Specialty Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Specialty Sweeteners Market is segmented by Type as Starch Sweeteners Sugar Alcohols, and High-Intensity Sweeteners (HIS); by Application as Dairy, Bakery, Beverages, Confectionery, Soups, Sauces, and Dressings, Others; by Geography.

Specialty Sweetener Market Size

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specialty sweetener market overview
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.50 %
Fastest Growing Market Middle East and Africa
Largest Market Asia Pacific
Market Concentration Low

Major Players

specialty sweetener market major players

*Disclaimer: Major Players sorted in no particular order


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Specialty Sweetener Market Analysis

Global specialty sweeteners market is projected to grow at a CAGR of 5.5% during the forecast period.

  • The market is primarily driven by extensive application spectrum of specialty sweeteners across various end-user sectors. The increasing health concerns and negative consumer opinions about sugar and other high calories have brought high-intensity natural sweeteners and polyols on a center-stage. This trend is expected to remain strong during the forecast period.
  • Based on the type, natural sweeteners are expected to witness higher growth rates owing to their clean label claims, however, the sensory profiles associated with these ingredients continue to remain a formulation challenge for manufacturers and processors.
  • The growth in demand for specialty sweeteners in industrial and non-industrial applications and changing consumer preferences have accelerated its growth in the North American market.

Specialty Sweetener Market Trends

This section covers the major market trends shaping the Specialty Sweetener Market according to our research experts:

Robust Demands From End-user Industries

The new product development in the food and beverage industry is trending in the favor of ingredients that have clean-label claims and that have a host of healthful benefits. The graphical representation of sugar substitutes consumption is an encouraging trend that is expected to drive the specialty sweeteners market – although the end-user industries are still in the quest of finding ideal sugar-replacement, the current practice is to adopt the blending approach in order to fulfill taste and functionalities associated with sweetening agents. The new product innovation particularly in snacking and confectionery categories have also highlighted the growing importance of specialty sweeteners, the robust regulatory initiatives coupled with pressure from consumer groups have led manufacturers to incorporate specialty sweeteners in their formulations at a level that has been unprecedented.

specialty sweetener market trends

Asia-Pacific is the Largest Market for Speciality Sweeteners Market

This growth is due to increased awareness and usage of dietary foods. Another major driver is the growing population of overweight, obese, and diabetic patients which is resulting in growth in this category. India is now infamously referred to as the diabetic capital of the world. The sugar disease is posing an enormous health problem to the country. India has been witnessing an alarming rise in the incidence of diabetes according to the International Journal of Diabetes in Developing Countries. The fundamental cause of diabetes is attributed to adiposity (obesity) and this energy imbalance is very prominent, especially in urban India. Going by the official World Health Organization (WHO) estimates, there is a whopping 100% growth in diabetic patients in India in the last 15 years. Aspartame and sucralose are the most famous sweeteners in the HIS segment. Stevia is also seeing a major demand in the natural sweeteners category.

specialty sweetener market growth rate

Specialty Sweetener Industry Overview

Continuous innovation to introduce modified specialty sweeteners with functional benefits is the key competitive factor in the market. The key global players have thus intensified their R&D efforts along with channelizing greater funds in branding and marketing efforts. Major players in the market are Cargill. Inc., Pure Circle Ltd, Ingredion and Tate & Lyle.

Specialty Sweetener Market Leaders

  1. Tate & Lyle PLC

  2. Cargill, Incorporated

  3. Archer Daniels Midland Company

  4. DuPont

  5. Stevia First Corporation

*Disclaimer: Major Players sorted in no particular order

Cargill. Inc., Pure Circle Ltd, Ingredion, Tate & Lyle, DuPont.
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Specialty Sweetener Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Starch Sweeteners and Sugar Alcohols

        1. Dextrose

        2. High Fructose Corn Syrup (HFCS)

        3. Maltodextrin

        4. Sorbitol

        5. Xylitol

        6. Others

      2. 5.1.2 High Intensity Sweeteners (HIS)

        1. Sucralose

        2. Aspartame

        3. Saccharin

        4. Cyclamate

        5. Ace-K

        6. Neotame

        7. Stevia

        8. Others

    2. 5.2 By Application

      1. 5.2.1 Dairy

      2. 5.2.2 Bakery

      3. 5.2.3 Soups, Sauces and Dressings

      4. 5.2.4 Confectionery

      5. 5.2.5 Beverages

      6. 5.2.6 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Tate & Lyle PLC

      2. 6.4.2 Cargill Incorporated

      3. 6.4.3 Archer Daniels Midland Company

      4. 6.4.4 DuPont

      5. 6.4.5 PureCircle Limited

      6. 6.4.6 Ingredion Incorporated

      7. 6.4.7 Stevia First Corporation

      8. 6.4.8 NutraSweet Company

    5. *List Not Exhaustive

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Specialty Sweetener Industry Segmentation

The speciality sweetener market is segmented by type as starch sweeteners and sugar alcohols, and high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols include dextrose, HFCS, maltodextrin, sorbitol, xylitol, others. The other starch sweeteners and sugar alcohols include glucose syrup, glucose-fructose syrup, fructose-glucose syrup, isoglucose, fructose, mannitol, maltitol, erythritol, lactitol, isomalt. High-Intensity sweeteners include sucralose, aspartame, saccharin, cyclamate, ace-k, neotame, stevia and others. The other HIS includes glycyrrhizin, mogroside V, Luo Han Guo, thaumatin, mountain. By application as dairy, bakery, beverages, confectionery, soups, sauces and dressings and others.

By Product Type
Starch Sweeteners and Sugar Alcohols
High Fructose Corn Syrup (HFCS)
High Intensity Sweeteners (HIS)
By Application
Soups, Sauces and Dressings
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Specialty Sweetener Market Research FAQs

The Specialty Sweeteners Market is projected to register a CAGR of 5.5% during the forecast period (2024-2029)

Tate & Lyle PLC, Cargill, Incorporated, Archer Daniels Midland Company, DuPont and Stevia First Corporation are the major companies operating in the Specialty Sweeteners Market.

Middle East and Africa is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Specialty Sweeteners Market.

The report covers the Specialty Sweeteners Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Specialty Sweeteners Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Specialty Sweetener Industry Report

Statistics for the 2024 Specialty Sweetener market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Specialty Sweetener analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Specialty Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)