Bicycle Market Size Share Analysis - Growth Trends & Forecasts (2024-2029)

The Bicycle Market Report is Segmented by Type (Road Bicycle, Hybrid Bicycle, all Terrain Bicycle, E-Bicycle, and Other Types), Distribution Channel (Offline Retail Stores and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.


Bicycle Market Size

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Bicycle Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 56.16 Billion
Market Size (2029) USD 69 Billion
CAGR (2024 - 2029) 4.20 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Bicycle Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Bicycle Market Analysis

The Bicycle Market size is estimated at USD 56.16 billion in 2024, and is expected to reach USD 69 billion by 2029, growing at a CAGR of 4.20% during the forecast period (2024-2029).

With the growing health consciousness among consumers, bicycles are seen as an increasingly dependable and healthy mobility option. The number of cycling events has increased in recent years, propelling the growth of the market studied. Over the forecast period, favorable government and employer initiatives are expected to drive the market studied. Various governing bodies in Europe, Asia-Pacific, and Africa, particularly South Africa, promote road racing, touring, leisure cycling, track racing, off-road racing, and mountain biking events. For instance, in November 2022, the transport ministers of the Netherlands announced that around USD 1.2 billion was allocated to cycle infrastructure. In Germany, the Giant Group launched Momentum brand e-bikes. One is the Voya E+, a lightweight, minimalist, and nearly maintenance-free e-bike for the city, and another one is the PakYak E+, an adventure light e-cargo bike. 

Bicycle manufacturers can use artificial intelligence (AI) advancements to better predict consumer demand, cater to niche segments, and improve recommendation engines. E-bikes are gaining immense traction in countries such as China and Japan. Some significant reasons considered for adopting and driving e-bikes in these countries are their health benefits, avoidance of traffic congestion, environmental benefits, and increased demand for e-bikes as sports equipment. Various organizations and governments are also aggressively deploying the infrastructure in the developed economies needed to support the switch to bicycles, thereby encouraging people to opt for bicycles. For instance, in May 2023, the French government announced its plan to spend EUR 2 billion (USD 2.2 billion) through 2027 to improve cycle infrastructure and help people buy bikes to reduce car use and boost cycling. The aim is to double the cycle lane network, and the government plans to spend EUR 250 million a year on new bike lanes from 2023 to 2027. The rest of the budget will go toward other measures to boost bicycle use. About EUR 500 million will be allocated toward subsidies to buy bicycles, including second-hand bicycles. All these factors help in driving the growth of the bicycle market. 

Bicycle Market Trends

Increasing Number of Cycling Events

The increasing application of bicycles in trekking and recreational activities, coupled with a rising number of cycling events, is expected to boost demand for both general and sports bicycles. The growing influence of celebrity endorsements and increased media coverage of such events are expected to boost the sales of bikes. For instance, according to a survey conducted by Allgemeiner Deutscher Fahrrad-Club (ADFC) in 2022, around 96% of respondents used their bikes in Germany. Furthermore, various governing bodies in European countries, such as Cycling Ireland, promote road racing, touring and leisure cycling, track racing, and off-road racing events. According to the Irish Sports Council, Sport Ireland invested approximately EUR 520 thousand in Cycling Ireland in 2022, encouraging consumers to participate in various cycling activities in Ireland. The event's ultimate goal was to raise cycling awareness and increase cycling adoption in the city. Such awareness campaigns also boost the growth of the market studied. 

Furthermore, cycling events can help raise awareness about cycling and ultimately support efforts to encourage a modal shift toward bicycle use. Events may be tailored to specific groups, such as children, families, new cyclists, or employees of a specific organization or location. In April 2023, Cycling Ireland extended its National Road Series for road racing cyclists and moved on to the sportive sector with the launch of a new Leisure National Series. The 2023 Leisure National Series aimed to support leisure cycling event organizers in the four provinces and assist the host clubs and their members across the host clubs and its members in the Island of Ireland. This was the first time that a national governing body was involved in the sportive scene in this way, which is the largest part of Irish cycling and whose riders account for the biggest section of Cycling Ireland’s membership. Moreover, international sports events, such as cycling championships, also encourage the involvement of consumers in cycling. These factors drive the growth of the market studied. 

Bicycle Market: Number of Bicycling Participants, In Millions, United States, 2018-2022

Asia-Pacific Holds Significant Market Share

Asia-Pacific is the largest and fastest-growing region in the bicycle market. China, Japan, Australia, India, and South Korea are some of the leading countries in the region. In 2022, India had the largest share of regular cyclists, who used their bikes at least once weekly. It was closely followed by China and the Netherlands, where around two-thirds of the population are weekly bicycle riders. Moreover, these countries have started hosting numerous cycling tournaments, which may increase the popularity and demand for sports bicycles. For instance, in December 2022, the Cycling Federation of India announced its 27th senior, junior, and sub-junior road cycling championship. The championship is supposed to be in January 2023 at Sinner, Nasik, Maharashtra. Furthermore, due to adult and child obesity in India, the demand for cycles is increased as it helps in weight loss. 

E-bikes have become prominent in countries such as China and Japan. Some major reasons for adopting and driving e-bikes around Asia-Pacific are health benefits, avoidance of traffic congestion, environmental benefits, and increased demand for e-bikes as sports equipment. The major players across the region mainly focus on expanding their product portfolio by launching bikes with innovative features. For instance, in April 2022, mobility user Neuron Mobility launched its fleet of 250 of its safety-first e-bikes in Sydney, Australia. Neuron e-bikes have Google Maps to help the riders. Through this, the nearest Neuron E-bike can be spotted, including directions to get there and the time required to reach the destination. All these factors contribute to the growth of the market studied. 

Bicycle Market: Market Size (%), By Region, Global, 2023

Competitive Landscape

The bicycle market is highly competitive, with many global and regional players. Major players in the market include Giant Manufacturing Co. Ltd, Accell Group, Trek Bicycle Corporation, Merida Industry Co. Ltd, and Pon Holdings BV. These key players are venturing into the manufacturing of innovative bicycles, embarking on partnerships with other players, mergers and acquisitions, and shaping up their online and offline marketing strategies to expand their presence in the global market. For instance, the company launched the Ribble Collective project to provide support and backing to a group of various British privateer riders across all cycling disciplines. With the brand's support, the new project aims for Ribble Collective riders to set out and achieve their own cycling goals across various events. 

Major Players

  1. Trek Bicycle Corporation

  2. Pon Holdings BV​

  3. Giant Manufacturing Co. Ltd.

  4. Accell Group N.V.

  5. Merida Industry Co. Ltd

*Disclaimer: Major Players sorted in no particular order

Bicycle Market Concentration
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Recent Developments

  • March 2023: DOUZE Factory SAS, a France-based company specializing in the design and manufacture of cargo bikes, announced a partnership with Toyota to co-develop and release a new range of electric cargo bikes. 
  • February 2023: Trek Bicycle Corporation launched two electric bikes, both designed as kid and cargo movers. The new Trek Fetch Plus 2 and Trek Fetch Plus 4 mark Trek’s deepest dive into the cargo e-bike segment. These family-friendly cargo e-bikes carry distinct designs, with the Trek Fetch Plus 2 rolling out as a longtail cargo bike and the Trek Fetch Plus 4 taking on a less common front-loader cargo bike layout. 
  • February 2023: Pon. Bike announced the construction of a Lithuania factory in the Kėdainiai Free Economic Zone (FEZ), with the factory scheduled to begin operation in the summer of 2024. This construction is expected to strengthen manufacturing capacity in Europe and will look for assembling bicycles and producing electric bicycles. 
  • January 2023: The world's leading electric two-wheeler brand, Yadea, launched its two new electric bike models at the Consumer Electronic Show (CES) 2023 in Las Vegas. According to the company claim, the models include Innovator, URider S, and Trooper 01. 
  • September 2022: Pon Bikes acquired the Dutch e-bike brand Veloretti. The brand Veloretti is a prominent player across Europe. The company made plans to expand its bike ranges with innovative features. 

Bicycle Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Number of Cycling Events

      2. 4.1.2 Growing Health Conscious and Environmentally Friendly Population

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Alternative Transport Solutions

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Road Bicycle

      2. 5.1.2 Hybrid Bicycle

      3. 5.1.3 All Terrain Bicycle

      4. 5.1.4 E-bicycle

      5. 5.1.5 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Netherlands

        8. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Chile

        4. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Accell Group NV

      2. 6.3.2 Trek Bicycle Corporation

      3. 6.3.3 Pon Holdings BV

      4. 6.3.4 Giant Manufacturing Co. Ltd

      5. 6.3.5 Bulls Bikes

      6. 6.3.6 Pedego Inc.

      7. 6.3.7 Benno Bikes LLC

      8. 6.3.8 Hero Cycles Limited

      9. 6.3.9 Ribble Cycles

      10. 6.3.10 Riese Und Muller Gmbh

    4. *List Not Exhaustive

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Bicycle Industry Segmentation

A bicycle is a vehicle with two wheels in tandem, usually propelled by pedals connected to the rear wheel by a chain, having handlebars for steering and a saddle-like seat. The bicycle market has been segmented by type, distribution channel, and geography. By type, the market is segmented into road bicycles, hybrid bicycles, all-terrain bicycles, e-bicycles, and other types. By distribution channel, the market is segmented into offline retail stores and online retail stores. The report also provides a regional analysis of North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The report offers the market size in value terms in USD for all the abovementioned segments.

Road Bicycle
Hybrid Bicycle
All Terrain Bicycle
Other Types
Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa
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Bicycle Market Research FAQs

The Bicycle Market size is expected to reach USD 56.16 billion in 2024 and grow at a CAGR of 4.20% to reach USD 69 billion by 2029.

In 2024, the Bicycle Market size is expected to reach USD 56.16 billion.

Trek Bicycle Corporation, Pon Holdings BV​, Giant Manufacturing Co. Ltd., Accell Group N.V. and Merida Industry Co. Ltd are the major companies operating in the Bicycle Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Bicycle Market.

In 2023, the Bicycle Market size was estimated at USD 53.80 billion. The report covers the Bicycle Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Bicycle Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The technologies that are shaping the future of Bicycles Market are a) Imagine dedicated bike lanes synced with smart traffic lights and personalized navigation based on real-time conditions b) Eco-friendly materials, energy-efficient designs, and even solar-powered bikes are all contributing to a greener future for cycling

Bicycle Industry Report

The global bicycle market is poised for significant expansion, driven by an increase in people choosing bicycling for leisure and exercise, and the rising popularity of dockless bicycle-sharing systems, especially in Asian countries. This highly segmented market offers a variety of products such as road bikes, mountain bikes, electric bikes, and hybrid models to cater to diverse consumer needs. Factors such as a growing global focus on sustainability and eco-friendly transportation, changing lifestyles among younger demographics, and urbanization trends are shaping the market, boosting demand for bicycles as a green alternative to traditional vehicles and for commuter-friendly, compact designs. Technological advancements in lightweight materials, electronic components, and smart features are key to product innovation and market differentiation. Government initiatives promoting cycling infrastructure and bike-sharing programs also play a crucial role in market development. Mordor Intelligence™ Industry Reports provide statistics for Bicycle market share, size, and revenue growth rate, along with a market forecast outlook and a historical overview. A sample of this industry analysis is available as a PDF download.

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Bicycle Market Size Share Analysis - Growth Trends & Forecasts (2024-2029)