their presence and introduce specialized exercise equipment tailored to local preferences.


Recent industry developments reflect a strong focus on product innovation and market expansion. In October 2023, Nike entered the fitness equipment market by launching its Nike Strength subsidiary, offering home gym equipment including barbells, bumper plates, and benches. Similarly, Echelon introduced its Strength Pro system in August 2023, featuring cutting-edge technology and consumer-centered convenience. These developments, coupled with Peloton's expansion into Canada in October 2023 and Pure Gym's ambitious plans to open more than 40 clubs in Saudi Arabia by 2025, underscore the industry's dynamic nature and global growth trajectory. The presence of best gym equipment brands in these regions further emphasizes the competitive landscape and the potential for growth in the fitness equipment market size.

Segment Analysis: By Product Type

Treadmills Segment in Global Fitness Equipment Market

Treadmills continue to dominate the global fitness equipment market, holding approximately 27% market share in 2024. The segment's strong position is driven by an increasing inclination toward home fitness among consumers worldwide. Treadmills have witnessed escalated demand due to their convenience and straightforward workout technique, making them particularly appealing for users with sensitive joints, as their decks are designed to allow lower-impact workouts compared to outdoor surfaces. The segment's popularity is further enhanced by the integration of advanced features like interactive training programs, digital displays, and connectivity options that allow users to track their performance metrics in real-time. Additionally, commercial customers like gyms and fitness centers are increasingly investing in treadmills due to growing fitness participation rates and member preferences for cardio equipment.

Market Analysis of Fitness Equipment Market: Chart for By Product Type

Stationary Cycles Segment in Global Fitness Equipment Market

The stationary cycles segment is emerging as the fastest-growing category in the fitness equipment market, projected to grow at approximately 6% CAGR from 2024 to 2029. This remarkable growth is attributed to the rising popularity of indoor cycling workouts and the integration of virtual training platforms. Manufacturers are introducing innovative features such as interactive training sessions, virtual landscapes, and community-based workout programs that enhance user engagement. The segment is also benefiting from the increasing adoption of hybrid fitness models, where users combine home workouts with gym sessions. The compact nature of stationary bikes, combined with their effectiveness in providing low-impact cardiovascular workouts, makes them particularly attractive for home fitness enthusiasts with space constraints.

Remaining Segments in Fitness Equipment Market by Product Type

The fitness equipment market encompasses several other significant segments, including elliptical machines, strength training equipment, rowing machines, and other specialized fitness products. Elliptical machines have gained prominence as low-impact cardio alternatives that provide full-body workouts. The strength training equipment segment continues to evolve with innovative resistance technologies and smart features that cater to both commercial and residential users. Rowing machines, though representing a smaller market share, are gaining traction due to their effectiveness in providing full-body workouts and increasing awareness of their benefits. Other specialized equipment types contribute to market diversity by addressing specific fitness needs and preferences, including functional training equipment and innovative hybrid machines that combine multiple workout types.

Segment Analysis: By Distribution Channel

Offline Retail Stores Segment in Global Fitness Equipment Market

The offline retail stores segment continues to dominate the global fitness equipment market, commanding approximately 95% of the total market share in 2024. This substantial market presence is driven by the strong penetration of various store formats, including specialty fitness stores, department stores, sporting goods retailers, and direct-to-consumer showrooms. The segment's dominance is reinforced by consumers' preference to physically examine and test fitness equipment before purchase, particularly for high-value items like treadmills and strength training machines. Additionally, offline stores provide value-added services such as professional assembly, maintenance support, and personalized customer service, which are crucial factors in purchase decisions. The presence of trained staff who can demonstrate equipment features and provide expert advice further strengthens the position of offline retail channels in the fitness equipment distribution landscape.

Online Retail Stores Segment in Global Fitness Equipment Market

The online retail stores segment is experiencing the most rapid growth in the fitness equipment market, with a projected growth rate of approximately 8% during the forecast period 2024-2029. This accelerated growth is primarily driven by the increasing consumer comfort with making large purchases online, enhanced digital payment security, and the convenience of doorstep delivery. E-commerce platforms are revolutionizing the fitness equipment shopping experience by offering detailed product specifications, comparison tools, virtual product demonstrations, and customer reviews. The segment's growth is further supported by the integration of augmented reality (AR) and virtual reality (VR) technologies, allowing customers to visualize equipment in their spaces before purchase. Additionally, online retailers are strengthening their competitive position by offering exclusive online-only deals, flexible payment options, and comprehensive post-purchase support services.

Segment Analysis: Category

Commercial Segment in Global Fitness Equipment Market

The commercial segment continues to dominate the global fitness equipment market, holding approximately 58% of the market share in 2024. This significant market position is driven by businesses and organizations increasingly investing in fitness facilities due to growing awareness of fitness and general health benefits. The demand for commercial fitness equipment is primarily fueled by the rising popularity of gym memberships worldwide, with consumers expecting high-quality equipment at these establishments. The segment's growth is further supported by the expansion of hotels outfitting their spaces with workout equipment to attract health-conscious tourists, as well as the proliferation of corporate wellness centers and rehabilitation facilities. Additionally, the emergence of boutique fitness studios and specialized health clubs has created demand for unique and superior fitness equipment, while the aging population is driving the need for exercise equipment in healthcare facilities and senior living communities.

Residential Segment in Global Fitness Equipment Market

The residential segment is projected to experience the fastest growth in the fitness equipment market, with an expected CAGR of approximately 6% during 2024-2029. This accelerated growth is primarily attributed to the increasing preference for home-based workouts and the convenience of exercising from home. The segment's expansion is supported by technological advancements in home fitness equipment, including connected machines and fitness apps that provide interactive training sessions and real-time performance metrics. The rise of hybrid work arrangements has also contributed to this growth, as more people seek to integrate fitness into their daily routines without leaving their homes. Furthermore, the development of space-efficient and multifunctional equipment has made home gyms more accessible to urban dwellers with limited space, while the availability of financing options and subscription-based models has made premium home fitness equipment more affordable for consumers.

Fitness Equipment Market Geography Segment Analysis

Fitness Equipment Market in North America

The North American fitness equipment market demonstrates robust growth driven by increasing health consciousness and technological integration in fitness solutions. The United States leads the regional market, followed by Canada and Mexico, with each country showing distinct market characteristics and growth patterns. The region benefits from well-established fitness infrastructure, high gym membership rates, and increasing adoption of home fitness equipment. The market is characterized by a strong presence of major manufacturers, innovative product launches, and growing demand for smart fitness solutions.

Market Analysis of Fitness Equipment Market: Forecasted Growth Rate by Region

Fitness Equipment Market in United States

The United States dominates the North American fitness equipment market landscape, driven by high consumer spending on fitness products and a strong presence of leading manufacturers. The country's market is characterized by the rapid adoption of connected fitness equipment, growing health club memberships, and an increasing focus on home workout solutions. According to industry analysis, the US fitness equipment market holds approximately 87% share of the North American fitness equipment market. The market benefits from robust distribution networks, a strong e-commerce presence, and increasing corporate wellness programs promoting employee fitness.

Fitness Equipment Market in Mexico

Mexico emerges as the fastest-growing market in North America, demonstrating significant potential in the fitness equipment market sector. The market is projected to grow at approximately 7% during 2024-2029, driven by increasing health awareness and expanding fitness center infrastructure. The country is witnessing rapid expansion of fitness chains, rising disposable income, and growing adoption of Western fitness trends. Mexican consumers are increasingly investing in both commercial and residential fitness equipment, with particular interest in space-saving and multifunctional equipment solutions.

Fitness Equipment Market in Europe

The European fitness equipment market showcases mature market characteristics with a strong presence across both commercial and residential segments. The region benefits from high fitness awareness, an established gym culture, and an increasing focus on health and wellness. Key markets including the United Kingdom, Germany, France, Spain, and Italy demonstrate unique market dynamics and consumer preferences. The market is characterized by a strong emphasis on sustainable and technologically advanced fitness solutions.

Fitness Equipment Market in United Kingdom

The United Kingdom maintains its position as the largest fitness equipment market in Europe, characterized by strong consumer engagement in fitness activities and robust commercial fitness infrastructure. The country holds approximately 20% share of the European fitness equipment market. The UK market benefits from increasing health club memberships, growing demand for home fitness equipment, and strong adoption of digital fitness solutions. The market demonstrates particular strength in connected fitness equipment and premium fitness solutions.

Fitness Equipment Market in Italy

Italy emerges as the fastest-growing market in Europe, with a projected growth rate of approximately 4.5% during 2024-2029. The Italian market shows increasing sophistication in consumer preferences, with growing demand for technologically integrated fitness solutions. The market benefits from rising health consciousness, expanding fitness center infrastructure, and increasing adoption of home fitness equipment. Italian consumers demonstrate strong interest in design-oriented and space-efficient fitness solutions.

Fitness Equipment Market in Asia-Pacific

The Asia-Pacific fitness equipment market demonstrates dynamic growth potential, driven by increasing health awareness, rising disposable incomes, and a growing fitness culture. The region encompasses diverse markets including China, Japan, India, and Australia, each with unique market characteristics and growth drivers. The market shows strong adoption of both traditional and modern fitness equipment, with increasing emphasis on technological integration.

Fitness Equipment Market in China

China leads the Asia-Pacific fitness equipment market, demonstrating strong market fundamentals and extensive growth potential. The Chinese market benefits from rapid urbanization, increasing health consciousness, and government initiatives promoting fitness activities. The market shows particular strength in the commercial fitness equipment market segment, with growing demand from expanding fitness center chains and corporate wellness facilities. Chinese consumers demonstrate increasing sophistication in their fitness equipment preferences.

Fitness Equipment Market in India

India emerges as the fastest-growing market in the Asia-Pacific region, showing remarkable potential in both commercial and residential segments. The Indian market demonstrates strong growth driven by increasing health awareness, an expanding urban population, and rising disposable incomes. The market shows particular strength in value-oriented fitness solutions while maintaining growing demand for premium equipment. Indian consumers increasingly seek technologically integrated fitness solutions.

Fitness Equipment Market in South America

The South American fitness equipment market demonstrates growing potential, with Brazil and Argentina as key markets driving regional growth. Brazil emerges as both the largest and fastest-growing market in the region, characterized by expanding fitness center infrastructure and increasing health consciousness. The market shows particular strength in commercial fitness equipment, while the residential segment demonstrates growing potential. The region benefits from increasing urbanization and rising fitness awareness among younger populations.

Fitness Equipment Market in Middle East and Africa

The Middle East and African fitness equipment market shows promising growth potential, with South Africa and the United Arab Emirates leading regional development. South Africa emerges as the largest market in the region, while the UAE demonstrates the fastest growth potential. The market benefits from increasing health consciousness, expanding fitness center infrastructure, and a growing tourism sector driving commercial fitness equipment demand. The region shows particular strength in premium fitness equipment segments, especially in Gulf countries.

Fitness Equipment Industry Overview

Top Companies in Fitness Equipment Market

The global fitness equipment market is led by major players, including Peloton Interactive, Icon Health & Fitness, Life Fitness, Johnson Health Tech, and Technogym, who collectively drive industry innovation and market development. These companies are heavily investing in product innovation, particularly in connected fitness solutions and smart equipment integration, to meet evolving consumer preferences. Operational agility has become a key focus, with companies adopting omnichannel distribution strategies and optimizing their supply chains to ensure efficient product circulation. Strategic partnerships, especially with digital content providers and fitness centers, have emerged as a crucial growth lever. Companies are also pursuing aggressive geographical expansion through both organic growth and acquisitions, with particular emphasis on emerging markets and untapped regions, while simultaneously strengthening their presence in established markets through retail store expansion and enhanced distribution networks.


The leading fitness equipment manufacturers are not only focusing on innovation but also on enhancing their brand presence globally. As some of the top fitness equipment brands in the industry, they continue to set benchmarks for quality and performance.

Dynamic Market Structure Drives Competitive Evolution

The fitness equipment market exhibits a moderately fragmented structure, characterized by the presence of both global conglomerates and specialized regional manufacturers. Global players leverage their extensive research and development capabilities, brand equity, and widespread distribution networks to maintain market leadership, while regional players compete through localized product offerings and competitive pricing strategies. The market demonstrates a gradual trend toward consolidation, with larger companies actively acquiring smaller, innovative firms to expand their technological capabilities and market reach.


The competitive landscape is further shaped by the increasing convergence of traditional equipment manufacturing with digital technology integration. Major players are establishing strategic partnerships with technology companies and content providers to enhance their product offerings, while simultaneously investing in manufacturing capabilities and distribution infrastructure. The market also witnesses a growing presence of new entrants focusing on specialized market segments and innovative product categories, though high capital requirements and established brand preferences create significant entry barriers.


Among the leading fitness equipment manufacturers, strategic acquisitions and partnerships are pivotal in maintaining a competitive edge, further solidifying their positions as the top fitness equipment manufacturers in the sector.

Innovation and Adaptability Drive Future Success

Success in the fitness equipment market increasingly depends on companies' ability to innovate across product development, distribution channels, and customer engagement strategies. Manufacturers must focus on developing integrated fitness solutions that combine hardware excellence with compelling digital experiences, while maintaining cost competitiveness through efficient production and supply chain management. Building strong relationships with commercial fitness centers, health clubs, and retail partners remains crucial for maintaining market share, as these channels significantly influence end-user purchasing decisions.


Companies seeking to gain market share must address the growing demand for personalized fitness experiences while navigating potential threats from alternative fitness solutions and changing consumer preferences. Regulatory compliance, particularly regarding safety standards and data privacy, is becoming increasingly important as equipment becomes more connected and data-driven. Future success will largely depend on manufacturers' ability to balance innovation with affordability, while building robust after-sales service networks and maintaining strong brand equity through consistent quality and customer support.


The fitness equipment industry is witnessing a shift towards more personalized and connected fitness solutions, with fitness equipment vendors playing a crucial role in this transformation. As some of the leading gym equipment companies, they are at the forefront of integrating technology with traditional fitness equipment to enhance user experience.

Fitness Equipment Market Leaders

  1. Nautilus Inc.

  2. Johnson Health Tech Co.

  3. Peloton Interactive, Inc.

  4. Icon Health & Fitness Inc.

  5. Life Fitness

  6. *Disclaimer: Major Players sorted in no particular order
Fitness Equipment Market Concentration
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Fitness Equipment Market News

  • April 2023: Life Fitness partnered with Bayerwaldhof, a wellness hotel, to furnish its new fitness room with premium fitness equipment, ensuring a top-notch wellness experience for guests.
  • September 2022: Peloton Interactive, Inc. unveiled Peloton Row, an innovative fitness equipment featuring cutting-edge software and a premium hardware design tailored for low-impact, full-body cardio and strength workouts.
  • August 2021: Johnson Health Tech (JHT) acquired Matrix Fitness South Africa, formerly a distributor, thereby establishing JHT as the inaugural fitness equipment manufacturer with a wholly-owned subsidiary in Africa.

Fitness Equipment Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Adoption of Healthy Lifestyle
    • 4.1.2 Integration of Technology In Fitness Equipment
  • 4.2 Market Restraints
    • 4.2.1 Alternative Fitness Solutions Pose a Threat
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Treadmills
    • 5.1.2 Elliptical Machines
    • 5.1.3 Stationary Cycles
    • 5.1.4 Rowing Machines
    • 5.1.5 Strength Training Equipment
    • 5.1.6 Other Product Types
  • 5.2 Category
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 Distribution Channel
    • 5.3.1 Offline Retail Stores
    • 5.3.2 Online Retail Stores
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Mexico
    • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
    • 5.4.2.1 Spain
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 Germany
    • 5.4.2.4 France
    • 5.4.2.5 Italy
    • 5.4.2.6 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Australia
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of South America
    • 5.4.5 Middle-East and Africa
    • 5.4.5.1 South Africa
    • 5.4.5.2 United Arab Emirates
    • 5.4.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Technogym SpA
    • 6.3.2 Nautilus Inc.
    • 6.3.3 Johnson Health Tech Co.
    • 6.3.4 Body-Solid Inc.
    • 6.3.5 Jerai Fitness Pvt. Ltd.
    • 6.3.6 Total Gym
    • 6.3.7 Life Fitness
    • 6.3.8 Waterrower NOHRD Gmbh
    • 6.3.9 IFIT Inc.
    • 6.3.10 Powertec
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Fitness Equipment Industry Segmentation

Fitness equipment is used during physical activity to enhance the strength of the body while exercising. The equipment is designed so that it can be controlled manually according to the requirements and strength of the user. 

The fitness equipment market is segmented by product type, category, distribution channel, and geography. By product type, the market is segmented into treadmills, elliptical machines, stationary cycles, rowing machines, strength training equipment, and other product types. By category, the market is segmented into residential and commercial. By distribution channel, the market is segmented into offline and online retail stores. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. 

For each segment, the market sizing and forecast have been done on the basis of value (in USD).

Product Type Treadmills
Elliptical Machines
Stationary Cycles
Rowing Machines
Strength Training Equipment
Other Product Types
Category Residential
Commercial
Distribution Channel Offline Retail Stores
Online Retail Stores
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Fitness Equipment Market Research Faqs

How big is the Fitness Equipment Market?

The Fitness Equipment Market size is expected to reach USD 36.58 billion in 2025 and grow at a CAGR of 4.74% to reach USD 46.11 billion by 2030.

What is the current Fitness Equipment Market size?

In 2025, the Fitness Equipment Market size is expected to reach USD 36.58 billion.

Who are the key players in Fitness Equipment Market?

Nautilus Inc., Johnson Health Tech Co., Peloton Interactive, Inc., Icon Health & Fitness Inc. and Life Fitness are the major companies operating in the Fitness Equipment Market.

Which is the fastest growing region in Fitness Equipment Market?

South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Fitness Equipment Market?

In 2025, the Europe accounts for the largest market share in Fitness Equipment Market.

What years does this Fitness Equipment Market cover, and what was the market size in 2024?

In 2024, the Fitness Equipment Market size was estimated at USD 34.85 billion. The report covers the Fitness Equipment Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fitness Equipment Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Fitness Equipment Market Research

Mordor Intelligence provides a comprehensive analysis of the fitness equipment industry. We leverage our extensive experience in tracking top fitness equipment manufacturers and emerging market trends. Our research covers the complete ecosystem, from commercial fitness equipment manufacturers to players in the home fitness equipment market. We offer detailed insights into the best gym equipment brands and their competitive positioning. The report examines both commercial exercise equipment manufacturers and custom gym equipment manufacturers. It offers a thorough analysis of fitness equipment manufacturing processes and innovation trends.

Stakeholders across the fitness equipment industry can access our detailed report PDF, available for immediate download. This report provides crucial insights into workout equipment manufacturers and fitness equipment vendors. The analysis covers key regions, including fitness equipment manufacturers USA, and emerging markets. It also examines various segments, such as strength training equipment manufacturers and commercial strength equipment manufacturers. Our report helps businesses understand the dynamics of the target market for fitness equipment. It features detailed profiles of the largest fitness equipment companies and emerging players in the connected gym equipment market. This enables informed strategic decision-making in this rapidly evolving industry.