Food Sweetener Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

Market Overview

The food sweetener market is projected to witness a CAGR of 2.47% during the forecast period, 2022–2027.

During the COVID-19 outbreak, the demand for sugarless and low-calorie foods witnessed a slump, slightly disrupting the application segment of food sweeteners across the market. However, a few sugar substitutes expect a growing demand in the future, driven by the rising sales, especially of artificial and natural sweeteners. ​By using different blends of low-calorie sweeteners, subtle taste options can be achieved. Manufacturers choose the low-calorie sweetener, either on its own or as a blend, based on taste considerations, stability, and cost.

Increasing concerns regarding the prevalence of obesity are encouraging consumers to opt for natural and zero-calorie sweeteners, such as stevia. According to the Global Stevia Institute’s internal survey, approximately 60% of Americans prefer low-calorie sugar in their foods.

The consumption of sugar substitutes, such as xylitol, erythritol, and mannitol, is rapidly increasing worldwide, attributed to consumer awareness, government regulations to reduce sugar consumption, and their application in many health and wellness food products in the market.

The inclination toward low-calorie beverages, such as diet coke and low-calorie drinks, and low-calorie foods, such as yogurt, ice cream, and grain-based desserts, has gained popularity worldwide. The physiology of sweetness receptors is also being studied in greater detail to make food and beverages sweet without using sugar. This factor has greatly helped the food sweetener market.

Scope of the Report

Sweeteners are the various natural and artificial substances that impart a sweet taste to foods and beverages. The food sweetener market is segmented by type into sucrose, starch sweeteners and sugar alcohols, and high-intensity sweeteners (HIS). Starch sweeteners and sugar alcohols are sub-segmented into dextrose, HFCS, maltodextrin, sorbitol, and other starch sweeteners and sugar alcohols. The high-intensity sweeteners (HIS) are further sub-segmented into sucralose, aspartame, saccharin, neotame, stevia, cyclamate, acesulfame potassium (Ace-K)​, and others. By application, the market is segmented into bakery and confectionery, dairy and desserts, meat and meat products, soups, sauces, and dressings, and other applications. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, market sizing and forecast have been done based on value (USD million).

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Key Market Trends

Shift Toward Convenience and Processed Food Consumption

The increasing demand for convenience and processed foods, such as sweet/sugar-based ready-to-eat foods, ready-to-drink beverages, snacks, and frozen meals, is one of the significant factors driving the growth of the high-fructose corn syrup market. Due to the rising urbanization, growing middle-class population, an increasing number of working women, and the rising disposable income, the developed and developing regions across the world are witnessing a rising demand for processed and packaged food, which may increase the need for food packaging and sugar processing solutions, driving the demand for high-fructose corn syrup in food and beverage applications across the world. In addition to its sweetening properties, HFCS keeps foods fresh, lowers the freezing point, retains moisture in bran cereals and breakfast bars, enhances fruit and spice flavors, promotes surface browning, and provides fermentability. Overall, the huge demand for food has led the entire value chain to open the markets for HFCS globally, along with new introductions from foreign players.

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