| Study Period | 2024 - 2030 |
| Market Size (2025) | USD 14.04 Billion |
| Market Size (2030) | USD 17.74 Billion |
| CAGR (2025 - 2030) | 4.79 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Strength Training Equipment Market Analysis
The Strength Training Equipment Market size is estimated at USD 14.04 billion in 2025, and is expected to reach USD 17.74 billion by 2030, at a CAGR of 4.79% during the forecast period (2025-2030).
There is a growing awareness of and emphasis on the importance of regular physical activity and strength training for overall health, wellness, and longevity. Consumers are increasingly prioritizing fitness and investing in gym equipment to maintain a healthy lifestyle. Precautionary healthcare, coupled with an increasing preference for customized workout regimes (including workout timing) and comfortable home-friendly environments, is increasing the demand for strength training equipment as customers are eager to exercise daily to maintain lean and strong muscle health. Moreover, overweight and obese are associated with several chronic illnesses, such as diabetes, obesity, heart disease, and several forms of Joint issues. Consumers are realizing the significance of taking preventative measures, including engaging in regular physical activity, to lower their chances of getting specific illnesses. For example, according to the World Health Organization, in 2022, 2.5 billion adults (18 years and older) were overweight. Of these, 890 million were living with obesity, and 1 in 8 people in the world were living with obesity.
Additionally, growing government initiative programs related to health awareness is another factor propelling the market’s growth. These programs seek to protect and promote health by helping people lower the number of illnesses and fatalities linked to poor diet and inactivity at the local, national, and international levels, encouraging people to engage in fitness activities. For instance, in August 2023, the Government of the United Kingdom established a New Sports Strategy with former sports stars, health professionals, and fitness experts to help an additional 3.5 million adults and children get physically active by 2030. Thus, government initiatives all over the world toward a healthy and fit lifestyle can shape the market during the forecast period.
Strength Training Equipment Market Trends
Strong demand for different types of weights from fitness-conscious consumers
There has been a growing focus on the benefits of strength training and functional fitness, which involves movements and exercises that mimic real-life activities. Consumers are recognizing the importance of building muscle, improving bone density and enhancing overall physical function through resistance training. Weight training has been proven to offer numerous health and wellness benefits, such as improved bone health, muscle strength, metabolic rate, and overall physical function. Weights are widely used in various strength training exercises such as squats, lunges, bicep curls, press exercises, and many others. These exercises can be comfortably done at home using only weights that take up minimal space, thereby making them convenient for consumers to use and store. Consequently, the multifunctionality and space-saving features of different types of weights are propelling its demand among residential consumers.
Moreover, along with being compact and handy, individual weights such as dumbbells and kettlebells are generally priced much lower as compared to heavy home strength training equipment and do not require any installation, which, in turn, increases its demand among various segments of consumers, owing to the affordability of the product. Thus, due to growing demand various new players are entering the market, owing to the evolving requirements for weights across the globe. For instance, in October 2023, Nike entered the weight equipment market with the launch of dumbbells, bumper plates, kettlebells, and other strength training equipment in the United States. Amongst the various weight equipment, the company claims to offer rubber bumper. Furrther, as the awareness and appreciation for the benefits of strength training continue to grow, the demand for weight training equipment is expected to remain strong during the forecast period.
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Asia-Pacific is the Fastest Growing Region.
Countries in the Asia-Pacific region, such as China, India, and Southeast Asian nations, have experienced increased consumer awareness towards a healthy lifestyle coupled with increased household expenditure, which allows more consumers to invest in health and fitness-related products, including strength training equipment. Australia, Singapore, Philippines, Hong Kong, Malaysia, Japan, India, and China are some of the popular countries in the region for fitness trends. There has been a growing trend of staying fit over the last few years. More people are getting involved in exercise, particularly strength and muscle training, focusing on their mental fitness, and adapting several technology tools to help them with their routine. Additionally, rising population spending toward a healthy and fit lifestyle can also stimulate market growth in the region. According to the Australian Fitness Academy, annual spending by Australian consumers on Fitness Services and Equipment was around AUD 8.5 billion. Furthermore, the yearly contribution of the fitness industry to the Australian economy is around AUD 3.0 billion.
Furthermore, social media platforms and fitness influencers have played a significant role in inspiring and educating Asian consumers about the benefits of strength training. This has created a strong fitness culture and increased the demand for different types of strength training equipment. For instance, Sahil Khan is one of the leading fitness influencers in India and has more than 11 million followers on Instagram. The rise of social media influencers in the health and fitness industry has had a significant impact on the way people approach their fitness goals, which is indirectly shaping the market for home strength training equipment in the country.
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Strength Training Equipment Industry Overview
The global strength training equipment market is competitive with a strong presence of regional global players including Life Fitness, Technogym SpA, Bowflex, Inc., Johnson Health Tech Co., and True Fitness Technology, Inc. Notably, the top market players are actively engaged in activities, such as expansions, product innovations, mergers and acquisitions, and partnerships throughout the study period. Moreover, players are consistently advancing their technology to deliver strength training equipment that provides a high-end experience to consumers.
Strength Training Equipment Market Leaders
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Life Fitness.
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Technogym SpA
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Bowflex, Inc.
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Johnson Health Tech Co
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True Fitness Technology, Inc.
- *Disclaimer: Major Players sorted in no particular order
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Strength Training Equipment Market News
In March 2023, Life Fitness introduced the latest generation cardio, strength, and digital product innovations, The company’s product innovations include the Life Fitness Insignia lines and the Hammer Strength HD Plate and Plate Loaded machines.
In August 2023, Boxflex Inc. relaunched its iconic BowFlex brand of fitness training equipment. The product was redesigned with a new identity, visual design, and updated logo. The relaunched brand is offered through all BowFlex marketing channels, including BowFlex.com.
In January 2022, Technogym launched a strength training line. The product is leveraged with artificial intelligence and scientific research as per the company. Technogym revealed that it expected an increase in market share and customer base through this innovation
Strength Training Equipment Industry Segmentation
Strength training equipment refers to the equipment used for developing stronger, leaner, and healthier muscles. The market is segmented based on product type, ingredient type, distribution channel, and geography. Based on product type, the market is segmented into weight, racks and benches, exercise and medicine balls, other product types), Based on End-user the market is segmented into residential and commercial. Based on distribution channels, the market is segmented into offline retail stores and online retail stores. The study also captures the market across various economies, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| By Product Type | Weights | ||
| Racks and Benches | |||
| Exercise and Medicine Balls | |||
| Other Product Types | |||
| By End User | Residential | ||
| Commercial | |||
| By Distribution Channel | Online Retail Stores | ||
| Offline retail Stores | |||
| By Geography | North America | United States | |
| Canada | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| Germany | |||
| Spain | |||
| France | |||
| Italy | |||
| Austria | |||
| Switzerland | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| South Korea | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| Rest of the World | South America | ||
| Middle East & Africa | |||
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Strength Training Equipment Market Research FAQs
How big is the Strength Training Equipment Market?
The Strength Training Equipment Market size is expected to reach USD 14.04 billion in 2025 and grow at a CAGR of 4.79% to reach USD 17.74 billion by 2030.
What is the current Strength Training Equipment Market size?
In 2025, the Strength Training Equipment Market size is expected to reach USD 14.04 billion.
Who are the key players in Strength Training Equipment Market?
Life Fitness., Technogym SpA, Bowflex, Inc., Johnson Health Tech Co and True Fitness Technology, Inc. are the major companies operating in the Strength Training Equipment Market.
Which is the fastest growing region in Strength Training Equipment Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Strength Training Equipment Market?
In 2025, the North America accounts for the largest market share in Strength Training Equipment Market.
What years does this Strength Training Equipment Market cover, and what was the market size in 2024?
In 2024, the Strength Training Equipment Market size was estimated at USD 13.37 billion. The report covers the Strength Training Equipment Market historical market size for years: 2024. The report also forecasts the Strength Training Equipment Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Strength Training Equipment Industry Report
Statistics for the 2025 Strength Training Equipment market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Strength Training Equipment analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
