Home Fitness Equipment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Home Fitness Equipment Market is Segmented by Product Type (Treadmills, Elliptical Machines, Stationary Cycles, Rowing Machines, Strength Training Equipment, and Other Product Types); Distribution Channel (Offline Retail Stores, Online Retail Stores, and Direct Selling); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts for home fitness equipment in value (USD million) for the above segments.

Market Snapshot

Home Fitness Equipment Market Summary
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 2.75 %
Home Fitness Equipment Market Major Players

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Market Overview

The home fitness equipment market was valued at USD 13,741.23 million in 2021, and it is projected to register a CAGR of 2.75% during the forecast period, 2022-2027.

The COVID-19 pandemic has reshaped the landscape of fitness and has led to the at-home fitness industry skyrocketing. Home fitness has become a notable opportunity with the boom in the online sales of home gym equipment. In addition to the serious implications on people's health and healthcare services, the COVID-19 pandemic has had a significant impact on businesses and the economy. Thus, it also had an impact on the home fitness equipment market globally. With the continuation of quarantines and social distancing norms, gyms remain closed, which boosted the culture of home-workout and, in turn, demand for fitness equipment for homes increased.

Over the short term, precautionary healthcare, coupled with an increasing preference for customized workout regimes (including workout timing) and a comfortable home-friendly environment, is increasing the demand for home fitness equipment, as the customers are keen to exercise daily.

Growth in home fitness equipment in the recent past was also the result of the inconvenience of commuting to a gym to use the machines, trainer fees, and membership fees, primarily in developing countries. The space limitation, primarily for bulk fitness equipment, such as massage chairs, exercise bikes, exercise treadmills, and cross, is a major factor that limits the growth of the home fitness equipment market. This has stimulated start-up gyms, fitness centers, and health clubs around the world.

Scope of the Report

Home exercise/fitness equipment is any apparatus or device used during physical activity to enhance the strength or conditioning effects on the body. The home fitness equipment market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into treadmills, elliptical machines, stationary cycles, rowing machines, strength training equipment, and other product types. Based on the distribution channels, the market is segmented into offline retail stores, online retail stores, and direct selling. The market is also segmented by geography to include the market size, trends, and forecast for the major markets in North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Elliptical Machines
Stationary Cycles
Rowing Machines
Strength Training Equipment
Other Product Types
By Distribution Channel
Offline Retail Stores
Online Retail Stores
Direct Selling
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Rising Health Awareness Among the Consumers

With the rising culture of modernization, the consumers these days are provoking their daily habits by getting involved in sports activities. However, busy schedules and long working hours, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining toward home workouts. Home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and is highly cost-effective in the long run. Eventually, there were numerous innovations that have occurred in this segment, such as launching apps that provide a platform for customers to select their personal trainers for either online classes or home visits, to meet their specific and customized fitness requirements, such as bodybuilding. Moreover, due to the rising awareness among the consumers regarding their health, the demand for these types of equipment has also been promoted.

Home Fitness Equipment Market: Consumer Price Index of Fitness Equipment, United Kingdom, 2017-2021

North America Leading the Home Fitness Equipment Market

The North American market witnessed significant growth due to the rising health awareness among consumers, with the growing adoption of exercises related to physical well-being, weight management, improving body stamina, and muscular strength. The rising obese population and increasing health concerns are other major factors driving the home fitness equipment market in the region. The rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. With the growing demand, manufacturers operating in the global market are expanding their presence to achieve a competitive advantage in the market. Moreover, due to the consumer's growing interest in the in-home workouts, the demand for such home equipment is growing, which is also driving the home equipment market simultaneously.

Home Fitness Equipment Market: Market Size (%), by Geography, Global, 2021

Competitive Landscape

The market studied is competitive in nature. This is due to the existence of several domestic and international players in this segment. The major player in this respective sector is Nautilus Inc., Icon Health & Fitness Inc., Johnson Health Tech Co. Ltd, Technogym SpA, and Peloton Interactive Inc. The key strategy adopted by these top players is product innovation and new product development, as it enables them to offer new products to the consumer, which can further equivalent the new launch to the consumer's preference. Some of the other players in the same segment opt for mergers and acquisitions as their key strategy as it helps these top players capture a dominant position over other domestic players. This specific strategy also enables these players to break the ongoing chain of competition and rivalry among the other competitors.

Major Players

  1. Nautilus Inc.

  2. Johnson Health Tech Co. Ltd.

  3. Technogym SpA

  4. Peloton Interactive, Inc.

  5. iFIT Health & Fitness Inc

Home Fitness Equipment Market Concentration

Recent Developments

In 2021, Johnson Health Tech Co. Ltd acquired Matrix Fitness South Africa, a distributor for JHT prior to the acquisition, becoming the first fitness equipment company to have a wholly-owned subsidiary in Africa. The major strategy behind the movement of the company was to expand the business in the African region, which will result in a positive growth of revenue in the long term.

In 2021, ICON Health & Fitness announced that it changed its corporate name to iFIT Health & Fitness Inc. (iFIT). According to the firm, the change reflects iFIT’s commitment to delivering personalized connected health and fitness experiences to its growing community. Currently, iFIT has more than five million members in 120 countries.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Treadmills

      2. 5.1.2 Elliptical Machines

      3. 5.1.3 Stationary Cycles

      4. 5.1.4 Rowing Machines

      5. 5.1.5 Strength Training Equipment

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

      3. 5.2.3 Direct Selling

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Anta International Limited (Amer Sports Oyj)

      2. 6.4.2 Nautilus Inc.

      3. 6.4.3 Johnson Health Tech Co. Ltd

      4. 6.4.4 Origin Fitness Ltd (Anytime Leisure Limited)

      5. 6.4.5 Dyaco International Inc.

      6. 6.4.6 Technogym SpA

      7. 6.4.7 Peloton Interactive Inc.

      8. 6.4.8 TRUE Fitness

      9. 6.4.9 Icon Health & Fitness Inc.

      10. 6.4.10 Decathlon SA

    5. *List Not Exhaustive


**Subject to Availability
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Frequently Asked Questions

The Home Fitness Equipment Market market is studied from 2016 - 2027.

The Home Fitness Equipment Market is growing at a CAGR of 2.75% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Nautilus Inc., Johnson Health Tech Co. Ltd., Technogym SpA, Peloton Interactive, Inc., iFIT Health & Fitness Inc are the major companies operating in Home Fitness Equipment Market.

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