Xylitol is widely approved for use in food around the world. It is also extensively approved for use in oral hygiene products, pharmaceuticals, cosmetics, and toiletries. The interest in xylitol has increased considerably in recent years, due to many commercial applications in different industrial sectors like food, dental related products, and pharmaceuticals. As xylitol is costly, it currently represents a small fraction of the market share.  The growth driver for xylitol (as for other low-calorie sweeteners), is the growing number of diabetes people in the country. The xylitol has its major applications in chewing gum and other applications, where it benefits from a unique profile in adding sweetness, intensifying minty flavours and improving dental health apart from being a low-calorie sweetener.

Sugar is one of the essential ingredients in baked goods that assist in Maillard reaction, thus giving the desirable golden brown appearance. Moreover, it also acts as hygroscopic, meaning it attracts and holds water molecules agent, thus providing desirable texture as well as mouthfeel. Cakes and biscuits for low energy supply, also aimed at diabetic subjects, can be sweetened with low levels of aspartame in combination with fructose, sorbitol, and xylitol. Sweeteners are used widely in all the applications, and its closest substitute is HFCS. The market share of other caloric sweeteners is not significant. However, their shares are rising in the forecast period due to increasing cases of obesity, diabetes, and growing health concerns among the consumers.